FINAL PROJECT PROPOSAL

Group # 01
Company Name: Atlas Honda Limited.

It is a joint collaboration between Honda Motor Company Limited Japan, the largest and most reputed
motorcycle brand in the world, and Atlas Group, one of Pakistan’s most renowned business
conglomerates. The Company is principally engaged in progressive manufacturing and marketing of
motorcycles and spare parts.

The Company currently has a production capacity of over 1.35 million units per annum and continues to
maintain its status as market leader both in terms of volume and quality. It also exports its motorcycles
and spare parts to Bangladesh and Afghanistan.

Selected Product: Motorcycle

Products:

 CD 70
 CD 70 Dream
 Pridor
 CG 125
 CG 125 Self
 CB 125F
 CB 150F

Existing Competitors:
The competitors for the Atlas Honda Limited in the local market are:
 Suzuki
 Yamaha
 Chinese & Local Manufactured Motorcycles such as United, Unique, Ravi, Sthalco, Super Power,
Metro, Super Star, Habib, Pak Hero, Super Asia, New Asia, Treet etc.

Customer Segmentation:

 Low-Range income Segment

 Mid-End Income Segment
 Niche Segment