Presented by:

Gaurav
PATANJALI Megha
Mrinalini
YOGPEETH TRUST Sumedha
Mohit
 INTRODUCTION

• Named after Maharishi Patanjali, founder of ancient

Indian medicine system, Ayurveda
•Patanjali Yog Trust was founded in 1995 by Swami
Ramdevji
• Key aim : to make the world disease free world through a
scientific approach to yog
• It has the world’s largest OPD accomodating 6000-10000
people per day
 SERVICES OFFERED
• Yog service
• Panchkarma
• Shatkarma
• Surgery
• Dental
• Pathology
• Radiology & Cardiology
 MARKETING STRATEGY

• Word-of-mouth
• Strong distribution channels
• Media coverage(TV)
• Free yoga advice(outlets)
• Trained yoga teachers give free service
 POSITIONING

An art to be practiced to
remain healthy
 FUTURE PLANS
• Bharat Swabhiman Andolan

• Patanjali yog and pranayam classes in Chicago

• Plans to open up more outlets in South India

• Plans to open more Universities across India

• Free Dharmshala to facilitate fooding and
boarding of 1000 people

• Arrangement of meals for 5000 visitors daily

in the big Annapurna hall

• Yogic garden in 3 lakh square feet

 SWOT ANALYSIS
Strengths Weakness
Service Provided More concentration in
Distribution channels northern India
Global Appeal Costly Medicines
Research centers Proper training required

Opportunities Threats
Global Arena Competition from other
Change in mindset herbal and ayurvedic
services
 SERVICE DELIVERY MODEL
• Ashram with boarding ,logging, food etc
• Swami and his disciples
• Distributors and dealers
• Franchisers, camps
• Collaboration with other ashrams
• Cassettes, CD ,television programmes.
• Online websites
• Tie ups with ayurvedic hospitals.
• Documentaries, confrences,periodicals,books.
THANK YOU