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  • Brand Prism

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    mehnazdoctor
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    This document discusses key aspects of branding including truths, values, benefits, personality, brand promise, consumer insight, competitive choices, and brand audience. It focuses on understanding the essence of a brand through these various lenses in order to effectively connect with target audiences.

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    This document discusses key aspects of branding including truths, values, benefits, personality, brand promise, consumer insight, competitive choices, and brand audience. It focuses on understanding the essence of a brand through these various lenses in order to effectively connect with target audiences.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    1 views1 page

    Brand Prism

    Uploaded by

    mehnazdoctor
    This document discusses key aspects of branding including truths, values, benefits, personality, brand promise, consumer insight, competitive choices, and brand audience. It focuses on understanding the essence of a brand through these various lenses in order to effectively connect with target audiences.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    ESSENCE

    Truths Values

    Benefits Personality

    Brand
    Promise

    Consumer Insight

    Competitive Choices Brand Audience

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