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    Pankaj Goswami
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    This project report analyzes consumer buying behavior and decision making regarding life insurance policies from Tata AIG in Pune, India. It was submitted to the University of Pune by Vivek Pathak under the guidance of Mrs. Nidhi Raj Gupta in partial fulfillment of a Master's degree in Marketing Management from the Institute of Business Management and Research in Chinchwad, Pune in 2009-2011.

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    This project report analyzes consumer buying behavior and decision making regarding life insurance policies from Tata AIG in Pune, India. It was submitted to the University of Pune by Vivek Pathak under the guidance of Mrs. Nidhi Raj Gupta in partial fulfillment of a Master's degree in Marketing Management from the Institute of Business Management and Research in Chinchwad, Pune in 2009-2011.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    3 views1 page

    Submitted by

    Uploaded by

    Pankaj Goswami
    This project report analyzes consumer buying behavior and decision making regarding life insurance policies from Tata AIG in Pune, India. It was submitted to the University of Pune by Vivek Pathak under the guidance of Mrs. Nidhi Raj Gupta in partial fulfillment of a Master's degree in Marketing Management from the Institute of Business Management and Research in Chinchwad, Pune in 2009-2011.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    A

    PROJECT REPORT

    ON

    A STUDY OF CONSUMER’S BUYING BEHAVIOR DECISION ABOUT


    LIFE INSURANCE WITH SPECIAL REFRENCE TO “TATA AIG “

    (IN PUNE)

    FOR

    TATA AIG LIFE INSURANCE COMPANY LTD.

    SUBMITTED BY

    VIVEK PATHAK

    UNDER THE GUIDANCE OF

    MRS. NIDHI RAJ GUPTA

    SUBMITTED TO

    UNIVERSITY OF PUNE

    IN THE PARTIAL FULFILMENT OF MASTER IN MARKETING


    MANAGEMENT

    (MMM)

    (2009-2011)

    THROUGH

    INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH

    (I.B.M.R)

    CHINCHWAD, PUNE.

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