4P’S OF ATLAS HONDA

Products:

Main Products of Atlas Honda are motorcycles models and its spare parts. In sales department
products of Motorcycles models of Atlas Honda are CD70, CD70 Dream, Pridor, CG 125, CG
125 SELF, CB 150F, CB250F. And in after sales department products are KPI parts products
includes battery, element air cleaner, chain sp.kit, brake shoe, piston kit, headlight, seat, spare
plug.

Price:

In 2019, Atlas Honda Bikes latest prices are as Honda CD 70 Price is PKR 73,900, Honda CD 70
Dream Price is PKR 77,900, Honda CG 125 Price is PKR 123,500, Honda CG 125 Special
Edition Price is PKR 144,900, Honda Deluxe Price is PKR 129,500, Honda Pridor Price is PKR
100,500, Honda CB 125F Price is PKR 168,500, Honda CB 150F Price is PKR 205,500 and
Honda CB 250F Price is PKR 640,000.

Place:

There are 8 regional offices and 34 territories of Atlas Honda. The Regional offices of atlas
Honda are located in Lahore, Faisalabad, Multan, Gujranwala, Karachi, Rawalpindi, South
region, Central region. And there are many dealerships of atlas Honda in Pakistan and now
increasing day by day.

Promotion:

Atlas Honda create, share, and exchange information among people and their consumers through
social media i.e. Face Book, YouTube, Website, Television, Broachers, Banners, News Papers
and Campaigns Etc. and promotion activities of after sales department are brand awareness
activities, oil exchange activities, dealer’s incentives distribution and Iftar dinner/ dealers get
together.