Universities Brings Revolution Ideas for Students- Distance

Education

MIT SCHOOL OF DISTANCE EDUCATION

Marketing Management is a business discipline which is focused on the practical application of marketing
techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces
of globalization have compelled firms to market beyond the borders of their home country making
International marketing highly significant and an integral part of a firm's marketing strategy. Marketing
managers are often responsible for influencing the level, timing, and composition of customer demand
accepted definition of the term. In part, this is because the role of a marketing manager can vary
significantly based on a business' size, corporate culture, and industry context.

Semester I
109 Marketing Management
102 Leadership & Organizational Behavior
103 Corporate Communication
113 Management Information Systems
111 Entrepreneurship

Semester II
115 International Marketing
116 Advertising & Sales Promotion
117 Product & Brand Management
118 Industrial Marketing
119 Financial Services Marketing

For further details contact

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