MANAGEMENT OF BUSINESS RELATIONS- MCOM MCQs

1. Which is the most widely used traits in maintaining relationship marketing?

A. Trust
B. Interpersonal
C. Cultural
D. Knowledge

2. Following skills involve gathering information about problems or difficult situations

A. Problem solving
B. Interpersonal
C. Cultural
D. Knowledge

3. Which of the following are essential skills for a business relationship

manager?
A. Leadership
B. Communication
C. Administration
D. All of these

4. Business relations management means managing relationships with?

A. Manager
B. Customers
C. Employees
D. All of these

5. What can spur economic growth, improve efficiency and generate safer employment?
A. Business relationships
B. Event relationships
C. Product Knowledge
D. Marketing

6. What is essential for successful long-term relationships in business?

A. Commitment
B. Money
C. Discount
D. Advertisement

7. Which of the following is an effective skill of a BRM manager?

A. Communication skills
B. Advertising skills
C. Recruitment skills
D. Technology skills
8. Which is done to achieve long term aim for achieving company's objectives?
A. Planning
B. Marketing
C. Promotion
D. Targeting

9. Which is a major challenge for BRMs?

A. Training
B. Managing diversity
C. Costing
D. Promotion

10. Problem solving includes

A. Ability to listen
B. Criticism
C. Strategy
D. Account skills

11. Which model is essential to build reputation and trust?

A. CRM
B. BRM
C. TRM
D. SRM

12. What can be defined as ongoing process of identifying and creating new value with
individual customers?
A. CRM
B. BRM
C. TRM
D. SRM

13. Which of the following aims at customer retention?

A. Customers complain management
B. Promotion activities
C. Price cuts
D. Discount offers

14. SLA stands for

A. Statutory legal agreement
B. Service level agreement
C. Strategic learning agreement
D. Service level arrangement
15. Effective communication ensures
A. Better tracking
B. Transparency
C. Operational success
D. Smooth delivery

16. Which of these provide organization with product or service?

A. External customer
B. Internal customer
C. Active customer
D. Passive customer

17. Which type of customer stands out as being most trend oriented
A. Content streamer
B. Savvy maximizer
C. Undaunted driver
D. Secure traditionalist

18. Which type of customer is driven by value

A. Content streamer
B. Savvy maximizer
C. Undaunted driver
D. Secure traditionalist

19. What type of customer is suspicious of everything

A. Content streamer
B. Savvy maximizer
C. Undaunted driver
D. Secure traditionalist

20. What makes satisfied customers to repeat purchase of particular products

A. Customer needs
B. Customer loyalty
C. Customer base
D. Customer complaints

21. Which approach of CRM is responsible for integrating companies actions through partners
that provide end customer data
A. Service
B. Collaborative
C. Operational
D. Life cycle

22. Some one who buys goods or services is called

 A. Employees
B. Customer
C. Manager
D. Subordinate

23. Which of these is external contractual organization that management operates to achieve its
distribution objectives ?
A. Marketing channel
B. Marketing strategy
C. Marketing Branding
D. Marketing

24. Which of these is a process where company uses various marketing techniques to reach
larger customer base?
A. Customer relationship
B. Supplier relationship
C. Channel relationship
D. Investor relationship

25. Which of these refers to broad ideologies by which a firm expects to achieve its supply for
target markets
A. Marketing channels
B. Channel strategy
C. Marketing intermediary
D. Marketing

26. In which relationships both parties retain their independence and pursue their own interests
A. Mutual
B. Integrated
C. Cooperative
D. Arm's length

27. . In which relationships several company act as one and perform all Channel functions
A. Mutual
B. Integrated
C. Cooperative
D. Arm's length

28. What type of relationship exists between Arm's length and integrated?
A. Mutual
B. Integrated
C. Cooperative
D. Arm's length
29. Which function involves transactions related to value adding activities
A. Transactional
B. Integrated
C. Cooperative
D. Functional

30. Which of these refers to all types of relationship between parties concerned with industry
A. Industrial relations
B. Human Relations
C. General relations
D. All of these

31. Relationship between employee and employer to maintain trust and commitment is called
A. Industrial relations
B. Human Relations
C. General relations
D. Employee relations

32. Focus on which creates corporate culture and policies and helps in employee retention
A. Industrial relations
B. Human relations
C. General relations
D. Employee relations

33. Following employee relations professional has responsibilities for wide variety of functions
within HR department
A. Executive
B. Employee
C. Manager
D. CEO

34. Relationship between workers and management is called

A. Industrial
B. Customer
C. Investors
D. Promoter

35. Which approach believes that there should be peace in organization with good labor
relations
A. Psychological
B. Sociological
C. Human Relations
D. None
36. SLA stands for
A. Statutory legal agreement
B. Service level agreement
C. Strategic learning agreement
D. Service level arrangement

37. Effective communication ensures

A. Better tracking
B. Transparency
C. Operational success
D. Smooth delivery

38. Which of these provide organization with product or service?

A. External customer
B. Internal customer
C. Active customer
D. Passive customer

39. Which approach of CRM is responsible for integrating companies actions through partners
that provide end customer data
A. Service
B. Collaborative
C. Operational
D. Life cycle

40. Some one who buys goods or services is called

A. Employees
B. Customer
C. Manager
D. Subordinate

41. Which of these is external contractual organization that management operates to achieve its
distribution objectives ?
A. Marketing channel
B. Marketing strategy
C. Marketing Branding
D. Marketing

42. Which of these is a process where company uses various marketing techniques to reach
larger customer base?
A. Customer relationship
B. Supplier relationship
C. Channel relationship
D. Investor relationship
43. Which of the following are characteristics of family, race, gender, experience, age and
interests that impacts social relationships
A. Demographic
B. Psychographic
C. Social
D. Economical

44. The characteristic patterns of thoughts, feelings and behaviors that make a person unique
is called
A. Learning
B. Culture
C. Personality
D. Performance

45. Following determines how psychologically close or distant two people need to be to perform
a job
A. Job satisfaction
B. Job requirements
C. Job research
D. Job content

46. Following influences general nature of employees relationship

A. Learning
B. Culture
C. Personality
D. Performance

47. Following is the degree to which participants share their thoughts and feelings with others
A. Trust
B. Culture
C. Openness
D. Risk of experiment

48. Which of the following have manufacturers at the centre of supply chain
A. Concentrated
B. Batch manufacturers
C. Retail and distribution
D. Logistics

49. At which level company management makes high level strategic supply chain decisions
relevant to entire company such as size, location etc
A. Tactical
B. Operational
 C. Systematic
D. Strategic

50. Which decisions are taken by low level management?

A. Tactical
B. Operational
C. Systematic
D. Strategic

51. With which of the following Supplier with medium product, relationship must be developed
A. Preferred
B. Alternative
C. Benchmark
D. Inferior

52. Which of the following are Supplier with high product , high process competency and value
adding relationship
A. Preferred
B. Alternative
C. Benchmark
D. Inferior

53. Which of the following are suppliers of strategic importance to business

A. Strategic
B. Transactional
C. Acceptable
D. Preferred

54. SRM stands for

A. Supplier relationship management
B. Strategic relationship management
C. Sole retail management
D. Strategic retail management

55. Who can help manage relationship

A. Superiors
B. Customer
C. Third party manager
D. Employee

56. The degree to which you believe someone else's honesty and support is called
A. Trust
B. Friendship
C. Entrepreneurship
 D. Strategy

57. Which of the following is also considered key Strategic asset of manufacturer
A. Supply chain
B. Marketing channel
C. Promotion
D. Asset management

58. Marketing message committed to customers wishes is called

A. Permission marketing
B. Activity marketing
C. Supplier marketing
D. None of the above

59. The occasion in which brand or product is used by end customer is called
A. Customer touch point
B. Retailer touch point
C. Company touch point
D. None of the above

60. Which of the following has a deep influence on buying behavior

A. Social factors
B. Interpersonal factors
C. Cultural factors
D. Individual factors

61. Which is about managing relationships between vendor and third party
A. Channel relationship
B. Delivery partners
C. Conflict management
D. Employees grievance

62. Which relationships tend to be more flexible and integrated

A. Cooperative
B. Strategic
C. Functional
D. Departmental

63. Following are stakeholders which include people and other organizations
A. External
B. Internal
C. Interface
D. Only
64. Following are stakeholders who are people and employees working within the company
A. External
B. Internal
C. Interface
D. Only

65. Which relationship means stakeholders in business have different objectives but work
together to achieve their goals
A. Cooperative
B. Competitive
C. Comparative
D. Dynamic

66. Following relationship means one party wants to be more successful than the other
A. Cooperative
B. Competitive
C. Comparative
D. Dynamic

67. Following relationship is constantly changing

A. Cooperative
B. Competitive
C. Comparative
D. Dynamic

68. Following is a Collaborative process of research, debate and discussion among

stakeholders
A. Stakeholder identification
B. Stakeholder analysis
C. Stakeholder mapping
D. Stakeholder Benchmark

69. Following is a type of internal stakeholder

A. Employees
B. Government
C. Competitors
D. Media

70. Stakeholders want to deal with businesses that are

A. Nonreliable
B. Ethical
C. Disrespectful
D. Unethical
71. Following stakeholders function internally and externally
A. Interface
B. Cooperative
C. Strategic
D. Functional

72. What plays an important role in building Interpersonal relationships

A. Strategy
B. Planning
C. Communication
D. Formation

73. Following is called casual relationship with community leaders and compliance with
regulations
A. Community relations
B. Employee relationships
C. Economic development
D. Strategy Marketing

74. Which platforms help in connecting with stakeholders

A. Social media
B. Delivery partners
C. Logistics
D. Survey channels

75. Who is an important and direct stake holder in the company ?

A. Director
B. Dealer
C. Competitor
D. None of the above