Professional Documents
Culture Documents
OBJECTIVES
• To introduce the topic mission and vision statement
• To discuss about need for mission and vision in nursing profession
• To describe about the roles played by mission and vision statement
• To enlist the approaches for mission and vision statement formation
• To discuss about mission, meaning and concept of mission statement
• To discuss the purposes of mission statement
• To describe about features of mission statement
• To point out characteristics of mission statement
• To describe about how to develop a mission statement
• To describe about vision, meaning of vision and concept of vision
• To review about purposes of vision statement and features of an effective vision statement
• To enlist characteristics of vision statement
• To explore the benefits of having a vision
• To describe about how to develop a vision statement
• To compare the mission and vision statement
• To discuss about value statement and developing a value statement
• To give example of mission and vision statement
TERMINOLOGIES
• Professionalism: The competence or skill expected of a professional.
• North Star: Something that is a constant and dependable in an ever changing world.
• Legacy: Anything handed down from the past, as from an ancestor or predecessor.
INTRODUCTION
• An organization’s end results for which an organization strives is termed as mission and vision
• Organizations summarize their goals and objectives in mission and vision statements.
• Both of these serve different purposes for a company but are often confused with each other.
• A mission statement describes what a company wants to do now: present
• A vision statement outlines what a company wants to be in the future
• Mission: desired level of performance
• Vision: source of inspiration and motivation
• Mission and vision statement of nursing profession plays a key role, to meet these challenges of nursing in new
millennium.
MISSION
• “Essential purpose of the organization, concerning particularly why it is in existence, the nature of the business it is in,
and the customers it seeks to serve and satisfy.”
• “Purpose or reason for the organization’s existence.”
• “Mission is an enduring statement of purpose that distinguishes one firm from other similar firm.”
VISION
• “Description of something in the future”
• “Mental perception of the kind of environment an individual, or an organization, aspires to create within a broad time
horizon and the underlying conditions for the actualization of this perception”
Meaning
• They create a focal point for strategic planning and are time bound, with most vision statements projected for a
period of 5 to 10 years.
• Communicates both the purpose and values of the organization
• It shapes customers ‘understanding of why they should work with the organization • When developing a vision
statement, it should be seen that the following questions are answered:
• What do we want to do going forward?
• When do we want to do it?
• How do we want to do it?
Meaning
• Functions as the "north star" - it is what all employees understand their work every day ultimately contributes
towards accomplishing over the long term
• Is written briefly in an inspirational manner that makes it easy for all employees to repeat it at any given time.
Value statement
• Value statements define the organization’s basic philosophy, principles and ideals. • They also set the ethical tone for
the institution.
• An organization’s values are evident in the statements that define the organization and the processes used to achieve
its mission and vision.
Developing a value statement
• Values represent the core priorities in the organization‘s culture
• Developing a values statement can be quick culture-specific
• Establish four to six core values from which the organization would like to operate. Consider values of customers,
shareholders, employees and the community.
• Notice any differences between the organization‘s preferred values and its true values (the values actually reflected by
members ‘behaviors in the organization).
• Incorporate into the strategic plan, actions to align actual behavior with preferred behaviors.