Revolt Electric

Motorcycles
0|Page Business Plan
TABLE OF CONTENTS
Confidentiality Agreement.............................................................................................................. 3
Purpose of the Business Plan .......................................................................................................... 4
1 Executive Summary ................................................................................................................. 5
1.1 Mission and Vision Statement.......................................................................................... 8
1.2 Business Objectives.......................................................................................................... 8
1.3 Our Core Values ............................................................................................................... 9
1.4 Keys to Success ................................................................................................................ 9
2 Business Model Canvas ......................................................................................................... 11
3 Company Summary ............................................................................................................... 13
3.1 Company Information .................................................................................................... 13
3.2 Company Conceptualization .......................................................................................... 13
3.3 Company Location ......................................................................................................... 13
3.4 Company Resources ....................................................................................................... 13
3.5 Legal Status .................................................................................................................... 14
3.6 Management Team ......................................................................................................... 15
4 Products and Services Description ........................................................................................ 16
4.1 Pricing ............................................................................................................................ 17
5 Industry Analysis ................................................................................................................... 18
5.1.1 E-Bikes Market ....................................................................................................... 18
5.1.2 Electric Motorcycles & Scooters Market ................................................................ 19
5.1.3 North American Electric Scooters and Motorcycles Market Overview ................. 23
5.2 Target Market ................................................................................................................. 25
5.3 Target Market Segment Strategy.................................................................................... 26
5.4 Competitors Analysis ..................................................................................................... 27
5.4.1 Competitive Advantage .......................................................................................... 27
5.5 Porter’s Five Forces Analysis ........................................................................................ 28
5.5.1 The Threat of New Entry ........................................................................................ 28
5.5.2 Competitive Rivalry ................................................................................................ 28
5.5.3 Buyer Power............................................................................................................ 28
5.5.4 Supplier Power ........................................................................................................ 28
5.5.5 Threat of Substitution ............................................................................................. 28

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 5.6 SWOT Analysis.............................................................................................................. 29
5.6.1 Strengths ................................................................................................................. 29
5.6.2 Weaknesses ............................................................................................................. 29
5.6.3 Opportunities........................................................................................................... 29
5.6.4 Threats..................................................................................................................... 30
5.6.5 Weaknesses and Threats Mitigating Strategies....................................................... 30
5.7 Risk Analysis.................................................................................................................. 30
6 Marketing And Sales ............................................................................................................. 32
6.1 Objectives ....................................................................................................................... 32
6.2 Implementation............................................................................................................... 32
6.3 Sales Strategy ................................................................................................................. 34
7 Financial Plan ........................................................................................................................ 35
7.1 Assumptions ................................................................................................................... 35
7.2 Financial Overview ........................................................................................................ 36
7.3 Projected Income Statement ........................................................................................... 37
7.4 Projected Cash Flow Statement...................................................................................... 40
7.5 Projected Statement of Financial Position ..................................................................... 42
7.6 Breakeven Analysis ........................................................................................................ 43

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CONFIDENTIALITY AGREEMENT
The undersigned reader of the Revolt Electric Motorcycles, LLC Business Plan hereby
acknowledges that the information provided is completely confidential and therefore the reader
agrees not to disclose anything found in the business plan without the express written consent of
Aaron Coleman.

It is also acknowledged by the reader that the information to be furnished in this business plan is
in all aspects confidential in nature, other than information that is in the public domain through
other means, and that any disclosure or use of the same by the reader may cause serious harm and
or damage to Revolt Electric Motorcycles, LLC.

Upon request, this business plan document will be immediately returned to Aaron Coleman.

This is a business plan. It does not imply an offer of any securities.

This contract shall be governed by the State of Ohio and any applicable Federal law in the United
States.

________________________ __________________________

Signature Printed Name

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PURPOSE OF THE BUSINESS PLAN
This business plan is written to describe the business activities of Revolt Electric Motorcycles,
LLC under the management of Aaron Coleman and to describe strategies to propel our growth as
well as to seek $100,000 in capital funding via loans/investment.

We will put adequate marketing strategies in place to ensure that a large part of our target market
is informed about the availability of the electric motorcycle importing and retailing services we
will be offering.

The business plan is also intended to:

• Provide a blueprint for the business and provide details of its activities.

• Provide market insights that aid the feasibility study of the business and brew a new market
area.

• To highlight our operational plan, our vision and mission statements, the business
objectives, our products and services, market analysis as well as financial projections
among other contents of the business plan.

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1 EXECUTIVE SUMMARY
Revolt Electric Motorcycles is a Limited Liability Company that will be based in Urbana, Ohio.
We are a start-up electric motorcycle retail company that will be importing and retailing full-size
electric motorcycles through online marketing and sales in our state-of-the-art retail store and
eCommerce web platform. We intend to start operation in our store and online web to pave way
for an increased customer base and optimized business potential. We are out to introduce as many
people to the exciting, fun, and rewarding motorcycle adventure through the new advanced “green”
technology of today’s modern electric vehicles, as well as have an ongoing and successful business
providing cutting edge products to the customer.

We intend to become a world-class company established to serve our customers with a high-end
quality electric motorcycle made for an exclusive customer base. We are set to take the electric
motorcycle industry by storm with our very creative and unique electric motorcycle of various
designs, a good space for test rides, and the innovative marketing strategy of making consumers

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buy our products for their transportation and comfort needs. We plan to fit in accordingly into this
very competitive industry.

The Electric Motorcycles & Scooters Market size surpassed USD 30 billion in 2020 and is
anticipated to grow at around 4% CAGR between 2021 and 2027. Rising consumer awareness
of air pollution and high demand for low noise transport solutions will drive the industry 's
growth.1 Also, the North American electric scooters and motorcycles market was valued at
$164.7 million in 2020, and it is expected to reach $590.4 million by 2025, at a CAGR of
25.1% during the forecast period (2021–2025). 2 The major factors responsible for the
growth of the market include the emergence of electric scooter-sharing fleets, government
incentives and tax credits for their adoption, and the low maintenance nature of electric
scooters and motorcycles. Revolt Electric Motorcycles will benefit from the market share by
offering electric motorcycle retail to customers in the United States, both online and offline.

Revolt Electric Motorcycles will leverage its partnership with world-class electric motorcycle
brands for the importation and retailing of electric motorcycles. Revolt Electric Motorcycles will

1
https://www.gminsights.com/industry-analysis/electric-motorcycles-and-scooters-market
2
https://www.psmarketresearch.com/market-analysis/north-america-electric-scooters-and-motorcycles-market

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develop a website that will complement other online markets we will be using. We will make it
accessible to every potential customer across Ohio and the United States at large. Our website will
be filled with an electric motorcycles from our store. Our customers will also be able to make their
orders from their homes and get the electric motorcycle delivered to them.

Revolt Electric Motorcycles will provide the highest quality, trendiest, and most comfortable
electric motorcycle. We will ensure that our company meets the comfort and mobility needs of
motorcycle riders in our environs and neighboring cities. Our quality and durable products and
excellent customer service will encourage our customers to come and patronize us again. There
are two main reasons why Revolt Electric Motorcycles will succeed beyond expectations. First,
the originality, reliability, and quality of our electric motorcycle, as well as the delivery services
that will be implemented, are far beyond what our competitors offer. This will distinguish us from
the competitive market and strengthen our profile. Secondly, the company will utilize a business
model that makes it possible for customers to purchase its products. This model will favor the
company's management and increase customers’ conversion rates and provide us leverage to
maximize our potential.

At Revolt Electric Motorcycles, our client’s best interests will always come first, and our values
and professional ethics will guide everything we do. We will ensure that we hold ourselves
accountable to the highest standards by meeting our customer’s needs precisely and completely.
We will cultivate a working environment that provides attractive and comfortable mobility motives
for our clients. We will employ the best strategies to ensure that we keep our customers coming
for more of our well-designed electric motorcycle. We will ensure that each of our electric
motorcycles can easily be sold, and our rates are competitive so that we maximize profit and allow
our customers to get quality products and unique services at the same time. We will offer excellent
customer service as a way to spread our tentacles and maximize sales.

The founder of the company, Aaron Coleman has owned and operated a successful small business
in the aviation field known as Mad River Air, LLC for the past ten years and he is also a lifelong
motorcycle enthusiast. He will be in charge of the management and operations of the business
alongside some employees. He will recruit the best brains around our location as the business
expands. We will make sure that we take all the workforce members through the required training
that will position them to meet the company's expectations and compete with leading electric

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motorcycles retail and supply stores. We will ensure their visions align with that of Revolt Electric
Motorcycles.

Revolt Electric Motorcycles will profoundly invest in effective marketing strategies to stimulate
sales of our high-quality electric motorcycle. We will compete healthily in the electric motorcycle
importing and retailing industry through related experience in the industry and expertise, market
presence, effective marketing tools, strategic partnerships, and synergies.

1.1 MISSION AND VISION STATEMENT

Our mission at Revolt Electric Motorcycles is to become the electric motorcycle store of choice
for the populace of Ohio. We aim to develop long-term relationships with customers by providing
quality and exceptional electric motorcycles with an experienced, knowledgeable, and enthusiastic
staff that can help the customer make the right purchase.

At Revolt Electric Motorcycles, we strive to introduce as many people to the exciting, fun, and
rewarding motorcycle adventure through the new advanced “green” technology of today’s modern
electric vehicles, as well as have an ongoing and successful business providing cutting edge
products to the customer.

1.2 BUSINESS OBJECTIVES

• To provide a solid foundation for the growth of the business.

• To sell high-end quality and uniquely designed electric motorcycles.

• To design and maintain a user-friendly eCommerce website for the sales of our products

• To maximize sales of the electric motorcycle.

• To have a retail location and online web market as well for product sales.

• To be one of the topmost reckoned electric motorcycle stores in the United States.

• To run a profitable and sustainable business by increasing revenue while limiting expenses.

• To secure and manage a conducive space for our store.

• More importantly, maintain excellent relationships that enrich and enhance the lives of all
those that patronize us.
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 • To build a good reputation for the company and establish wide recognition.

• To secure a loan and investment of $100,000 as capital funding.

• To achieve a healthy revenue in the first year with operating expenses and more in
subsequent years.
• Improving gross margins from the industry average.

1.3 OUR CORE VALUES

• We will recognize the dignity and worth of our team members and the clients who patronize
our company. The best strategy we will implement to achieve excellence in this business
is to employ competent and dedicated professionals and sales representatives. They will
have had experience and be passionate about building the kind of business we envision.

• The real value of what we will do as a team depends upon the long-term, positive impact
the team can make on creating a sustainable world.

• It is paramount that we maintain an objective, unbiased approach to problem-solving and

applied research in everything we do. Reported results are expected to accurately assess
the situation regardless of whether constituent groups desire or hold an alternative
opinion. We will work with all our customers to ensure that they are served with due
diligence such that should they have any complaints or dissatisfaction, we will promptly
swing into action and address all issues.

• Our effort in supplying our customers with the best electric motorcycle at competitive
prices would be sustained when we are efficient internally. We cannot give others what we
do not have. We will lead by example and ensure that the company serves the interests of
our customers.

1.4 KEYS TO SUCCESS

We have come to make Revolt Electric Motorcycles a successful business as we aim to record
huge success within the first three years of operation. Below are what we confidently believe to be
keys to achieving success in this business.

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 • Marketing: Our structured strategic marketing plans will be implemented to cover major
cities in Ohio, the United States. This is essential to maintain the sectors of the target
market. We will focus on advertising in the local area with radio promotions, and flyers.
We will also take advantage of the digital sphere and leverage customers' marketing skills,
who will become our company's sales representatives.
• Reputation: Company’s reputation will be built to ensure our continued relevance in the
market while providing unique and high-end quality products and services to attract more
customers. We will provide superior personal service, quickly and professionally.
• Competitive Pricing: Our products and services are provided at competitive rates
compared with other electric motorcycle retail stores in the market. This has been designed
to ensure the continuous patronage of our products by customers.
• Excellent Relationship with Customers: We will maintain a good relationship with our
customers. This will help us establish a ground for consistent patronage, get more
customers, and unlock future referrals.
• Location: We will ensure our location is good for business, with high visibility and it is
easily accessible to our target markets and clients.

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2 BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER
PROPOSITION RELATIONSHIP SEGMENTS

▪ Suppliers ▪ Importing and retailing ▪ High quality • Storefront • Current

▪ Banks/Financial full-size quality electric and durable facility in motorcycle
Lenders motorcycle products Urbana, Ohio riders
▪ Investors ▪ Manage advertising and ▪ A well- • Company • Electric
marketing agencies organized website vehicle
▪ Create and manage the business • Social enthusiasts
company website to aid process with a networks
eCommerce fast delivery
▪ Negotiate with partners system
▪ Customer service ▪ Quality and
KEY RESOURCES timely repair CHANNELS
▪ Human resources: services ▪ Company’s
Aaron Coleman ▪ Deliver store
▪ Other resources: outstanding ▪ Company’s
Influencers/Advertisers customer website
Computers service ▪ Instagram
Website ▪ Facebook

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 Mobile Phones ▪ More than 99%
Social media presence uptime
Internet access ▪ Privacy of data
and secure
transactions

Cost Structure Revenue Streams

▪ Marketing • Sale of our electric motorcycle
▪ Website development
▪ Storefront facility
▪ Fixtures
▪ Tools and Electronics

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3 COMPANY SUMMARY

3.1 COMPANY INFORMATION

✓ Company Name: Revolt Electric Motorcycles
✓ Address: 1636 North Main Street, Urbana, Ohio 43078
✓ Ownership: Aaron Coleman
✓ Legal Status: Limited Liability Company

3.2 COMPANY CONCEPTUALIZATION

Aaron Coleman has been a professional pilot and flight instructor for the past 18 years as well as
a small business owner in the aviation field owning and operating a flight school and an air charter
service. He is also trained as a motorcycle mechanic having worked as one for several years before
the aviation industry he currently operates in. he has been a lifelong motorcycle enthusiast and will
like to bring all of those skills together into this new and exciting electric vehicle space through
the marketing, sales, and customer service of this new business venture.

3.3 COMPANY LOCATION

Revolt Electric Motorcycles, LLC, will be located strategically at 1636 North Main Street, Urbana,
Ohio 43078 where it will be accessible to its target markets. Besides our physical location, we will
be ably represented online through our website, which will be developed soon. Our eCommerce
website opens us to the wonderful opportunities which the internet and social media provide It will
provide us with a good percentage of customers, and it will also help us win the hearts of our target
audience.

3.4 COMPANY RESOURCES

Revolt Electric Motorcycles will use the following resources for its operation:

• Store Facility
• E-Commerce Website
• Cameras

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 • Equipment for video creation
• Mobile Phones
• Internet
• Electricity
• Furniture
• Human Resources
• Etc.

3.5 LEGAL STATUS

Revolt Electric Motorcycles will be registered and incorporated in Ohio as a Limited Liability
Company. We have chosen to operate as a Limited Liability Company due to the following
reasons:

▪ Limited Personal Liability: As a Limited Liability Company, our liability is limited

because private limited companies are legally separated from their owners. Private Limited
Companies are responsible for their debts and obligations. Although we can lose the money
we have invested in the company, personal assets such as our homes and bank accounts
can’t be used to collect on business debts. Our assets are also protected if an employee,
business partner, or the business itself is sued for negligence.

• Tax Advantage: As a Limited Liability Company, we get the best of all worlds when it
comes to taxation. Private Limited Companies don’t have their federal tax classification
but can adopt the tax status of sole proprietorships, partnerships, S corporations, or C
corporations. The Internal Revenue Service automatically classifies LLCs as either
partnerships or sole proprietorships, depending on whether they have one owner or more
than one owner. This means that LLCs can always take advantage of “pass-through”
taxation in which the LLC does not pay any LLC taxes or corporate taxes. Instead, the
LLC’s income and expenses pass through to the owners’ tax returns, and the owners pay
personal income tax on any profits.

• Flexible Profit Distributions: As a Limited Liability Company, we have flexibility in the

way we distribute profits, and we aren’t required to distribute them equally or according to
ownership percentages.
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3.6 MANAGEMENT TEAM
Revolt Electric Motorcycles, LLC is founded by Aaron Coleman. He has more than 30 years of
experience in the traditional motorcycle industry. He has also owned and operated a successful
small business in the aviation field known as Mad River Air, LLC for the past ten years and he is
also a lifelong motorcycle enthusiast.

Aaron Coleman will be saddled with the responsibility of making executive and administrative
decisions regarding the company's operations and functionality. He is a creative, forward-thinking,
strong, hands-on team leader, highly efficient, and results-oriented with exceptional management
and organizational skills. He also has exceptional interpersonal skills combined with a proven
ability to drive profitability, manage and nurture talent, deliver sales growth, form strategic
partnerships, and successfully implement challenging projects. He is an expert in executing team-
driven process improvements to increase revenue growth, operational efficiency, and excellent
stewardship of revenue. He also has a strong customer service orientation to work effectively with
employees, the leadership of client companies, and others.

The responsibility of Aaron Coleman is to oversee and decide what goes on in the business, which
aligns with the stated goals and objectives. He will be in full operation devising all means and
strategies, putting his entrepreneurship skills and experience in the business world to help Revolt
Electric Motorcycles achieve its best standard and become the national first choice.

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4 PRODUCTS AND SERVICES DESCRIPTION
Revolt Electric Motorcycles is a startup retail electric motorcycle sales and services shop. The
company intends to become a world-class eCommerce and retail store company established to
serve our customers with full-size quality electric motorcycles made for an exclusive customer
base. We are set to take the electric motorcycle industry by storm with our very creative and unique
imported electric motorcycle designs and the innovative marketing strategy of making consumers
buy our products for their transportation and comfort needs. We plan to fit in accordingly into this
very competitive industry.

Revolt Electric Motorcycles will utilize a convenient and healthy state-of-the-art facility and an
eCommerce platform to retail quality and uniquely-designed electric motorcycles that will stand
out in the crowd. It has been observed that most people now prefer electric motorcycles as they
use rechargeable batteries and can travel up to 25 to 45 km/h. These electric motorcycles are much
faster getting individuals to their destination quicker and in better shape. In a nutshell, they offer
low-cost, energy-efficient, and emission-free transportation which also has physical and health

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benefits. We will take advantage of this, providing people with a premium quality electric
motorcycle. We will ensure that our products are of dynamic top-notch designs such that the
company becomes a leading player in the industry.

At Revolt Electric Motorcycles, the electric motorcycle for sale will not only appeal to the aesthetic
sense of our customers but will also be very durable and comfortable to use. Our products will be
imported and stocked in different sizes and colors and will be available for retail to various
individuals offline and online via our eCommerce website to have a wider reach of our target
market. We will also utilize the company’s website to execute our marketing strategies so that
people can even order our products from distant cities and states. We plan on marketing via direct
mail, targeted online advertising, Facebook, and Instagram with limited use of traditional
advertising methods (newspaper, radio, and television).

4.1 PRICING
Our prices are reasonably structured to be within the confines of fair prices chargeable in the
industry for a product like ours. We have no plan to increase these charges but rather promote our
products and services sales. Our prices will vary with the customer’s choice of products, size, and
quality. The average price will be $10,300 per unit while the sales price will be between $4500 to
$20,000 depending on model and motor/battery size.

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5 INDUSTRY ANALYSIS
5.1.1 E-Bikes Market3
The global electric bikes market size was valued at $16.34 billion in 2017 and is expected to reach
$23.83 billion by 2025, registering a CAGR of 4.9% from 2018 to 2025.

An electric bike is a bicycle, scooter, or motorcycle with an integrated electric motor for
propulsion. It is either partly assisted by peddling or completely propelled through electric power.
It comes in various classes, such as peeled/pedal assist (torque sensor, cadence drive), throttle on
demand (twist grip, thumb & push button), and scooter/motorcycle. Consumers use electric bikes
for commutation or recreation.

The global electric bike industry has been witnessing bright opportunities, owing to government
support and strict rules in favor of electric bikes. Moreover, growing consumer inclination towards
the use of e-bikes as an eco-friendly and efficient solution to commuting and increasing fuel costs
drive the growth of the global electric bike market. In addition, growing interest in cycling as a
fitness and recreational activity has driven a paradigm shift in fitness-conscious customers,
because riding the electric bike helps to travel longer distances with the same amount of peddling.
Also, cycling is a healthy and low-impact activity having many physical and mental health
benefits, such as building endurance, alleviating stress, enhancing muscle strength, and burgeoning
the cardiovascular fitness population across the globe.

The North American electric bike market is projected to witness the fastest growth during the
forecast period, owing to the growing adoption of electric bikes for daily commute, recreation, and
fitness activities.

However, several aspects, such as the high cost of e-bikes and the ban on the use of e-bikes in
major cities in China, are projected to hamper the growth of the electric bike market during the
forecast period. Although, an increase in investments in R&D activities to improve battery

3
https://www.prnewswire.com/news-releases/the-global-electric-bikes-market-size-was-valued-at-16-34-billion-in-
2017--and-is-expected-to-reach-23-83-billion-by-2025--registering-a-cagr-of-4-9-from-2018-to-2025--
300765144.html#:~:text=com%2Fproduct%2F5563990-
,The%20global%20electric%20bikes%20market%20size%20was%20valued%20at%20%2416.34,for%20causing%
20or%20assisting%20propulsion

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performance and improve motorcycle infrastructure is expected to pose lucrative opportunities in
the upcoming years.

The electric bikes market by drive mechanism has been segmented into hub motor, mid-drive, and
others. The hub motor is the most widely used drive mechanism in which either of the wheels is
replaced with one having a hub motor connected by a wire to a battery or motor controller.

The global electric bikes market by battery type is segmented into Lead-acid, Lithium-ion (Li-
ion), Nickel-metal hydride (NiMh), and others. The lead-acid segment dominates the global
market, owing to its low cost and ease of recycling. However, the popularity of Lithium-ion
batteries has been rising exponentially, attributed to their lightweight and high capacity.

The global electric bike market by region has been analyzed across North America, Europe, Asia-
Pacific, and LAMEA. The Asia-Pacific region dominates the global market but is anticipated to
witness a low growth rate during the forecast period, because of the ban on electric bikes in some
major cities of China. The European region is anticipated to witness significant demand, however,
in North America, the electric bikes market is anticipated to grow at the highest CAGR throughout
the forecast period. The LAMEA region is also anticipated to witness notable growth, owing to a
rise in awareness about eco-friendly products.

5.1.2 Electric Motorcycles & Scooters Market4

Electric Motorcycles & Scooters Market size surpassed USD 30 billion in 2020 and is
anticipated to grow at around 4% CAGR between 2021 and 2027. Rising consumer awareness
of air pollution and high demand for low noise transport solutions will drive the industry 's
growth.
Increasing government investments across the globe to boost EV uptake is expected to increase
the market demand for electric motorcycles and scooters. Government initiatives in the form of
subsidies, grants, and tax rebates offered on the purchase of electric two-wheelers will create
market opportunities for manufacturers to expand their production capacity. For instance, in
March 2019, the Indian government allocated USD 1.4 billion under the scheme, Faster
Adoption and Manufacturing of Electric Vehicles (FAME II) to encourage the adoption of
electric vehicles.

4
https://www.gminsights.com/industry-analysis/electric-motorcycles-and-scooters-market

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The major factor driving the adoption of electric motorcycles and scooters includes low
operating and maintenance costs. Increasing fuel prices are compelling consumers to switch to
electric motorcycles and scooters that operate on batteries. The maintenance cost of electric
motorcycles and scooters is low as they have fewer moving parts compared to petrol or diesel -
run two-wheelers. Moreover, environmental-friendly regulations to curb pollution and reduce
dependency on fossil fuels will spur the market statistics.
The high initial acquisition cost of electric two-wheelers is one of the key market factors
restraining the electric motorcycles and scooters market demand. High-capacity batteries are
crucial for the effective performance of electric motorcycles & scooters. The high cost of these
batteries increases the overall cost of electric two-wheelers. Additionally, high-quality
materials are used in the manufacturing of electric motorcycles and scooters to enhance
aesthetics and reduce weight, thus increasing the initial selling price. Ongoing R&D activities
by OEMs are significantly assisting in reducing the battery cost, and supporting the market
revenue.
COVID-19 Impact Analysis
The COVID-19 pandemic has disrupted global automotive sales. The market witnessed a
temporary dip in 2020. A slowdown in the electric motorcycles and scooters industry in 2020
can be attributed to the global economic recession and strict government-imposed lockdown in
several countries. Disruptions in the supply chain and shortage of labor have resulted in a sharp

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decline in automobile production activities. In the second half of 2020, the market recovered
swiftly with supportive government policies and fiscal support.
Versatile features of electric motorcycles
The electric motorcycles market held over 30% revenue share in 2020, with over 1,400 thousand
units sold globally. Shifting preferences of consumers from conventional motorcycles to
electric motorcycles due to rising air pollution is likely to boost the segment demand. Electric
motorcycles are lightweight, highly efficient, and require low maintenance owing to lesser
moving parts. However, electric motorcycles help in the substantial reduction of carbo n
footprint and noise pollution, thereby gaining importance over conventional Internal
Combustion (IC) powered motorcycles.

The Li-ion battery segment is poised to register a CAGR of more than 4% through 2027. Li-ion
batteries provide several benefits such as fast charging, high energy storage capacity, and longer
shelf life. They also provide more energy than lead-acid batteries and are lightweight, making
them easier to install. Li-ion batteries drastically reduce the operating and maintenance costs in
electric motorcycles & scooters due to improved discharge and charge efficiency, making them
a long-term solution.

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Several market players are incorporating technologically advanced Li-ion batteries into their
electric two-wheelers to improve battery capacities. For instance, in May 2021, Komaki Co.,
Ltd., one of the leading EV manufacturers, launched a new lithium-ion battery pack, which
delivers a range of up to 220km on a single charge. The battery pack will be used in three of its
electric scooters: Komaki XGT-KM, XGT-X4 & X-One., helping the company accelerate its
market revenues.
Superior power output and greater efficiency of 48V batteries
In 2020, the 48V battery segment accounted for above 40% of the electric motorcycles &
scooters market share owing to the high-power output. The rising utilization of electric two-
wheelers for daily commute in crowded cities is creating a demand for high power and enhanced
battery efficiency. The ability of 48V batteries to provide superior power output will boost the
market growth.
The Asia Pacific electric motorcycles & scooters market size is forecast to witness a 3.5%
CAGR through 2027. Increasing government subsidies, tax credits to the manufacturers, and
low tax rates on the purchase of electric two-wheelers are major factors driving the growth of
electric two-wheelers across the region. Furthermore, rising concerns among consumers to curb
pollution, growing spending capacity, and increasing affordability of electric vehicles will
enhance product adoption. The presence of established companies and the emergence of new
players, such as Hero Electric and Okinawa Autotech Pvt. Ltd will drive the regional market
revenue.
High focus on new product launches
Market leaders are emphasizing new product launches and mergers & acquisitions to accelerate
their share. For instance, in October 2020, Zero Motorcycle unveiled its two new electric
motorcycles, the Zero SR/S and Zero SR/F. The motorcycles are integrated with Zero’s Cypher
III operating system and carry 82 kW motors to reach speeds of up to 120mph.
Prominent players in the electric motorcycles and scooters market include Yadea Technology
Co. Ltd., KTM, Mahindra GenZe, Lightning Motorcycles, Ampere Vehicles, Harley Davidson,
Z Electric Vehicle, Zero Motorcycles, Hero Electric, Tailing Electric Vehicle Co. Ltd., Govecs
Group, Terra Motors Corporation, and Vmoto Limited.

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5.1.3 North American Electric Scooters and Motorcycles Market Overview5
The North American electric scooters and motorcycles market was valued at $164.7 million
in 2020, and it is expected to reach $590.4 million by 2025, at a CAGR of 25.1% during the
forecast period (2021–2025). The major factors responsible for the growth of the market
include the emergence of electric scooter-sharing fleets, government incentives and tax
credits for their adoption, and the low maintenance nature of electric scooters and
motorcycles.
However, the current COVID-19 pandemic has negatively impacted the electric two-
wheelers market in North America. In the wake of its outbreak, electric scooter and
motorcycle production came to a grinding halt, and sales were severely impacted on account
of the supply chain disruption. Moreover, the lockdown increased the unemployment rate
across North America, compelling people to think twice before making any hefty purchase.

5
https://www.psmarketresearch.com/market-analysis/north-america-electric-scooters-and-motorcycles-market

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Owing to the Significant Adoption of Sharing Fleets, Electric Kick Scooters Are Dominating
Market
The electric kick scooter category dominated the North American electric scooters and
motorcycles market in 2020, based on type. Due to their low prices, low maintenance
requirements, and user-friendly characteristics, the category is expected to continue holding
the largest market share, in terms of volume, in the coming years. The market in this
category is being majorly benefitted from the increasing usage of these vehicles in sharing
services.
Rising Demand for Longer Driving Range to Lead to Fastest Growth of 10–15 kWh Battery
Capacity Category
In the North American electric scooters and motorcycles market, the >15 kilowatt -hours
(kWh) battery capacity category is expected to witness the fastest growth in the coming
years. This can be attributed to the rising demand for high-speed and long-range electric
motorcycles in the region.
Sharing Service Category to Dominate Market, Supported by Hassle-Free Nature of Rides
The sharing service category, based on application, is expected to continue to dominate the
North American electric scooters and motorcycles market during the forecast period.
Solving the last-mile commuting problem for people, sharing services eliminate the hassles
of owning and maintaining vehicles, thereby offering easy and cost -effective commute for
short distances.
Due to Their Low Weight and High Efficiency, Lithium-Ion (Li-Ion) Battery Category Held
Major Share in the 2020
Electric scooters and motorcycles with Li-ion batteries dominated the market during the
historical period (2015–2020), and it is further expected to dominate the market during the
forecast period. The falling cost of Li-ion batteries and their significant advantages,
including a longer life and lower weight as compared to lead-acid batteries, are boosting the
demand for these batteries.
The U.S. Holds Larger Market Share due to Increasing Adoption of Electric Vehicles Here
The U.S. held the larger share, in terms of value, in the North American electric scooters
and motorcycles market in 2020. This can be attributed to the rising adoption of electric

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vehicles in the country and the support of the government, through incentives and rebates,
to reduce the carbon emissions from fuel-based vehicles.
Developments in Battery Technology Are Key Trends in the Market
Developments in battery technology are a key trend in the overall electric two-wheeler
market. Significant efforts to reduce the price and increase the capacity of batteries, to meet
the demand for a longer driving range, have been made in recent years. Moreover,
manufacturers of electric scooters and motorcycles are consistently aiming on procuring
batteries that have higher energy density and lower reliance on cobalt, which is an expensive
raw material, to increase the operational efficiency of these batteries and lowe r their cost,
respectively.
Low Maintenance Requirement of Electric Scooters and Motorcycles Is Driving Market
Consisting of fewer vibrating and moving parts, electric scooters and motorcycles require
low maintenance. This reduces the need for periodic servicing, which costs the owners of
traditional vehicles a significant amount. Since electric scooters and motorcycles are low -
maintenance alternatives to the traditional ones, they have attracted the interest of people
who don’t have the extra time for routine vehicle servicing and maintenance.
Market to Witness Significant Growth due to Strong Government Support
To reduce greenhouse gas (GHG) emissions, governments in the region have been offering
significant support through the provision of incentives and tax rebates on the purchase of
electric scooters and motorcycles for quite some time. With the rising air pollution levels in
the region, the U.S. being the second-largest GHG emitter after China, government
authorities are strongly focusing on the adoption of a green transportation system that does
not contribute to further aggravation of the existing pollution problem.

5.2 TARGET MARKET

At Revolt Electric Motorcycles, we are poised to provide our electric motorcycle to people who
are currently motorcycle riders as well as electric vehicle enthusiasts who may have not considered
or known of a motorcycle as an option in the electric space.

Our products are relatively competitive in price as we will always work towards seeing how better
our customers could be served and how else we can improve the quality of our products without
necessarily harming them with high charges.

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5.3 TARGET MARKET SEGMENT STRATEGY
We will ensure that all our customers, to a reasonable degree, are satisfied with our services. We
will also gather information from them to serve them better. This type of first-hand market research
will prove invaluable in attracting more customers and retaining existing ones. Social Media
includes all internet and mobile-based publishing technologies including websites, email, MMS,
and SMS.

Examples of social media platforms that we will utilize include but are not limited to:

• Social networking sites (Facebook, Instagram, LinkedIn)

• Micro-blogging sites (Twitter)
• Blogs (including Company and personal blogs as well as comments)
• Video and photo sharing websites (Flickr, YouTube)
• Forums and discussion boards (Google Groups, Yahoo! Groups)
• Online Encyclopedias (Wikipedia)

Our strategy is to grow the business by ensuring reliable electric motorcycles with good batteries,
differentiating our products from those of our competitors, particularly through good business
strategies and solid business ethics. All criteria from customer satisfaction, product and service
provision, and price competitiveness will be considered thoroughly in the initial stages as areas for
improvement.

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5.4 COMPETITORS ANALYSIS
Revolt Electric Motorcycles' competitors are other established and upcoming electric motorcycle
stores in Urbana, and the internet. Some of these companies have established a reputation and
positive service representation over the years. They have been in the industry before us and may
be regarded as one of the leading companies in our operation line.

Our competitors in the electric motorcycle market are majorly boutique manufacturers like Zero
Motorcycles as well as Harley Davidson. Other major manufacturers are also starting to come out
with various electric motorcycles. The imported ones we want to sell are as good as our
competitors and also come with a much better price point.
Also, we have observed that the individual’s satisfaction with her decision and with our products
and services is largely a function of timeliness of the delivery, durability, uniqueness of design,
and quality of our electric motorcycles, and the benefits they get from being customers, and the
service they experience during their patronage. Everyone associated with our company will do
everything possible to ensure that all our customers get satisfactory products with us, so that future
business and future referrals are not at risk. Marketing strategies will build on this model, taking
advantage of precipitating events, fostering word-of-mouth recommendations, and creating
satisfaction by interacting with the future and present customers.

5.4.1 Competitive Advantage

• High-quality full-size electric motorcycles
• Very accessible storefront with good visibility
• Experienced management team
• Product varieties
• Affordable pricing
• Simple, flexible, and reliable eCommerce website built with privacy in mind by its design
• User-friendly interface
• Strategic partnership with leading online marketplaces.
• Top-notch marketing
• Good Customer Support

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5.5 PORTER’S FIVE FORCES ANALYSIS

5.5.1 The Threat of New Entry

Being a company in a new location, things are not expected to be smooth from the beginning
because the customers have to be given time to be acquainted with the new electric motorcycles
retail store in our new location, and this is expected not to last as our aggressive advertisement will
always be geared towards getting customers to know the benefit in allowing us to serve them.

5.5.2 Competitive Rivalry

In that our business is modeled to build on the existing system of the use of knowledge and styles
combine with modern technologies in importing and selling electric motorcycles, we have
identified some companies that serve as direct competitors to our business. Some of these
companies have been in the industry before us and are way ahead. However, we have chosen some
tactics that will be deployed in our favor to ensure that we stay relevant and ahead of industry
competition.

5.5.3 Buyer Power

Our prices are reasonably structured to be within the confines of fair prices chargeable in the
industry for a product like ours. We have no plan to increase these charges but rather to promote
the sales of our products and repair services. This is why our prices will be a bit lesser than what
obtains most companies that offer the same products and services.

5.5.4 Supplier Power

Our suppliers are companies supplying our stocks. Many of them also seek international
recognition in the United States market and are quite after maximized business potential. We will
establish a mutual relationship such that if one chooses to hike its price or run out of stock, we
would shift to another. Thus, we have very low switching costs.

5.5.5 Threat of Substitution

The threat of substitution cannot be overlooked in analyzing the possible success or otherwise of
our company. Naturally, motorbikes and other types of bikes are seen as the closest alternatives to
our business. However, we are out to promote our local brand and support our community while
offering full-size electric motorcycles.

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5.6 SWOT ANALYSIS
We will leverage the effectiveness of SWOT Analysis as a worthwhile tool to identify internal
factors (strengths and weaknesses) and external factors (opportunities and threats). We will
develop strategic plans from the analysis to maintain a strong and thriving business in the niche
market.

5.6.1 Strengths
• Relevant knowledge of the industry and expertise
• Experience and skills of Aaron Coleman
• High-quality full-size electric motorcycles
• Strategic partnerships and synergies
• High level of customer satisfaction
• Market presence and powerful marketing tools
• Elegant and professional eCommerce platform

5.6.2 Weaknesses
• New entrant in a new location
• Imitation of business model
• Lack of oversight and control concerns
• Lack of sufficient funds

5.6.3 Opportunities
• Growing penetration of smartphones, mobile devices, and internet services
• Increasing disposable incomes
• Growth in the electric motorcycles industry
• The increasing strength of online shopping
• Increasing middle-class consumption expenditure
• Rising young population
• Rising online spending
• Rising urbanization along with economic growth
• Technological advancement

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5.6.4 Threats
• Economic instability
• Shortage of skilled workforce
• Changing consumer buying behavior
• Increasing competition
• Growing production of counterfeit products

5.6.5 Weaknesses and Threats Mitigating Strategies

• Continuous expansion of the business to exploit economic opportunities in developing
markets
• Adopt high efficiency of the supply chain
• Integrate our business into major marketplaces
• Invest heavily in the best and most effective marketing strategies to drive sales and yield
higher ROI on marketing efforts
• Develop a well-established IT system that ensures efficiency in internal and external
operations
• Employ continuous market research to gain adequate market insights for business
sustainability
• Improve customer experience and increase customer retention rate
• Adopt proactive risk management.

5.7 RISK ANALYSIS

RISK DESCRIPTION IMPACT MITIGATION STRATEGY
LEVEL
Operational Operating efficiently High • Employing expert employees
Risk using effective supply • Setting up an effective distribution
chain management plan with delivery agents
techniques • Build good relationships with
manufacturers and delivery agents
Competition Declining business Low • Improve competitive advantage
Risk revenue or margins

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 due to the actions of a • Offer high-quality and authentic full-
competitor(s) size electric motorcycles
• Implement effective marketing
strategies to attract clients
Economic downturns, Medium • Offer good deals and discounts during
Economic recessions, peak, and down periods
Risks down periods all affect • Extensive marketing strategies
sales.
Inadequate funds to Medium • Develop a strategic relationship with
continue operations high net worth brands by sending
Financial
proposals showcasing the brand’s
Risk
value proposition
• Aggressive marketing strategies

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6 MARKETING AND SALES
To stay ahead of the competition in our industry, we will utilize the following marketing strategies
highlighted below. Not only will these Marketing Strategies keep us afloat in the market, but they
will also help us reach out to our target markets that are spread across the United States.

6.1 OBJECTIVES
• To increase sales by providing high-quality full-size electric motorcycles to our target market,
with a focus on generating revenue
• To build brand loyalty among customers
• To gain followership, repeat business, and retain old customers
• To generate leads and improve conversion rates
• To gain popularity/visibility in the importing and retail market
• To determine the strategies that are effective or less effective, and then optimize

6.2 IMPLEMENTATION
Tools/ Channels Action Plan
Website Development • Develop a website that is easy to use and represents
our store and its range of products
• Make the website mobile-friendly
• Further, invest in Search Engine Optimization for
better search engine ranking and high visibility for
the website
• Develop a scheduled enhancement plan for User
Experience and User Interface for the website
• Integrate it with Google and Customer Analytics,
respectively
• Interlink the website with all our Social Media
platforms.
• Add interactive content to our website

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 • Drive faster mobile page loading with AMP by
Google (Accelerated Mobile Project)
Social Media Marketing • Open social media accounts relevant to our industry
• Facebook: Point ads to the target group; Create
quality posts and share regularly
• Instagram: Post pictures and short videos that are
compelling like “How to Shop”; Encourage
followers to tag their friends (Hashtags); Pay for
Instagram Ads; Pay influencers to help promote the
brand.
• Twitter: Create compelling threads; Pay for Twitter
Ads; Tell followers to use the brand’s hashtag.
• Pinterest: Properly optimize pins
Banner Ads • Pay for Banner Ads
• Create clear banner ads with actionable buttons
• Place Ads where the target audience is likely to be
Offline Marketing • This involves word of mouth advertising with
neighbors, family & friends, as well as
communication with local print publications to
feature us in their magazines or newspaper
Flash Sales • We will introduce a time limit and limited
availability through discounts and promotions on
some selected products.
• This will help entice customers to make purchases
or visit or visit our site.
• To help speed up brand awareness and increase the
email list of customers on our database.
• Build customer loyalty

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6.3 SALES STRATEGY
✓ Grand Launch – an elaborate and highly publicized grand launch will be organized in the
new location.
✓ Efficient Service – we will offer fast importing, retailing, and good customer support
service.
✓ Discounting – we will offer discounts on our electric motorcycles to encourage people to
patronize us.

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7 FINANCIAL PLAN
The financial plan will describe the financial activities of Revolt Electric Motocycles., the use of
the funds required to keep up our business, along with the projected income statement and
statement of financial position.

7.1 ASSUMPTIONS
• The corporate income tax rate is assumed to be 0%.
• The capital requirements of the business will be financed with an Owner’s equity of $5,000
and an Equity Investment of $100,000 .

General Assumptions
Year 1 Year 2 Year 3 Year 4 Year 5
Tax Rate 0.00% 0.00% 0.00% 0.00% 0.00%
Debt $ -
Interest Rate 0.00%
Projected Investment $ 100,000.00
Owner's Equity $ 5,000.00
WACC 19.05%

CAPITAL REQUIREMENT

Revolt Electric Motocycles.

Startup Requirements Cost
Sample motocycles $ 12,000.00
Website Development and Initial Marketing $ 5,000.00
Camera and Equipment for Video Creation for online platform $ 2,500.00
Total Startup Requirements $ 20,000.00
Owner's Contribution $ 5,000.00
Debt $ -
Equity Investment $ 100,000.00

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7.2 FINANCIAL OVERVIEW
The table below presents a summary of our business operations. It shows the revenue we project
to realize in the first five years, alongside our expenses and net income.
Financial
Overview
Year 1 Year 2 Year 3 Year 4 Year 5
Total Revenue $ $ $ $ $
140,400 327,600 514,800 702,000 936,000
Total $ $ $ $ $
Expenses 31,680 69,300 106,929 144,567 191,576
Net Profit $ $ $ $ $
107,270 256,850 406,421 555,983 742,974

Financial Overview
$1,000,000
$900,000
$800,000
$700,000
$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
$-
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Total Revenue Total Expenses Net Profit

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7.3 PROJECTED INCOME STATEMENT
Income
Statement
Year 1 Year 2 Year 3 Year 4 Year 5
$ $ $ $ $
Unit Sold per 3 7 11 15 20
Month
Cost per Unit
Sold 3,900 3,900 3,900 3,900 3,900
Operational 12 12 12 12 12
Months
Total Income
140,400 327,600 514,800 702,000 936,000

Cost of Goods
Sold 28,080 65,520 102,960 140,400 187,200

Gross Margin
112,320 262,080 411,840 561,600 748,800
Gross Margin 80% 80% 80% 80% 80%
%

Operating
Expenses
Phone
1,200 1,260 1,323 1,389 1,459
Advertisement
1,200 1,260 1,323 1,389 1,459
Insurance
1,200 1,260 1,323 1,389 1,459

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 Total
Operating 3,600 3,780 3,969 4,167 4,376
Expenses

EBITDA
108,720 258,300 407,871 557,433 744,424
Depreciation
1,450 1,450 1,450 1,450 1,450

EBIT
107,270 256,850 406,421 555,983 742,974
Interest Expense 0 0 0 0 0
Income Tax 0 0 0 0 0
Incurred

Net Profit $ $ $ $ $
107,270 256,850 406,421 555,983 742,974
Net Profit/Sales 76% 78% 79% 79% 79%
%

The graph below shows a brief overview of our income statement. Our net profits are shown in the
first five years of operation.

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 Yearly Profit
$800,000
$742,974
$700,000
$600,000 $555,983
$500,000
$406,421
$400,000
$256,850
$300,000
$200,000 $107,270
$100,000
$-
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

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7.4 PROJECTED CASH FLOW STATEMENT
PROJECTED
CASHFLOW
STATEMENT
Year 1 Year 2 Year 3 Year 4 Year 5
$ $ $ $ $
EBIT
107,270 256,850 406,421 555,983 742,974
Adjustment for non-
cash item 1,450 1,450 1,450 1,450 1,450
Payables 0 0 0 0 0
Tax paid 0 0 0 0 0
Cash Flow from
Operation 108,720 258,300 407,871 557,433 744,424
Investing Activities
Capital expenditure 0 0 0 0
(14,500)
Cash Flow from 0 0 0 0
Investment (14,500)
Financing Activities
Proceeds from 0 0 0 0
Investors' Equity 105,000
Long term borrowings 0
Repayment 0 0 0 0 0
Dividend paid 0 0 0 0 0
Cash Flow from 0 0 0 0
Financing 105,000
Net cash generated in $ $ $ $ $
the year 199,220 258,300 407,871 557,433 744,424
Closing cash balance $ $ $ $ $
199,220 457,520 865,391 1,422,824 2,167,248

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This table presents a brief overview of our cash flow. Cash flow from operations shows how much
is left to join the business after paying both direct and indirect costs.

Cashflow
$2,500,000

$2,000,000

$1,500,000

$1,000,000

$500,000

$-
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Net Cashflow Cash Balance

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7.5 PROJECTED STATEMENT OF FINANCIAL POSITION
STATEMENT OF
FINANCIAL
POSITION
Year 1 Year 2 Year 3 Year 4 Year 5
$ $ $ $ $
Non-Current Assets
Non-Current Assets
14,500 14,500 14,500 14,500 14,500
Accumulated
Depreciation (1,450) (2,900) (4,350) (5,800) (7,250)

13,050 11,600 10,150 8,700 7,250

Total Non-Currrent
Asset 13,050 11,600 10,150 8,700 7,250
Current assets
Cash and cash
equivalents 199,220 457,520 865,391 1,422,824 2,167,248
Total current assets
212,270 469,120 875,541 1,431,524 2,174,498

Total assets
212,270 469,120 875,541 1,431,524 2,174,498
Current Liabilities
Payables 0 0 0 0 0
Other payables 0 0 0 0 0
Total Current 0 0 0 0 0
Liabilities
Non Current Liabilities
Long term borrowings 0 0 0 0 0

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 Total Liabilities 0 0 0 0 0
Equity
Preference Share Capital
105,000 105,000 105,000 105,000 105,000
Retained Earnings
107,270 364,120 770,541 1,326,524 2,069,498
Total equity
212,270 469,120 875,541 1,431,524 2,174,498

Total Equity and

Liabilities 212,270 469,120 875,541 1,431,524 2,174,498

The above table shows the financial position of the business. It shows our total assets, equity, and
the addition of equity and liabilities.

7.6 BREAKEVEN ANALYSIS

Break-even is the point where the business neither makes profit nor loss. This means that at
breakeven, the business is only able to pay up its expenses both fixed and variable cost without
any excess. The essence of break-even is to determine the number of sales that could lead to
profitability. Below is the table for breakeven.
Breakeven
Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
$ $ $ $ $
Fixed Cost
3,600 3,780 3,969 4,167 4,376
Spending
31,680 69,300 106,929 144,567 191,576
Gross Margin
112,320 262,080 411,840 561,600 748,800

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 Variable Cost
28,080 65,520 102,960 140,400 187,200
Sales
140,400 327,600 514,800 702,000 936,000
Gross Margin
% 0.80 0.80 0.80 0.80 0.80

Break Even
Point 4,500 4,725 4,961 5,209 5,470
Sales
140,400 327,600 514,800 702,000 936,000
Profit After
Breakeven 135,900 322,875 509,839 696,791 930,530

This means that there must be more than $4,500 worth of sales in the first year before any profit
can be achieved in the business. This means that the business will break even in the first year since
we have higher sales than the breakeven starting from the first year.

Breakeven Analysis
Break Even Point Sales

1,000,000
900,000 936,000
800,000
700,000 702,000
600,000
500,000 514,800
400,000
300,000 327,600
200,000
140,400
100,000
- 4,500 4,725 4,961 5,209 5,470
Year 1 Year 2 Year 3 Year 4 Year 5

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 Breakeven Chart
1,000,000
900,000
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
-
Sales 140,400 327,600 514,800 702,000 936,000
Spending 31,680 69,300 106,929 144,567 191,576
EBITDA 108,720 258,300 407,871 557,433 744,424

Sales Spending EBITDA

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