Sr No.

Description/ Detail Plan

1 Fundamentals of Marketing, Marketing scope, concepts

2 Marketing Environment and strategic marketing Planning

3 Marketing research and forecast demand, Segmentation and Targets Market

4 Consumer Decision Making, Business Marketing

5 Product Concept, developing and managing Products , Branding

6 Pricing Concepts and setting the Right Price

MTE
7 Designing and Managing integrated Marketing Channels, Managing Retailing,
Wholesaling and logistics

8 Integrated Marketing Communication, Advertising and public Relations

Managing Personal Communication

9 Dealing With competition, Creating Customer Value, satisfaction and Loyalty

10 CRM and Creating Brand Equity

11 New Market offerings and Tapping in to Global Market

Marketing Management