ACKONWLEDGEMENT

I take this opportunity to express my heartfelt gratitude to all people who have
extended their assistance and provide me information during the tenure of the
project and I am greatly indebted to them for guiding and support me
throughout the project and sparing some of their valuable time.
I would like to express my deep gratitude to my project guide Mr. Renuka
Rathore (Sr. Relationship Manager -Sales & Marketing) for their expert
guidance and support throughout the project.

This project report could not have been completed without the guidance of Dr.
Apporva Palkar(Director) and the project guide Lect .
Mrs. Pooja Aparajita.
I express my sincere thanks to the above stated person for their utmost support
during my project. The immense scope of this project has helped me to
understand many facts of marketing in Indian industry.

(Nitin Rathore)

LIST OF TABLES
LIST OF TABLES
Table No. Title of the Table Page No.
Table No. 2.1 Transactional Handling 19

LIST OF FIGURES

LIST OF FIGURES
Figure No. Title of the Figure Page No.
Figure No. 1.1 Objective of study 05
Figure No. 2.1 Mutual fund concept 09
Figure No. 2.2 Organization structure 13
Figure No. 2.3 Types of Mutual Fund Schemes 18
Chapter 1

1.1 Executive Summary

India is one of the countries which is concentrating towards its share market &
investment sector. Because a countries growth is totally dependent upon its
educated people. So with the changing economical environment its effect can be
easily being seen in this field also.
The project “Market Research on Various Schemes of SBI Mutual Fund”
analyses the future market and assists in understanding upcoming competition
specifies about the future numbers, characteristics, and trends in markets of
Bhilai & Durg region and trying to analyze the factors affecting customer
expectations.
The main aim of this project is to find out the future prospect for Share market
& investment by the people in the market of Bhilai. The research will also help
to understand about the various viewpoints of the customers by which the
company can easily make out where it is exactly lagging behind vis-à-vis
customer expectations. The survey method is used wherein Structured
Questionnaire, Personal Interview, and data collection has been used as a
research instrument.
After analyzing the data, it was observed that though there is some strength, still
there are areas which the company needs to improve upon.
A sample size of about 60 customers was taken for this study which included
institutions, Govt.offices, business persons from various parts Bhilai & Durg
region. After the survey was completed, the data was first sorted and then
analyzed on the chosen parameters. This analyzed data was later converted into
graphs such as pie charts, bar graphs, etc. This was done to make results easily
comprehensible by anyone going through the report. This also made it easy to
draw out the conclusions and provide a presentable format of the report.

1.2 OBJECTIVES

? To know about the Mutual fund.

? To Study the various schemes offered by SBI mutual fund.
? To study in which scheme the investor invest the most.
? To study what are the factors affecting Mutual fund choice of Investor.

Fig-1.1

1.3 SCOPE
• To tap the future market.
• To know about the future competition by understanding their unit wise sales.
• To know about the sales potential.
• To find out the expectations of the consumers about the products.
• To study the factors affecting on SBI mutual fund services.
• To retain the existing user and to convert the new prospects into buyers.

Chapter 2

2.1 Introduction Of Mutual Fund - An Over View

Mutual fund now represents perhaps the most appropriate investment
opportunity for most small investors. A mutual fund uses the money collected
from investors to buy those assets which are specifically permitted by its stated
investment objective.
In INDIA mutual fund is constituted as a ‘Trust’ and the investor the subscribes
‘Units’ issued by the fund, hence the term unit trust comes into the picture.
Mutual fund, form of a Management investment company that combines the
money of its shareholder and invests those funds in a wide variety of stocks,
bonds, and so-called money market instruments. The latter include short term
investment such as United States Treasury bills and other federal securities,
commercial paper, and bank certificate of deposits. Mutual funds provide the
investor with professional management of funds and diversification of
investment among the securities offered by leading corporations, federal and
state governments, and other entities.

What Is Mutual Fund?

In a mutual fund, many investors contribute to form a common pool of money.
This pool of money is invested in accordance with a stated invested objective.
The Ownership of the fund is thus joint or “mutual”; the fund belongs to all
investors. A single investor’s Ownership of the fund is in the same proportion as
the amount of the Contribution made by him bears to the total amount of the
fund.
When a person buys “shares” of a joint stock company, the purchase makes the
investors a part owner of the company and its assets. In the same way, when an
investor subscribes to a mutual fund, he becomes part owner of fund assets. In
fact, in U.S.A., a mutual is constituted as an investment company and an
investor “buy into the fund”, meaning he buys the share of the fund. In India, a
mutual a mutual fund is constituted as a Trust and the investor subscribes to the
“units” of a scheme launched by the fund, which is where the term Unit Trust
comes from. However, whether the investor gets fund shares or units is only a
matter of legal distinction . In any case, a mutual fund shareholder or units-
holder is a part owner of the fund’s assets. The term unit-holder includes
investors in both the open-end and the closed-.end schemes.
2.(a) Advantages of Mutual Fund
If mutual fund is emerging as the favorite investment vehicle, it is because of
many Advantages it has over the forms and avenues of investing, particularly
for the investor who has limited resources available in terms of capital and
ability to carry carry out detailed research and market monitoring. The
following are major advantages offered by mutual funds to all investors.
• Portfolio Diversification : Mutual Funds normally invest in a well-diversified
portfolio of securities. Each investor in a mutual fund is a part owner of all of
the fund’s assets. This enables him to hold a diversified investment portfolio
even with a small amount of investment , which would otherwise require big
capital.
• Professional Management : Even if an investor has a big amount of capital
available to him, he benefits from the professional management skills brought in
by the fund in the management of investor’s portfolio.
Reduction/Diversification Of Risk : An investor in a mutual fund acquires. A
diversified portfolio, no matter how small his investment. Diversification
reduces the risk of loss, as compared to investing directly in one or two shares
or debentures or other instru-ments.
• Reduction of Transaction Costs : What is true of risk is also true of the
transaction costs. A direct investor bears all the costs of investing such as
brokerage or custody of securities.
• Liquidity : Often, investors hold shares or bonds they cannot directly, easily
and quickly Sell. Investment in a mutual fund, on the other hand, is more liquid.
Convenience and flexibility : Mutual fund management companies offer many
investor cannot get .

Mutual fund concept is diagrammatically shown as:

Passed to pool their

Back money
with
Generates invest
Fig-2.1
2.2 SBI-Mutual Fund-Corporate profile

SBI Mutual Fund, boast of an impeccable, being sponsored by India’s Premier

bank – the state bank of India.
SBI fund management, one of the country’s premier fund house, with over 20
years of rich experience in fund management, was founded with a vision- to
reach out smallest of the small investor and provide them with alternate
investment options to help achieve their financial goals. It is India’s largest
bank sponsored mutual fund and has enviable track record in judicious
investments and consistent wealth creation. SBI Fund Management is a joint
venture state bank of India – India’s largest bank, which has grown immensely
since it’s inception and Société Générale Asset Management, France, one of the
world’s leading fund management companies.
SBI Mutual Fund (SBIMF) has been the proud recipient of the ICRA Online
Award - 8 times, CNBC TV - 18 Crisil Award 2006 - 4 Awards, The Lipper
Award (Year 2005-2006) and most recently with the CNBC TV - 18 Crisil
Mutual Fund of the Year Award 2007 and 5 Awards for our schemes.
SBI Mutual Fund is India’s largest bank sponsored mutual fund and has an
enviable track record in judicious investments and consistent wealth creation.
The fund traces its lineage to SBI - India’s largest banking enterprise. The
institution has grown immensely since its inception and today it is India's
largest bank, patronized by over 80% of the top corporate houses of the country.

SBI Mutual Fund is a joint venture between the State Bank of India and Society
General Asset Management, one of the world’s leading fund management
companies that manages over US$ 500 Billion worldwide.
In twenty years of operation, the fund has launched 38 schemes and
successfully redeemed fifteen of them. In the process it has rewarded it’s
investors handsomely with consistent returns.
A total of over 5.4 million investors have reposed their faith in the wealth
generation expertise of the Mutual Fund.
Schemes of the Mutual fund have consistently outperformed benchmark indices
and have emerged as the preferred investment for millions of investors and
HNI’s.
Today, the fund manages over Rs. 27,076.63 crores of assets and has a diverse
profile of investors actively parking their investments across 36 active schemes.
The fund serves this vast family of investors by reaching out to them through
network of over 130 points of acceptance, 28 investor service centers, 46
investor service desks and 56 district organisers.
SBI Mutual is the first bank-sponsored fund to launch an offshore fund –
Resurgent India Opportunities Fund.

LITRATURE SURVEY

MUTUAL FUND:
A mutual fund is the option available to both big and small investors, to pick the
best benefit from the investment market. Mutual fund provides returns,
liquidity, safety and tax benefit. Tax benefit is available to the investor who can
earn capital gains on mutual fund investment.

THE HISTORY OF MUTUAL FUNDS IN INDIA

The mutual fund industry in India began with the setting up of the Unit Trust in
India (UTI) in 1964 by the government of India. During the last 36 years, UTI
has grown to be a dominant player in industry with asset of over Rs. 45,899
crores as of December 31, 2002. The UTI is governed by a special legislation,
the Unit Trust of India Act, 1963. In 1987 public sector banks and insurance
companies were permitted to set up mutual funds and accordingly since 1987, 6
public sector banks have set up mutual funds. Also the two insurance companies
LIC and GIC established mutual funds. Securities exchange board of India
(SEBI) formulated the mutual fund (regulation) 1993, which for the first time
established a comprehensive regulatory framework for mutual fund industry.
Since then several mutual funds have been set up by the private and joint
sectors.
1987 marked the entry of other public sector mutual funds. With the opening up
of the
Economy, many public sector banks and financial institutions were allowed to
establish mutual funds. SBI established the first non-UTI mutual fund-SBI
Mutual fund-in November 1987. This was followed by Canbank Mutual fund,
LIC Mutual fund, Indian Bank mutual Fund, and PNB Mutual Fund. These
funds helped in enlarging the investor community and the investible funds.
Organization of mutual fund industry:
The organization of mutual fund operation in India envisages a six tier
establishment namely:
1. A sponsor institution to promote the fund.
2. A term of trusties to oversee the operations and to proved checks for efficient,
profitable
3. and transparent
4. An Asset Management company (AMC) to actually deal with the fund.
5. A custodian (care taker).
6. A transfer agent.
7. A trusty company

Organization structure in diagrammatically shown as:

Unit Holders

Sponsor

Trustees AMC

The Mutual Fund Transfer Agent

Custodian
SEBI

Fig 2.2
• Sponsor :

The companies, which set up the mutual funds, are called the sponsor. The
SEBI has laid certain criteria to be met by the sponsor. These criteria mainly
deal with adequate experience, net worth, good past track record, etc.
• Trustees :

Trustees are the people with experience and full integrity in their fields. They
carry out the crucial responsibility of safeguarding the interest of the investor.
They keep an eye on the operation of different schemes. They have powers and
they even dismiss the asset management company with the approval of SEBI.

• Asset management companies :

The Asset Management Companies manage the fund of various schemes. The
AMC’s professionals make investment carry out research. The success of any
mutual fund depends upon the efficiency of AMC. The AMC submit a quarterly
report on the functioning of the mutual fund to the trustee who guide and
control AMC.

• Custodian:

Custodian (caretaker) is the appointed by the board of trusty for safe keeping of
securities or participating in any clearing system through approved depository
companies on behalf of mutual fund and must fulfill its responsibility in
accordance with its agreement with mutual fund. The custodian should be an
entity independent of the sponsors and its requires to be registered with SEBI.
Transfer agent :
The organization, that handle sales and redemption of the fund shares, maintains
shareholder records, computes the funds Net Asset Value (NAV) of each day
and pays dividend and capital gain distribution.

• Trustee company :

The sponsors appoint the trustee company to supervise dealing of the AMC.
The trusty are responsible for complains of legal aspect by the AMC.
Growth of mutual funds:
The Indian mutual fund has passed three phases. The first phase was between
1964 and 1967 and the only player was unit trust of India, which had a total
asset of Rs. 6700 crores at the end of 1988. The second phase is between 1987
and 1993 during which period 8 funds were established (6 by bank and one each
by LIC and GIC). The total asset under management has grown to Rs. 61028
crores at the end of 1994 and the number of schemes was 167.
The third phase began with the entry of private and foreign sector in mutual
fund industry in 1993. Kothari pioneer mutual fund was the first fund to be
established by the private sector in association with a foreign fund. Today it is
renamed as Franklin Templeton mutual fund.
As at the end of financial year 2000 (31st march) 32 funds were functioning
with Rs. 1132005 crores as total asset under management. As on August end
2000, there were 33 funds with 391 scheme and assets under management with
Rs. 102849 crores.
The securities and exchange board of India came out with comprehensive
regulation in 1993, which defines the structure of mutual fund and asset
management companies for the first time. Several private sectors mutual funds
were launched in 1993 and 1994. the share of private players has risen rapidly
since then.

Types of mutual fund scheme:

• Open ended scheme:

These schemes have no specific closing date. They are open for investment and
exit in any time.

• Close ended scheme:

These schemes are open for a specific period of time. The scheme windup by
repairing the money collected along with gain, if any, to the investor.

• Money Market funds:

These schemes invest in the securities like treasury bills; commercial paper
issued by companies, certificates of deposit issued by bank and in money
market (inters market).

• Balance fund:

These schemes invent both in equity and depth in a variable ratio, which is
generally 40 % in equity and 60 % in dept or vice versa. The objective of this
scheme is to provide some amount of appreciation from investment in equity
and at the same time income from investment in debt.
• Debt income fund:

This scheme invests in debt instruments issued by the government, banks,

financial institution and companies. The objective is to earn a well- mannered
and Gilt fund regular income.
In this scheme investment is done in government securities, having maturity
nearly in one year.

Index fund:
This scheme invests in companies, a which are list in stock market index, in
same proportion, as they constitute in the index.

• Sector fund:
These schemes invest in to a specific sector of market such as FMCG sector, IT
sector, PHARMA sector and COMMODITY sector.

• Children scheme:

This schemes objective is for saving for children. These schemes invest both in
debt and in equity.

Fig-2.3
Transaction handling

This service department had to over see the transaction on behalf of the
distribution team. Transaction on a mutual fund account can be broadly
classified as under:

Type of transaction Detail

Purchase Fresh or additional by of mutual fund units.
Redemption Part of full sales of mutual fund units.
Switch in Transfer from one scheme to the other scheme of the same fund. Each
transfer has a corresponding in and out transactions leg.
Dividend pay out Dividend paid by dividend warrant to the customer. No
impact on the number of units held by the customer.
Dividend reinvestment Dividend plough back to the transactions as an
additional increase in the number of units. The customer does no investment in
this case and hence the net invested amount remains unchanged by the holding
of the customer increase.
Bonus Additional units ploughed back to the customers holding as an increase
in the number of units without any investment by the customer. Hence the net
invested amount remains unchanged.
Systematic investment plan Automated invested by the debit to customer
account. SIP typically has a frequency of investment and the number of such
installments.
Systematic withdrawal plan Investor can withdraw a specified number of units
or amount at pre-determined frequency. The withdrawal is affected on a specific
day every month/quarter, etc. and is treated as redemption.
Systematic transfer plan Transfer of specific number of units / amount to a
different scheme / plan.

Chapter 3

3.1 RESEARCH METHODOLOGY

Research referred to a search for knowledge, it can also be defined research as a

scientific systematic search for pertinent information on a specific topic, in fact
research is an art of scientific investigation, Redman and moray defined
research as a systematized effort to gain new knowledge some people consider
research as a movement, A movement from the known to unknown.
Research is an academic activity and as such the term should be used in a
technical sense. According to Clifford Woody research comprises defining and
redefining problems, formulating hypothesis or suggested solutions, collecting,
organizing and evaluating data, making deductions and reaching conclusion,
and at last carefully tasting he conclusions to determine whether they fit the
formulating hypothesis.
Research is thus an original contribution to the existing stock of knowledge
making for its advancement. It is the pursuit of truth with the help of study,
observation, comparison and experiment. In short the search for knowledge
through objective and systematic method of finding solution to a problem is
research. Thus systematic approach concerning generalization and formulation
of a theory is also research.
The research processes carried out according to the designed series of steps
which are required to be taken in the chronological order. The major research
steps are as follows:
• Formulating the research problem.
• Choice of research design.
• Determining sources of data.
• Determining data collection form.
• Determining sampling design and sample size.
• Organizing and conducting field survey.
• Possessing and analyzing collective data.
• Preparing the research report.

Formulating the research problem:

The first step of process is formulating the problem. In order to identify the
research problem three categories of systematic situations namely overt
difficulties, latent difficulties and unnoticed opportunities should be studied.
Overt difficulties are those which are quit apparent. Latent difficulties are those
which are not so apparent. Unnoticed opportunities indicate the potential for
growth in a certain area; such opportunities are not clearly seen some effort is
required to explore them. A researcher may recognize two or more problems at
a time. Then he has to determine the priorities.
Research Design:
The formidable problem that follows the task of defining the research problem
is the preparation of the design of the research project, popularly known as the
“research design”. Decisions regarding what, where, when, how much, by what
means concerning an inquiry or a research study constitute a research design.
“A research design is the arrangement of conditions for collection and analysis
of data in a manner that aims to combine relevance to the research purpose with
economy in procedure”.
One may split the overall research design in to the following parts:
• SAMPLING DESIGN: This deals with the method of selecting items to be
observed for the given study.
• OBSERVATIONAL DESIGN: This relates to the conditions under which the
observations are to be made.
• STATISTICAL DESIGN: These concerns with the question of how many
items are to be observed and how the information and data gathered are to be
analyzed.

3.1(a) SOURCES OF DATA:

The task of data collection begins after a research problem has been defined are
research design chalked out. While deciding about the method of data collection
to be used for the study, the researcher should keep in mind two types of data
that is primary and secondary.
Primary data: the primary data are those which are collected a fresh and for the
first time, thus happened to be original in character. There are several methods
of collecting primary data, particularly in a surveys and descriptive researches
important ones are:

• Observational method
• Interview method
• Questionnaire

3.1(b) WHY A RESEARCH?

Any research by an individual person needs whole consideration of his mind on
the topic so that he can work his best on that project. Research work includes all
the work from the site selecting balance sheet and each letter has its own
significance.
R = REQUIREMENT
E = ESTIMATION
S = SEARCHING
E = ENQUIRY
A = ALLOCATION
R = RAW DATA
C = CREATIVITY
H = HELPFUL FOR SOCIETY WELFARE
Research is done by any person to go deep of any subject to know the
existence of it. In this research report whose topic is “MUTUAL FUND” so that
this research can be done. What is the customer preference of joining the mutual
funds?
The research methodology adopted was survey methods. Mutual fund survey
was conducted for the purpose of collection data, the data has been collected
both from primary source and secondary source.

3.2.METHOD OF STUDY

3.2(a) DATA COLLECTION METHOD

There are two types of data:
• Primary Data
• Secondary Data

Primary Data:
Primary data do not exist do not exist in record and publication. The researcher
has to gather data a fresh for the specific study, under taken by him.

Source of primary data

1) Survey Approach
2) Observation Approach
3) Panel Research
4) Experimental Research

Secondary Data:
The data referred to those which gathered for some other purpose and are
already available in the mutual fund initial records, publication are secondary
data.
Sources of secondary data:
5) Published of secondary data
6) Specialized libraries
7) General library research sources
8) Websites

3.2(b) TOOLS AND TECHNIQUES OF ANALYSIS

• LINE CHART AND COLUMN CHART

• PIE CHARTS
• BAR GRAPHS

LINE CHART AND COLUMN CHART

A line chart and a vertical column chart are alternatives, common to them is that
a continuous variable, usually time, is on the horizontal axis, and that they are
best suited to presenting time series. A minimum requirement for the variable
placed on the horizontal axis is that its scale should be ordinal.
A line chart emphasizes variation and trend, whereas a column chart emphasizes
magnitude and variation in magnitude. Because of this difference a break in the
vertical scale or quantity scale, is of little importance in a line chart, whereas in
a column chart, a break in the quantity scale distorts the visual message.

PIE CHARTS
A pie chart consists of a circle divided into sectors whose areas carry the
quantitative information. This has to be taken in to account when pie charts are
placed side by side so that their areas are in proportion to the total amounts (the
area of the circle increases in proportion to the square of the radius).
A pie chart can only portray a proportional distribution (percentages), and it
conveys information much does. A pie chart should not be used if data are to be
presented accurately, and for the same reason it is justified to give the numerical
values of the percentage distributions as well.
BAR GRAPHS
Horizontal bar charts are well suited for portraying quantities attached to classes
and groups. The variable on the vertical axis does mot require a continuous
scale. A bar chart is not an alternative to a column chart.

3.3 LIMITATIONS:

1. The study was carried out in Bhilai-Durg region only.

2. Limited knowledge about local market.
3. Time constraint.
4. As the collected data in the month of June to July the result could not be
Considered consistent for the whole year.

Chapter 4
DATA COLLECTION and INTERPRETATION
1 Do you Invest Money?

No. of People Yes No

60 50 10
PERCENT 80% 20%

INTERPRETATION-

While survey in the market it has been found that the number of people make
investment is 80%.

2) If yes, in which avenues you invest?

No. Of People Mutual Funds Banks Share Market Post Office Others
50 26 12 4 8 0
PERCENT 52% 25% 7% 16% 0
INTERPRETATION
In my survey I found that 52% people are investing in mutual fund, 25%
investor invests in bank and 16% investor invest in post office also. And very
less in share market its percentage is 7%.

3) Why do you invest in SBI mutual funds?

No of people Good Returns Low Risk Best Investment

50 29 12 9
PERCENT 57% 24% 19%

INTERPRETATION:
According to the survey maximum people invest their money in SBI mutual
Fund because of Good returns.

4) From how many years you are investing in SBI mutual fund?
No of people >1 Years 1-2 Years <2 Years
50 12 29 9
PERCENT 24% 57% 19%

INTERPRETATION:
57% of the people are investing in Mutual Fund for 1-2 Years, 24% are from
less than one year and 19% are from more than two years.

5) Do you know about various schemes offered by SBI mutual funds?

No. of People Yes No

50 41 9
PERCENT 83% 17%

INTERPRETATION:
According to the survey 83% of the people are aware about the various scheme
offered by SBI Mutual Fund and 17% people are still unaware.

6) Which type of mutual funds you invest?

No. Of People Open Ended Close Ended Both Don’t know

50 20 10 20 0
PERCENT 41% 18% 41% 0

INTERPRETATION:
41% people are investing in Open ended fund, 18% people in Close ended fund
and 41% in both

7) In which scheme do you invest?

Equity Diversified Sector Fund Balance Fund Money Market Fund Don’t Know
32 7 7 4 0
63% 15% 15% 7% 0%

INTERPRETATION:
63% people are invested in Equity diversified, 15% in Sector fund, and 15% in
Balance fund and 7% people in Money Market fund.

8) Are you aware about the risk factors associated with SBI mutual funds?

No. of People Yes No

50 45 5
PERCENT 89% 11%

INTERPRETATION:
From the above 89% of the people are aware with risk factor associated with
SBI mutual fund and 11% people are unaware about it.

9) How much you invest in SBI mutual funds?

No. Of People >10000 10000-20000 <20000
50 12 29 9
PERCENT 24% 57% 19%

INTERPRETATION:
More respondent invest 10000-20000 in mutual fund, it is 57%. Where as 24%
of respondents invest less than 10000 and 19% respondents invest more than
20000.

10) Are you getting good returns in SBI mutual funds?

No. of People Yes No

50 35 15
PERCENT 70 30

INTERPRETATION:
From the above, 70% of the people are getting good returns in SBI mutual fund.

11) From where you come to know about SBI mutual funds?
News Paper Relative/Friends Brokers Cables/TV Hoardings/Glow sign
7 16 27 0 0
14% 33% 53% 0 0

INTERPRETATION:
According to the survey, majority of the people (53%) come to know about
mutual fund from Brokers, 33% from Relatives/Friends, 14% from News Paper.

12) Are you facing any problem with your mutual funds?

No. of People Yes No

50 10 40
PERCENT 20% 80%

INTERPRETATION:
From the 50 people only 10 people are facing problem with their mutual fund.

13) If yes, do you want to shift to other mutual funds?

No. of People Yes No

50 5 45
PERCENT 10% 90%

INTERPRETATION:
While survey I found that people are satisfied with their investment and most of
them do not want to shift to other mutual fund.

Chapter 5

5.1 FINDINGS:
1) Most of the people are invested in Mutual Funds.

2) Almost 41% people invest in Open ended fund, 18% people invest in Close
ended fund, and 41% invest in both.

3) Out of 50 people, 26 people are invested in Mutual Fund, 12 people are

invested in Banks, 4 people in Share Market and 8 people in Post office.

4) 70% of people agreed that they are getting good returns in their SBI Mutual
Fund.

5) Out of 50 people, 29 people are invested in Mutual Fund in between 1-2

Years.

6) 53% of the people come to know about Mutual fund through Brokers.

7) While survey I found that people are satisfied with their investment and most
of them do not want to shift to other mutual fund
5.2 RECOMMENDATIONS:

• Many of the people are still want to know more about the concept of mutual
fund. Thus their arises need to provide more information to the people about the
concept of mutual fund.

• Mutual fund schemes should have perfect blend of safety, Returns, Tax
benefit.

• Brokers are the most important link in channel of distribution with respect to
mutual fund industry and can influence the people to invest in Mutual Funds.
Therefore the fund houses should do their best to inspire and motivate the
broker by providing them good incentives.

5.3 Conclusion:
In this project an attempt to study the mutual funds and
go for the comparative analysis of investor behavior who invests in SBI mutual
fund. Here the comparative analysis is done on the basis of primary and
secondary data and thus increasing the authentiuty of the result obtained.

According to the analysis done under this project, both the primary and
secondary data analysis reflects that SBI Mutual fund is the most promising
fund among the other mutual funds and people who invest in SBI mutual fund
are fully satisfied with their investment.
BIBLIOGRAPHY

BOOKS
1) AMFI -BY D.C.ANJARIA
2) MUTUAL FUNDS- DR.UMA SHASHIKANT

MAGAZINES
1) FUND DOSSIER(SBI Mutual Fund)
2) FACT SHEET(SBI Mutual Fund)
3) BUSINESS TODAY

THROUGH INTERNET
1) www.mutualfunds.com
2) www.sbimf.com
3) www.amfiindia.com

QUESTIONNAIRE

Disclaimer: I am Management student of Sinhgad Institute of Management and

Computer Application (SIMCA). The purpose of this study is purely academic
and information will not be disclosed for any commercial purpose.
Institute/Organization
Name:-……………………………………………………..
Contact Person:-……………………………………..….
Date:-………………........
Email Id:-…..……………………………………
Phone Number:-…………………

1. Do you invest money?

o Yes
o No

2. If Yes, in which avenues you invest?

o Mutual Fund
o Banks
o Share Market
o Post Office
o Others

3. Why do you invest in SBI Mutual Fund?

o Good Return
o Low risk
o Best Investment
o Others

4. From how many years you are investing in SBI Mutual Fund?
o 1year 1
o 1-2year’
o 2year’s
o more than 2 year’s
5. Do you know about various schemes offered by SBI Mutual Fund?
o Yes
o No

6. Which type Mutual Funds you invest?

o Open Ended
o Close Ended
o Both
o Don’t know

7.In which scheme do you invest?

o Equity diversified
o Sector fund
o Balance fund
o Money market fund

8.Are you aware about the risk factors associated with SBI Mutual Fund?
o Yes
o No

9.How much you invest in SBI Mutual Fund?

o 10000
o 1000-2000
o 20000
o More than 20000

10. Are you getting good returns in SBI Mutual Fund?

o Yes
o No

11. From where you come to know about SBI Mutual Fund?
o News paper
o Relatives/Friends
o Brokers
o Television
o Hoardings

12. Are you facing any problem with your mutual funds?
o Yes
o No