OBJECTIVES OF STUDY:

•To determine the customer satisfaction level towards store

environment.

•To analyze how the merchandising mix influence the

customer satisfaction level .

•To determine that, Furniture Bazaar has satisfied

Merchandising Mix.

• To analyze how the store environment can be improved.

 SCOPE OF THE STUDY:

Little attention has been devoted to

understanding how an overall store revamp,
(including both store atmosphere and retail
salesperson orientation) could impact on
consumer’s intentions to buy or visit the store.
 STORE ENVIRONMENT
• Consist of
– Store Location
– Store Image
– Store Personnel
– Store Design
Importance of Store Environment
Sampling:

Research type:

Questionnaire:
Analysis:
Findings
• The most of the customer who visits to the store are of middle
class family.
• People usually visit the store once in a week i.e. in weekends.
• Majority of the customers expects to have food court and
gaming section in the mall, which can be leads to increase the
shopping duration.
• The store environment in Furniture Bazaar is satisfied to the
customer
• The main dissatisfaction for the customer is in the billing
section, which makes them to wait long.
• The Furniture Bazaar has no good parking area and
convenient public areas.
Conclusions

The paper presents a series of aspects of the retail store

environment, as a support element in brand building. The basic
role of the general atmosphere is to create a state of
acceptance, of appreciation by the customers, with the purpose
of obtaining recognition and sales boost.