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  • Broadening The Concept of Marketing

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    Abhinav Khanka
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    This article argues for expanding the traditional view of marketing as simply selling products to also include understanding customer needs and satisfying them through appropriate products and services. The author believes marketing should be seen as the whole business process of identifying, anticipating, and satisfying customer requirements profitably. Marketing is the link between a society's needs and its patterns of industrial response.

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    Broadening the Concept of Marketing

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    This article argues for expanding the traditional view of marketing as simply selling products to also include understanding customer needs and satisfying them through appropriate products and services. The author believes marketing should be seen as the whole business process of identifying, anticipating, and satisfying customer requirements profitably. Marketing is the link between a society's needs and its patterns of industrial response.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    253 views6 pages

    Broadening The Concept of Marketing

    Uploaded by

    Abhinav Khanka
    This article argues for expanding the traditional view of marketing as simply selling products to also include understanding customer needs and satisfying them through appropriate products and services. The author believes marketing should be seen as the whole business process of identifying, anticipating, and satisfying customer requirements profitably. Marketing is the link between a society's needs and its patterns of industrial response.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    Broadening the Concept of Marketing

    Kotler, Philip
    Journal of Marketing (pre-1986); Jan 1969; 33, 000001; ABI/INFORM Global
    pg. 10

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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