Preparation of Vision & Mission

Statement

BY
Prakash Bari
Mission Statement
• Definition of Mission
“A purpose or reason
for being.”

• The Mission answers the

BIG questions:
• What is our business?
• Why do we exist?

• The Mission statement

defines the purpose or
broader goal for being in
existence.
What is a mission statement?

A mission statement
describes….
• Who we serve
• Why - Our reason for being
• What we Strive to Achieve
 What is a mission
statement?
A mission statement articulates…

• Our values
• Our Purpose
• Our Direction Now and in The future
 What is a mission
statement?
A mission statement reflects:

• Oppurtunities
• Competence
• Commitment
Why do we need a mission
statement?

“Unless the mission is explicitly

expressed, clearly understood, and
supported by every member of the
organization, the enterprise is at the
mercy of events” (p. 371).
Peter Drucker
Why do we need a mission
statement?

A mission statement guides the decisions we

make about what we do and how we
accomplish it.
 Products
Services Markets
Customers

Technology

Employees
Mission
Elements

Survival
Growth
Profit
Public
Image
Self-Concept Philosophy
 Vision Statement
• Definition of Vision
“An image of the
future we seek to
create.”

• A vision statement
describes in graphic
terms where the
goal-setters want to
see themselves in
the future.
Vision Statement
• A few important facts . . .
• You have to have one
• Companies with vision statements are 8
times more effective
• Tells you where you want to go
• You have to share it
• Tell EVERYONE
Goals
• Definition of Goals
“An objective or desired
outcome; the end-point
you want to reach.”

• Goals should be
SMART
• Specific
• Measurable
• Achievable
• Realistic
• Timebound
Vision vs. Mission

• The vision is more broad and future

oriented – the goal on the horizon
• The mission is more focused – how
you will get to the horizon
BibIiography
• www.nacada.ksu.edu
• www.agecon.purdue.edu
• mktgandmgmt.utep.edu
• www.sla.org/presentations
• www.ena.org