PEOPLES INSTITUTE OF MANAGEMENT &

RESEARCH, BHOPAL (M.P.)

A
PROJECT REPORT
ON
FACTOR INFLUENCING CUSTOMER BUYING
BEHAVIOR THROUGH INTERNET-MARKETING

MBA (MM-HR) IV Semester

(Full Time Course)

PEOPLES UNIVERSITY BHOPAL (M.P)

SESSION -2018-2020
SUBMITTED BY
RAJENDRA KUMAR SAHU
PU -059141807B
 CERTIFICATE
This Is to certify that the Project Report entitled FACTOR INFLUENCING CUSTOMER
BUYING BEHAVIOR THROUGH INTERNET-MARKETING has been completed by:
RAJENDRA KUMAR SAHU under my supervision. To the Best of my knowledge, this is
his own work and he has not submitted the same elsewhere for the award of any other degree
or diploma.
I approve it for submission in the partial fulfillment of the requirement for the degree of
Master of Business Administration.

Date
Dr. Abhilasha Jain
(Project Guide)

PIMR, BHOPAL

Place
 DECLARATION

I, RAJENDRA KUMAR SAHU student of PEOPLES INSTITUTE OF

MANAGEMENT & RESEARCH, BHOPAL (M.P.) hereby declare that the Project work
entitled FACTOR INFLUENCING CUSTOMER BUYING BEHAVIOR THROUGH
INTERNET-MARKETING is compiled and submitted to PEOPLES UNIVERSITY
BHOPAL (M.P) This is my original work.
Whatever information furnished in this project report is true to the best of my knowledge.

Date:
Place:
RAJENDRA KUMAR SAHU
Enrollment No. PU- PU -059141807B
MBA, IVth Sem.
 ACKNOWLEDGEMENT

I, RAJENDRA KUMAR SAHU the student of PEOPLES INSTITUTE OF

MANAGEMENT & RESEARCH, BHOPAL (M.P.) was required to undergo a marketing
research program.
I am sincerely thankful to “My institute” who provided me this opportunity.
I am extremely grateful to all the Consumers who provided me with the relevant information
and spared out time for me.
I would like to thanks all other people, who directly or indirectly, were the part of my
marketing research program.

RAJENDRA KUMAR SAHU