AYURVEDIC MEDICINE INDUSTRY IN INDIA

DEVANG SHAH
EDP – MARKETING (2010-12)
ROLL NO: 105209
STATUS OF AYURVEDA IN INDIA

Number of registered medical practitioners 366,188

Number of dispensaries 22,100

Number of hospitals 2,189

Number of hospital beds 33,145

Number of teaching institutions (undergraduate): 187

Number of upgraded postgraduate departments 51

Number of specialties in postgraduate medical training 16

Number of pharmacies manufacturing Ayurvedic medicines 8,400

MARKET SIZE

CATAGORIES

BRANDED TRADITIONAL

The
The Indian
Indian ayurvedic
ayurvedic market
market size
size is
is Rs
Rs 8000
8000 crore
crore and
and itit is
is
growing
growing substantially
substantially between
between 10-15
10-15 percent,
percent, with
with the the
same
samegrowth
growthrate
ratetargeted
targetedfor
forthe
thenext
next10
10years.
years.
MAJOR PLAYERS IN BRANDED
DABUR

 India's largest Ayurvedic medicine

supplier and the fourth largest producer
of FMCG.
 It was established in 1884. Dabur's
Ayurvedic Specialities Division has over
260 medicines for treating a range of
ailments and body conditions-from
common cold to chronic paralysis.
 Dabur Chyawanprash (herbal honey) has
a market share of 70% and chewable
Hajmola Digestive Tablets has an 88%
share. Other major products are Dabur
Amla Hair Oil, Vatika (Shampoo), and Lal
Dant Manjan (Tooth Powder).
BAIDYANATH

 Baidyanath was founded in 1917 in

Calcutta, and specializes in Ayurvedic
medicines.
 It has recently expanded into the FMCG
sector with cosmetic and hair care
products; one of its international products
is Shikakai (soap pod) Shampoo.
 Baidyanath has a sales volume of about
350 million dollars, but most of the
product sales are in the cosmetic range.
 The company reports having over 700
Ayurvedic products, made at 10
manufacturing centers.
 Items are herbal teas, patent medicines,
massage oils, and chyawanprash.
ZANDU

 Incorporated in Bombay in 1919

 The company focuses primarily on
Ayurvedic products.
 Its total sales volume is about 45
million dollars. One of its current
projects is to develop a dopamine
drug from a plant extract, applying
for new drug status in the U.S.
HIMALAYA

 Established in 1934 in Bangalore.

 It currently has a business level of
about 500 million dollars and has a
U.S. distribution division (Himalaya
USA).
 It is known in the U.S. for the
product Liv-52, marketed as a liver
protector and therapy for liver
diseases like viral hepatitis; the
product was first marketed in India
in 1955.
CHARAK

 Founded in 1947, and currently has three

distribution centers in India.
 It produces liquids, tablets, and
veterinary supplies. It has gained a large
advantage with its new product Evanova,
a preparation containing 33 herbs and
minerals and non-hormonal active
ingredients used as a menopause
treatment alternative to HRT.
 Soya is one of the main ingredients in this
product. The product also contains
Ayurvedic herbs that act like selective
estrogen receptor modulators as well as
asparagus root (shatavari), which reduces
the frequency and intensity of hot flashes.
VICCO

 Established in 1958. It
mainly produces topical
therapies based on
Ayurveda and is best
known internationally for
its toothpaste product,
Vajradanti, which has
been marketed in the
U.S. for more than 25
years.
EMAMI

 Founded in 1974, provides a

diverse range of products,
doing 110 million dollars of
business annually, though only
a portion is involved with
Ayurvedic products, through its
Himani line; the company is
mainly involved with toiletries
and cosmetics, but also
provides Chyawanprash and
other health products.
AIMIL

 Aimil Pharmaceuticals Ltd., incorporated

in 1984 and engaged in manufacturing
and sale of both generic and proprietary
Ayurvedic medicines, with a business
level of about 20 million dollars annually.
 Its wide range of Ayurvedic herbal
formulations, covering most therapeutic
segments, was honored by the Indian
government's National Award for Quality
Herbal Preparations and National Award
for R & D in the year 2002.
 It is known for its proprietary formulas for
hepatitis, diabetes, menstrual disorders,
digestive disorders, and urinary diseases.
HISTORY

 Incorporated as The Bharat Vijay Mills (BVM) in June 1931

 Established composite textile mill in Kalol, Gujrat
 In 1970, focus shifted to plastics with increasing popularity of overhead water tanks.
 In 1975, commenced manufacturing of plastic moulded polyethylene liquid storage tank
including water tanks.
 With a great emphasis on innovation, the company expanded its product basket by going
beyond water storage tank.
 Gradually, the company’s plastic products happeneded to exceed its range of textile
products.
 In 1995, the company changed its name from Bharat Vijay Mills to Sintex Industries to
reflect the change in its product portfolio.
 Today Sintex’s growth is fueled by two of its major divisions – Textile and Plastic.
CORPORATE PHILOSOPHY

STATEMENT OF PURPOSE

To make a positive difference in our customer’s life through

a continuous process of challenging conventions and
innovating to offer meaningful products & solutions.

VALUES
VALUESAT
ATSINTEX
SINTEX

FREEDOM INTEGRITY EXCELLENCE RESPONSIBILITY

Fact File : Sintex Industries

YEAR OF INCORPORATION 1931

BUSINESS BULDING PRODUCTS, CUSTOM MOUDING, TEXTILE

HEADQUARTERS KALOL, GUJARAT

MFG. FACILITIES 36 ( Across 9 Countries)

EMPLOYEES 500

TOTAL REVENUE 2009 - 10 Rs. 3,319 Crore

FINANCIAL TRACK RECORD 79 YEARS OF DIVIDEND PAYMENT

STRONG BRAND : SYNONYME OF WATER TANK

SINTEX comes under an elite club of the country’s Super brands

For a name that was once synonymous with water tank, a classical
case of a brand name being used for the generic name

In the mid 1970s, a water

starved India found a unique solution to
its water crisis. The Ubiquitous black,
plastic tanks atop roof across the
country seemed to quench the nations'
thirst for the limited resource. Over the
years, the tank become so popular that
came to be called Sintex.
ACHIEVMENTS AND AWARDS

The name is now a superbrand, as per the

second Business Superbrands series issued
by the Superbrands Council of India.

Bright AutoPlast Awarded by Maruti Suzuki

MAJOR LANDMARK ALONG THE JOURNEY

1975 Moulded Polyethylene Industrial Containers and Tanks of sizes up to 10,000 liters

1977 Material Handling Containers for Industries and Institutions

1978 Water Tank

1985 Plastic Sections for Conversion into Partitions, False Ceilings, Wall Panellings, Cabins, Cabinets, Furniture

1988 Plastic Doors, Windows and Frames

1989 Insulated Containers, Sandwich Panels, Agri Containers and Biogas Holders

1990 SMC Moulded Products, Pultruded Products, Resin Transfer Moulded (RTM) Products, Blow Moulded
Products, Injection Moulded Products etc.

1995 Water Filters cum Purifiers

2000 Solar Water Heaters

2001 Prefabs

2002 Turnkey Blow Moulding & Profile Extrusion Plants

2004 FRP Underground Storage Tanks

2005 ISO 9001 Certification : Monolithic Concrete Construction Technology

2006 UL Listed for FRP Underground Petroleum Tanks

MAJOR ACQUSITION

 Acquisition of 74% stake in Indian subsidiary of Zeppelin Mobile

systems        Ltd.,Germany
 First international acquisition by acquiring 81% stake in
Wasaukee Composites        Inc., USA.
 Acquired 100% stake in Nief Plastic SA, a French company
 Acquired automotive business division of Bright Brothers Limited.
 Bought 90% stake in Germany based Geiger Technik, a leader in
automotive components.
 Bought Digvijay Communication and Networks, a leading
provider of telecom infrastructure services in Central India.
BENEFITS FROM ACQUSITION

 Direct entry into the US and European market

 Entery into new markets both geographically and variety of products to
expand organic growth of existing lines of business.
 Access to OEM Fortune 500 customer base.
 Access to superior technology.
 Advantage to leverage volume    business.
 Access to manufacture low and medium volume fibre reinforced plastic
composites.
 Competitive strength in a number of moulding process.
 Additional US-based manufacturing capacity.
 Competitive strength in a number of moulding process.
 Design, engineering and testing support.
 Competitive pricing   and technical qualifications.
 Access to premium customer base.
The Backbone

 An effective network of 36 manufacturing plants in India

and abroad spread over 9 countiries and 4 continents.
 500,000 Sq. meter area and a more than 1000 strong
work force
 12 branch offices.
 500 distributors and around 10,000 retailers spread
across India.
CONSUMER PRODUCTS

MULTI BINS ICE BOX

WASTE BINS PLANTERS

ROAD DIVIDRS
MILK CANS
 BIOGAS PLANT

GREEN PRODUCTS RAIN WATER

SANDWICH PANNEL HARVESTING SYSTEM

SOLAR COOKER
PVC Windows

WATER SYSTEM
UNIQUE FEATURES OF PRODUCTS

 No painting or varnishing
 Light-in-weight
 Consistency in quality
 Easy to install
 Time and labor saving
 High durability
 Wide color range
 High aesthetic appeal
 Reusable
CLIENTS ACROSS THE GLOBE
STRONG REVENUE & PROFIT GROWTH
REVENUE ANALYSIS

Revenue by Products Revenue by Geography

STOCK DATA

Sintex Industries Ltd.  As of Aug 04, 2010

52 Week 52 Week
Exchange Current Prev High Low High Low Volume
Close

BSE1 360.60 364.30 365.00 357.50 383.90 190.00 31,319

NSE2 360.35 364.40 364.40 357.35 383.65 191.00 677,517

VISION

Sintex
Sintex Aims
Aims to
to be
be Global
Global Market
Market Leader
Leader across
across
its
itsProduct
ProductRange
RangeandandStrive
Striveto
toAchieve
Achieve
““USD
USD22Billion
Billion
top
topline
lineby
by2012
2012––2013”
2013”

STRATEGY

 Focus on sectors of economic development

 Pursue both Organic and In organic growth opportunities
 Follow Technology and Global clients across the world
REFERENCES CITED

 India Business Journal, Vol. 11, May 2010

 www.sintex.in
 J. P. Morgan, Asia Pacific Equity Research, June 17,
2010
 Goldman Sachs, May 11, 2010
 IDFC Securities Ltd., May 24, 2010
 India Equity Research, Edelweiss Securities Limited,
May 4, 2010