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2d86preventing Brand Failure
2d86preventing Brand Failure
How?
By understanding two things,
even
yours
By learning
DISCIPLINE 1: DIFFERENTIATE
DISCIPLINE 2: COLLABORATE
DISCIPLINE 3: INNOVATE
DISCIPLINE 4: CULTIVATE
Business is a process not an entity
Brands like people
Influence character of a brand.
If a brand swims like a dog and looks like a duck, people will distrust it.
CULTIVATION DIFFRENTIATION
INNOVATION
COLLABORATON