Other Competitive

Strategies
By:-
Aniruddh Tiwari
MS Ramaiah Institute of Management, Bangalore
 Then What About the Firms at the
2nd, 3rd…place ?

• Pepsi – Second place after Coke

• Bhaskar Salt – Second Place after Tata Salt
• Samsung Mobiles- Second Place after Nokia

Toyota over took General Motors in and became the largest car
maker of the world
 Aspirations…Objectives…Opponents

• Market Challengers have high aspirations and

low attitude (or is it arrogance……….?)
• The challenger should decide whom it wants
to take on……
• Market Leader – High Risk, High Yields
• Firms of Similar Size – Medium Risk, Moderate Yields
• Small Firms – Low Risk, High Yields in Long run
ATTACK STRATEGIES!!!.....Its War Time

• Frontal Attack – Dell India

• Flank Attack
• Geographic – Pepsi in India
• Segmental – CloseUP in Gel Based Toothpaste
• Encirclement Attack – Sony PSP
• Bypass Attack – Google on Yahoo
• Guerilla Warfare – Rin On Tide
 Market Follower Strategies
INVENT LESS

COPY/IMPROVE MORE

EARN MORE
And Be Happy
 We Thank You
For Support & Patience