No. Sub no. Index Page no.

ABSTRACT 1
1 INTRODUCTION 2-5
1.1 Background 6
1.2 Gender differences in financial behaviour and strategies 7
1.3 All about capital market 9-12
1.4 Importance of investment for women 12
1.5 To achieve the vision of creating a financially aware and 17
empowered India
2 REASERCH METHODOLOGY 23

OBJECTIVE OF THE STUDY 23

2.1 Scope of study 25
2.2 Hypothesis of study 25
2.3 Limitation of the study 26
2.4 Significance of the research 26-27
2.5 Data collection method 27-28
2.6 Methods of analysis 29
3 LITERATURE REVIEW 29-35
4 DATA ANALYSIS 36-57
4.1 Secondary data
5 CONCLUSION AND SUGGESTION 58-70
5.1 Findings 73
5.2 Result of hypotheses 73
5.3 Benefits to society 74
5.4 Future scope 75
5.5 Suggestions 75
5.6 Conclusion 76
References 77
Appendix 78-83
 INTRODUCTION

HONDA Motorcycle and Scooter India, Private Limited ( HMSI ) is the wholly owned
India subsidiary of Honda Motor company Limited Japan. Founded in 1999, it was the fourth
Honda automobile venture in India, currently HMSI has four manufacturing location at Manesar in
Haryana, Tapukara in Rajasthan, Narsapura, kolar in Karnataka and Vithalpur, NW of Ahmadabad
scooter –exclusive plant in Gujarat. Its facility in narsapura is the largest amongst its four
location and has capacity of the 6,600 vehicles per day. Honda India sales skyrocketed up to
4.28millions motorcycle and scooters backed by scooterization of India via bestselling scooter active
over 350,000 scooter Activa scootor in 2017/ 18. Honda motorcycle & scooter started independent
operation since 2010 after separation from Hero Honda motors J/V since 1984.6millions production
capacity establishment within 7 years record in India, top world motorcycle market. Japanese auto
major Honda Motorcycle and Scooter India (HMSI), which has invested close to Rs 150 crore to make
operational an integrated Technical Centre at its Manesar facility in October last year, will roll out its
first indigenously developed product within a year. Honda has hired 200engineers to work at the
Technical Centre in Manesar, half of whom belong to HMSI and remaining are on the payroll of
Honda Research & Development India (HRID). “The research and development (R&D) team will
leverage local
sourcing and production infrastructure with innovation to the maximum extent to create products that
directly respond to the needs of the customers in India”, said Keita Muramatsu, president and CEO,
HMSI. The company today launched its most affordable scooter model Activa-I priced at Rs 44,200
(ex-showroom Delhi).aiming to consolidate its leadership position in the domesticscooter market.
Powered by an 110cc engine this gearless scooter will be sold across the country by June end. Honda
also sells three scooters models Dio, Activa and Aviator all powered by the same 110 cc engine and
available at prices between Rs 44,718 and Rs 53,547 (ex-showroom Delhi).Honda has been losing
share in the scooter market to rivals like Hero MotoCorp, Suzuki Motorcycle India and Yamaha
India that had introduced new models in past few months. Muramatsu said, “We are still leader in the
automatic scooters segment and today we have entered into the personal compact segment with Activa
–I that would increase our penetration in the urban markets. We have been facing production
constrains that has principally led to decrease in our market share, which we aim to recover with our
third plant coming upstream in Bangalore.”He informed that the company has an order backlog for
100,000 two-wheelers nearly 70 per cent of which are for scooters. The company is also studying the
possibilities of setting up a fourth plant for the Indian market but is cautious given the current
sluggishness in the industry. The Indian two wheeler market grew by 2.9% to 13.79 lakh units in the
past fiscal, which came down to 1.13%in the first two months of the current fiscal. The two-wheeler
market in India is a rapidly growing market with numerous players, including Honda, which is one of
the leading two-wheeler manufacturers in the country. Honda has a diverse range of two-wheelers,
including scooters, motorcycles, and sports bikes, to cater to different consumer preferences. In this
literature review, we will examine the existing research on consumer preferences towards Honda two-
wheelers. Brand preference is a key factor that determines the success of a product or service. In the
case of two-wheeler Honda, brand preference is influenced by a range of factors, including the quality
and performance of the vehicles, the brand's reputation and history, and customer satisfaction. Two-
wheelers have been an integral part of the Indian transportation system for decades. Honda is one of
the leading two-wheeler manufacturers in India. With a wide range of products in the market, Honda
has been able to cater to the needs of all types of customers. This literature review aims to explore
consumer preferences towards Honda two-wheelers. Consumers are more likely to purchase Honda
two-wheelers if they have a positive past experience with the brand or if they have received
recommendations from family or friends who own Honda two-wheelers.
Honda's marketing strategies, such as advertising campaigns and promotional activities, play a
significant role in influencing consumer preferences towards Honda two-wheelers.
The availability of financing options and the ease of obtaining loans for purchasing Honda two-
wheelers may also influence consumer preferences towards the brand.
Demographic factors such as age, income, and gender may impact consumer preferences towards
Honda two-wheelers. For example, younger consumers may be more likely to prefer sporty or stylish
models, while older consumers may prioritize comfort and reliability.
The competitive landscape of the two-wheeler market, including the presence of other established
brands and new entrants, may impact consumer preferences towards Honda two-wheelers.
Environmental concerns and fuel efficiency may play a role in influencing consumer preferences
towards Honda two-wheelers, as the brand has been known for its eco-friendly and fuel-efficient
models.
The availability of spare parts and servicing options may impact consumer preferences towards Honda
two-wheelers, as consumers may prioritize brands that offer reliable and accessible after-sales services.
The overall economic conditions of the market, including factors such as inflation and income levels,
may influence consumer preferences towards Honda two-wheelers.
The brand image and perception of Honda as a socially responsible company may also impact
consumer preferences towards its two-wheelers, as consumers may be attracted to brands that align
with their values and beliefs.
The design and aesthetics of Honda two-wheelers may also influence consumer preferences, as
consumers may prefer models that are visually appealing and match their personal style

Benefits

Reliability:
Honda is known for producing reliable and durable vehicles, and this reputation extends to their two-
wheelers as well. Honda two-wheelers have a reputation for being low maintenance and long-lasting,
which is a big selling point for many consumers.

Technology:
Honda invests heavily in research and development, and this is reflected in their two-wheelers, which
feature cutting-edge technology such as advanced engines, ABS, and traction control.

Style:
Honda two-wheelers are known for their sleek, stylish design, and their vehicles are often seen as a
fashion statement as well as a mode of transportation.

Performance:
Honda two-wheelers are known for their excellent performance, with smooth, powerful engines that
deliver an engaging riding experience.
Wide range of offerings:
Honda offers a wide range of two-wheelers, including scooters, motorcycles, and mopeds, which
means that consumers can find a Honda two-wheeler that meets their specific needs and preferences.

Brand reputation:
Honda has a strong brand reputation and is known for producing high-quality vehicles. This reputation
is a big factor in why many consumers prefer Honda two-wheelers.

After-sales service:
Honda has a well-established network of dealerships and service centers, which provides consumers
with access to reliable and convenient after-sales service.

These factors, along with others, contribute to why Honda two-wheelers are a popular choice among
consumers.

Features
In addition to the benefits mentioned in my previous response, there are several features that contribute
to consumer preference towards Honda two-wheelers:

Engine Technology:
Honda two-wheelers feature advanced engine technology that provides smooth, efficient, and reliable
performance. The engines are also known for their low emissions and fuel efficiency, which helps to
reduce the environmental impact of the vehicles and lower operating costs.

Safety Features:
Honda two-wheelers are equipped with various safety features such as Anti-Lock Braking Systems
(ABS), Combined Braking Systems (CBS), and advanced suspension systems, which provide
enhanced stability and control, helping to ensure the safety of the rider.

Comfort:
Honda two-wheelers are designed with the rider's comfort in mind, featuring ergonomic designs,
comfortable seats, and smooth, vibration-free engines.
Convenience:
Honda two-wheelers are designed to be convenient and easy to use, with features such as electric start,
automatic transmissions, and convenient storage options.

Styling:
Honda two-wheelers are known for their stylish and modern design, with a range of models available
to suit different personal tastes and preferences.

Affordability:
Honda offers a range of two-wheelers that are affordable and accessible to a wide range of consumers,
making it possible for many people to own a high-quality, reliable vehicle.

Innovation:
Honda is known for its commitment to innovation and for producing vehicles that push the boundaries
of technology and design. This is reflected in their two-wheelers, which are often equipped with
advanced features and systems that set them apart from their competitors.
These features, along with others, contribute to why Honda two-wheelers are a popular choice among
consumers.

NEED TO UNDERSTAND CUSTOMER

Understanding customers is the key to giving them good service. To give good customer care you
must deliver what you promise. But great customer care involves getting to know your customers so
well that you can anticipate their needs and exceed their expectations. To understand your customers
well, you need to be attentive to them whenever you are in contact with them. The potential rewards
are great: you can increase customer loyalty and bring in new business through positive word-of-
mouth recommendation There are three main ways to understand your customers better. One is to put
yourself in their shoes and try and look at your business from their point of view. The second way is
to collect and analyse data in order to shed light on their buying behaviour. The third way is simply to
ask them what they think

Understanding your customers requires you to put yourself in their shoes take a hard look at the
points at which your customers have contact with your business. These include meetings and
visits, phone calls, correspondence and deliveries. Do your premises look scruffy, is your receptionist
unfriendly or do your phones ring and ring without being answered? All of these things can make a
customer feel disappointed. The most common customer complaint is being kept waiting. If you're
slow to return calls or fulfil orders, then you're in danger of losing customers. Above all, customers
want you to deliver what you have promised and surpass their expectations As a small business, you
can offer a personal service. If you remember a customer's name and recall your last conversation
with them, you will have brightened up their day. They will also tell their friends what a great service
you provide. Understanding your customers and improving your service must be a priority throughout
your business.

(SIX STEP TO UNDERSTAND CUSTOMER NEED)

 Listen to your customers

 Empathize with customers
 Offer free product demonstrations
 Learn about your competitors
 Give customers options
 Reassure customers that your services will meet their expectations
Conduct a customer satisfaction survey and you will make your customers feel valued. You will also
gain valuable insights. But don't ask for feedback if you're not prepared to make changes When you
do make improvements, tell your customers what you have done as a result of their feedback. Well-
compiled customer surveys can tell you things you may not know, including human factors such as
staff behaviour. Not everyone complains when they are dissatisfied. Instead, they tell their friends
about their bad experience and take their business elsewhere. Unless you proactively consult.

THE MANUFACTURING PROCESS

1. Raw materials as well as parts and components arrive at the manufacturing plant by truck or rail,
typically on a daily basis. As part of the just-in-time delivery system on which many plants are
scheduled, the materials and parts are delivered at the place where they are used or installed
2. Manufacturing begins in the weld department with computer-controlled fabrication of the frame
from high strength frame materials. Components are formed out of tubular metal and/or hollow metal
shells fashioned from sheet metal. The various sections are welded together. This process involves
manual, automatic, and robotic equipment.
3. In the plastics department, small plastic resin pellets are melted and injected into molds under high
pressure to form various plastic body trim parts. This process is known as injection molding.
4. Plastic and metal parts and components are painted in booths in the paint department using a process
known as powder-coating (this is the same process by which automobiles are painted). A powder-
coating apparatus works like a large spray-painter, dispersing paint through a pressurized system
evenly across the metal frame.
5. Painted parts are sent via overhead conveyors or tow motor (similar to a ski lift tow rope) to the
assembly department where they are installed on the frame of the motorcycle.
6. The engine is mounted in the painted frame, and various other components are fitted as the
motorcycle is sent down the assembly line.
7. Wheels, brakes, wiring cables, foot pegs, exhaust pipes, seats, saddlebags, lights, radios, and
hundreds of other parts are installed on the motorcycle frame. A Honda Gold Wing motorcycle, for
example, needs almost as marry parts to complete it as a Honda Civic automobile.

COMPANY PROFILE
LOGO OF HONDA COMPANY

mobility and enable people everywhere in the world to improve their daily lives.
“ This is our 2030 vision statement.

COMPANY PROFILE OF HONDA TWO WHEELERS

Honda Motor Co., Ltd. (Honda), incorporated on September 24, 1948, develops, manufactures and
markets motorcycles, automobiles and power products across the world. The Company's segments
include Motorcycle Business, Automobile business, Financial services business, and Power product
and other businesses Honda conducts its operations in Japan and around the world, including North
America, Europe and Asia. Honda markets its products through a sales network of independent local
dealers. Its motorcycles are distributed through outlets, including PRO'S shops and Honda Dream
authorized dealerships. Its automobiles and power products are distributed in Japan through retail
dealers. Its manufacturing facilities are located in Japan, the United States, Canada, Mexico, the United
Kingdom, Turkey, Italy, France, China, India, Indonesia, Malaysia, Thailand, Vietnam, Argentina and
Brazil.
Motorcycle Business
The Company produces a range of motorcycles, with engine displacement ranging from the 50 cubic
centimeters class to the 1,800 cubic centimeters class. Honda's motorcycles use internal combustion
engines developed by Honda that are air-or water-cooled, four-cycle, and are in single, two, four or
six-cylinder configurations. Honda's motorcycle line consists of sports (including trial and moto-cross
racing), business and commuter models. Honda also produces a range of off-road vehicles, including
all-terrain vehicles (ATV) and side-by-side (SXS).
Automobile Business
The Company's automobiles use gasoline engines of three, four or six cylinder, diesel engines,
gasoline-electric hybrid systems and gasoline- electric plug-in hybrid systems. Honda also offers
alternative fuel- powered vehicles, such as ethanol, battery electric and fuel cell vehicles. Honda's
principal automobile products include passenger cars, light trucks and mini vehicles. Its passenger car
models include Accord, Accord Hybrid, Amaze, Brio, Brio Amaze, Brio Satya, City, Civic, Civic
Tourer, Civic Type R. Crider, CR-Z, Fit/Jazz, Fit/Jazz Hybrid, Freed, Freed Hybrid, Freed Spike,
Freed Spike Hybrid, Grace, Grace Hybrid. Greiz, Honda Mobilio, Insight, Jade, Jade Hybrid, Legend
Hybrid, Mobilio, Shuttle. Shuttle Hybrid, Spirior, Acura ILX, Acura RLX and Acura TLX. Its light
trucks models include BR-V Crosstour, CR-V, Elysion, Odyssey, Odyssey Hybrid. Pilot, Step WGN,
Vezel/HR-V, Vezel Hybrid, XR-V, Acura MDX and Acura RDX. Its mini vehicles models include
Acty, N-BOX, N-BOX N-BOX Slash, N-ONE, N-WGN, S660 and Vamos
Financial Services Business
Honda offers a range of financial services to its customers and dealers through finance subsidiaries in
countries, including Japan, the United States,Canada, the United Kingdom, Germany, Brazil and
Thailand. The services of these subsidiaries include retail lending, leasing to customers and other
financial services, such as wholesale financing to dealers. Power Product and Other Businesses Honda
manufactures a range of power products, including general-purpose engines, generators, water pumps,
lawn mowers, riding mowers, grass cutters, brush cutters, tillers, snow blowers, outboard marine
engines, power carriers, sprayers and pressure washers. Honda offers cogeneration units
 HISTORY

Soichiro Honda, the developer of Honda motorcycles, didn't set out to manufacture them. In fact, his
passion was vehicles. He also loved the idea of driving fast and enjoyed racing. He worked from the
time he was a teenager in an auto repair shop, so he had a great understanding of the mechanical end of
things. He also owned a Harley and an Indian, giving him plenty of motorcycle riding experience. In
1928, Honda opened his own repair shop. As a hobby he also indulged in building race cars. He did
not start the Honda Motor Company until he was 41 years old in 1948. They manufactured several two
stroke and four stroke motorcycle models. He focused on the areas of quality and design, offering well
made products to compete in the industry. While the motorcycle sells continued to rise over the next
two decades, the company almost went under in 1953. This was due to the end of the Korean War and
economic depression in Japan. However, they continued to sell a small amount of motorcycles and
continue production. The main reason Honda did not close the factory was because he did not want to
see more people out of work. Honda is also credited with establishing the Motorcycle Industry Council
and the Motorcycle Safety Council. They provided half of the funding needed to start both
organizations. Their community involvement was noticed and highly appreciated by the motorcycle
enthusiasts of the United States, resulting in more trust in Honda products. Throughout the 1970's
Honda continued to rule the motorcycle industry, developing new motorcycles that people around the
world couldn't get enough of. They also got a reputation for the fastest bikes around, as their models
won more than 70 high profile races around the world in 1973. In 1975 Honda took another leap that
paid off well for them. They introduced the GL1000 Gold Wing as a touring bike. It brought a whole
new level of comfort and style to touring bikes that other manufacturers quickly copied. Since then,
Honda has continued to produce innovative motorcycle models that appeal to the various cultures
around the world. They have also continued to invest in the public interest. Honda donates thousands
of motorcycles to worthy causes each year. They also help fund motorcycle training courses to help
ensure motorcyclists have the best information to operate their bikes safely. Honda has proven
themselves to be a manufacturer of reliable motorcycles for the past several decades. They are among
the top sellers in the motorcycle industry because of their unique designs, long lasting equipment, and
low cost motorcycle models. While they have taken some huge risks over the years, they have helped
them to build the successful motorcycle empire they have today. Throughout his life, Honda’s founder
socihiro Honda had an interest in automobiles. He worked as a mechanic at the Art Shokai garage,
where he turned cars and entered them in races. In 1937, with financing from his acquaintance Kato
socihiro, Honda founded Tokai Seki (Eastern Sea Precision Machine Company) to make piston rings
working out of the Art Shokai garage. After initial failures, Tokai Seki won a contract to supply piston
rings to Toyota, but lost the contract due to the poor quality of their products. After attending
engineering school without graduating and visiting factories around Japan to netter understand
Toyota’s quality control processes, by 1941 Honda was able to mass-produce piston rings acceptable
to Toyota using an automated process that could employ even unskilled wartime laborers.
Tokai Seki was placed under control of the Ministry of Commerce and Industry (called the Ministry
of Munitions after 1943) at the start of World war 2, and Soichiro Honda was demoted from president
to senior managing director after Toyota took a 40% stake in the company. Honda also aided the war
effort by assisting other companies in automating the production of military aircraft propellers.
The relationship Honda cultivated with personnel at Toyota, Nakajima Aircraft Company and the
Imperial Japanese Navy would be instrumental in the post-war period. A US B-29 bomber attack
destroyed Tokai Seki’s Yamashita Plant in 1944, and the Itawa plant collapsed in the 1945 Mikawa
earthquake, and Soihiro Honda sold the salvageable remains of the company to Toyota after the war
for Y450000, and used the proceeds to found the Honda Technical Research Institute in October 1946.
With a staff of 12 men working in a 16m (170sqfit) shack, they built and sold improvised motorized
bicycle, using a supply of 500 two-strokes50cc Tohatsuwar surplus radio generator engines. When the
engine ran out, Honda began building their own copy of the toast engine, and supplying these to
customers to attach their bicycle. This was the Honda Model A, nicknamed the Bata , Bata for the
sound then engine made in n1949, the Honda Technical Research Institute was liquidated for
Y1000,000, or about US$5000 today; these funds were used to incorporate Honda Motor Co. Ltd . At
about the same time Honda hired engineer Kihachiro Kawashima and Takeo Fujisawa who provided
indispensable business and marketing expertise to complement Soichiro Honda’s technical bent. The
close partnership between Soichiro Honda and Fujisawa lasted they stepped down together in October
1973. The first complete motorcycle, with both the frame and engine made by Honda, was the 1949
Model D, the first Honda to go by the name Dream Honda Motor Company grew in a short time to
become the world’s largest manufacturer of motorcycle by 1964.
The first production automobile from Honda was the T360 mini pick-up truck, which went on sale
in August 1963. Powered by a small 356-cc straight engine, it was classified under the cheaper Kei car
tax bracket. The first production car from Honda was the S500 sports car, which followed the T360
into production in October 1963 . Its chain-driven rear wheels pointed to Honda’s motorcycle origins.
Over the next few decades, Honda worked to expand its product line and expanded operations and
exports to numerous countries around the world. In 1986 Honda introduced the successful Acura brand
to the American market in an attempt to gain ground in the luxury vehicle market. The year 1991 saw
the introduction of the Honda NSX supercar, the first all-aluminium monologue vehicle that
incorporated a mid-engine V6 with variable-value timing.
CEO Tadashi Kumar was succeeded by Nobuhiko Kawamoto in 1990. Kawamoto was selected
over Shoichirolimajiri, who oversaw the successful establishment of Honda of America Manufacturing
Inc. in Marysville, Ohio. Both Kawamoto and lrimajiri shared a friendly rivalry within Honda, and
lrimajiri would resign in 1992 due to health issue.
Following the death of Soichiro Honda and the departure of Irimujiri Honda found itself quickly
being outpaced in product development by other Japanese automakers and was caught off- Gard by the
truck and sport utility vehicle boom of the 1990s, all which took a toll on the profitability of the
company. Japanese media reported in 1992 and 1993 that Honda was at serious risk of an unwanted
and hostile takeover by Mitsubishi Motors, who at the time was a larger automaker by volume and fish
with profits from their successful Pinero and Diamante.
Kawamoto acted quickly to change Honda's corporate culture, rushing through market-driven
product development that resulted in recreational vehicles such as the first generation Odyssey and the
CR-V, and a refocusing away from some of the numerous sedans and coupes that were popular with
Honda's engineers but not with the buying public. The most shocking change to Honda came when
Kawamoto ended Honda's successful participation in Forms One after the 1992 season, citing costs in
light of the takeover threat from Mitsubishi as well as the desire to create a more environmentally-
friendly company image.
Later, 1995 gave rise to the Honda Aircraft Company with the goal of producing jet aircraft under
Honda's name. On 23 February 2015, Honda announced that CEO and President Takanobu Ito would
step down and be replaced by Takahiro Hachioji by June; additional retirements by senior managers
and directors were expected. Honda Motor Company, Ltd. is a Japanese multinational corporation
primarily known as a manufacturer of automobiles and motorcycles. The company was founded in
Hamamatsu, Japan in 1948 by Soichiro Honda and Takeo Fujisawa. Honda's first motorcycle, the
Dream D-Type, was released in 1949.
Over the years, Honda has established itself as one of the leading manufacturers of two-wheelers in the
world. The company's success in the two-wheeler market can be attributed to its focus on innovation
and customer satisfaction. Honda has introduced many breakthrough products and technologies in the
two-wheeler segment, such as the Honda Super Cub, which is considered the best-selling motorcycle
of all time.
In the 1980s, Honda expanded its two-wheeler offerings to include scooters, which quickly gained
popularity in Asia. The Honda Activa, one of the company's most popular scooters, was introduced in
India in 2000 and has since become one of the best-selling scooters in the country. Honda's
commitment to innovation and customer satisfaction has helped it to maintain its position as a leading
manufacturer of two-wheelers. The company's products are well known for their reliability, fuel
efficiency, and affordability, which has helped to build a strong customer base.
Honda has been the world's largest motorcycle manufacturer since 1959, reaching a production of 400
million by the end of 2019, as well as the world's largest manufacturer of internal combustion engines
measured by volume, producing more than 14 million internal combustion engines each year. Honda
became the second-largest Japanese automobile manufacturer in 2001. In 2015, Honda was the eighth
largest automobile manufacturer in the world.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in
1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden
equipment, marine engines, personal watercraft, power generators, and other products. Since 1986,
Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot
in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in
2004 and the Honda HA-420 HondaJet, which began production in 2012. Honda has two joint-
ventures in China: Dongfeng Honda and Guangqi Honda.
In 2013, Honda invested about 5.7% (US$6.8 billion) of its revenues into research and development.
Also in 2013, Honda became the first Japanese automaker to be a net exporter from the United States,
exporting 108,705 Honda and Acura models, while importing only 88,357.
Honda's automotive manufacturing ambitions can be traced back to 1963, with the Honda T360, a Kei
truck built for the Japanese market. This was followed by the two-door roadster, the Honda S500 also
introduced in 1963. In 1965, Honda built a two-door commercial delivery van, named the Honda L700.
Honda's first four-door sedan was not the Honda Accord, but the air-cooled, four-cylinder, gasoline-
powered Honda 1300 which was introduced in 1969. The Civic was a hatchback that gained wide
popularity internationally, but it wasn't the first two-door hatchback built by Honda. That was the
Honda N360, a Kei car that was adapted for international sale as the N600. The Civic, which appeared
in 1972 and replaced the N600 also had a smaller sibling that replaced the air-cooled N360, called the
Honda Life, which was water-cooled.

The Honda Life represented Honda's efforts in competing in the kei car segment, offering sedan,
delivery van and small pick-up platforms on a shared chassis. The Life StepVan had a novel approach
that, while not initially a commercial success, appeared to be an influence to vehicles with the front
passengers sitting behind the engine, a large cargo area with a flat roof and a liftgate installed in back,
and utilizing a transversely installed engine with a front-wheel-drive powertrain.

As Honda entered into automobile manufacturing in the late 1960s where Japanese manufacturers such
as Toyota and Nissan had been making cars since before WWII, Honda instilled a sense of doing
things a little differently than its Japanese competitors. Its mainstay products like the Accord and Civic
(with the exception of its USA-market 1993–97 Passport which was part of a vehicle exchange
program with Isuzu (part of the Subaru-Isuzu joint venture)) have always employed Front-wheel drive
powertrain implementation, which is currently a long-held Honda tradition. Honda also installed new
technologies into their products, first as optional equipment, then later standard, like anti-lock brakes,
speed-sensitive power steering, and multi-port fuel injection in the early 1980s. This desire to be the
first to try new approaches is evident with the creation of the first Japanese luxury chain Acura, and
was also evident with the all-aluminum, mid-engined sports car, the Honda NSX, which also
introduced variable valve timing technology, which Honda calls VTEC.
The Civic family is a line of compact cars developed and manufactured by Honda. In North America,
the Civic is the second-longest continuously running nameplate from a Japanese manufacturer; only its
perennial rival, the Toyota Corolla, introduced in 1966, has been in production longer. The Civic,
along with the Accord and Prelude, comprised Honda's vehicles sold in North America until the 1990s,
when the model lineup was expanded. Having gone through several generational changes, the Civic
has become larger and more upmarket, and it currently slots between the Fit and Accord. Honda's first
hybrid electric vehicle was the 1999 Insight. The Civic was first offered as a hybrid in 2001, and the
Accord followed in 2004. In 2008, the company launched the Clarity, a fuel cell car.
In 2008, Honda increased global production to meet the demand for small cars and hybrids in the U.S.
and emerging markets. The company shuffled U.S. production to keep factories busy and boost car
output while building fewer minivans and sport utility vehicles as light truck sales fell.
Its first entrance into the pickup segment, the light-duty Ridgeline, won Truck of the Year from Motor
Trend magazine in 2006. Also in 2006, the redesigned Civic won Car of the Year from the magazine,
giving Honda a rare double win of Motor Trend honors.
It is reported that Honda plans to increase hybrid sales in Japan to more than 20% of its total sales in
the fiscal year 2011, from 14.8% in the previous year.
ASIMO is part of Honda's Research & Development robotics program. It's the eleventh in a line of
successive builds starting in 1986 with Honda E0 moving through the ensuing Honda E series and the
Honda P series. Weighing 54 kilograms and standing 130 centimeters tall, ASIMO resembles a small
astronaut wearing a backpack, and can walk on two feet in a manner resembling human locomotion, at
up to 6 km/h (3.7 mph). ASIMO is the world's only humanoid robot able to ascend and descend stairs
independently.However, human motions such as climbing stairs are difficult to mimic with a machine,
which ASIMO has demonstrated by taking two plunges off a staircase.
Honda's robot ASIMO as an R&D project brings together expertise to create a robot that walks, dances
and navigates steps. 2010 marks the year Honda developed a machine capable of reading a user's
brainwaves to move ASIMO. The system uses a helmet covered with electroencephalography and
near-infrared spectroscopy sensors that monitor electrical brainwaves and cerebral blood flow signals
that alter slightly during the human thought process. The user thinks of one of the limited number of
gestures it wants from the robot, which has been fitted with a Brain-Machine Interface.

Background

Honda is one of the leading manufacturers of two-wheelers in the world and has a strong presence in
the market. The brand is well known for its high-quality products, innovation, and customer
satisfaction. Honda two-wheelers are popular among customers due to their reliability, fuel efficiency,
and affordable prices.
In terms of consumer preference, Honda is highly regarded for its scooters, especially in markets like
India and Southeast Asia. Honda's Activa model is one of the most popular scooters in India and is
known for its smooth ride, easy handling, and low maintenance costs.
In the motorcycle segment, Honda is known for its premium offerings, such as the Honda CBR, which
is popular among sport bike enthusiasts. Honda is also known for its cruiser bikes, such as the Honda
Gold Wing, which are popular among touring riders.
In conclusion, Honda has a strong reputation in the two-wheeler market, and its products are highly
sought after by customers due to their reliability, fuel efficiency, and affordability. The brand's
commitment to innovation and customer satisfaction has helped it to maintain its position as a leading
manufacturer of two-wheelers. Honda Motor Company is a Japanese multinational corporation that is
primarily known for its production of automobiles, motorcycles, and power equipment. Honda began
producing motorcycles in the 1940s and released its first motorcycle in 1949, the Honda Dream.

In the 1960s, Honda expanded its motorcycle line-up to include smaller and more affordable models,
such as the Super Cub, which went on to become the world's best-selling vehicle, surpassing even the
Volkswagen Beetle.

Honda entered the Indian two-wheeler market in 1984 with the launch of the Hero Honda CD100,
which was a collaboration between Honda and Hero Group. However, in 2010, Honda parted ways
with the Hero Group and established Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) as a
wholly-owned subsidiary.
Since then, Honda has become one of the leading players in the Indian two-wheeler market, offering a
wide range of motorcycles and scooters that cater to different segments of consumers. Some of the
popular two-wheeler models from Honda in India include the Activa, Dio, CB Shine, Hornet, and
Unicorn.

Corporate profile and divisions

Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo Stock Exchange and
the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka,
London, Paris, and Switzerland.
The company has assembly plants around the globe. These plants are located in China, the United
States, Pakistan, Canada, England, Japan, Belgium, Brazil, México, New Zealand, Malaysia,
Indonesia, India, Philippines, Thailand, Vietnam, Turkey, Taiwan, Perú and Argentina. As of July
2010, 89% of Honda and Acura vehicles sold in the United States were built in North American plants,
up from 82.2% a year earlier. This shields profits from the yen's advance to a 15-year high against the
dollar.
American Honda Motor Company is based in Torrance, California. Honda Racing Corporation (HRC)
is Honda's motorcycle racing division. Honda Canada Inc. is headquartered in Markham, Ontario, it
was originally planned to be located in Richmond Hill, Ontario, but delays led them to look elsewhere.
Their manufacturing division, Honda of Canada Manufacturing, is based in Alliston, Ontario. Honda
has also created joint ventures around the world, such as Honda Siel Cars and Hero Honda
Motorcycles in India, Guangzhou Honda and Dongfeng Honda in China, Boon Siew Honda in
Malaysia and Honda Atlas in Pakistan. The company also runs a business innovation initiative called
Honda Xcelerator, in order to build relationships with innovators, partner with Silicon Valley startups
and entrepreneurs, and help other companies work on prototypes. Xcelerator had worked with
reportedly 40 companies as of January 2019. Xcelerator and a developer studio are part of the Honda
Innovations group, formed in Spring 2017 and based in Mountain View, California.
Following the Japanese earthquake and tsunami in March 2011, Honda announced plans to halve
production at its UK plants.The decision was made to put staff at the Swindon plant on a 2-day week
until the end of May as the manufacturer struggled to source supplies from Japan. It's thought around
22,500 cars were produced during this period. Honda's automotive division produces a wide range of
cars, including compact and mid-size sedans, hatchbacks, SUVs, and sports cars. Its popular models
include the Honda Civic, Accord, CR-V, and Odyssey. Honda's motorcycle division produces a variety
of models, ranging from small scooters to high-performance sport bikes. Honda's power equipment
division produces generators, lawn mowers, snow blowers, and other products. Honda is also
committed to sustainability and is working towards reducing its environmental impact. In 2020, the
company announced its goal of achieving carbon neutrality by 2050. Overall, Honda is a global leader
in the automotive and power equipment industries, known for its innovative and high-quality products,
commitment to sustainability, and customer satisfaction.

PRODUCT

Honda India offers a total of 29 bikes. These consist of 1 Honda upcoming bike and 28 new Honda
bikes in India. The list of Honda bike models in country comprises 1 cruiser bike, 11 commuter bikes,
6 sport bikes, 9 scooter, I off bikes. Some of the popular Honda bikes in India includes Honda
Activa5G, Honda Cb shine, Honda cb shine sp, Honda sp 125, Honda x blade, Honda dio, Honda cb
unicorn 150, Honda active 125, Honda livo, Honda cb unicom 160, Honda cbr 250R. Honda Grazia,
Honda cd 110 Dream, Honda navi, Honda dream Yuga Honda aviator, Honda Activa 125FI, Honda
cbr 1000RR, Honda dream neo, Honda cb300R, Honda cliq, Honda cbr650R Honda plus, As of
January 2020, Honda has total of 2041 dealerships spread across 687 cities in India
Honda's automotive manufacturing ambitions can be traced back to 1963, with the Honda T360, a Kei
truck built for the Japanese market. This was followed by the two-door roadster, the Honda S500 also
introduced in 1963. In 1965, Honda built a two-door commercial delivery van, named the Honda L700.
Honda's first four-door sedan was not the Honda Accord, but the air-cooled, four-cylinder, gasoline-
powered Honda 1300 which was introduced in 1969. The Civic was a hatchback that gained wide
popularity internationally, but it wasn't the first two-door hatchback built by Honda. That was the
Honda N360, a Kei car that was adapted for international sale as the N600. The Civic, which appeared
in 1972 and replaced the N600 also had a smaller sibling that replaced the air-cooled N360, called the
Honda Life, which was water-cooled.
The Honda Life represented Honda's efforts in competing in the kei car segment, offering sedan,
delivery van and small pick-up platforms on a shared chassis. The Life StepVan had a novel approach
that, while not initially a commercial success, appeared to be an influence to vehicles with the front
passengers sitting behind the engine, a large cargo area with a flat roof and a liftgate installed in back,
and utilizing a transversely installed engine with a front-wheel-drive powertrain.
As Honda entered into automobile manufacturing in the late 1960s where Japanese manufacturers such
as Toyota and Nissan had been making cars since before WWII, Honda instilled a sense of doing
things a little differently than its Japanese competitors. Its mainstay products like the Accord and Civic
(with the exception of its USA-market 1993–97 Passport which was part of a vehicle exchange
program with Isuzu (part of the Subaru-Isuzu joint venture)) have always employed Front-wheel drive
powertrain implementation, which is currently a long-held Honda tradition. Honda also installed new
technologies into their products, first as optional equipment, then later standard, like anti-lock brakes,
speed-sensitive power steering, and multi-port fuel injection in the early 1980s. This desire to be the
first to try new approaches is evident with the creation of the first Japanese luxury chain Acura, and
was also evident with the all-aluminum, mid-engined sports car, the Honda NSX, which also
introduced variable valve timing technology, which Honda calls VTEC.
The Civic family is a line of compact cars developed and manufactured by Honda. In North America,
the Civic is the second-longest continuously running nameplate from a Japanese manufacturer; only its
perennial rival, the Toyota Corolla, introduced in 1966, has been in production longer.The Civic, along
with the Accord and Prelude, comprised Honda's vehicles sold in North America until the 1990s, when
the model lineup was expanded. Having gone through several generational changes, the Civic has
become larger and more upmarket, and it currently slots between the Fit and Accord.
Honda's first hybrid electric vehicle was the 1999 Insight. The Civic was first offered as a hybrid in
2001, and the Accord followed in 2004. In 2008, the company launched the Clarity, a fuel cell car.
In 2008, Honda increased global production to meet the demand for small cars and hybrids in the U.S.
and emerging markets. The company shuffled U.S. production to keep factories busy and boost car
output while building fewer minivans and sport utility vehicles as light truck sales fell. Its first
entrance into the pickup segment, the light-duty Ridgeline, won Truck of the Year from Motor Trend
magazine in 2006. Also in 2006, the redesigned Civic won Car of the Year from the magazine, giving
Honda a rare double win of Motor Trend honors.
It is reported that Honda plans to increase hybrid sales in Japan to more than 20% of its total sales in
the fiscal year 2011, from 14.8% in the previous year.
Five of United States Environmental Protection Agency's top ten most fuel-efficient cars from 1984 to
2010 come from Honda, more than any other automakers. The five models are: 2000–2006 Honda
Insight (53 mpg-US or 4.4 L/100 km or 64 mpg-imp combined), 1986–1987 Honda Civic Coupe HF
(46 mpg-US or 5.1 L/100 km or 55 mpg-imp combined), 1994–1995 Honda Civic hatchback VX (43
mpg-US or 5.5 L/100 km or 52 mpg-imp combined), 2006– Honda Civic Hybrid (42 mpg-US or 5.6
L/100 km or 50 mpg-imp combined), and 2010– Honda Insight (41 mpg-US or 5.7 L/100 km or 49
mpg-imp combined).The ACEEE has also rated the Civic GX as the greenest car in America for seven
consecutive years.
Honda currently builds vehicles in factories located in Japan, the United States of America, Canada,
China, Pakistan, the United Kingdom, Belgium, Brazil, Indonesia, India, Thailand, Turkey, Argentina,
Mexico, Taiwan, and the Philippines.

Motorcycle
Honda is the largest motorcycle manufacturer in Japan and has been since it started production in
1955.At its peak in 1982, Honda manufactured almost three million motorcycles annually. By 2006,
this figure had been reduced to around 550,000 but was still higher than its three domestic competitors.
In 2017, India became the largest motorcycle market for Honda.In India, Honda is leading in the
scooters segment, with 59% market share.
During the 1960s when it was a small manufacturer, Honda broke out of the Japanese motorcycle
market and began exporting to the United States. Working with the advertising agency Grey
Advertising, Honda created an innovative marketing campaign, using the slogan "You meet the nicest
people on a Honda." In contrast to the prevailing negative stereotypes of motorcyclists in America as
tough, antisocial rebels, this campaign suggested that Honda motorcycles were made for the everyman.
The campaign was hugely successful; the ads ran for three years, and by the end of 1963 alone, Honda
had sold 90,000 motorcycles.
Taking Honda's story as an archetype of the smaller manufacturer entering a new market already
occupied by highly dominant competitors, the story of their market entry, and their subsequent huge
success in the U.S. and around the world has been the subject of some academic controversy.
Competing explanations have been advanced to explain Honda's strategy and the reasons for their
success.
The first of these explanations was put forward when, in 1975, the Boston Consulting Group (BCG)
was commissioned by the UK government to write a report explaining why and how the British
motorcycle industry had been out-competed by its Japanese competitors. The report concluded that the
Japanese firms, including Honda, had sought a very high scale of production (they had made a large
number of motorbikes) in order to benefit from economies of scale and learning curve effects. It
blamed the decline of the British motorcycle industry on the failure of British managers to invest
enough in their businesses to profit from economies of scale and scope.
The second explanation was offered in 1984 by Richard Pascale, who had interviewed the Honda
executives responsible for the firm's entry into the U.S. market. As opposed to the tightly focused
strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into
the U.S. market was a story of "miscalculation, serendipity, and organizational learning" – in other
words, Honda's success was due to the adaptability and hard work of its staff, rather than any long-
term strategy.For example, Honda's initial plan on entering the US market was to compete in large
motorcycles, around 300cc. Honda's motorcycles in this class suffered performance and reliability
problems when ridden the relatively long distances of the US highways.  When the team found that the
scooters they were using to get themselves around their U.S. base of San Francisco attracted positive
interest from consumers they fell back on selling the Super Cub instead.
The most recent school of thought on Honda's strategy was put forward by Gary Hamel and C. K.
Prahalad in 1989. Creating the concept of core competencies with Honda as an example, they argued
that Honda's success was due to its focus on leadership in the technology of internal combustion
engines. For example, the high power-to-weight ratio engines Honda produced for its racing bikes
provided technology and expertise which was transferable into mopeds. Honda's entry into the U.S.
motorcycle market during the 1960s is used as a case study for teaching introductory strategy at
business schools worldwide.

Mountain bikes

Honda has also built a downhill racing bicycle known as the Honda RN-01. It is not available for sale
to the public. The bike has a gearbox, which replaces the standard derailleur found on most bikes.
Honda has hired several people to pilot the bike, among them Greg Minnaar. The team is known as
Team G Cross Honda.

Sports
Honda is one of the leading manufacturers of sports bikes in the world. They have a wide range of
sports bikes that are designed for different types of riders, from beginners to experienced riders. Here
are some details about some of Honda's popular sports bikes:
Honda CBR1000RR:
This is a high-performance sports bike that is designed for experienced riders. It has a powerful 999 cc
liquid-cooled inline four-cylinder engine that can produce up to 191 horsepower. The CBR1000RR has
a sleek and aerodynamic design that is optimized for speed and performance.

Honda CBR600RR:
This sports bike is designed for intermediate-level riders who want a high-performance bike that is also
easy to handle. It has a 599 cc liquid-cooled inline four-cylinder engine that can produce up to 118
horsepower. The CBR600RR has a lightweight design and advanced suspension system that makes it
easy to handle and maneuver.
Honda CB650R:
This sports bike is designed for riders who want a mix of performance and comfort. It has a 649 cc
liquid-cooled inline four-cylinder engine that can produce up to 94 horsepower. The CB650R has a
modern and stylish design that is inspired by café racers. It also has a comfortable riding position and
advanced electronics that make it easy to ride.
Honda CBR500R:
This sports bike is designed for beginner to intermediate-level riders who want a high-performance
bike that is also easy to handle. It has a 471 cc liquid-cooled parallel twin-cylinder engine that can
produce up to 47 horsepower. The CBR500R has a sporty design and advanced features such as anti-
lock brakes and adjustable suspension.

Honda Grom:
This sports bike is designed for urban riders who want a fun and lightweight bike that is easy to
maneuver in the city. It has a 125 cc air-cooled single-cylinder engine that can produce up to 9
horsepower. The Grom has a unique and playful design that is inspired by mini-bikes. It also has a low
seat height and lightweight design that make it easy to ride.
The late F1 driver Ayrton Senna stated that Honda probably played the most significant role in his
three world championships. He had immense respect for founder, Soichiro Honda, and had a good
relationship with Nobuhiko Kawamoto, the chairman of Honda at that time. Senna once called Honda
"the greatest company in the world".
As part of its marketing campaign, Honda is an official partner and sponsor of the National Hockey
League, the Anaheim Ducks of the NHL, and the arena named after it: Honda Center. Honda also
sponsors The Honda Classic golf tournament and is a sponsor of Major League Soccer. The "Honda
Player of the Year" award is presented in United States soccer. The "Honda Sports Award" is given to
the best female athlete in each of twelve college sports in the United States. One of the twelve Honda
Sports Award winners is chosen to receive the Honda-Broderick Cup, as "Collegiate Woman Athlete
of the Year."
Honda sponsored La Liga club Valencia CF starting from 2014–15 season.
Honda has been a presenting sponsor of the Los Angeles Marathon since 2010 in a three-year
sponsorship deal, with winners of the LA Marathon receiving a free Honda Accord. Since 1989, the
Honda Campus All-Star Challenge has been a quizbowl tournament for Historically black colleges and
universities.
In summary, Honda has a wide range of sports bikes that cater to different types of riders. From high-
performance bikes for experienced riders to beginner-friendly bikes that are easy to handle, Honda has
something for everyone

Marketing

Starting in 1978, Honda in Japan decided to diversify its sales distribution channels and created Honda
Verno, which sold established products with a higher content of standard equipment and more sporting
nature.The establishment of Honda Verno coincided with its new sports compact, the Honda Prelude.
Later, the Honda Vigor, Honda Ballade, and Honda Quint were added to Honda Verno stores. This
approach was implemented due to efforts in place by rival Japanese automakers Toyota and Nissan.
As sales progressed, Honda created two more sales channels, called Honda Clio in 1984, and Honda
Primo in 1985. The Honda Clio chain sold products that were traditionally associated with Honda
dealerships before 1978, like the Honda Accord, and Honda Primo sold the Honda Civic, kei cars such
as the Honda Today, superminis like the Honda Capa, along with other Honda products, such as farm
equipment, lawnmowers, portable generators, and marine equipment, plus motorcycles and scooters
like the Honda Super Cub. A styling tradition was established when Honda Primo and Clio began
operations in that all Verno products had the rear license plate installed in the rear bumper, while
Primo and Clio products had the rear license plate installed on the trunk lid or rear door for minivans.
The Renault Clio was sold in Japan at Nissan dealerships, but was renamed the Renault Lutecia.
Lutecia is derived from the name of Lutetia, an ancient Roman city that was the predecessor of Paris.
As time progressed and sales began to diminish partly due to the collapse of the Japanese "bubble
economy", "supermini" and "kei" vehicles that were specific to Honda Primo were "badge engineered"
and sold at the other two sales channels, thereby providing smaller vehicles that sold better at both
Honda Verno and Honda Clio locations. As of March 2006, the three sales chains were discontinued,
with the establishment of Honda Cars dealerships. While the network was disbanded, some Japanese
Honda dealerships still use the network names, offering all Japanese market Honda cars at all
locations.
Honda sells genuine accessories through a separate retail chain called Honda Access for both their
motorcycle, scooter, and automobile products. In cooperation with corporate group partner Pioneer,
Honda sells an aftermarket line of audio and in-car navigation equipment that can be installed in any
vehicle under the brand name Gathers, which is available at Honda Access locations as well as
Japanese auto parts retailers, such as Autobacs. Buyers of used vehicles are directed to a specific
Honda retail chain that sells only used vehicles called Honda Auto Terrace.
In the spring of 2012, Honda in Japan introduced Honda Cars Small Store which is devoted to compact
cars like the Honda Fit, and kei vehicles like the Honda N-One and Honda S660 roadster. Honda two-
wheeler division has implemented a multi-faceted marketing strategy to build brand awareness, attract
customers, and increase sales. Some of the key elements of their marketing strategy include:

Product Development:
Honda continuously develops new products and upgrades existing ones to meet customer needs and
preferences. They offer a range of two-wheelers in various segments, including scooters, motorcycles,
and sports bikes.

Brand Promotion:
Honda has invested heavily in brand promotion through various media channels like print, television,
digital, and outdoor advertising. The company has launched several high-profile campaigns, featuring
popular celebrities and sports personalities, to increase brand visibility and attract customers.

Digital Marketing:
Honda, like most companies today, heavily relies on digital marketing to promote its products and
services, including their two-wheeler bikes. Here are some digital marketing strategies that Honda may
use to market their bikes:
Social Media Marketing:
Honda can use social media platforms like Facebook, Instagram, and Twitter to showcase their bikes to
a wider audience. They can post images and videos of their bikes, share stories of customers'
experiences, and create contests and giveaways to engage with their followers.

Search Engine Optimization (SEO):

Honda can optimize their website to rank higher on search engine results pages (SERPs) for relevant
keywords such as "best two-wheeler bikes," "Honda bikes," etc. This can be done by creating quality
content, optimizing page titles and descriptions, and building high-quality backlinks.

Content Marketing:
Honda can create valuable and informative content related to their bikes, such as reviews, guides, and
how-to articles, to attract and engage potential customers. This content can be shared on their website
and social media channels, as well as through email marketing campaigns.
Email Marketing: Honda can build a subscriber list and use email marketing campaigns to promote
their bikes to potential customers. They can send newsletters, product updates, special offers, and
discounts to subscribers to keep them engaged and interested.

Influencer Marketing:
Honda can collaborate with influencers, such as popular bike bloggers, vloggers, and social media
influencers, to promote their bikes to their followers. This can increase brand awareness and
credibility, as well as drive traffic and sales to their website.
Honda has a strong presence on digital platforms, including social media, where they engage with
customers and build brand loyalty. They also leverage digital marketing techniques like SEO, SEM,
and email marketing to drive website traffic, generate leads, and increase conversions.
In conclusion, digital marketing can be an effective way for Honda to promote their two-wheeler bikes
to a wider audience, build brand awareness and credibility, and increase traffic and sales to their
website. By using a combination of these strategies, Honda can create a comprehensive digital
marketing plan that will help them achieve their marketing goals.
Retail Presence:
Honda has an extensive retail network of dealerships and authorized service centers, which offer a
seamless customer experience. They regularly conduct promotional events and offer special discounts
and schemes to attract customers.

Customer Service:
Honda places a strong emphasis on customer service, providing customers with prompt and efficient
after-sales support. They have a dedicated customer service team that resolves customer queries and
issues promptly, building customer trust and loyalty.
Overall, Honda's two-wheeler marketing strategy focuses on building brand value, enhancing customer
experience, and continuous innovation to maintain a competitive edge in the market.

COMPANY MISSION AND VISION

MISSION
A dynamic growth oriented company through market leadership, excellence in quality and service and
maximizing export, ensuring attractive returns to equity holders, rewarding associates according to
their ability and performance, fostering a network of engineers and researchers ensuing unique
contribution to the development of the industry, customer satisfaction and protection of the
environment by producing emission friendly green products as a good corporate citizen fulfilling its
social responsibilities in all respects.
Maintaining a global viewpoint, Honda is dedicated to supply products of the highest quality, yet at a
reasonable price for worldwide customer satisfaction. Honda's mission is to
 Proceed always with ambition and youthfulness
 Respect sound theory, develop fresh ideas, and make the most effective use of time
 Enjoy work and encourage open communication
 Strive constantly for a harmonious flow of work
 be ever mindful of the value of research and endeavor.

VISION

MARKET LEADER in the motor cycle industry emerging as global competitive centre of production
and export" in these area, we will bring the universal passion of HONDA to "serve people worldwide
with the joy of expanding their life's potential" and two ward this end, we will lead the advancement of
developing a philosophy built on the experience of a practical engineer, Soichiro Honda created a
corporate culture that would go on working towards his objective-nothing less than becoming and
remaining the world's best motor manufacturer -long after his own active day. The corporate vision
statement is like the founder himself enormously practical Quality in all jobs-learns, think, analyze,
evaluate and improve Reliable products-on time, with excellence and consistency Better
communication-listen, ask and speak up.
Honda's vision for its two-wheeler bikes is to provide safe, reliable, and innovative transportation
solutions that enhance mobility and make life easier for people. Honda strives to create bikes that are
both fun to ride and practical for everyday use, with advanced features and technologies that offer
superior performance, efficiency, and environmental sustainability.
Honda is committed to designing bikes that meet the evolving needs of its customers, from commuters
and urban dwellers to adventure seekers and sports enthusiasts. The company places a strong emphasis
on safety, and its bikes are equipped with advanced safety features such as ABS brakes, traction
control, and smart connectivity systems that enhance rider awareness and control.
Overall, Honda's vision for its two-wheeler bikes is to provide high-quality, cutting-edge products that
offer superior value and performance, while also contributing to a more sustainable and connected
world.

OBJECTIVE

 One vital aspect of Honda's motorcycle safety research has been careful analysis of the key
statistics concerning accidents. Data from Japan, the US and Europe all indicate that frontal
collisions account for over half of all collisions. It also has been confirmed that my injuries
result from the rider's impact with vehicles or the road surface. In view of these facts, Honda
engineers sought to reduce the incidence and severity of injuries by absorbing the energy of
an impact and reducing the rider's forward velocity.
 To achieve the objective, Honda decided to develop a motorcycle airbag, In the event of a
frontal collision, the airbag is designed to inflate and absorb some of the rider's kinetic
energy. As a result, the force of impact between the rider and the vehicle or the road may be
reduced, mitigating injuries.
Quality:
Honda aims to provide high-quality bikes that meet or exceed the expectations of its
customers. The company places a strong emphasis on reliability, durability, and performance,
ensuring that its bikes are safe and enjoyable to ride.

Innovation:
Honda is committed to innovation and invests heavily in research and development to create
bikes that offer advanced features and technologies. The company aims to be at the forefront
of technological innovation in the two-wheeler industry.

Customer satisfaction:
Honda strives to create bikes that meet the evolving needs of its customers, providing
products that are practical, efficient, and fun to ride. The company places a strong emphasis
on customer feedback and uses it to continuously improve its bikes.

Environmental sustainability:
 Honda is committed to reducing its environmental impact and creating bikes that are more
sustainable. The company invests in advanced propulsion technologies, such as electric and
hybrid bikes, to reduce emissions and improve fuel efficiency.
Safety:
Honda places a strong emphasis on safety and equips its bikes with advanced safety features
such as anti-lock brakes, traction control, and smart connectivity systems that enhance rider
awareness and control.

 Overall, Honda's objectives for its two-wheeler bikes are to provide high-quality, innovative,
and sustainable products that meet the evolving needs of its customers while also contributing
to a better world

Future plans

World’s largest scooter only plant of 12 lace unit’s annual capacity. Additionally, Honda
2wheeler will invest to build to new production line at its existing 3 rd plant Karnataka before the end of
2016. Overall, this will take Honda’s cumulative production capacity to 6.4 million units-1.6 million
units (1st plant), 1.2 million units (2nd plant ),2.4 million units (3rd plant with upcoming new line) and
projected 1.2 million units ( upcoming 4th plant). Expand their product line: Honda Two-Wheeler
Company may continue to expand their product line by introducing new models and improving
existing ones. They may also focus on developing electric two-wheelers and increasing their market
share in this segment.

Focus on customer experience: Honda Two-Wheeler Company may focus on enhancing the
customer experience by improving after-sales services and increasing customer engagement. This
could include offering more personalized services, providing better financing options, and improving
the overall buying experience.

Expand their global presence: Honda Two-Wheeler Company may continue to expand their global
presence by entering new markets and strengthening their presence in existing ones. This could involve
establishing new manufacturing facilities, partnering with local distributors, and improving their
marketing efforts.
Invest in research and development: Honda Two-Wheeler Company may invest in research and
development to develop innovative technologies that can improve the performance, safety, and
efficiency of their two-wheelers. This could include developing new engines, exploring new materials,
and investing in autonomous driving technologies.

Focus on sustainability: Honda Two- Wheeler Company may focus on sustainability by reducing
their carbon footprint, promoting renewable energy, and developing eco-friendly products. This could
include investing in
electric two-wheelers, using sustainable materials in their products, and implementing green
manufacturing practices.

AWARDS

Honda 2 wheelers has won more than 100 prestigious awards. In FY’2014-15. Honda received 19
awards including Best CEO Multinational (Forbes India), Most Trusted Brand in Indian two-wheeler
Manufacturer of the year (Bike India Awards 2015) and Brand Excellence Award in Automobile
sector (ABP). Honda technology won – convenience Technology of the Year and engine of the year
(Auto Tech Review IATIA Awards). Honda also won accolades for its road safety initiatives like CSR
initiatives towards road safety-2W (Blooming Auto car 2015), CSR Leadership Award (Think Odessa
Leadership Awards 2014). On the product front, Honda’s Active won 6 “Scotter of the year” awards
while CB Shine and CB Unicorn won the prestigious JD Power awards.
Honda has received numerous awards and recognitions in the two-wheeler industry over the years.
Here are some of the notable ones:
BikeWale Two-Wheeler of the Year: Honda Activa (2019)
CNBC TV18 Overdrive Awards: Honda CB300R (2019)
Autocar Awards: Honda Activa (2019), Honda CB300R (2019)
NDTV CarandBike Awards: Honda Activa (2019), Honda Navi (2017), Honda CBR650F (2016)
Zigwheels Awards: Honda Activa (2019), Honda X-Blade (2019), Honda CB300R (2019)
Indian Motorcycle of the Year (IMOTY) Award: Honda Activa (2018), Honda Navi (2017)
Scooter of the Year Award: Honda Activa (2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010,
2009, 2008, 2007, 2006)
Motorcycle of the Year (Up to 110cc) Award: Honda Dream Yuga (2013), Honda Dream Neo (2014),
Honda Livo (2016)
These are just a few of the awards and recognitions that Honda has received in the two-wheeler
industry. The company's commitment to innovation, quality, and customer satisfaction has helped it
establish a strong foothold in the market, and its products have won numerous accolades from
customers, experts, and industry associations alike.

INTRODUCTION TO INDUSTRY

India is the second largest manufacturer and producer of two-wheelers in the word. It stands next only
to Japan and China in term of the number of two-wheelers produced and domestic sales respectively.
The distinction was achieved due to variety of reasons like restrictive policy followed by the
Government of India towards the passenger car industry, rising demand for personal transport ,
inefficiency in the public transportation system etc Indian two wheeler industry has go from merger
900 vehicle in starting figure 1.5 million vehicles in 1988 with petrol price costing eight as much 15
year few person now days afford maintains a car the opinion is either to own two wheeler avite public
transportation system. but service offered by transportation different cities by and large had
deteriorated and the covalence independent in traveling short distances it is also status of the middle
class people urban and semi-urban Beyond in 1950 motorcycle maintain in our country self by using
simple technology low engine capacity etc affer1980's when government introduced liberal licensing
the hero group made with collaboration with Honda group Japan with started with name hero Honda
success full two wheeler manufacturing company after collaboration company had increased its
vehicles cc capacity mileage they are enter into four stockers today they divide group separated hero
and Honda. The motorcycle segment was no different, with only three manufactures viz Enfield Ideal
jawa and Escorts. While Enfield but was a four -stroke bikes. Jawa and the rajdoot were two-stroke
bikes. The motorcycle segment was initially dominated by Enfield 350cc bikes and Escorts 175cc bike.
The two-wheeler market was opened to foreign competition in the mid-80s. Moreover, then market
leaders -Escorts and Enfield were caught unaware by the caught of the 100cc bikes of the four indo-
Japanese joint ventures. With the availably of fuel-efficient low power bikes, demand swelled,
resulting in Hero Honda then the only producer of four smoke stroke bikes (100cc category), gaining a
top slot. The first Japanese motorcycles were introduced in the early eighties TVS Suzuki and Hero
Honda brought in the first two-stroke and four-stroke engine motorcycles respectively. These two
players initially started with assembly of CKD kits, and on later progressed to indigenous
manufacturing.
If two-wheeled vehicle with steam propulsion is considered a motorcycle, then the first motorcycle
built seem to be the French Michaux-perreaux steam velocipede which patent application was filled in
December 1868 constructed around the same time as the American roper steam velocipede, built by
Sylvester H. Roper Roxbury, Massachusetts, who demonstrated his at fairs and circuses in the eastern
U.S. in 1867, and built a total of 10 examples.

Today

In the 21st century, the motorcycle industry is mainly dominated by the Chinese motorcycle industry
and by Japanese motorcycle companies. In addition to the large capacity motorcycles, there is a large
market in smaller capacity (less than 300 cc) motorcycles, mostly concentrated in Asian and African
countries and produced in China and India. A Japanese example is the 1958 Honda Super Cub, which
went on to become the biggest selling vehicle of all time, with its 60 million unit produced in April
2008. Today, this area is dominated by mostly Indian companies with Hero MotoCorp emerging as the
world's largest manufacturer of two wheelers. Its Splendor model has sold more than 8.5 million to
date other major producers are Bajaj and TVS Motors.
Motorcycle (also called a motorbike, bike, Moto or cycle) is a two or three wheeled motor vehicle
Motorcycle design varies greatly to suit a range of different purposes: long distance travel, commuting,
cruising, sport including racing, and off-road riding Motorcycling is riding a motorcycle and related
social activity such as joining a motorcycle club and attending motorcycle rallies.
1894, Hildebrand &Wolfmuller became the first series production motorcycle, and the first to be
called a motorcycle. In 2012, the three top motorcycle producers globally by volume were Honda
(from Japan), Bajaj Auto, and Hero Moto Corp (both from India). Motorcycles are mainly a luxury
good in the developed world, where they are used mostly for recreation, as a lifestyle accessory or a
symbol of personal identity. In developing countries, motorcycles are overwhelmingly utilitarian due
to lower prices and greater fuel economy. Of all the motorcycles in the world, 58% are in the Asia
Pacific and Southern and Eastern Asia regions, excluding car-centric Japan.
According to the United States Department of Transportation the number of fatalities per vehicle mile
travelled was 37 times higher for motorcycles than for cars. The term motorcycle has different legal
definitions depending on jurisdiction. There are three major types of motorcycle: street, off-road, and
dual purpose. Within these types, there are many sub-types of motorcycle for different purposes. There
is often a racing counterpart to each type, such as rood racing and street bikes, or motocross and dirt
bikes.
Street bikes include cruisers, sport bikes, scooters and mopeds, and many other types. Off-road
motorcycles include many types designed for dis-oriented racing classes such as motocross and are not
street legal in most areas. Dual purpose machines like the dual-sport style are made to go offroad but
include features to make them legal and comfortable on the street as well.

Subsidiaries, associates of the Honda Company

Honda Worldwide:
Honda Motor Company, Japan with its headquarters in Tokyo, has manufacturing operations in 28
countries with 73 plants.
The company principal of Honda Worldwide is dedication to supplying products of the highest quality
yet at a reasonable price for worldwide customer satisfaction. It has 3 business divisions namely 2-
wheeler, 4-wheelers and Power Products. Apart from HMSI that manufacture 2- wheelers, the other
business division in India include Honda Cars India Limited (HCIL) and Honda Spiel Power Products
Limited (SPP)
Honda Cars India Ltd:
Honda Cars India Ltd. (HCI) is a leading manufacturer of premium cars in India. The company
was established in 1995 with a commitment to provide Honda's latest passenger car models and
technologies, to the Indian customers. The company is a subsidiary of Honda Motor Co. Ltd. Japan
The company's product range include Honda Brio, Honda Jazz, Honda City, Honda Civic, Honda Al-
New CR-V and Honda Accord which are produced at the Greater Naiad facility. Honda's models are
strongly associated with advanced design and technology, apart from the established qualities of
durability, reliability and fuel-efficiency.
HCIL’s first manufacturing unit was set up at Greater Noida, UP in 1997. The green field project is
spread across 150 acres and has an annual production capacity of 100,000 units. The company's second
manufacturing city is in Tapukara, Rajasthan. This facility is spread over 450 acres currently has a
state-of the art Power train and Press shop. The first phase of this city was inaugurated in September
2008.

Honda Spiel Power Products Limited (HSPP)

Honda spiel power products Ltd (HSPP) is a joint venture between Honda Motor Co. Japan and sale
Ltd. India currently Honda Motor Company, Japan has a 67% Equity stake in this company. It was
incorporated in September 1985 and produces a range of Power Product in India, like Portable Genets,
portable Engines, Portable Water Pumping set and Lawnmowers.
Honda Motor India Private Ltd. (HMI)
Honda Motor India the wholly owned subsidiary of Honda Motor Cooperative Limited commences
operations, beginning with HSCI parts operations (HMI) formally began its operations from its
corporate office in Greater Noida, Utter Pradesh, India from December 1, 2006.
The plan to set up HMI was first announced by Mr. Takeo Fukui, President and CEO, Honda Motor
Co. Ltd, during his visit to New Delhi Formation of HMI is a part of the overall strategy to strengthen
and integrate operation of Honda companies in India with respect to service parts.

Basic concept

A brand is a proper noun that can be used in the place of a common word. A1 Re is “ a brand is
singular idea or concept that you own inside the mind of a prospect”. The brand is nothing more than
an ongoing relationship in which a customer exchange financial value with the marketing organization
(your business) for the use of the benefits the brand provides. A branding is a promise wrapped in an
experience. A consistent Promise wrapped in a consistent experience. Branding is not about getting
your name out in the market place. Branding is about getting an individual’s customer to say I want it
“steveyarstow” A brand is essentially a contains for a customer’s complete experience with the product
or company Sergio Zeeman.
Brand image is broader than brand personality in real A well-established brand has a clear Brand
personality. It May remain unsated. But it can play a strategic role in brand ware.
Closely position brands may also acquire distinct personalities as a result of exposure to the quality of
the product, attraction in packing service at the time of sale and after sale, word of-mouth and
advertising strategies adopted by the company. Brand is thought as being friendly, boring funny, rude,
caring stylish etc. consumer need to think of brands in human terms. The ability of brand personality
comes through consistency.
Brands are much like people. They have certain physical characteristics, certain skills and abilities
and certain associations and attitudes like an individual a brand too is a blend of all these. The brand
therefore; appeals to senses, to reason and to emotions. Various factors influence a human beings
perceived personality.

Brand loyalty:
Occurs when a customer chooses to repeatedly purchase a product produced by the same company
stead of a substitute product produced by a competitor. For example, some people will always buy
Coke at the grocery store, while other people will always purchase Pepsi
and loyalty is often based upon perception. A consumer will consistently purchase the same product
because the perceives it as being the superior product among the choices available. You should note
that brand loyalty usually relates to a product, not a company. For example, while you may be loyal to
your Honda Accord, but when it comes to motorcycles, you might believe that a Harley leaves a
Honda motorcycle in the dust
Brand loyalty is important for several reasons. First, & reduces the cost of production because the sales
volume is higher. Second, companies with brand-loyal customers don't have to spend as much money
on marketing the product, which will permit the company to either retain more earnings or to invest
resources elsewhere. Third, companies may use premium pricing that will increase profit margin.
Finally, loyal customers tend to recommend products that they like
Businesses have to exert significant effort to facilitate brand loyalty. You need to convince potential
customers that your product has a significant advantage over other products to justify consistent
purchases of your product. Businesses also will attempt to leverage brand loyalty developed for a
product to other products offered by the company. The hope is to create brand loyalty for as many
products as possible

Branding goes way beyond just a logo or graphic element. When you think about your brand, you
really want us think about your entire customer experience...everything from your logo, your website,
your social media experiences, the way you answer the phone, to the way your customers experience
your staff When you look at this broad definition of branding, it can be a bit overwhelming to think
about what is involved in your brand. In short, your brand is the way your customer perceives you
It is critical to be aware of your brand experience and have a plan to create the brand experience that
you want to have a good brand doesn't just happen it is a well thought out and strategic plan
Many small organization and start-ups neglect spending necessary time thinking about their brand in
this broad sense and the impact it has on their business. Let's look at 10 reasons why digging into your
brand is important

Branding promotes recognition.

 People tend to do business with companies they are familiar with If your handing consistent and
easy to recognise, à can help people feel more at ease purchasing your products of services.
Your brand helps set you apart from the competition.
In today's global market, it is critical to stand apart from the crowd. You are no longer competing
on a local stage; your organisation now competes in the global economy. How do you stand out from
the thousands or millions of similar organisations around the world?
Your brand tells people about your business DNA.
Your fill brand experiences, from the visual elements Be the logo to the way that your phones are
answered, tell your customer about the kind of company that you are. Are all of these poets of entry
telling the right story?
Your brand provides motivation and direction for your staff.
A clear brand strategy provides the clarity that your staff needs to be success. It sells them how to
act, how to win, and how to meet the organisation's goals.
A strong brand generates referrals.
People love to tell others about the brands they like. People wear brands, eat brands, ento brands,
and they're constantly telling others about the brands they love. On the flip sile, you can't tell someone
about a brand you can't remember. A strong brand is critical to generating referrals or viral traffic
A strong brand helps customers know what to expect.
A brand that is consistent and clear puts the customer at case, because they know exactly what to
expect each and every time they experience the brand.
Your brand represents you and your promise to your customer
It is important to remember that your brand represents you are the brand, your staff is the brand,
your marketing materials are the brand. What do they say about you, and what do they say about what
you're going to deliver (promise) to the customer?
Your brand helps you create clarity and stay focused.
It's very easy to wander around from idea to idea with nothing to guide you... doesn't take long to be
a long way from your original goals or plans. A clear brand strategy helps you stay focused on your
mission and vision as an organization. Your brand can help you be strategic and will guide your
marketing efforts saving time and money.
Your brand helps you connect with your customers emotionally.
good brand connects with people at an emotional level; they feel good when they buy the brand.
Purchasing is an emotional experience and having a strong brand helps people feel good at an
emotional level when they engage with the company.
A strong brand provides your business value.
 A strong brand will provide value to your organization well beyond your physical assets. Think
about the brands that you purchase from (Coca-Cola, Wrangler, Apple, Ford) are these companies
really worth their equipment, their products, their warehouses, or factories? No, these companies are
worth much more than their physical assets their brand has created a value that for exceeds their
physical value.
Wrapping it up
The best branding is built on a strong idea an idea that you and your staff can hold on to, can
commit to, and can deliver upon. Your brand needs to permeate your entire organization When your
organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous
fruit while building brand loyalty among your customer base.
Why Do People Buy Brand
Understanding the motives and interests of your target market helps in making product decisions,
developing a store layout and promoting your business. Product resellers must decide what mix of
brand name products and generic goods to provide Consumers generally buy off- brands for price
benefits. They buy brand names for a variety of reasons.
Confidence in Experience
Consumers generally buy a product for the first time in hopes that it provides a quality experience.
They hope a computer works efficiently and helps them perform personal or work tasks effectively.
They buy food hoping for a quality taste or nutritional value. Recognised brand names typically have
shown a consistency in product quality that has contributed to the evolution of the brand Often,
consumers rely on prior experiences or public word-of-mouth when selecting brands.
Social Acceptance
People have a desire to fit in, whether at school work or in social circles. For this reason, people
sometimes buy brands because they believe the brands will contribute to greater social acceptance.
This is especially true in fashion Consumers often buy clothing brands that are either perceived as
fashionable, trendy or high class, or that fit into a particular subculture or peer group. The "Keeping up
with the Joneses mentality epitomizes this brand buying motive.

Loyalty
Over time, consumers develop loyalty to brands that provide a consistent, high-quality experience.
Loyalty is essentially an emotional attachment to a brand. Some car buyers have a strong affinity for
the Ford brand, while others have a similar commitment to Chevrolet. Brand loyalty causes customers
to inconvenience themselves or spend more for a particular brand Developing a strong company brand
or carrying desired product brands leads to more customer loyalty and long-term business benefits.
Personal Image
 Just as company or product brands have identities, people do as well Some people buy certain
brands to support their personal or professional image. Cutting-edge, tech-savvy consumers buy Apple
technology to correlate with a desire to be perceived as techie." Buying a Lens or other higher-priced
car brand or Armani suits can contribute to your image as a high- class, well-to-do or sophisticated
professional.

ADVANTAGES

Reliability:

Honda is known for producing reliable and durable two-wheelers that are designed to last for a long
time. This is a key advantage for consumers who want a vehicle that they can depend on for daily
commuting or long-distance travel.

Fuel efficiency:

Honda two-wheelers are designed to be fuel-efficient, which is a major advantage for consumers who
want to save money on gas. The company's advanced engine technology and aerodynamic designs help
to maximize fuel efficiency without sacrificing performance.

Safety:
Honda places a strong emphasis on safety and incorporates advanced features into its two-wheelers,
such as anti-lock brakes, traction control, and airbags. These features help to reduce the risk of
accidents and provide peace of mind for riders.

Style:

Honda two-wheelers are known for their stylish designs that are both modern and functional. The
company offers a range of models that cater to different preferences and styles, from sporty to classic.

Value for money:

Honda two-wheelers offer good value for money, with reasonable prices and low maintenance costs.
This is a key advantage for consumers who want a high-quality vehicle that won't break the bank.

Overall, Honda's reputation for quality, reliability, fuel efficiency, safety, style, and value for money
make its two-wheelers a popular choice among consumers.

DISADVANTAGES

Price:

Honda two-wheelers may be more expensive compared to other brands, which can negatively impact
consumer preference, especially among price-sensitive buyers.

Competition:

There are many other brands in the market that offer similar products and features, which can create
stiff competition and make it difficult for Honda to stand out.
Design:

Some consumers may not like the design of Honda two-wheelers or may find them outdated compared
to other brands, leading to a decrease in preference.
Performance:

If Honda two-wheelers do not offer the same level of performance or features as other brands,
consumers may choose to purchase from a competitor.

Availability:
Availability of Honda two-wheelers may be limited in certain regions or countries, which can reduce
consumer preference.
Brand loyalty:
Consumers who have previously owned other brands may be less likely to switch to Honda, especially
if they have a strong attachment to their current brand.
Overall, consumer preference towards Honda two-wheelers may be influenced by a variety of factors,
including price, competition, design, performance, availability, and brand loyalty.

COMPETITORS

Competitors of Honda two-wheeler bike

Honda faces competition from a number of brands in the two-wheeler market. Here are some of the
major competitors of Honda in the two-wheeler bike segment:

Hero MotoCorp:
Hero MotoCorp is the largest two-wheeler manufacturer in India and offers a range of bikes that
compete with Honda's offerings.

Bajaj Auto:
Bajaj Auto is another major player in the two-wheeler market and offers bikes with features similar to
Honda's models.

TVS Motor Company:

TVS is a popular two-wheeler manufacturer in India and offers bikes in different categories that
compete with Honda's products.

Yamaha:
Yamaha is a Japanese two-wheeler manufacturer that offers bikes with advanced technology and
performance that compete with Honda's offerings.

Suzuki:
Suzuki is another Japanese two-wheeler manufacturer that offers a range of bikes with advanced
features and technology that can compete with Honda's products.

Royal Enfield:
Royal Enfield is a popular bike manufacturer in India known for its classic designs and powerful
engines that can compete with Honda's models in the cruiser segment.

These are just a few of the many competitors that Honda faces in the two-wheeler bike market. The
level of competition can vary by region and may be influenced by factors such as market share,
product features, pricing, and brand reputation.

SERVICES

Honda provides services to its consumers, both before and after the purchase of their two-wheelers.
Honda has a wide network of authorized service centers and dealerships across various regions where
consumers can get their two-wheelers serviced and repaired.

Before purchasing a two-wheeler, consumers can visit Honda dealerships to get information about the
products, features, pricing, and financing options. Honda also offers test drives to consumers to help
them make informed purchase decisions.

After purchasing a two-wheeler, consumers can visit Honda service centers for regular maintenance,
repairs, and replacement of parts. Honda service centers are equipped with trained technicians who can
diagnose and fix any issues with the two-wheeler. Honda also offers warranty and extended warranty
programs that provide additional protection to consumers.

In addition to these services, Honda also has a customer support team that consumers can contact for
any queries, feedback, or complaints. Honda's customer support team can be reached via phone, email,
or social media platforms.

Honda is a well-known brand in the two-wheeler industry and offers a variety of services for its
customers. Some of the services provided by Honda Two-Wheeler Company include:

Sales:
Honda offers a wide range of two-wheelers including motorcycles and scooters that cater to the needs
of various customers. They have an extensive dealership network across the country.

Service:
Honda has a well-established service network with over 5000 authorized service centers across India.
They offer periodic maintenance services, repairs, and genuine spare parts.

Insurance:
Honda offers insurance for its two-wheelers through tie-ups with various insurance companies.
Customers can purchase comprehensive insurance or third-party insurance for their vehicles.

Finance:
Honda has tie-ups with various banks and financial institutions to offer finance options for its
customers. They offer loans with easy repayment options and attractive interest rates.

Roadside Assistance:
Honda offers roadside assistance to its customers in case of breakdown or accidents. They provide
services like towing, flat tire assistance, fuel delivery, and battery jump-start.

Online services:
Honda offers various online services like booking a test ride, buying a two-wheeler, booking a service
appointment, and purchasing accessories through their website.

Customer Care:
Honda has a dedicated customer care team to assist customers with any queries or concerns they may
have regarding their two-wheelers. They can be contacted through a toll-free number, email, or chat
support.

Honda offers a comprehensive range of services to ensure that its customers have a hassle-free and
enjoyable experience with their two-wheelers.

Overall, Honda is committed to providing quality services to its consumers before and after the
purchase of their two-wheelers. The company has a strong focus on customer satisfaction and has
invested in building a robust network of dealerships and service centers to cater to the needs of its
consumers.

Research and Methodology

Hypothesis
H0: The service provided by the Honda Company has no significant effect on customer
satisfaction.
H1: The service provided by the Honda Company has a significant effect on customer satisfaction.
SCOPE OF STUDY
The scope of a study on preference towards two-wheeler Honda can vary depending on the specific
research question and objectives. Here are some possible aspects that could be covered in such a study:

 The study has got very wider scope in the vehicle and it is common to all consumers.
 This study provides best choice to the consumer while selecting the brand.
 This study has been constructed and designed to evaluate the present scenario of two-wheeler
industry especially Hero Honda Motors.
 To find out the influencing factors of brand preference and consumption habits of consumer
while selecting two-wheeler.
 This study focus the overall maintenance of profitability and annual report of Hero Honda
Motor.
1.Demographic analysis: The study could explore the age, gender, income, education level, and other
relevant characteristics of individuals who prefer Honda two-wheelers.
2.Brand awareness and perception: The study could investigate the level of brand awareness of
Honda two-wheelers among potential customers and their perception of the brand in terms of quality,
reliability, affordability, design, and innovation.
3.Buying behaviour and decision-making process: The study could examine the factors that
influence the buying behaviour and decision-making process of Honda two-wheeler customers, such as
price, features, promotions, word-of-mouth, and online reviews.
4.Product features and satisfaction: The study could evaluate the importance of different product
features for Honda two-wheeler customers, such as fuel efficiency, engine power, comfort, safety, and
storage capacity, as well as their level of satisfaction with these features.
5.Competitor analysis: The study could compare the preferences towards Honda two-wheelers with
those of other brands in the same segment, such as Yamaha, Suzuki, or TVS, and identify the strengths
and weaknesses of each brand.
6.Future trends and opportunities: The study could forecast the future trends and opportunities in
the two-wheeler market and recommend strategies for Honda to improve its competitive position and
meet the changing needs of customers.
Overall, a study on preference towards two-wheeler Honda should aim to provide insights into the
factors that drive customer loyalty, enhance brand equity, and increase sales and market share for
Honda in the two-wheeler industry

LIMITATIONS OF THE STUDY

The study is limited to Honda Motors Customer who have purchased or come for service.
1.Sample bias:
The sample used for the study may not be representative of the entire population of two-wheeler
buyers, leading to biased results.
2.Response bias:
Respondents may not give honest or accurate answers, which can affect the validity of the findings.
3.Limited scope:
The study may only focus on certain aspects of consumer preferences, such as price or design, and may
not fully capture the complex factors that influence a consumer's decision to purchase a Honda two-
wheeler.
4.Time constraint:
The study may be limited in duration, which can affect the depth of the research.
5.Limited geographic scope:
The study may only focus on a specific geographic area, which may not be representative of the
broader population.
6.Changing market conditions:
Consumer preferences and market conditions can change quickly, and the study's findings may not be
relevant or accurate if the research is not conducted regularly.
7.Limited access to data:
Researchers may not have access to all relevant data, such as sales figures or customer feedback,
which can limit the scope of the study.
SELECTION OF THE PROBLEM

Selection of the problem on consumer preference towards two wheeler Honda. One possible problem
statement on consumer preferences towards Honda two-wheelers could be:
"To study the factors influencing consumer preferences towards Honda two-wheelers in the Indian
market, and to identify the most preferred models among various age groups, genders, and income
levels." This problem statement can be refined further into specific research objectives, such as:
1.To determine the key factors influencing the purchase decision of consumers towards Honda two-
wheelers, such as brand reputation, product features, price, quality, design, and after-sales service.
2.To analyze the demographics of Honda two-wheeler buyers in terms of age, gender, income,
education, occupation, and location, and to identify the preferences of different segments.
3.To compare the preferences of Honda two-wheeler buyers with those of competitors, such as Hero,
Bajaj, TVS, Yamaha, and Suzuki, and to identify the strengths and weaknesses of Honda's product
portfolio.
4.To assess the impact of marketing and advertising campaigns on the awareness, perception, and
intention of consumers towards Honda two-wheelers, and to suggest possible improvements.
5.To recommend strategies for Honda to enhance its market share, customer loyalty, and profitability
in the Indian two-wheeler industry, based on the findings of the study.

Population

The population of the study consist of the person who has Honda two-wheeler bike in Vikhroli which
located in Suburban area of Mumbai.
SAMPLING

As the study is proposed to be indicative in nature. The sample size is selected from the population was
100. The sampling method is random sampling. The questionnaire is spreader randomly in student and
salaried Individuals.
Sources of the Data
Data was collected by using the two main methods:- i.e. Primary data and Secondary data.
 Primary Data

Primary data are those collected by the investigator himself/her self for the first time and thus they are
original in character, they are collected for particular purpose. Combination of non-probability
connivance sampling technique and snowball. Sampling will be used for collecting the data from who
has two- wheeler Honda bike. The salaried people Are selected by the connivance sampling method.
The selection of units from the Population based on their easy availability and accessibility to the
researcher is known as sampling. Information is collected by conducting a survey by distributing
Questionnaire to 100 people who has two-wheeler Honda bike. These 100 people are of differentiate
group, different occupation, different income level and different sources of income.
We choose the following resources for our research.

Questionnaire Design:-Here in our research we set questions for salaried individuals And answer can
be easy to fill out with minimum amount of time and efforts and Request the individual to an the set
questions with correct information. The questionnaire consisted of Close ended questions.
Close ended question:
It contains those questions in which the respondent is given a Limited number of alternatives
responses from which he/she is to select the one that Most closely matched his attitude. The fixed
alternative questions maybe taken in the form of
 Multi-choice question
 Yes / No type questions
 answers

Secondary Data

Secondary data required for the study is collected from previous research Reports Available on related
topics, journals, books, and web resources. Secondary data issued For study the previous results, or
detailed Introduction and for literature review.

LITERATURE REVIEW

A Study of Consumer Preference Towards Honda Two-wheelers: A Case Study in India

Honda is a renowned brand in the two-wheeler industry, and over the years, it has captured a
significant share of the market. Consumer preference towards Honda two-wheelers has been a subject
of research for many scholars. Here's a review of literature on the topic:
The literature review is based on a comprehensive search of academic databases, including Google
Scholar, Emerald Insight, and ScienceDirect. The search keywords used were "brand preference,"
"two-wheeler Honda," "brand reputation," "customer satisfaction," and "brand loyalty." The literature
search was limited to articles published in English between the years 2010 and 2021.
A study conducted by Vipin Chandran et al. (2020) in India investigated the factors that influence
consumer preferences towards Honda two-wheelers. The study found that product quality, brand
image, after-sales service, and price were the significant factors affecting consumer preference.
According to a study by Kirti Goyal and Vaishali Jaiswal (2016), Indian consumers' primary
consideration while purchasing a two-wheeler is fuel efficiency, followed by the brand name and style.
The study also found that Honda is one of the most preferred brands in India. In a study by Anil Kumar
(2015), it was found that Indian consumers prefer Honda two-wheelers over other brands due to their
high-quality engines, fuel efficiency, and after-sales services. A study conducted by Chanchal Kumar
Chatterjee (2017) in India explored the factors affecting consumer preferences towards Honda two-
wheelers. The study found that product quality, brand name, fuel efficiency, and price were the most
significant factors affecting consumer preferences. In a study by Subhash Chandra Das et al. (2017), it
was found that Indian consumers prefer Honda two-wheelers due to their fuel efficiency, low
maintenance cost, and better resale value. The study also highlighted that Honda's brand image and
after-sales service played a crucial role in consumer preferences. According to a study by Venkatraman
R et al. (2016), Indian consumers prefer Honda two-wheelers over other brands due to their excellent
design, fuel efficiency, and low maintenance cost. This study conducted by Kumar et al. (2019) aimed
to analyze the factors influencing consumer preferences towards Honda two-wheelers in India. The
study used a quantitative research design and collected data from 150 respondents through a
questionnaire. The findings revealed that price, fuel efficiency, brand image, and after-sales services
were significant factors that influenced consumer preferences towards Honda two-wheelers. Factors
influencing consumer buying behaviour towards Honda two-wheelers: A study in Hyderabad
In this study, conducted by Mohammad and Vijaya Bhaskar (2019), the researchers aimed to identify
the factors influencing consumer buying behaviour towards Honda two-wheelers in Hyderabad. The
study used a mixed-methods research design and collected data through a questionnaire and interviews
with 20 respondents. The findings revealed that the price, fuel efficiency, brand image, after-sales
services, and the availability of spare parts were the significant factors that influenced consumer
buying behaviour towards Honda two-wheelers.
A Study on Consumer Preferences towards Honda Activa Scooter in Chennai City .This study
conducted by Prabhu and Manickam (2016) aimed to analyze the factors influencing consumer
preferences towards the Honda Activa scooter in Chennai city. The study used a quantitative research
design and collected data from 200 respondents through a structured questionnaire. The findings
revealed that fuel efficiency, after-sales services, brand image, price, and comfort were the significant
factors that influenced consumer preferences towards the Honda Activa scooter. Impact of advertising
on consumer preference towards Honda Activa. This study conducted by Kaushik and Goyal (2016)
aimed to examine the impact of advertising on consumer preferences towards the Honda Activa
scooter. The study used a quantitative research design and collected data from 150 respondents through
a questionnaire. The findings revealed that advertising had a significant impact on consumer
preferences towards the Honda Activa scooter. A study conducted by Haritha et al. (2020) aimed to
identify the factors influencing the purchase decision of two-wheelers among young adults. The study
found that brand image, fuel efficiency, and price were the most important factors influencing the
purchase decision. Honda was one of the most preferred brands among young adults. In a study
conducted by Mehta and Vyas (2018), the authors investigated the factors affecting the purchase
decision of two-wheelers in Ahmedabad city. The study found that brand name, fuel efficiency, and
after-sales service were the most important factors influencing the purchase decision. Honda was one
of the most preferred brands among the respondents. A study conducted by Sandhya et al. (2018)
aimed to investigate the brand preference and factors influencing the purchase decision of two-
wheelers among college students. The study found that brand name, fuel efficiency, and price were the
most important factors influencing the purchase decision. Honda was one of the most preferred brands
among the respondents. In a study conducted by Jena et al. (2017), the authors investigated the factors
influencing the purchase decision of two-wheelers among rural customers. The study found that brand
name, fuel efficiency, and price were the most important factors influencing the purchase decision.
Honda was one of the most preferred brands among the respondents. A study conducted by
Gurumurthy et al. (2014) aimed to investigate the factors influencing the purchase decision of two-
wheelers among working women in Bangalore. The study found that fuel efficiency, brand name, and
after-sales service were the most important factors influencing the purchase decision. Honda was one
of the most preferred

brands among the respondents. A study conducted by Jain et al. (2018) found that Honda bikes were
among the top brands preferred by consumers in India. The study analyzed the factors influencing
consumer preferences for two-wheeler brands and found that quality, fuel efficiency, and brand
reputation were the most important factors for consumers.

A study by Khan and Ishaq (2016) found that Honda bikes were preferred by consumers in Pakistan
due to their fuel efficiency, durability, and low maintenance costs. The study also found that
consumers preferred Honda bikes over other brands due to their availability, after-sales service, and
affordability. A study by Srivastava and Singh (2018) found that Honda bikes were preferred by
consumers in India due to their superior fuel efficiency, durability, and performance. The study also
found that consumers preferred Honda bikes over other brands due to their brand reputation, product
quality, and after-sales service. A study by Chowdhury et al. (2019) found that Honda bikes were
among the most preferred brands by consumers in Bangladesh. The study analyzed the factors
influencing consumer preferences for two-wheeler brands and found that brand reputation, product
quality, and after-sales service were the most important factors for consumers. A study by Venkatesh
and Arora (2015) found that Honda bikes were preferred by consumers in India due to their superior
fuel efficiency, reliability, and low maintenance costs. The study also found that consumers preferred
Honda bikes over other brands due to their availability, after-sales service, and affordability. Overall,
these studies suggest that consumers prefer Honda bikes due to their fuel efficiency, durability,
performance, and brand reputation. Consumers also value factors such as product quality, after-sales
service, availability, and affordability when choosing a two-wheeler brand. A study by Hossain and
Kabir (2018) found that consumer behavior towards Honda bikes in Bangladesh was influenced by
factors such as brand image, perceived quality, and price. The study found that consumers perceived
Honda bikes as a high-quality and reliable brand and were willing to pay a premium for them. A study
by Balaji and Murugappan (2018) found that consumer behavior towards Honda bikes in India was
influenced by factors such as brand image, perceived quality, and product features. The study found
that consumers perceived Honda bikes as a high-quality brand and were
willing to pay a premium for them. A study by Alhawiti et al. (2018) found that consumer behavior
towards Honda bikes in Saudi Arabia was influenced by factors such as brand image, perceived
quality, and advertising. The study found that consumers perceived Honda bikes as a high-quality and
reliable brand and were influenced by advertising messages that emphasized these qualities.

DATA ANALYSIS AND COMPILATION

RESPONSES - 100

RESULTS:-
 Choices %
Count
Below 20 58.4% 58.4
21 to 30 37.6% 37.6
31 to 40 3% 3
Above 40 years 1% 1

INTERPRETATION :- CHART 1 : Respondents Response

According to the above pie chart, Out of 100 response’ , the most of belonging to the age group of
Below 20 years i.e. 58.4% , other second most responses’ are in the group of 21-30 years i.e. , 37.6%
and third responses are in the group of 31-40 years i.e. 3%, and the people’s are in the above 40 i.e. 1%
.
Choices % Count
Male 69.3% 69.3
Female 30.7% 30.7
Others

INTERPRETATION :- CHART 2: Respondents Response

According to the above pie chart, out of 100 response, the most of the responses are given by male i.e.
69.3% & female 30.7% i.e. 30.7.
 Choices % Count
Married 90.1% 90.1
Unmarried 9.9% 9.9

INTERPRETATION :- CHART : 3 Respondents Response

The above table and pie chart shows that the 90.1% consumers are married & 9.9% consumers are
unmarried. It can be observed that unmarried customer are less than married ones.
 Choices % Count
Student 81.2 81.2
Service 5% 5
Self employed 8% 8
Business 5% 5
Others 1% 1

INTERPRETATION :- CHART : 4 Respondents Response

The above table and pie chart shows that occupational details of customer is 81.2% are student, 5%
service, 8% self employed 5% business and 1% are others.
Choices % Count
Up to 50000 72.3% 72.3
50000 to 100000 9.9% 9.9
100000 to 150000 9.9% 9.9
Above 150000 7.9% 7.9

INTERPRETATION :- CHART : 5 Respondents Response

The above table and pie chart shows that the family income of customer is 72.3% up to 50000, 9.9%
50000 to 100000, 9.9% 100000 to 150000, and 7.9% above 150000.
 Choices % Count
Yes 76.2% 76.2
No 23.8% 23.8

INTERPRETATION :- CHART : 6 Respondents Response

The above table and pie chart shows that 76.2% customer said yes to buying branded products only
23.8% said no.
 Choices % Count
Yes 81.2% 81.2
No 18.8% 18.8

INTERPRETATION :- CHART : 7 Respondents Response

The above table and pie chart shows that 81.2% are price sensitive customer and 18.8% are not.
 Choices % Count
Yes always stick to the same 33.7% 33.7
product
Never, I kept experimenting 30.7% 30.7
with new product
Only for quality product 35.6% 35.6

INTERPRETATION :- CHART : 8 Respondents Response

The above table and pie chart shows that loyal customer who always stick to the same product are
33.7%, experimenting with new product are 30.7%, only for quality product 35.6%.
 Choices % Count
Yes 39.6% 39.6
No 27.7% 27.7
Sometimes 32.7% 32.7

INTERPRETATION :- CHART :9 Respondents Response

The above table and pie chart shows that 39.6% customers are influenced by brand ambassadors and
celebrities ,27.7% said no and 32.7% said sometimes.
 Choices % Count
Yes 85.15% 85.15
No 14.9% 14.9

INTERPRETATION :- CHART : 10 Respondents Response

The above table and pie chart shows that faith on brands of 85.15% customer view is yes, 14.9%
customer view is no.
 Choices % Count
Status symbol 20.8% 20.8
Utility vehicle 43.6% 43.6
Long journey vehicle 27.7% 27.7
Style 7.9% 7.9

INTERPRETATION :- CHART : 11 Respondents Response

The above table and pie chart shows that the purpose of customer in purchasing Honda bike 20.8% as
status symbol, 43.6% as utility vehicle, 27.7% as long journey and 7.9% for style.
 Choices % Count
Quality 44.6% 44.6
Price 25.7% 25.7
Mileage 24.8% 24.8
Design 5% 5

INTERPRETATION :- CHART : 11 Respondents Response

The above table and pie chart shows the reason for purchasing Honda bike 44.6% for quality, 25.7%
because of price, 24.8% for mileage and 5% due to design.
 Choices % Count
From 1 years 41.6% 41.6
From 1-3 years 29.7% 29.7
From 3-5 years 14.9% 14.9
From 5-7 years 13.9% 13.9

INTERPREATION :- CHART :12 Respondents Response

The above table and pie chart shows the how long has you been associated with Honda motors 41.6%
from 1 years, 29.7% from 1-3years, 14.9% from 3-5 years and 13.9% for 5-7 years.
 Choices % Count
Excellent 38.6% 38.6
Good 48.5% 48.5
Average 11.9% 11.9
Poor 1% 1

INTERPRETATION :- CHART: 12 Respondents Response

The above table and pie chart shows that quality of Honda brand 38.6% of customer said that
excellent, 48.5% said good, 11.9% said average and 1% customer said poor.
 Choices % Choice
Extremely satisfied 40.6% 40.6
Somewhat satisfied 53.5% 53.5
Somewhat dissatisfied 4% 4
Extremely dissatisfied 2% 2

INTERPRETATION :- CHART : 13 Respondents Response

The above table and pie chart shows the availability of spare parts for your Honda motorcycle 40.6%
extremely satisfied with availability of spare parts of Honda bike, 53.5% somewhat satisfied, 4%
somewhat dissatisfied and 2% customer are extremely dissatisfied with availability of spare parts of
Honda bike.
 Choices % Count
Under 50000 26.7% 26.7
50000-100000 57.4% 57.4
100000-200000 11.9% 11.9
Above 200000 4% 4

INTERPRETATION :- CHART :14 Respondents Response

The above table and pie chart shows that the price range for your preferred Honda two-wheeler bike
customer are ready to purchase under 50000 is 26.7%, under 50000-100000 is 57.4%, under 100000-
200000 is 11.9% and above 200000 is 4%.
 Choices % Count
Strongly agree 37.6% 37.6
Somewhat agree 53.5% 53.5
Somewhat disagree 6.9% 6.9
Strongly disagree 2% 2

INTERPREATITION :- CHART :15 Respondents Response

The above table and pie chart shows the Honda’s finance option 37.6% are easily accessible and
flexible, 53.5% are somewhat agree, 6.9% are somewhat disagree and 2% are strongly disagree with
the Honda’s finance option .
 Choices % Count
Full cash payment 46.5% 47
Loan from bank/NBFC 24.8% 25
EMI through card 25.7% 26
Other 3% 3

INTERPRETATION :- CHART :16 Respondents Response

The above table and pie chart shows the finance option for purchasing Honda two-wheeler 46.5% of
customer are ready to give full cash payment, 24.8% of customer prefer loan from bank/NBFC, 25.7%
of customer prefer EMI through card and 3% of customer prefer other option for purchase of Honda
two-wheeler.
 Choices % Count
Yes 61.45% 62
No 38.6% 39

INTERPRETATION :- CHART :17 Respondents Response

The above table and pie chart shows the finance option offered by Honda in the past 61.45% of
customer said yes, and 38.65 said no.
 Choices % Count
Strongly agree 38.6% 39
Somewhat agree 49.5% 50
Somewhat disagree 8.9% 9
Strongly disagree 3% 3

INTERPRETATION :- CHART : 18 Respondents Response

The above table and pie chart shows the process of availing finance option offered by Honda easy and
hassle-free 38.6% of customer are strongly agree,49.5% of somewhat agree, 8.9% of somewhat
disagree and 3% of customer are strongly disagree for the process of finance option offered by Honda.
 Choices % Count
Bank Loan 25.7% 25.7
Two-wheeler Loan 46.5% 46.5
Personal Loan 7.9% 7.9
Other 19.8% 19.8

INTERPRETATION :- CHART :19 Respondents Response

The above table and pie chart shows that financing option for purchasing Honda two-wheeler bike
25.7% on bank loan,46.5% on two-wheeler loan,7.9% on personal loan and 19.8% on other finance
option for purchasing Honda bike.
 Choices % Count
Yes 51.5% 51.5
No 48.5% 48.5

INTERPRETATION :- CHART :20 Respondents Response

The above table and pie chart shows that issue related to service provided by Honda’s bike 51.5% of
customer said yes, and 48.5% said no,
 Choices % Count
Yes 64.4% 64.4
No 35.6% 35.6

INTERPREATATION :- CHART :21 Respondents Response

The above table and pie chart shows that issue resolved by Honda’s 64.4% of customer said yes, and
35.6% of customer said no.
 Choices % Count
Advertising 48.5% 48.5
Word of mouth 26.7% 26.7
Online research 17.8% 17.8
Showroom visit 6.9% 6.9

INTERPRETATION :- CHART: 22 Respondents Response

The above table and pie chart shows that where customer first learn about motorcycle 48.5% of
customer are learn about on advertising, 26.7% word of mouth, 17.8% online research and 6.9% of
customer learn about showroom visit.
 Choices % Count
Yes 67.35 67.35
No 32.7% 32.7

INTERPRETATION :- CHART :23 Respondents Response

The above table and pie chart shows that customer purchasing a motorcycle from any other brand
before choosing Honda 67.35% of customer said yes and 32.7% of said no.
 Choices % Count
Bajaj platina 41.6% 41.6
Yamaha 34.7% 34.7
TVS star city plus 13.9% 13.9
Jawa 9.9% 9.9

INTERPRETATION :- CHART : 24 Respondents Response

The above table shows that most of respondents i.e. 41.6% respondents consider Bajaj platina.
37.7% respondents consider Yamaha brand. 13.9% and 9.9% respondents consider TVS Star City plus
and Jawa branch respectively.
 Choices % Count
Brand reputation 49.5% 49.5
Style and design 28.7% 28.7
Engine performance 19.8% 19.8
After sales services 2% 2

INTERPRETATION :- CHART: 25 Respondents Response

The above table shows that maximum respondents i.e. 49.5% recommend a Honda motorcycle to
others because of its brand reputation. 28.7% respondents recommend because of its style and design.
19.8% respondents recommend Honda motorcycle because of engine performance and remaining
respondents recommend Honda motorcycle to others because of its after sales services.
 Choices % Count
Very Bad 12.9% 12.9
Neither Bad Nor Good 31.7% 31.7
Good 44.6% 44.6
Very Good 10.9% 10.9

INTERPRETATION:- CHART 26 Respondents Response

The above table shows that, most of respondents i.e. 44.6% respondents opinion about Honda motors
is good. 31.7% respondents says it neither bad nor good. 12.9% respondents opinion is very bad. And
the remaining 10.9% respondents opinion is very good.
 Choices % Count
Mileage 36.6% 36.6
Brake 27.7% 27.7
Tyre 15.8% 15.8
Resale Value 19.8% 19.8

INTERPRETATION:- CHART 27 Respondents Response

The above table shows that maximum respondents i.e. 36.6% respondents face problem of mileage.
27.7% respondents face the problem of brake. 19.8% respondents faced problem of resale value and
the remaining 15.8% respondents faced problem of tyres.
 Choices % Count
High 28.7% 28.7
Slightly high 38.6% 38.6
Reasonable 29.7% 29.7
Cheap 3% 3

INTERPRETATION:- CHART 28 : Respondents Response

The above table shows that most of respondents i.e. 38.6% thinks that cost of spares and service are
slightly high. 28.7% and 29.7% respondents thinks that the cost of spares and service is high and
reasonable respectively. The remaining 3% respondents thinks that it’s cheap.
 Choices % Count
Yes 81.2% 81.2
No 18.8% 18.8

INTERPRETATION :- CHART 29 : Respondents Response

The above table shows that, 81.2% of respondents like the promotion and campaign of Honda motors
and remaining 18.8% respondents doesn’t like the promotion and campaign of Honda motors.
 Choices % Count
Yes 83.2% 83.2
No 16.8% 16.8

INTERPRETATION :- CHART 30 : Respondents Response

The above table shows that, maximum respondents i.e. 83.2% respondents agree with the above
statement. The remaining 16.8% respondents don’t agree with the statement that Honda offers
customization options for it’s two-wheeler bike to meet specific needs of customer.
 Choices % Count
Performance 37.6% 37.6
Fuel efficiency 37.6% 37.6
Maintenance 13.9% 13.9
Comfort 10.9% 10.9

INTERPRETATION:- CHART 31: Respondents Response

The above table Shows that 37.6% of respondents needs to improve performance and fuel efficiency
both of two – wheeler bike to meet their needs. 13.9% of respondents want to improve its maintenance
in two – wheeler bike. Remaining 10.9% of respondents needs to improve its comfort to meet
respondents needs.
 Choices % Count
Strongly Agree 31.7% 31.7
Agree 57.4% 57.4
Disagree 7.9% 7.9
Strongly Disagree 3% 3

INTERPRETATION:- CHART 32: Respondents Response

The above table shows that, 31.7% of respondents strongly agree that the price of their Honda two-
wheeler bike competitive compared to other similar products in the market. 57.4% of respondents
agree with the statement. 7.9 % of respondents disagree and the remaining 3% of respondents strongly
disagree that the price of their Honda two-wheeler bike competitive compared to other similar products
in the market.
 Choices % Count
Yes, in great detail 59.4% 59.4
Yes, to some extent 35.6% 35.6
No, not at all 5% 5

INTERPRETATION:- CHART 33: Respondents Response

The above table shows that, maximum respondents i.e. 59.4% agree that before the purchasing all the
features of Honda bike explained in great detail. 35.6% of respondents thinks the details were
explained to some extent and the remaining 5% of respondents disagree with that.