Presentation on Bajaj Auto Ltd.

Presented by: Srinivas R Khode.

Bajaj Auto Limited
 Bajaj Auto ltd is the flagship company of the
Bajaj group.
 Founded in 1926 by who was is Jamnalal
Bajaj, founder of the group.
 Kamalnayan Bajaj, took over the business in
1942.
 The present Chairman and Managing
Director of the group, Rahul Bajaj, took
charge of the business in 1965.
 The company has Variety of two- and three-
wheelers available for international and
domestics markets.
 Bajaj Auto Ltd.
Chairman & Managing Director: Rahul
Bajaj
Vice Chairman: Madhur Bajaj
Address: . Akurdi, Pune 411035.
Bajaj Auto Ltd Website

http://www.bajajauto.com/
Business : Manufacturers of Scooters,
Motorcycles and Three-wheeler vehicles
and spare parts thereof.
About the company………
 The company has a network of 498 dealers and over 1,500 authorised
service centers and 162 exclusive three-wheeler dealers spread across the
country. Around 1,400 rural outlets have been created in towns with
population of 25,000 and below. The current dealer network is servicing
these outlets.
Bajaj is convinced that the real impetus of future two-wheeler growth will
come from up-country rural India. Bajaj Auto has defined specialist
dealerships for rural markets, called 'Rural Dealerships'. During the year
2005-06, four new rural dealers became operational.
Bajaj has identified a segment of customers 'Probikers', who are
knowledgeable, appreciative of contemporary technology, they are
trendsetters and very choosy about what they ride. Hence, Probikers need
to be addressed in a meaningful way that goes beyond the product. Bajaj
Auto is in the process of setting up a chain of retail stores across the
country exclusively for high-end, performance bikes. These stores are
called " Bajaj Probiking". Eight such stores have been opened, viz in Pune,
Ahmedabad, Chennai, Hyderabad, Kolkata, Navi Mumbai, Chandigarh
and New Delhi.
 List of products under Bajaj auto.

Pulsar DTS-i.
Pulsar DTS-Fi.
XCD DTS-Si.
Platina.
Platina 125 DTS-Si.
Discover 135 DTS-i.
Avenger DTS-i.
Kristal DTS-i.
Bajaj 3 wheelers(auto rickshaws).
Company Profile
World Class Manufacturing Plants at Akurdi, Waluj &
State of Art Plant at Chakan.
Wide Range of Two Wheelers and Three Wheelers.
ISO - 9001(Quality Systems) and ISO-14001 (Environment
System)
certification.
Largest Exporter of Two & Three Wheelers.
Total Sales Nos. 15.18 lakhs for (2003-04).
Total Turnover of Rs. 59335.8 Million.
Total Productive Maintenance (TPM) philosophy in the
organisation.
Continued………
 Distribution network covers 50 countries.
 139056 units exported in 2008-09, a growth
of 25 percent over 2007-08.
 Dominant presence in Sri Lanka, Colombia,
Bangladesh, Central America, Peru and
Egypt
Increasing foothold in Africa.
 Largest exporter of three-wheelers; over
139,405 units exported in 2007-08.
 All products customized as per market needs
25 percent growth in Total exports over
2007-08.
 Company Policy

• Total Productive Maintenance (TPM).

• Environmental policy(ISO-14000).

• Quality policy(ISO-9000).
Environmental scanning of Bajaj Auto.
 Identifying the need of compact commercial 3
wheeler vehicles in global market thus making it
the largest exporter of 3 wheelers in the global
market.
 Targeting all age groups of society thus making it
the market leader in 2 & 3 wheeler automobiles.
 Identifying the need of youngsters and thus
fulfilling the market demand.
 Identifying Hero Honda as the sole competitor in
automobile segment and thus undertaking an
aggressive strategy and grabbing its market share.
 Pricing policy- Products priced at lower rates as
compared to similar brands.
Environmental scanning of Bajaj
Auto Continued………..
Innovative practices: Introducing the one
of its kind Digital Twin Spark Plug
Ignition more popularly known as DTSi
and DTS-Si into the market enabling fuel
efficient automobiles.
Positioning its brand as a trustworthy and
affordable brand.
 Mission & Vision
 Bajaj doesn't have a straight vision or mission
statement. They define it in terms of brand
identity, brand essence (derived from mission) and
brand values.
 Brand Identity
Our Brand is the visual expression of our thoughts
and actions.
It conveys to everyone our intention to constantly
inspire confidence.
Our customers are the primary audience for our
brand.
Indeed, our Brand Identity is shaped as much by
their belief in Bajaj as it is by our own vision.
 Brand Essence
Blending together youthful creativity and
competitive technology to exceed the spoken and
the implicit expectations of our customers.

Brand Values
Values of Learning, Innovation, Perfection,
Speed and Transparency.
Bajaj Auto organisational
structure
Bajaj Auto Limited,
India's premier automotive company, has a
focused organizational structure for the Auto
business. With the structure, the existing
business roles and responsibilities at the
company have been strengthened and
enhanced to ensure greater operational
empowerment and effective management.
The structure would assists in "Aligning the
Vectors" of the organization and enables the
company to live its Brand Values & be
"Distinctly Ahead"
The five pillars of this structure (Strategic
units) are:
 R&D, Engineering.
 Two Wheeler Business Unit
Commercial Vehicles Business Unit
International Business Unit.
These pillars will be supported by
functions of Finance, MIS, HR, Business
Development and Commercial.
 SWOT analysis
Strengths
Extensive Distribution Bajaj Auto has a network of more
than 500 dealers and franchises and 1450 service
outlets throughout India.
They adopt the Fast Moving Consumer Goods (FMCG)
distribution system in its marketing strategy which is
normally used for serving smaller and specific niches
of the market and thus requires more resources.
Despite the fact that motorcycles and scooters are seldom
distributed aggressively like in the FMCG system,
Bajaj Auto uses it in order to have an edge over its
competitors in terms of the extensiveness of its local
distribution networks .
Strengths continued……..

Bajaj Auto is India’s largest exporter of two and three wheelers.

Distribution network covers 50 countries.
The Bajaj motorcycles have -style, mileage, speed, performance,
comfort and safety.
First to introduce the innovative DTS-i & DTS-Si .
Firm and flat organizational structure.
Strong R&D force for innovative products
The automobile sector targets all ages of society.
 Weakness
Bajaj Pulsar and Avenger less fuel
efficient bikes.

Resale value of Bajaj auto lower than its

rival competitor Hero Honda.
 Opportunities
Can enter the four wheeler segment in
India as TATA is the only Indian four
wheeler maker.

Can undertake aggressive strategy and

overtake Hero Honda as the global No.1.

Manufacturing fuel efficient and durable

automobiles.
 Threats
Rival competitor Hero Honda in two
wheeler market.
Soaring oil prices are encouraging
customers to opt for LPG & CNG driven
vehicles thus posing a major threat for the
petrol driven automobiles.
Yamaha’s growing popularity in the
sports bikes segment posing a threat for
Bajaj’s sports bikes in the global scenario.
`

Thank you.