Fashion Industry and How Its Works

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Fashion industry and how its works:

The fashion industry is a thriving industry, creating the billions of dresses, suits and other clothing
and accessories consumers purchase. The fashion industry works in the following way: The process
for creating ready-to-wear or haute couture clothing starts with fashion market research and trend
forecasting. Designers work to create the apparel drafting. After the design has been approved by
the designer, apparel production begins. Once the product is complete, fashion marketing and
fashion buying come into play. The process ends with fashion merchandising retail. The product is
seen in department stores and high-end boutiques.

History

Western fashion has evolved over centuries. The 16th century in Europe saw apparel sewn with
broad shoulders and heavy-cut velvet decorated by intricate lace and fine gold. This was especially
seen in the fashion worn by aristocrats. Fast-forward two centuries, and women's fashion consisted
of domed skirts and cinched waists. Western society leaped into the 20th century with short skirts
baring leg. As the fashion industry has evolved, designers have perfected new designs and brought
into style new fabrics.
In the 19th century, English settlers brought the textile industry to the U.S. Women in the U.S. during
the 1800s had their dresses tailor-made. As the tailors noticed similarities among the women for
whom they sewed, they developed patterns. Hence, pattern making was born. Apprentices learned
the patterns and how to make them, becoming designers and dressmakers. The fashion industry
continued to evolve into the mega-marketing industry it has now become.

Significance

The fashion industry is made up of clothing manufacturers, designers, models, behind-the-scenes


make-up and hair artists, merchandisers and buyers. The single element common among these roles
is that these professions are extremely creative. Each professional has been trained in a highly
specialized field.
The fashion industry is important to the culture of each society, as the by products of each designer
provide a style or identification of the person wearing the clothes. Style is an identity marker, and
the fashion industry is essential to transforming individuals solely by what they wear.

Function

Aside from designing one-piece wonders for elite clientele such as Hollywood mega stars, which
serves as a catalyst for more economical couture designs, the fashion industry clothes us all. Be it
famous brand-name jeans or brands marketed solely by retail chain stores, the fashion industry is
the source of all the designs, material choices and marketing via models showing off the clothes on
Paris, Milan or New York runways.

Types

The fashion industry is composed of two primary sectors: ready-to-wear (couture) and haute
couture (high fashion). Ready-to-wear makes up the bulk of fashion because it is less expensive than
haute couture and far more easily accessible. Designers showing promise might make their mark
designing haute couture.
Geography

The fashion industry spans the globe. Western societies have metamorphosed drastically since
earlier centuries. Asian societies, too, like India's enormous Bollywood film industry, make use of
extremely diverse and talented pools of designers who dress every movie's heroines and heroes.

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