MRA PROJECT - MILESTONE1

STUDENT NAME : GOWRI SRINIVASAN BATCH: DSBA ONLINE MAR ‘20

 Table of Contents

Problem 1
1. Approach Pg-3
2. Question 1 Pg-5-11
3. Question 2 Pg-12-16
4. Question 3 Pg-17-27
5. Question 4 Pg-28-29

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 We have a dataset of a Café Chain for one of its restaurants. We are expected to do a detailed analysis
of the data and provide the following –
OBJECTIVE  Recommendations that can help his Café Chain increase its revenue,
 Provide feedback based on items that can be removed from the menu and
 Provide insight on the trends noticed on sales.

We have done Exploratory Data Analysis (EDA) of the entire dataset and provided
APPROACH insights and recommendations based on the output

TOOL USED We have used Tableau to do EDA

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Q.1 - Exploratory Analysis of data & executive summary of your top findings, supported by graphs.

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 EXECUTIVE SUMMARY
 Highest Revenue for the Café is from Tobacco products followed by Food, Beverages and Liquor

 December is the highest month of Sales across all category products

 Close to 75% of the Items in all categories except Liquor and Wine are medium priced while close to 15-20% of Items are low
priced. In Liquor and Wine more than 50% of Items are medium priced and 50% High priced

 Peak sales hours during a day is from 3 PM till next day 12 AM, Maximum Sale is between 7 PM and 8 PM.
2 AM till 9 AM has negligible Sales value, 7 AM and 8 AM there is no sales. Morning hours from 10 AM till 2 PM, Sales is average.

 Food, Beverage and Tobacco have highest sales during Saturdays.

 Tobacco and Wines are sold throughout the day but has an increase during night

 Wine, Miscellaneous and Merchandise are sold only during evening/night

 Top Selling items are almost same across the hours of the day except for Early morning where only Tobacco and Food items are
sold

 Sales value for Tobacco, Food and Beverage have a spike in July, August and December

 Sales value has a decreasing trend during Jan to June for all categories except Liquor

 Liquor Sales are higher during March and December

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 RECOMMENDATIONS
Tobacco has the highest sale – Introducing a discount voucher for Food, Beverage, Liquor, Merchandise and Miscellaneous
products on every purchase of Tobacco would enable these existing customers to buy products in the other categories as well.

December has increases sales, hence Café should plan on accommodating the increase in demand and also introduce redemption
points on December shopping points in the other months to increase the return of customers across the year.

Peak sale time is mostly around evening and night and morning hours have negligible sales. Café shall also plan for discount on
providing the morning bill during evening to ensure we are not losing the potential customers.

Saturday sales of Food, beverage and tobacco is highest, Café shall again introduce redemption points of these sale value during
weekdays to increase footfall during weekdays.

It is observed top selling items are same across the hours of the day. Café shall consider combining these items as a Combo pack
with lesser selling items to promote sales of all the items.

Jan to June there seems to be a decreasing trend in Sales – Introducing loyalty points, Combo deals should be promoted during the
period

July and August also see a sudden spike in Food, Beverage and Tobacco – Café should ensure to capitalize the demand with enough
stock and redemption points for increased sale during this period during the following months.

Café should eliminate the items which do not have demand from the menu and introduce new items basis the current demand.

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 MONTHWISE SALES

December has the highest Revenue in terms of value and also the % of Total for the year April 2010 – Mar 2011

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 CATEGORY WISE SALES AND VOLUME

 Tobacco and Food are the top selling categories

 Merchandise category has the lowest Sales by volume and value
 Despite Food being most selling category by volume, Highest revenue is from Tobacco Sales. Volume of Sales is
highest in Tobacco and Food while it is lowest in Merchandise 9
 MONTH/CATEGORY WISE REVENUE

 Tobacco, Food and Beverages are top contributors in Revenue across all the months
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 PRICE RANGE/CATEGORY WISE ITEMS DISTINCT COUNT

 27 Items under Wines and 24 Items under Liquor are having higher price
 Close to 75% of the Items in all categories except Liquor and Wine are medium priced while close to 15-20% of Items are low
priced. In Liquor and Wine more than 50% of Items are medium priced and 50% High priced
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Q.2 What kind of trends do you notice in terms of consumer behavior over different times of the day
and different days of the week? Can you give concrete recommendations based on the same?

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 SALES BY AM/PM

 Peak sales hours during a day is from 3 PM till next day 12 AM, Maximum Sale is between 7 PM and 8 PM
 2 AM till 9 AM has negligible Sales value, 7AM and 8AM there are no sales at all
 Morning hours from 10 AM till 2 PM, Sales is average.
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 CATEGORY WISE SALES BY DAY AND HOUR

 Peak time for Beverage Sales is 4 PM to 8 PM, Food Items is 4 PM to midnight, Liquor is 8 AM to midnight, Tobacco is 8 PM to
midnight
 Tobacco and Wines are sold throughout the day but increase in night
 Wines, Miscellaneous and Merchandise are sold only during evening/night
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 CUSTOMER PREFERENCE BY DAY OF WEEK

 Food, Beverage and Tobacco have highest sales during Saturdays.

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 TOP SELLING ITEM NAMES ACROSS HOURS OF THE DAY

 Top Selling items are almost the same across hours of the day except for Early morning where only Tobacco and Food items are sold 16
Q.3 Are there certain menu items that can be taken off the menu?

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TOP SELLING ITEMS BY CATEGORY - FOOD

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TOP SELLING ITEMS BY CATEGORY - BEVERAGE

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TOP SELLING ITEMS BY CATEGORY - TOBACCO

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TOP SELLING ITEMS BY CATEGORY - LIQUOR

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TOP 20 ITEMS BY QUANTITY SOLD ACROSS CATEGORIES

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TOP 20 ITEMS BY SALE VALUE ACROSS CATEGORIES

 Tobacco, Food, Liquor and

Beverage has the Top 20
items by Sale value

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TOP 5 ITEMS BY SALE VALUE ACROSS CATEGORIES

 The Top 5 items by Sale value

is listed here.

 Bundling these items with

other items would help
promoting the Sales of other
items increasing the revenue.

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ITEMS TO BE REMOVED FROM MENU

…. CONTINUED 26
ITEMS TO BE REMOVED FROM MENU

 The list consists of items

where only a maximum of 20
items have been sold
throughout the year and
their sales value is less than
or equal to 1000

 Café should consider

removing these items from
menu and introduce new
items as per the market
demand

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Q.4 Are there trends across months that you are able to notice?

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 MONTH/CATEGORY WISE REVENUE

 Sales value for Tobacco, Food and Beverage have a spike in July, August and December
 Sales value has a decreasing trend during Jan to June for all categories except Liquor
 Liquor Sales are higher during March and December
 December has spike in Sales across all categories 29
Thank You