What is marketing concept?

identifying
and

satisfying customer needs

WHAT DOES IT ENTAILS;
A. FUNCTIONAL ; The perceived risk that the product or service may not perform at
expected level or as promised.
B. PHYSICAL; The perceived risk that the product may be harmful or constitute danger
e.g. the fear of using petrol powered generator.
C. FINANCIAL; The perceived risk that the product may not worth the cost or inability to
fulfill financial obligation.
D.SOCIAL; The perceived risk that the product or services may alter the buyers
ego/social standing eg eating in a bukateria or riding an okada 
E. PSYCHOLOGICAL ; The risk that one's ego may be bruised.
The due process of completing formalities of doing
business or transactions(Time lag or lead time) to a large
extent determines the levels of customers patronage
and relationship marketing e.g. online banking.
These are evidences of products or
company's good past performances
that can be pointed at or verified by
prospective  customer e.g. references
or proven integrity.
The beauty of the product.
CONCLUSION .Today ,people do not want to be sold. They may want to buy , but they don't want to
feel that they are being sold. The moment a prospect feels that he is being pushed to make a buying
decision, he shuts down and loses interest.
The very best  salespeople today see themselves more as a consultant and advisors to their
customers than as salespeople. As  a consultant, your job is to help the customer solve his problems
with what you are selling. The very best sales consultants focus all of their energies on identifying
the most pressing problem that the customer has that their product or services can solve. He then
concentrates all of his efforts on convincing the prospect that he will definitely get the solution that
he most wants.
Position yourself as a friend rather than as a salesperson, as an advisor rather than as someone who
just wants to make a sale. See yourself  more as a helper than anything else. Take the time to fully
understand the prospect's needs, and then help the prospect to understand how and why your
product or service will satisfy these needs better than anything else. Position yourself as a teacher.
When you ask questions, you learn the customer's needs. When you talk, you teach the customer
how he can most benefit from what you are selling. When you approach every sales situation as a
friend, an advisor, and a teacher, you will dramatically lower the stress invovled in competitive
selling. You will radically reduce the likelihood of failure or rejection. Both you and the prospect will
feel more comfortable and relaxed.
WISH YOU GOD
SPEED