#1 In Massaging Footwear Worldwide

2004 Home, Garden & Sport

2003 Okabashi Brands, Inc. All Right Reserved Collection
 About Okabashi

 We are #1 In Massaging Footwear Worldwide!

 We invented the “Foot Therapy” category
20 years ago & we have a tremendously loyal
following
 Okabashi is a high quality product
 We manufacture our shoes in Buford, Georgia
and employ over 150 people
 Our “Therapeutic” footwear line has a 12%
penetration of our demographic target

2003 Okabashi Brands, Inc. All Right Reserved

 What our consumers say…

Consumer survey results:

 95% of consumers rate Okabashi very good to

excellent
 84% say they will repurchase Okabashi
 63% wear the product daily
 The average Okabashi consumer owns 2.2 pairs
 Top three consumer benefits are: Comfort,
Quality & Value
 Top three features are: Reflexology,
Ergonomics, & Waterproof

2003 Okabashi Brands, Inc. All Right Reserved

 Demographic Target

“Home & Garden Clogs” Target

Skews:
• Female
• 3+ Person
• HH $30k to $74k
• Age 35 to 54
• Specialty Outlet

2003 Okabashi Brands, Inc. All Right Reserved

 National Television Advertising Support

We are watching what our target consumers are watching…

Okabashi advertisements will

reach over 188 million people!

2003 Okabashi Brands, Inc. All Right Reserved

 Introducing Home & Garden

 Okabashi clogs have our proprietary massage

beads combined with advanced design, which
results in the ultimate comfort and versatility.
 This is an exciting new product for us and has a
new broader demographic appeal
 Premium positioning
 Innovative, high-impact, eye-catching packaging
 Key Messaging: Family tradition & honesty
 100% consumer satisfaction guaranteed

2003 Okabashi Brands, Inc. All Right Reserved

 Introducing Home & Garden

 100% Waterproof – Just rinse off

 Built-in massage beads for the ultimate comfort
 Great both in and out of the garden
 Unique sole pattern ensures stability. Slip-resistant
 Antimicrobial
 100% Consumer Satisfaction Guaranteed

2003 Okabashi Brands, Inc. All Right Reserved

 Home & Garden Clogs

• Style: Gardenia (women’s)

• Sizes: S (5 ½-6 ½), M (7-8), ML (8 ½ -9 ½ ), L (10-11)
• Colors: Black, Green, Red

2003 Okabashi Brands, Inc. All Right Reserved

 Home & Garden Clogs

• Style: Daisy (women’s)

• Sizes: S (5 ½-6 ½), M (7-8), ML (8 ½ -9 ½ ), L (10-11)
• Colors: Black, Green, Red

2003 Okabashi Brands, Inc. All Right Reserved

 Home & Garden Clogs

• Style: Copenhagen (unisex)

• Sizes: S (5 ½-6 ½), M (7-8), ML (8 ½ -9 ½ ), L (10-11),
LL (men’s 9 ½ -10 ½ ), XL (men’s 11-12)
• Colors: Black, Green, Coffee, Navy

2003 Okabashi Brands, Inc. All Right Reserved

 Home & Garden Clogs

• Style: Magna Plus Clog (unisex)

• Sizes: S (5 ½-6 ½), M (7-8), ML (8 ½ -9 ½ ), L (10-11),
LL (men’s 9 ½ -10 ½ ), XL (men’s 11-12)
• Colors: Black, Green, Coffee, Navy

2003 Okabashi Brands, Inc. All Right Reserved

 Introducing Water & Sport

 New and improved styles to fit all lifestyles

 Exciting new designs appeal to larger audiences
 A class beyond ordinary flip-flops and slides
 Okabashi’s original patented hanger
 Key Messaging: Comfort, Quality & Value
 100% consumer satisfaction guaranteed

2003 Okabashi Brands, Inc. All Right Reserved

 Introducing Water & Sport

 All time summer favorite style infused with

Okabashi’s comfort features
 Ergonomically contoured footbed for an ultimate
comfort and support
 Incredibly soft, flexible, and cushiony
 Antimicrobial treatment resists fungus and mildew
growth
 100% Waterproof, slip-resistant, & scuff-proof

2003 Okabashi Brands, Inc. All Right Reserved

 Water & Sport

• Style: Women’s Ravenna

• Sizes: S (5 ½-6 ½), M (7-8), ML (8 ½ -9 ½ ), L (10-11)
• Colors: Navy, Red

2003 Okabashi Brands, Inc. All Right Reserved

 Water & Sport

• Style: Men’s Ravenna

• Sizes: ML (7-8), L (8 ½-9), LL (9 ½-10 ½ ), XL (11-12)
• Colors: Black, Grey*, Midnight*

* 2004 colors
2003 Okabashi Brands, Inc. All Right Reserved
 Water & Sport

• Style: Milan
• Sizes: M (7-8), L (8 ½-9), LL (9 ½-10 ½ ), XL (11-12), XXL (13)
• Colors: Black, Hot Chocolate

2003 Okabashi Brands, Inc. All Right Reserved

 Water & Sport

• Style: Weave
• Sizes: M (7-8), L (8 ½-9), LL (9 ½-10 ½ ), XL (11-12)
• Colors: Black, Wheat

2003 Okabashi Brands, Inc. All Right Reserved