Scribd Logo
Upload

Welcome to Scribd!

  • Purna Organics PVT LTD: Prepared By:-Vivek Krishnan MBA09062 Amrita School of Business

    Uploaded by

    Vivek Krishnan
    11 views16 pages
    This document summarizes a study on the sales and marketing strategies of Purna Organics Pvt Ltd, an innovative organic products company. It describes the company and industry overview, product and service offerings including organic terrace gardening workshops. It then discusses the methodology used in the exploratory research and selling phases of the project. This included creating sales pitches, prospecting techniques, and analyzing the sales funnel. The results from May and June institutional sales and recommendations to focus on schools and corporates are also presented. Key lessons learned are around psychological tricks in selling, differences between boardroom strategies and reality, importance of negotiation, and finding a passion for sales.

    Original Description:

    Original Title

    Purna Org Final

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document summarizes a study on the sales and marketing strategies of Purna Organics Pvt Ltd, an innovative organic products company. It describes the company and industry overview, product and service offerings including organic terrace gardening workshops. It then discusses the methodology used in the exploratory research and selling phases of the project. This included creating sales pitches, prospecting techniques, and analyzing the sales funnel. The results from May and June institutional sales and recommendations to focus on schools and corporates are also presented. Key lessons learned are around psychological tricks in selling, differences between boardroom strategies and reality, importance of negotiation, and finding a passion for sales.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views16 pages

    Purna Organics PVT LTD: Prepared By:-Vivek Krishnan MBA09062 Amrita School of Business

    Uploaded by

    Vivek Krishnan
    This document summarizes a study on the sales and marketing strategies of Purna Organics Pvt Ltd, an innovative organic products company. It describes the company and industry overview, product and service offerings including organic terrace gardening workshops. It then discusses the methodology used in the exploratory research and selling phases of the project. This included creating sales pitches, prospecting techniques, and analyzing the sales funnel. The results from May and June institutional sales and recommendations to focus on schools and corporates are also presented. Key lessons learned are around psychological tricks in selling, differences between boardroom strategies and reality, importance of negotiation, and finding a passion for sales.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 16

    A study on the Sales &

    Marketing strategies of
    an Innovative Product
    Purna Organics Pvt Ltd
    Prepared By:-
    Vivek Krishnan
    MBA09062
    Amrita School Of Business
    nts
    any
    n te
    Co p
    co m ject
    A b ou t he pro
     o f t
    c t i ve
    O b je

    t io ns
    a ly sis m enda
    n com
     A re
    t s and
    R e sul

    r n i ng
    a
     Le
    Purna Organics
     Company Overview – Inspiration
    Incorporated in June’ 2007
     Industry Overview – INR 4,200 Cr
     Inspiration
     Service
    VisionOffering – OTG workshop
     Product Offering – Key components of
    OTG, Weed management, Nutrition
    Management, Pest and Disease
    Management
    Service
     Pricing Offering – Organic
    Strategies
    Terrace Gardening(OTG) workshop
    Product Offering – Organic
    Terrace Garden
    Introduction to the Project

     The two phases in this project were exploratory


    research and selling.
    The sad, true tale of Otto Rohwedder
    Early Laggards
    Adopters

    Innovators Early and Late Majority


    Methodology

     Pre-sales preparations

    Creating Sales Pitch

    Techniques adopted for Perfect Pitch

    Making the Perfect Pitch

    Prospecting
    Methods followed for sales lead generation
    The Seven Step Sale

    1. Planning and/or preparation


    2. Introduction or opening
    3. Questioning
    4. Presentation
    5. Overcoming objections/negotiating
    6. Close or closing
    7. After-sales follow-up
    Sales Funnel Analysis
    Visitors

    Prospects

    Leads

    Opts
    Results
     Institutional Sales – May & June

     Corporate Relations
    Recommendations

     Design rules now.

     Focus more on Schools and Corporates

     Advertising in Apartments through


    commonfloor.com

     Use buddy marketing to promote your


    business
    Lessons learnt :-

     Some psychological Tricks in selling.

     Boardroom strategies and reality hardly

    coincide.

     Negotiation is very important.

     Found my Passion !!!


    Thank
    you

    You might also like