Emergence of Internet Marketing origins,

need, challenges and opportunities : an

overview
NARAYANI PATEL
HPGD/JA17/1010
SPECIALIZATION:MARKETING
WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT & RESEARCH
Year of Submission: Dec, 2018
Defining
Internet
Marketing  Internet marketing is the process of promoting a business or
brand and its products or services over the internet using tools that
help drive traffic, leads, and sales.
 Internet marketing a pretty broad term that encompasses a range
of marketing tactics and strategies – including content, email,
search, paid media, and more.
Introduction  Marketing is carried out with the intent of reaching out to a
maximum number of people in exchange of minimum cost. When
Internet was still in its formative years, marketing people used to
depend on traditional media such as television, radio, handbills,
billboards, newspapers, and magazines.
 Today, the Internet is premium source for promoting your business.
There has been a rapid rise in the number of internet users since
last few years. Thus Internet is the lucrative place to promote the
business.
 The primary objectives you decide on for your digital marketing
Objectives need to be SMART (Specific, Measurable, Attainable, Relevant
and Timely).
Other Objectives are
 Increase Lead Generations
 Increase Sales Revenue
 Improve Brand Awareness
 Improve user experience
 Increase website traffic
 Improve data quality
Types
 Role of
Marketing  Account Manager- handling all official online accounts of
Managers business- for SEO, PPC, Social Media, Email Marketing, etc. and
coordinated tasks, harmoniously.
 Quality Assurance (QA) Supervisor- checks contents and work
output to be at least within the standard of what has been
expected in the digital marketing strategy implementation.
 Digital Marketing Strategist- formulates contextual strategies
with higher chances of reaching the goals and objectives of
marketing a business online.
Internet Marketing Example Ads
Scope  Internet and E-commerce is at its boom age in India now, India e-
commerce market grew at rate of 85%.It was mainly due to online
retail trends and availability of more payment options.
 From Electronic gadgets, apparels & jewelries to home appliances,
almost everything is available online, so there is a bright future for
innovative online marketing.
 Also, the target group is big, about 80% of online shoppers are
below the age of 35 which is bound to increase more. By looking at
the potential of this market, a lot of start ups are emerging in, all of
which require good marketing strategy to survive, so there is a lot
of scope
Advantages  Ability to market your services for free or at a low cost.
 Ability to sell anything and collect payment online
 Internet marketing is relatively inexpensive method.
 Nearly all aspects of an Internet Marketing campaign can be
traced, measured and tested.
 The can use variety of methods for advertising.
 Internet marketing is paper-free(Go-Green).
Disadvantages
 Intense competition.
 Takes a long time to learn new skills
 Too many scams on the Internet and it affects buyers
privacy
 People prefer the live interaction when they buy
  Start out small
Tips  Clearly define your marketing objectives
 Select your target market
 Assess your capabilities and know-how
 Execute your online strategy
 Measure your effectiveness
 Mostly important, experiment
  There is no fixed strategy.
Disclaimer  Not all online strategies will be effective for all business
types.

 It is up to you as the marketer to determine the

appropriate marketing channels and to constantly
measure their effectiveness
Conclusion  Digital marketing and marketing department is not different from
each other.
 Internet marketing is about utilizing digital technology to achieve
marketing objectives.
 It is a growing field if business and requires a certain skill set to
utilize the digital technology effectively.
 It is effective because the digital age provides easy access for
information across a multitude of digital products such as
computers, laptops, iPads, iPhones, Android devices, and other
tablets.
Last Word
This is just the tip of iceberg.
Internet marketing is at its infancy and its advancing by
leaps and bounds.
So stay tuned and stay ahead of competitors
THANK
YOU!!