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  • Whywebuy : Chapter 13: "The Big Three" Group No. 1

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    1. There are three distinct but interrelated and interdependent aspects to operating a successful store: design, merchandising, and operations. 2. Small firms struggle to coordinate decisions about design across few people while large firms face coordination challenges with decision-makers potentially in different cities. 3. Implementing merchandising policies requires constant refolding and neatening of clothes by employees, leading to high labor costs that businesses seek to reduce through more efficient operations.

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    The Big Three

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    1. There are three distinct but interrelated and interdependent aspects to operating a successful store: design, merchandising, and operations. 2. Small firms struggle to coordinate decisions about design across few people while large firms face coordination challenges with decision-makers potentially in different cities. 3. Implementing merchandising policies requires constant refolding and neatening of clothes by employees, leading to high labor costs that businesses seek to reduce through more efficient operations.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    25 views6 pages

    Whywebuy : Chapter 13: "The Big Three" Group No. 1

    Uploaded by

    jalmahal
    1. There are three distinct but interrelated and interdependent aspects to operating a successful store: design, merchandising, and operations. 2. Small firms struggle to coordinate decisions about design across few people while large firms face coordination challenges with decision-makers potentially in different cities. 3. Implementing merchandising policies requires constant refolding and neatening of clothes by employees, leading to high labor costs that businesses seek to reduce through more efficient operations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 6

    Why We Buy …

    Chapter 13: “The Big Three”


    Group No. 1
    A Store has Three Distinct Aspects

    1. Design
    They are
    Interrelated
    2. Merchandising &
    Interdependent

    3. Operations

    It’s the Geometry that rules the Shopping Universe


    1. Taking decisions about Design:

    Small Firms: Large Firms:

    Few People Heads of different divisions


    barely know each other
    They are run ragged making
    all the decisions They may be based in different
    cities
    Failure of the decision
    They don’t know what others are
    doing

    Failure of the decision


    2. Implementing Merchandising Policy:
    Merchandising Customers can easily touch,
    Policy Stroke & Unfold the Clothes

    Sweaters & Clothes


    Implementation: constantly need to be refolded,
    straightened & neatened

    This Implementation requires huge Manpower expenses…


    3. Operation
    Most firms are looking to save money on
    operating expenses (labor)

    But maintaining the Service while cutting


    the labor is impossible
    Thank You …..

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