Select a brand of your choice and spell

out the elements of its marketing mix.

Describe the features of the product,
various price points, channels of
distribution, promotional tools etc.
Select the brand
 Elements of its Marketing Mix
MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

[ 4P’S ]
 PRODUCT

CD – Dawn, Splendor, Passion, Glamour, CBZ,

Karizma etc.
 PRICE

 Price of Hero Honda bikes start from Rs.35000

to Rs.100000
 PROMOTION

 T.V. Add.
 News paper Add.
 Magazine Add.
 FM Radio
 Hoardings etc.
 PLACE
 All over INDIA
 Features and Various Price Points
CD dawn Cd deluxe Pleasure Splendor+
Rs.35672 Rs.38884 Rs.38285 Rs.42794
5 colors 5 colors 9 colors 9 colors
97.2cc 100cc 102cc 100cc

Splendor NXG Super splendor Passion pro Passion +

Rs.47584 Rs.44349
Rs.42094 7 Rs.46680 5 5 colors 11 colors
colors colors 100cc 97.2cc
100cc 124.7cc

Glamour Glamour FI Achiever CBZ xtreme

Rs.51040 Rs.57856 Rs.58247 Rs.59891
6 colors 4 colors 4 colors 5 color
125cc 125cc 150cc 150cc
Hunk Karizma karizma ZMR
Rs.59300 4 color Rs.85085 6 color Rs.100000 6
150cc 200cc color 220cc
 Distribution Channels

Hero Honda

Distributor

Customers Retailers
Advertisement
Thank You