IMC PLAN FOR CONDOM LAUNCH

PREPARED BY –
SHREY JOSHI
ROHIT
VEERU
VIKAS
KUNAL
FOSTER
 THEFOLLOWING PRESENTATION IS NOT
RATED. IT CONTAINS SCENES OF FULL
FRONTAL NUDITY, IF YOU ARE EASILY
OFFENDED YOU NEED TO LEAVE THE
ROOM RITE NOW.
AND ONE THING MORE
“ NO
HAWABAJJi HERE”
PRODUCT RANGE

1-GLOWING CONDOMS-
 This particular brand is the only FDA approved glow-in-the-dark condom
that is intended to prevent pregnancy and STDs. The Night Light
condom is non-toxic and will glow after about 30 seconds of exposure to
ordinary light (be sure to do expose it to the light before putting it on).
Condom is made of three layers. The inner and the outer layer consist of
regular latex while the third layer contains a safe pigment that begins to
glow and is sealed between the two latex layers. This condom makes for
fun and surprise.
 Product range cont===>{:}

2-Flavored Condoms
These condoms have great flavors and tantalizing aromas. The
flavor may be contained in the lubricant or directly on the
condom. Some flavored condoms are even colored to match the
flavor (such as red for strawberry flavor, yellow for banana).
Flavors can include mint, grape, orange, banana, strawberry, and
even chocolate, vanilla, and cola. These condoms are meant to
add a yummy dimension to oral sex, an these brands are also FDA
approved for strength and protection.
Product range still cont=======>{:}

3-Warming Condoms
These condoms tend to be
made of thinner latex, which
helps to heighten sensation.
Warming condoms are
designed to enhance sensual
pleasure through the release
of gentle, warm sensations
for both partners. They
contain a warming lubricant
that is activated by natural
body moisture, so it heats up
during sexual intercourse.
Oh my god========>{:}
4-Edible Condoms
There are different brands of
edible condoms that you can
choose from. They usually
come in packs of four and are
available in a variety of flavors.
The condom is rolled on, and
then can be eaten off! Edible
condoms are for novelty use
only -- they do not provide any
type of protection against
pregnancy or sexually
transmitted diseases.
MARKETING OPPORTUNITY>>[]

 Market share of ------+++

1-GLOWING CONDOMS– >In urban tier3 and tier 4
cities its market share is 8% .Target is to capture
25%.
2-FLAVOURED CONDOMS->In the above market its
market share is 12%.Target is to capture 25%
3-WARMING CONDOMS-> market share is 6%
target is to capture 25%.
4-EDIBLE CONDOMS-> market share is 12% target
is to achieve 25% market share.
“BRAND LOGO”
NAME OF OUR
PRODUCT

“safex”
=safe+sex
1- “HAVE SAFE SEX
“DONDHU” WITH SAFEX ”
or
2- “RiDE SAFELY
WITH SAFEX”
Or
3-THE SAFEST LOVE”
1=>Glowing condoms
Name of variant
—”NIGHTLIGHT”
TAG LINES--1-”IT WILL
GLOW EVEN AFTER U
BLOW”
2-”
2===>FLAVOURED
CONDOMS
 Name of the variant---

“YUMMEXX”
Tag lines----”it will be sweeter
if u wrap ur peter”
0r
“making life taste better”
“WARMING CONDOMS”
NAME OF THE VARIANT--->

“Firexxx”
TAGLINES---”Play
With fire”
“EDiBLE CONDOMS”
 NAME ---
”LOLLYPOPLiCKS”

TAGLINE—
“try something new
2nite”
or
“TASTE D NATURE”
“TARGET AUDIENCE”

 YOUTH,ADVENTUROUS,RISKTAKERS
 18-35YRS
 METRO CITIES(tier1 and2)
 Rich people
 Target

16-38
PREMIUM SEGMENT

YOUTH

NEWLY MARRIED
• Beer bar
• Nightclub
METRO CITIES • Massage
parlour
• Karaoke
lounge
ROCK CON … ...
MEDIA
 WE WILL USE ELECTRONIC,PRINT,INTERNET FOR
THE BRAND LAUNCH AND PROMOTION.
 ADS WILL BE TELECASTED AT PRIME TIMINGS TO
CAPTURE MAX. EYEBALLS AND INVOKE DESIRES
 EVENTS WILL BE USED TO PROMOTE THE
PRODUCT LIKE ROCKCONCERTS,DISCS ETC.
(SAMPLING DONE AT THOSE PLACES)
 BUDGET WILL BE AROUND 10 CRS 50% SPENT ON
ELECTRONIC MEDIA AND REST WILL BE DIVIDED
EQUALLY AMONG REST OF THE OPTIONS