ATLAS HONDA

LIMITED ,PAKISTAN
Submitted to:
Sir Usman Yousaf

Submitted by:
M.Irfan
history
Initially in 1962,atlas autos limited was
incorporated with collaboration of
Honda motor in Karachi.
It manufactured motorbikes.
In 1991 atlas Honda limited was created
with merger of atlas autos limited and
Lahore based 5 darya limited
“Market leader in the
motorcycle industry,
emerging as a globally
competitive centre of
production and exports”
 MISSION
 A dynamic, profitable and growth oriented company
through market leadership, maximizing export and
excellence in quality and service; to ensure attractive
returns to equity holders; reward employees according
to their ability and performance; to foster a network of
researchers and engineers ensuing unique contributions
to the development of the industry; customer
satisfaction and protection of the environment by
producing emission friendly green products and to
remain a good corporate citizen fulfilling its social
responsibilities in all respects.
 Value strategy of AHL

“ They understand that success comes not

from what products you offer to consumer
or the prices you charge.
It comes from offering the combination of
products and prices that produces the
greatest customer value what consumer get
for the prices they pay.”
 Main products

 HONDA CD 70
 Honda CG 125
 HONDA CD 100
 Deluxe CG 125
HONDA CD 70
 Honda CD 70 is No. 1 choice in motorcycles.
 Smoke-free 4-Stroke engine
 Special Honda 12-volt CDI technology
 New eye-catching graphics,
 Front and rear mud-flaps
 Comfortable seat and the new utility box
 High resale value
 Excellent petrol average makes
 Easily available spare parts
 Honda CG 125

 125 cc 4-stroke engine

 11-Horse Power
 Low fuel consumption.
 12-volt battery (instead of 6-volt).
 Easy starting-up of the engine.
 Ideal for
› High speed
› Long runs
› Rough pathways.
 HONDA CD 100

 It is a stunning result of advanced Japanese

technology and right up there as an outstanding
performer representing all the qualities that make
Honda motorcycles so special.
 Bigger Headlight
 Catching stylish look
 Low oil consumption
 Easy go
Deluxe CG 125

Modern styling,
added power
a disk brake function has made it the choice purchase
for a selected segment that was looking for added
value in the existing popular CG-125. 
 COMPETITORS
Japanese competitors
After 2001,
Yamaha and Suzuki
2 stroke by Yamaha low price but despite of low
price cd 70 maintained its value
 
Chines competitors
Very low prices products gained 30% shares of
market annually, they effected a lot to AHL even
they were low in quality and there was no
warrantee,
 Decision by top management

 Drastic action were needed .

 .Because “we could not bring down the prices
without decrease in costs of production, we took
2 steps..For long run thy decided to radically
improve our production to reduce costs and for
short term we decide to reduce the prices of our
motorcycles to stay competitive” said: squib
shiraz(CEO)
Production Capacity in Pakistan

company capacity

Atlas Honda Ltd. 400,000

Dawood Yamaha Ltd 200,000

Suzuki Motorcycles Pakistan 65,000

Ltd.

Saigols Qingqi Motors Ltd. 100,000

Sohrab 42,000
Questions.?