Enterpreneurship Project

Efforts by:
Sameer Bidaye (09-707)
Sucheta Deshpande
Swapneel Khavare
Saurabh Narvekar
Abhidnya Salunke
 Business Concept
• Plan to launch bottled Tender coconut water which can be seen as

a health drink.
• Tender coconut water is a gift of nature, rich in vitamins, minerals and
proteins.It is considered the healthiest & best sports drink in the world,
because it contains vitamins and proteins.
• The increasing demand for natural drinks necessitated the urgency of
making available, tender coconut water in convenient

packet without spoilage and loosing its inherent qualities.

• Planning to launch ‘TenderSplash’ in Maharashtra, Gujarat

and Goa on 1st January 2011.

• Vision:
Serve Our Customers Healthiest, Tastiest & Natural Energizer.
 WHAT WILL MAKE TENDERSPLASH 100% Tender Coconut Water
PREFERRED IN:
• Homes
• Offices
• Hospitals
• School/College canteens
• Sports Persons
• Marriages
• Other Occasions like sports events
• Welcome Drinks
• Hotels and Restaurants
 Product Specification
• Farm Fresh Tender Coconut are selected and Natural Tender Coconut
Water is squeezed out, untouched by hand and put through a special
process.
• “Tender coconut water- ‘TenderSplash’ will be available in 200 ml bottle at
a retail price of Rs 20 each.
• The life of TenderSplash will be 9 to 18 months.
• Packaging is done in Bottles - which is Food Grade and Eco friendly.
• These bottles are more handy, convenient and easy to carry, can be easily
stored in fridges at home/hospitals/offices.
 Approximate
Composition of
Approximate Mineral Cocojal
Composition of TenderSplash
Sodium 100 mg

Potassium 290-310 mg

Calcium 25 mg

Magnesium 30 mg

Phosphorus 35 mg

Calories 20 kacl

Fats NIL