PUBLIC RELATION

INTRODUCTION:
Public relation is an essential and integrated
component of public policy or service. The
professional public relation activity will ensure the
benefit to the citizens, for whom the policies or
services are meant for. An effective public relations
can create and build up the image of an individual or
an organization or a nation.
DEFINITION :
Public relation are knowing what the public expects
and explaining how administration is meeting these
desires….‖. - John Millet
Public relation are generally defined as managing of
internal and external communication of an
oraganization to create and maintain a positive image ,
public relations involve popularizing success .
Public relations is a strategic management function that
ass value to the organization by helping it to manage its
reputation , public – customers , suppliers , shareholder
FUNCTION
• Public Relation is establishing the relationship among
the two groups (organization and public).
Art or Science of developing reciprocal understanding
and goodwill.
It analyses the public perception & attitude, identifies
the organization policy with public interest and then
executes the programmes for communication with the
public.
ELEMENTS :-
A planned effort or management function.
The relationship between an organization and its publics.
Evaluation of public attitudes and opinions.
An organization‘s policies, procedures and actions as they
relate to said organization‘s publics.
Steps taken to ensure that said policies, procedures and
actions are in the public interest and socially responsible.
Execution of an action and or communication programme.
Development of rapport, goodwill, understanding and
acceptance as the chief end result sought by public relations
activities.
IPR
EMPATHY
DIALOGUE
PERSUASION
HUMAN RELATION
TOOLS OF PUBLIC RELATION
ADVERTISEMENT
PUBLICITY
LOBBYING
DIPLOMACY
RESEARCH AND RESEARCH DIVISION
PRIMARY ASPECT OF PUBLIC
RELATIONS
Learning about public desires and aspirations.
Advising the public about what it should desire .
Ensuring satisfactory contact between public and admi
nistration
Informing the public about what the administration is
doing.
ROLES OF A PUBLIC RELATION
OFFICER
Personal communication
Printed communication
Visual communication
Audio communication
Specialized communication
Nurse’s role as a Public Relation Person
• Quality maintenance in patient care services .
• Keeping the update knowledge about the publication of the
informational booklets in the organization and dissemination
to the consumers .
• Updating herself with the latest news of the health
organization she is working in .
• Nurses can be the guide herself to the public for the right
choice of treatment by giving appropriate referrals .
• Promoting nursing services in health care system by
organizing health programs for the media coverage .
• Keeping up to date knowledge in the institutional brochure