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SUSTAINABILITY

AND
COMPETITIVE
ADVANTAGE
KEY QUESTIONS

 Is Management driving Sustainability


or is Sustainability driving Business?
 Will sustainability change the
competitive landscape and reshape
opportunities and threats?
DEFINITION
 Novices defined sustainability as
simply maintaining business viability
 Thought leaders incorporated
economic, social and environmental
concerns
MAJOR POINTS OF CONTENTION BETWEEN
EXPERTS AND SURVEY CORRESPONDANTS

Government Legislation
Consumer Concerns
Employee Interest
FIRST-CLASS COMPANIES IN
SUSTAINABILITY
 GE
 Toyota
 IBM
 Shell
 Wal-mart
 Rio Tinto
 Better Place
 International Watch Co
Benefits to Organization addressing Sustainability

Improved Image
Cost Savings
Competitive
Advantage
Employee
Satisfaction
Others
MAJOR BARRIERS
 Difficulty in understanding
sustainability
 Difficulty in finding a case for
sustainability
 Flawed execution

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