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  • Assignment 2

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    Rohit Sharma
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    This document contains questions about key concepts in services marketing including the service marketing triangle, zone of tolerance, service provider gaps, search and credence quality, characteristics of services compared to goods, the services marketing mix, customer gap, consumer choice process, and factors that influence customer expectations of services.

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    This document contains questions about key concepts in services marketing including the service marketing triangle, zone of tolerance, service provider gaps, search and credence quality, characteristics of services compared to goods, the services marketing mix, customer gap, consumer choice process, and factors that influence customer expectations of services.

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    Attribution Non-Commercial (BY-NC)
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    0 views1 page

    Assignment 2

    Uploaded by

    Rohit Sharma
    This document contains questions about key concepts in services marketing including the service marketing triangle, zone of tolerance, service provider gaps, search and credence quality, characteristics of services compared to goods, the services marketing mix, customer gap, consumer choice process, and factors that influence customer expectations of services.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Assignment- 2

    1. What is service marketing triangle?


    2. What is meant by zone of tolerance?
    3. Describe the four service provider gaps?
    4. What is search quality and credence quality in services?
    5. what are Services?
    6. Explain the characteristics of services compared to goods?

    7. Explain Services Marketing Mix?

    8. what is customer gap?


    9. Explain consumer choice process?

    10.Explain the Factors that influence customer expectations of


    services?

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