What business needs do CRM solves?

Business Needs How CRM Solves them

1) Many business  So…CRM software
/professions deal with directly assigns the mails to
daily support e –mails & specific help group or
to deal with them ,they technicians ..and ..so that
needed a automatic customers problem get
system which assigns solved in first response itself
them directly to the team  Mainly this problem arise
management … in customer billing services
2) Complications in service but it solves the problem by
delivery of written serving the customer at
contract documents as specific time and by Helps
customer’s priority ….. handle different customers
differently.
 For example:
For many companies this is their present
situation: Imagine a system in place where
the lines of communication and
information requests are somewhat
scrambled.
 Suppose following issues faced …
 Customer calls, old system doesn't get
recorded into the account , so don't know
past order
 Customer Service does not have
marketing information
 Management does not have real time
performance information
 A CRM system has one central
system where all the information is
collected and stored in one location
 Everyone is connected into one system
 People have the information they need
to do their jobs
 Data duplication is eliminated
 Data security is strongly enhanced
 Retaining existing customers and
discovering new ones
 Offering better customer service ‘

 Building a relationship with your customer

thus, business can increase their

revenues easily….
 CRM Software - How to choose
the best
 It should be customer oriented .
 It should be able to learn the customer
preferences and accordingly retain
customer .
 It is important to choose CRM that assist
sales function most .
 CRM software must have an FAQ system
 CRM software should be in ones own
language to make usage easier
 CRM and ERP have a mutual
relationship.
 These two technologies are very different
in focus but they have mutual relationship .
 CRM faces outwards to the customer base
. Where it deals with external environment
and predict the sales .
And it coordinates the information within
the departments of organization.
 But how do these teams communicate with
each other effectively ?

 So here ERP (enterprise resource planning)

comes..
 ERP is an internal system that coordinates
information between various departments .
so it has control over the management.