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    This document outlines the curriculum for two specializations - Journalism and Advertising - over semesters V and VI. For Journalism, semester V focuses on core reporting skills as well as regional and niche journalism, while semester VI covers laws/ethics and broadcast/management. Advertising semester V includes advertising fundamentals and consumer behavior, and semester VI emphasizes research, ethics, and contemporary issues in the field.

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    This document outlines the curriculum for two specializations - Journalism and Advertising - over semesters V and VI. For Journalism, semester V focuses on core reporting skills as well as regional and niche journalism, while semester VI covers laws/ethics and broadcast/management. Advertising semester V includes advertising fundamentals and consumer behavior, and semester VI emphasizes research, ethics, and contemporary issues in the field.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    2 views1 page

    TYMM

    Uploaded by

    snihant
    This document outlines the curriculum for two specializations - Journalism and Advertising - over semesters V and VI. For Journalism, semester V focuses on core reporting skills as well as regional and niche journalism, while semester VI covers laws/ethics and broadcast/management. Advertising semester V includes advertising fundamentals and consumer behavior, and semester VI emphasizes research, ethics, and contemporary issues in the field.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    Curriculum for Specialisation – “Journalism” Semester V Semester VI

    1. Reporting
    2. Editing
    3. Features and Opinion
    4. Journalism and Public Opinion
    5. India Regional Journalism
    6. Niche and Magazine Journalism – I

    1. Journalistic Laws and Ethics


    2. Braodcast Journalism
    3. Niche Journalism – II
    4. Interest and Issues in Global Media
    5. News Media Management
    6. Contemporary Issues

    Curriculum for Specialisation – “Advertising” Semester V Semester VI

    1. Advertising in Contemporary Society


    2. Copywriting
    3. Advertising Design
    4. Consumer Behaviour
    5. Media Planning and Buying
    6. Brand Building

    1. Advertising and Marketing Research


    2. Legal Environment and Advertising Ethics
    3. Financial Management for Marketing and Advertising
    4. Agency Management
    5. Principles & Practice of Direct Marketing
    6. Contemporary Issues

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