Scribd Logo
Upload

Welcome to Scribd!

  • Le Marketing Sensoriel

    Uploaded by

    Abdelmoumen Djazairi
    106 views7 pages
    The document discusses sensory marketing and its theoretical and managerial integration. It explores how sensory marketing uses the five senses to influence consumers' perceptions and behaviors. Sensory marketing aims to immerse consumers in memorable brand experiences through sights, sounds, smells, tastes and touches. However, the field still lacks a unified theoretical framework and practical guidance for companies.

    Original Description:

    LE MARKETING SENSORIEL: LA QUÊTE DE L'INTÉGRATION THÉORIQUE ET MANAGÉRIALE Les recherches sur le thème du marketing sensoriel sont dans un tournant. La synthèse des recherches consacrées aux différents stimuli sensoriels envisagés isolément, à la communication publicitaire et à l'atmosphère du point de vente, à l'action sur le processus ponctuel d'achat et sur la relation à long terme avec la marque, exigent désormais un effort de synthèse à la fois au plan théorique et au plan de la formulation des stratégies de marketing des producteurs et des distributeurs.

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses sensory marketing and its theoretical and managerial integration. It explores how sensory marketing uses the five senses to influence consumers' perceptions and behaviors. Sensory marketing aims to immerse consumers in memorable brand experiences through sights, sounds, smells, tastes and touches. However, the field still lacks a unified theoretical framework and practical guidance for companies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    106 views7 pages

    Le Marketing Sensoriel

    Uploaded by

    Abdelmoumen Djazairi
    The document discusses sensory marketing and its theoretical and managerial integration. It explores how sensory marketing uses the five senses to influence consumers' perceptions and behaviors. Sensory marketing aims to immerse consumers in memorable brand experiences through sights, sounds, smells, tastes and touches. However, the field still lacks a unified theoretical framework and practical guidance for companies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    LE MARKETING SENSORIEL: LA QUTE DE L'INTGRATION THORIQUE ET MANAGR

    FILSER, Marc
    Revue Franaise du Marketing; Sep 2003; 194, 4; ABI/INFORM Global
    pg. 5

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    You might also like