CHAPTER 1

INTRODUCTION

1
 INTRODUCTION

In an environment of the rapidly escalating competitive challenges, every

company has to invest across the value chain, where feasible towards acquiring
world class competitive capability in each of the businesses in its portfolio. These
strategic interventions resulted in progressive transformation of traditional
organisation in to internationally competitive organisation, where the focus is
superior value for all stakeholders.

Each business within the portfolio is continuously engaged in upgrading

competitive capabilities to effectively addresses growth challenges in the fast
globalising Indian markets the vision of every company is now apparently in the
creation of unique business model that faster international competitiveness of not
only its business but also the entire value chain of which it is a part. This has
made functioning of each organisation much complex than the older days.

Systematic and organised approach is indispensible to meet this challenge of

complexity. It is very costly and time consuming. All these lead to the emergence
of a modern organisations concept which realise on identifying and grouping the
work to be perfumed, defining and delegating responsibility and authority and at
last establishing relationship for the purpose of enabling people to work most
effectively together in accomplishing objectives.

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 INDUSTRY PROFILE

Furniture is a mass noun for the movable objects which may support the
human body, provide storage or held or contain smaller objects such as clothes,
tools, books, and house hold goods. Furniture is a product of design and is
considered and forms of decorative art. In addition to furniture’s functional role it
can serve a symbolic or religious purpose. Furniture is the name given all movable
and immovable accessories provided for rooms or other areas of any structure for
a wide range of material but wood and materials are usual what is known about
furniture stretches back to the ancient Egyptian and progress with some breaks to
the present day. During these long span basic forms, such as the chair, table and
were evolved and passed on to the succeeding people and culture.

HISTORY OF FURNITURE

The word furniture come From the French word “FURNITURE” which means
equipment. Furniture fashion has been a part of human experience since the
development of non nomadic culture evidence of furniture may survive from
Neolithic period and latter in antiquity in the form of painting such as the wall
murals discovered at pupil l, sculptures and example have been excavated in
Egypt. The history of furniture is very wide it is consisting of period start from
Neolithic, Classical, Early Morden Europe, 19 th century, early North A From the
earliest of times, man has sought to invent things to make his life easier. And from
the dawn of recorded history, man has built and used furniture. Furniture as we
know it was first used in the middle-east and Mediterranean areas.

The Egyptians, who to this day produce fine furniture, created some of the
world’s first functional furniture. Crude by today’s standards, this furniture was
designed to make life easier and as such was quite successful One of the first
pieces of furniture invented was a throne, after all how could a people have a king
with no place for him to sit? The basic concept of a storage box, a table or chair
was not difficult to design.

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 Neolithic; the main evidence of this era is bare, Orkney’ Scotland evidence of
home furnishing i.e. dresser containing shelves.

Classical; early furniture has been excavated from 8 th BC phoryglain evidence

of home furnishing i.e. a dresser containing shelves.

Early modern Europe; the furniture was usually heavy oak and ornamented
with carved design the Italian renaissance in 14 th and 15th made a rebirth to
furniture design in 17th southern and northern Europe were popularised by
different kind of furniture especially provision of vegetal and scrolling ornaments.
In 18th furniture began to develop more rapidly there were some styles that belong
to one nature.

19th century; it is usually defined by concurrent revival style including gothic

revival style the design reforms of the late century introduced the aesthetic
movement, art and craft movement.

Modern furniture; after the world war there were three kinds of furniture,
functionalist modern, traditional modern, commercial modern.

Asian History

Asian furniture has a quiet distinct history. The tradition out of India, Pakistan,
Indonesia, and Japan are some of the best. But the place such as Korea Mongolia
and the countries of south East Asia had their own unique facts.

FURNITURE INDUSTRY IN VARIOUS REGIONS

European Union: Italy, France, Germany, and Denmark are the leading, exporting
countries in the furniture industry.

United States: the upholstery furniture, industry in US is fast

growing one and an important business sector.

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Turkey: Turkish furnishing industry, is one of the fast growing and, potential for
modernisation.

Brazil: in the developing countries, the furniture, industry is a part of investment

sector.

Mexico: México were important furniture exporting country, but now it were slow
down.

Russia: Russia also one of the slow running furniture industry in modern period.

New Zealand: forestry resources, and expected development is future, to this

sector.

Office furniture, distribution in Europe is through direct sales and specialist

dealers. They are two major distribution channels.

Egypt: local supply is oriented towards, satisfying domestic demand. Only three
percentage of production is exported.

HISTORY OF FURNITURE IN INDIA

Historically, Furniture India did not have much of an influence on India's

interior design.  Indians tend to sit on the floor on cushions and sleep on pads.
The Muslims began to influence Furniture India around 1,000 A.D. as beds,
chests and tables were introduced to the India interiors.  Wood tended to be of
poor quality as a material for furniture.  Ivory, stone and metals were used instead.
Carpets, rugs and textiles were still the dominant Indian Furniture around that
time.  With the growing influence from Europe, more and more furniture were
being produced in India.  Most of them were for export to Europe.

Engraved ebony-wood India furniture was known in South India during the
19th century.  Later rosewood became popular also in that region.  Walnut India
furniture was famous in North India.  Kashmir, sheesham furniture was known in

5
the plains.  Traditional wooden carvers still use simple tools following the Furniture
India styles which have been passed on from generations.

FURNITURE INDUSTRY IN INDIA

Furniture industry in India has started growing in a vast manner furniture

being a necessity and its need have risen to a large extend. India is populated
country so that, use of furniture equipments is very higher. The furniture industry
in India has started a tremendous growing in the vast manner. Furniture is being
necessity its need have risen to a large extent. Furniture industries have grown in
the state of Delhi, Mumbai, Kerala, UP and Tamilnadu. The furniture industry in
India is very rush and competitive one.

Furniture industry in India seeks more export trading. The imported woods
are used by most of the Indian companies. Rose wood, teak wood, mahogany,
are some Indian woods are used for furniture industry. Malaysian rose wood and
African paddock also available in the Indian industry.

As of 2019, the Indian furniture market was worth US$ 1358million. About 11
%( US$152million) of this (wooden furniture) is imported and imports are growing
at 50 to 60 % every year. India was the largest furniture importer in the world in
2004-2005 with a 17% share in the furniture imports worldwide a total of 10478
importers shipped furniture to India during this period mainly From Italy, Germany,
Spain, China, Korea, Malatya, Indonesia, Philippines and Japans.

The furniture sector in India makes a marginal contribution to the Gross

Domestic Products (GDP), representing about o.5% of total GDP. The major parts
of the industry approximately 85%is in unorganised sector the remaining 15%
comprises of large manufactures the range of region of furniture available in
India, includes both residential and contract system furniture. Manufactures in
India usually use a three tier selling and distribution structure, comprising of the
distributer, wholesaler and retailer.

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 Furniture companies must look towards the important and potentially giant
Indian consumer markets, since all world leaders in deferent industrial sector have
already established their production in joint venture in India.

Since the furniture industry in India is at the threshold of a big boom in the
next three years it’s time for companies to consider a serious business activity
over there. Some companies have already set up their manufacturing units.

GROWTH OF FURNITURE INDUSTRY IN INDIA

India is a land of wonderful and marvellous artistic work of wood. The rich
handicraft and beautiful traditional attributes of art and design have established a
reputation of Indian Furniture Industry in the nation and worldwide. The
exceptional designs, rich, compact, and luxurious trends and, not the least, the
supreme quality have given elegance to the furniture segment in the traditional as
well as modern aspect.

The fast emerging concept of standard lifestyle, interior designing, sense of

comfort and architecture has given Furniture Industry an essential ever growing
platform and thus empowering the industry to be termed as great manufacturers
and exporters of grand quality furniture in terms of art, style, technology and
beauty. And of course, globalization and media are also strong factors to give rise
to the industry. The strongest factor for this upraise is the huge investment done
by the foreign manufacturers and the credit definitely goes to versatile range of
products by the industry.

The Indian wooden furniture industry is generating approximately a turnover

of Rs 3,500 crore annually. The market of wooden furniture solely owns the share
of nearly Rs 1200 crore. And as per one of the survey done recently, the industry
is expected to grow by 20 percent in coming times.

To conclude the vast development and growth of the industry, it can be well
quoted that it has infarct become a great pride for the nation to hold a magnificent
impact for its fine art and marvellous work in furniture all over the world. The future

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is with too many bright colours of growth miles and miles ahead in terms of unique
furniture of all trends to occupy every thought of decorating or renovating the era
for decades and decades. Three cheers for the excellent growth of Indian
Furniture Industry.

8
CHAPTER 2

PROFILE OF THE ORGANISATION

COMPANY PROFILE

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Incorporated in 1965 Featherlite is one of the leading furniture manufacturing
organisation in India today, providing complete office furniture solutions for all
segments of market through its strong base of direct and franchisee offices present
across 62 locations in India.

Featherlite core expertise lies in manufacturing and marketing extremely innovative

and cost effective customised office furniture such as modular work stations, chairs,
partitions, desks conference tables educational, laboratory, retail furniture and
fixtures

Feather Lite has demonstrated Execution of mega and multi location projects without
compromising on requirements of the customers. The company manufactures more
than 30,000 chairs and 8000 workstations in a month.

Operating from factory space spanning more than 3 lakh sq. feet, the company has
over 10,000 esteemed customers pan India including giants like Cognizant,
Mercedes, Hindustan Unilever, Caterpillar etc.

It located in Bangalore, Delhi, Chennai, Hyderabad, Kochi, Madurai, Mumbai,

Mysore, Patna, Pune, Kolkata, Lucknow, Coimbatore.

It’s one of the very first furniture organisations to acquire quality certification such as

ISO 9001: 2008 – Quality Management System

ISO 14001: 2004 – Environment Management System

OHSAS 18001: 2007 - Occupational Health and Safety Standards

COMPANY REVIEW

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 NAME OF THE FIRM : FEATHER LITE

 HEAD OF THE FIRM : NOIDA

 BRANCHES : DELHI
: BANGLORE
: MUMBAI
: CHENNAI
: KOCHI
: LUCKNOW
: MADURAI
: MYSORE
: PATNA
: PUNE
: KOLKATTA
: COIMBATORE

 CAPTION : CRAFTED FOR GENERATIONS

 INDUSTRIAL CATOGERY : WOODEN & STEEL FURNITURE

 STATUS : LARGE SCALE

 COMMENCEMENT : 1965
 MANAGING BODY : MANAGING DIRECTOR
: BOARD OF DIRECTORS
 EMPOLYEMENT : ABOUT 800 WORKER S
 MAIN MATERILAS : ROSE WOOD, TEAK WOOD, STEEL,
MAHAGANI, UPHOLSTERY AND

POLISHING

 WORKING TIME : 9AM TO 5.30 PM

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 OBJECTIVES OF THE COMPANY

 To carry on business of manufacturing assembling export and import and

dealing in all type of furniture handicraft.
 Maintaining the highest quality and be a leading manufacturer in the industry.
 Provide employment opportunities in the nearby area.
 To maintain technological leadership through continues effort to update
product technology and manufacturing method.
 To maintain employment and safeguard the interest of labours.
 To exploit and utilise the plenty availability of raw material.

VISION

“To be the preferred furniture manufacturer with the highest user base whilst
delivering world class quality at affordable prices for the masse”.

MISSION

“To provide reliable and efficient customer-tailored products and services for
the client using highly trained personal, aided by advanced technology and sound
technical expertise, all the while continually striving to maintain the highest sense
of ethical and moral standards”.

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 ORGANISATIONAL CHART

BORD OF
DIRECTERS

MANAGING
DIRECTERS

PERSONNE MARKETIN ACCOUNTS PRODUCTIO MATERIALS

L MANAGER G MANGER MANAGER N MANAGER / PURCHASE
MANAGER

OFFICE TERRITORY EXICUTIVES SUPERVISOR STORE

ASST AN MANAGER KEEPERS
CLERKS

OFFICE SALES CLERKS OFFCIE CLERKS

WORKERS EXECUTIVE STAFF

FACTORY CARPENTE UN SKILLED

WORKERS RS/LABOUR LABOURS
ERS

SECURITY
ACHIEVEMENTS

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Amazon

Urban Ladder

Tech Mahindra

14
Rovi

QSI :

15
Vodafone

HCL

16
Infosys

Linkedin

17
Mercedes Benz

Novo Nordisk

18
Fico

Denske Bank

19
Tally

Xerox

20
OLA

NOKIA

21
And many more.

FUTURE PROSPECTS AND GROWTH PLAN

FEATHER LITE Is planning to start its business in all over India and also they
are planning to start in gulf countries. Their business in Noida is reaping huge
profits, So they want to establish their units in aboard and they are also planning
to strengthen their export.

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 PRODUCT PROFILE

FEATHER LITE has spectacular range of products that transform the house
in to luxuries home. Our skilled and dedicated work forces have produced some of
the best designs in the furniture segment. And thus have provided us with big
reputation, in India and abroad.

FEATHER LIT’S FURNITURE is one of a never ending tread mill of

progress by incorporating the latest trends in the market, constantly probing its
design strategy and fine turning its craft. FEATHER LITE remains committed to
improving its range so that you have the latest for your home FEATHER LIT’S
FURNITURE is associated with, classic and value added design furniture created,
out of superb ethnic, craftsmanship spectacular best which is acclaimed both in
the domestic and international market, particularly in the Gulf market. They make
their products of the best Indian teak wood and rose wood that last for generation
all their products are available in different model. The especially about their
furniture design is it’s of traditional and modern furniture exclusively made by
hand.

MAJOR PRODUCTS

FEATHER LITE is more concentrate on choosing the name of the product.

They use modern and ancient names based upon the products.

The main products as follows:-

Living and Outdoor :

 Sofa Sets
 Sectional Sofas
 Recliners
 Sofa cum Beds
 Chairs and Benches
 Centre/side Tables

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  Balcony Sets
 Outdoor Dinning Sets
 Outdoor Sofas
 Restaurant/Stackable Chairs
 Swings
 Coffee/Side Tables

Work Stations :

 Connect L Shaped
 Collaborate L Shaped
 Perform L Shaped
 Neo
 Edge
 Colours
 Height Adjustable Desk

Executive Tables :

 Senate HT Series
 Signature
 Integrate
 Connect
 Collaborate
 Zen
 Versaline
 Gamma
 Edge
 Flite
 Conclave

Education :

 Chairs

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  School Benches
 Library
 Hostel
 Auditorium
 Labs

General Sittings :

 Cafeteria
 Multipurpose
 Public Seating
 Office Sofas
 Lounge
 Qbe Work Lounge

Auditorium :

 Grow
 Atlas Audi
 Click Audi
 Venus

Office Chairs:

Liberate Optima Mash

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Pinnacle Optima

Amaze Click

Invention Anatom

Astro Contact Project

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Crown Chrome

Tycoon Bravo

Bodyline Smart

Forum

27
 STRUCTURE OF PRODUCTION DEPARTMENT

PRODUCTION MANAGER

ASSISTANT PRODUCTION MANAGER

QUALITY SUPERVISORS
CONTROLLER

WORKERS

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 PRODUCTION DEPARTMENT

Production function of a business is with citation of a product or service

required to satisfy customer needs, wands and desires. All the business that
sullies a product or service, it quit a belief that the activities of production system
must be closely related to the customer demand as reflected in the continuous
flow of orders.

Production function will be considered most effective when it serves a dual

purpose:

1. It must operate primarily to satisfy customer demand, particularly relating

to quality, quantity, price and above all timing of delivery as scheduled in the
orders.
2. It must permit production activities to operate in an economical and
efficient manner because cost of production is a vital factor in facing the market
competition and is ensuring normal profit or return on the investment.

PRODUCTION PROCESS

FEATHER LITE able to keep up their brand name in the market because of its
particular style of production and High quality of furniture with excellent design of
the company. The production department of FEATHER LITE is having a vital role
in the high quality of products, the production process of FEATHER LITE also so
better than compared to other furniture manufactures. The production function
carries out the following process.

Sizing

This is the first stage in the production function under this stage the round
longs are cut in the required size by sowing. Then the pieces are planed
according to their necessity and design of the product. For sizing the long rounds
they are using deferent type of machineries the main machines are names..

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Seasoning

It is an important process of keeping the quality of products the sized timber is

seasoned in this stage. It is the process of removing the moisture from the timber
by passing heat and cold at a particular condition by seasoning timber will become
dry and hard and the quality will be improved. There are two types of seasoning.

a) Chemical seasoning

b) Natural seasoning

Chemical seasoning

Chemical seasoning is done in low quality timbers certain chemicals are used
for this purpose usually chemical seasoning is done in rubber wood due to this
process it become hard and dry. Now this kind of furniture is popular in office
furniture and house hold equipments.

Natural seasoning

Under this process timbers are seasoned purely by way of natural storing in
river or open area for log days. it is subject to rain and sunshine for some days in
this way all moisture is removed from the wood and it become dry. Natural
seasoning is a time consuming process same time delay in executing orders,
hence to speed up seasoning plans are installing wood is kept in standard size
and thickness in the special plant and certain amount of stream and cold is
passed through it. This may be done for a period of 6-7 days. After completing the
seasoning process the wood will pass to carpentry section.

Carpentry

This is the main stage of production process. Carpentry section is the biggest
section in this factory where more workers are required compared to other section
in this stage, timber longs are checked if any defective part is there it will again
send for further operation. Skilled labours have given full freedom for this work.
One worker is assigned for the complete work of that particular product. So there
will not be any confusion and any riper is needed he can do it easily.

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 Assembling of furniture is carried out in this section if any carving work is
necessary, it will be sent to craving section before assembling or after assembling
as the case may be.

Craving

After the carpentry semi finished products will send to the craving section. If
necessary all the craving on one product is done by same workers. Highly skilled
labours are employed for this work under this firm craving is done by hand work.
There is no machinery used for this purpose because the quality of carving by
machinery will not reach carving by hand work.

Polishing

The next process is polishing, under the polishing department the first
process is surface furnishing by applying sand paper, Secondly filling the surface
by using transparent wood filter. It is used to fill up hols and small damages.
Thirdly the surface is coated with sealer, each time sand paper work is repeated,
and then the putty work done in all furniture by using matching colour wood. After
this work polishing work is carried out. There are deferent methods for polishing.
Under this polishes some are glazy and some are not glazy. After the polishing
works the furniture will move to the next section that is upholstery section.
Deferent polishing are;

 Lacquer polishing
 Melamine, gloss machine polish
 Matt polishing
 Ordinary wood polish

Upholstery

Upholstery is not used for all kind of furniture. It is used only for in sofa, divan
cot, dining chair, steel chair, etc. For upholstery work they using various types of
cloths, velvet, and cotton, and they are use high quality polythene. It is the last
step in the process of furniture making.

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 PRODUCTION PROCESS CHART

SIZING

SEASONING

CARPENTRY

CARVING

POLISHING

UPHOLSTERY

STORE

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 MACHINERIES USED FOR PRODUCTION PROCESS

The various machineries used by the firm for manufacturing furniture as

follows;

o CHAIN SAW 3HP

o BAND SAW 60HP
o RR SAW 15HP
o SEASONING PLANT 2HP & 75HP
o MINI RE SAW 5HP (designing& cutting)
o LATHE 1HP
o SPINDLE 3HP
o ROUTER 3HP
o SURFACE PLAINER 3HP
o THICKNESS PLAINER 3HP
o TENOTF SNF MORTISE 10HP
o WIDE BEHSANDER 15HP
o DRILLERS
o PANEL SAW
o BLOWERS
o COMPRESSORS

TREATMENT OF WASTE

Under this firm, the production takes various stages. Certain amount of loss
occurs in various stages of production. There is always some waste and sap-
wood. The wastes are sold as fire wood and dust.

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 QUALITY ASSURANCE

FEATHER LITE Never compromise in quality assurance is their main motto;

special care is taken while manufacturing furniture. Seasoned wood, excellent
workers, grate furnishing are their key manufacturing or controlling quality.
FEATHER LITE Has maintaining the export quality. They are enjoying monopoly
in high quality wooden furniture.

COST OF PRODUCTION

ITEMS COST IN PERCENTAGE

TIMBERS 30

WAGES FOR WORKERS 20

UPHOLSTERY 20

POLISHING MATERIALS 10

OTHER MATERIALS 20

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 STRUCTURE OF MATERIALS DEPARTMENT

MATERIALS DEPARTMENT

MATERIAL MANAGER PURCHASE MANAGER

WAREHOUSE INVENTORY PROCUREMENT OFFICER

SUPERVISOR CONTROLLE

STORE CLERKS PURCHASING CLERKS

KEEPER /ACCOUNTANT

CLERKS
/ACCOUNTA

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 MATERIALS DEPARTMENT

Material is one of the most vital factors for production and the most important
part of the necessary asset in all the organisations. Materials accounts for 60% of
the cost of production according to an analysis of the financial statement of large
number of privet and public organisation. Material management can be defined as
the function responsible for the co-ordination of planning, purchasing, moving,
storing, and controlling materials in an optimum manner so as to provide pre
decided services to the customer at minimum cost.

DEFERENT TYPES OF MATERIALS USED FOR PRODUCTION

FEATHER LITE furniture manly producing the furniture items; so wood is one
of the important materials they are using for production purpose; the main material
for production as follows:-

 Timber
 Upholstery materials
 Steel items
 Polishing materials
 Nails, Nuts and Bolts
 Packing materials
 Other materials

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COST FOR MATERIALS ON TOTAL MATERIAL COST

Material Cost /percentage

Timber 35

Upholstery materials 25

Steel items 5

Polishing materials 20

Nails, Nuts and Bolts 3

Packing materials 5

Other materials 7

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 FUNCTIONS OF MATERIAL DEPARTMENT

There are mainly four major functions of material department

 Purchasing of raw materials

 Storing of material
 Inventory control
 Issue of materials

PURCHASING

Purchasing is related to the procurement or purchase of raw materials,

intermediate product and suppliers in the case of the manufacturing concern and
furnished products in the use of trading business. Purchase of capital equipment
and other business requisites all so include in the purchase function. The overall
objective of purchasing is organised and regenerate purchasing activity in such a
manner that materials of the right time at right price from the right source.

Purchase with in the country

The materials department purchase some items of woods from the suppliers
with in the country. The main sources are Greater Noida, Ghaziabad, Modinagar,
Baghpat, Mathura etc. sometimes they will purchase the woods locally.

Purchase from the out said of the country

The company purchase their materials sometimes from outside India. Quality
assurance is the main motto of the firm. They are using high quality of wood. The
woods are mainly imported from Africa, Malaysia, Burma, Thailand, etc. The
upholstery materials like velvet and other type of cloths are imported from UK,
USA, and Japan etc.

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 PURCHASE PROCEDURE

The other departments in the organisation make their purchase requisition to

the purchase department. This should send to the materials department for
conforming t purchase requisition and finely purchase department will place the
purchase order.

Purchase requisition

The purchase officer in the purchase department does not initiate any action
for the purchase of materials on his own accord. For purchasing the materials the
purchase department should get proper requisition letter from the concern
department the letter is known as ‘requisition letter.’

Floating enquires

After receiving the concerned requisition letter next step is decision regarding
from where materials is to be purchase, the purchase department keeps a list of
the suppliers which contain the name, address and other details about the
suppliers who are providing the required items of material for this firm. A number
of factors are to be considered while selecting the suppliers such as reliability,
financial position, quality of goods, terms of delivery, conditions of payment, etc.
Enquiries made in the prescribed form are sent to deferent parties for obtaining
quotation.

Selection of suppliers

After receiving quotation from the supplier’s next step is the purchasing officer
will compare different factors concerned with the materials and suppliers. While
selecting the supplier the purchase department consider the following factors,
manufacturing or supplying capacity, and reliability of the supplier, quality of the
product management of the supplying firm, price quoted, and terms of payment
terms of delivery.

After selection of suppliers the purchase department will call the concerned
supplier for negotiation. It includes deliberation on quality, quantity, price, time of
delivery, place of delivery, mode of transportation, etc.

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 Sending purchase order

After choosing the supplier, the purchase department prepares order or the
concerned supplier. The order is the written authorised to the supplier to supply
the particular material. Timber is the main raw material for this firm the material
department of the unit has regular purchase of the material like timber, polishing
materials upholstery materials, etc.

Receipts and inspection of materials

In large concern, a separate receipt and inspection department will function

for receiving and inspecting the materials under this firm the receipt and
inspection of materials are done in the stores of the materials department. The
functions of stores are to receive, guard and care for all the materials and to issue
them on proper requisition. The mode of transportation they are using is the road
transportation. When the materials arrived the head of the section is responsible
for making the delivery of goods. He has to check the materials with the purchase
order and he should verify everything is right.

40
CHART SHOWING PURCHASE PROCEDURE

Ascertaining the requirement of materials

Exploring the source of supply

Inviting quotation

Preparing comparative statement of quotation

Sending purchase order

Follow up of purchase order

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 STORING OF MATERIALS

The firm is storing all the materials in their warehouses. They are having
deferent warehouses for storing the materials. Under this firm the maximum stock
level is maintained by the material department is one year. In the case of timber 3
month is the average stock storing period other materials like polishing and other
chemical items will store for one month. To avoid problems arising due to the time
lag in receiving materials, they will keep half month materials as safety stock.

CLASSIFICATION OF MATERIALS

For storing and retrieving materials they are classified mainly in five types,
Woods, Polishing materials, Upholstery materials, Nuts and Bolts, and other
items. Manly four types of wood are used for making furniture; they are red wood,
rose wood, teak and mahogany. The main types of polishing materials are natural
polish, Lacquer polish, semi Lacquer polish, and melamine, matt and wood polish.
All these items are storing in deferent warehouses.

ISSUE OF MATERIALS

The store keeper issues the materials on proper authenticity to avoid miss
appropriation of materials. A materials requisition serves the purpose of an
authenticity to the store keeper to issue the materials; it is signed by the
authorised person. When the issue pass is received by the store keeper, he will
check the authenticity and verify whether it is filled and coded properly. Material
issued from the store is valued under first in first out (FIFO) method. The issue
orders are fed in the computer for day to day recording, all the information are
preparing by using the computer.

INVENTORY CONTROL

Inventories have the vital role in cost of product so we have to control the
inventories for reducing the cost of production. Under this firm in order to have
proper control on inventories, it is practiced to fix the minimum and the maximum
limits of inventory so that there should be neither over stocking of material or

42
shortage of material. To fixing the level of inventories they are considering two
factors.

1. The Time between purchase requisition and receiving the materials i.e.
lead time.
2. Rate of consumption during lead time.

Under this system an order of sufficient size is placed when a minimum point
in inventory is reached, to bring the inventory to the maximum point. Past
experience may help fixing of minimum and maximum point of inventories. One of
the other methods used by the firm for inventory control is Re-ordering level or
ordering level. It is a point where orders for fresh material are placed with the
suppliers. The point is fixed somewhere between the maximum and minimum
point. In such a way that the quantity available between the minimum level and
this point is sufficient to meet the requirements of production up on the time fresh
suppliers are received.
For fixing the ordering level, a danger level is considered. It is a level at
which normal issue of materials are stopped or made at specific instruction of
purchase officer. At this point the purchase manager makes the effort to get the
materials available wit in the earliest possible time. This level is below the
minimum level of stock. These are the important methods used by the firm for
inventory control.

43
 STRUCTURE OF MARKETING DEPARTMENT

MARKETING AND SALES DIRECTOR

SALES MANAGER MARKETING

MANAGER

SALES OFFICERS MARKETING

RESEARCHER

SALES MANS MARKETING

EXECUTIVES

44
 MARKETING AND SALES DEPARTMENT

The marketing department must act as a guide and lead the company's other
departments in developing, producing, fulfilling, and servicing products or services
for their customers. The marketing department typically has a better
understanding of the market and customer needs, but should not act
independently of product development or customer service. Marketing should be
involved, and there should be a meeting of the minds, whenever discussions are
held regarding new product development or any customer-related function of the
company.

The Marketing Department focuses on all product and brand functions, and is
generally headed by the director of marketing. Product or brand managers under
the director are usually assigned to a specific brand or category of products. Sales
management is the term applied to the process of distributing goods from the
producer to the ultimate user. It consists of advertisement, selling, storing,
transporting, financing and risk taking.

SALES DEPARTMENT

The sales department is responsible for meeting the sales and volume goals
as set forth by the chief marketing officer. The department is usually headed by
the director of sales. The sales department works closely with the marketing
department, providing vital insights and feedback on customer needs, issues, and
the competition. Most of their work is external. They are charged to develop strong
sustainable relationships with retailers and key clients and increase sales orders.
Feedback from the sales department is critical and greatly relied upon in new
product development, analyzing pricing, and identifying new channels for
distribution, sales and marketing efforts.

FEATHER LITE’S furniture is following the indoor selling system they are
selling the goods to the customers who visit the showroom for purchasing
furniture. Seven sales executives are working in the showroom at M.G. ROAD,
DELHI for capturing the customers. In the year 1995 they started their export

45
business in small manner, now they are concentrating more foreign market.
Furniture supplied from FEATHER LITE, adorn the palaces of many Sultans of
Gulf as well as many VIPs of Europe, UK and USA. FEATHER LITE has every
reason to be proud of its products that are still sought avidly by many from India
as well as from abroad. Such is the quality of his furniture. He thinks in terms of
decades than immediate future.

Today, FEATHER LITE’S Furniture Mart has its giant showrooms at Noida,
Delhi and Gurugram. More over franchisees has also been given to some to deal
with his trademark furniture elsewhere.

SALES AND PROFIT ANALYSIS

SALES (IN PROFIT (IN

PROFIT CRORES) CRORS)
2011-12 21.83 4.06

2012-13 30.71 7.35

2013-14 35.71 8.93

2014-15 42.91 13.16

2015-16 48.05 18.9

2016-17 54.32 21.9

2017-18 61.42 23.2

2018-19 68.12 24.9

46
 sales profit

68.12
61.42
54.32
48.05
42.91
35.71
30.71
23.2 24.9
21.83 21.9
18.9
13.16
7.35 8.93
4.06

2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19

MARKET SIZE OF FEATHER LITEFURNITURE

FEATHER LITE Market its products both in the domestic market and the
international market. Majority of the products are selling in the domestic market.

Home market

The home market comprises of the area within the state and outside the state.
The firms customers are mostly located the district of Noida, Ghaziabad, Greater
Noida, Delhi, Gurugram, Banglore, Chennai, and all over India. The products are
also having the demand from the districts of the Uttar Pradesh and other state like
Delhi, Haryana, Andhra Pradesh, Kerala, Tamilnadu etc. The company gives most
care and attention to maintain the quality and perfection of its products. Still the
company is facing its problem in meeting the demand in roper time. Most of the
customers are NRIs, business mans and other rich peoples in the society. The
firm is planning to start its business in all over India.

47
 International market

The company is having wide range of international market for its products.
Nowadays the company is more concentrating in foreign market. It started
exporting in the year of 2000, the main countries they are exporting is Bahrain,
UAE, Dam am, Muscat, and Saudi Arabia.

ADVERTISEMENT

Advertisement is one of the main functions of sales and marketing

department. It is the pivot of modern trade and commerce. Advertisement is the
art of making know to the percent prospective customers the existence of service
and commodities meant for sales. The FEATHER LITE furniture is using deferent
method of advertisement. They have chosen some Medias for advertisement like
news papers, magazines, periodicals, journals, printed and flex board in public
places, direct mail advertisement, delivery vans, etc. They are using the modern
methods like visual Medias and internet advertisement. The company is having
the website; it is also a tool for the company to advertise its products it focuses the
world level customers.

SALES PROMOTION ACTIVITIES

Every business wants to increase the sale of goods that he deals in. He can
adopt several Ways for that purpose all these are incentives offered by
manufacturers or dealers to increase the sale of their goods. These incentives
may be in the form of free samples, gifts, discount coupons, demonstrations,
shows, contests etc. The FEATHER LITE furniture also using this kind of
promotional tools for increasing their sale some of the important tools they are
using are; premium or bonus offer, exchange schemes, price-off offer, fairs and
exhibitions, scratch and win offer, money back offer, etc.

48
 PRICING POLICIES

FEATHER LITE is manly looking for the high income people so the price
range of the products are also higher compare to other firms. Based on the
variation in the market the price level will change, the prices are changing on the
basis of changes in the raw material and other items cost. They are using the cost
plus pricing strategies for their products.

CUSTOMERS OF FEATHER LITEFURNITURE

The most of the products of FEATHER LITE are costly products they are
mainly looking for middle class and upper class people. They are producing the
products for high standard people. And the company providing more services to
its costumers if the customers are not satisfied with the products in the showroom,
they will make the products according to customer’s preferences.

49
 STRUCTURE OF HUMAN RESOURCE DEPARTMENT

HUMAN RESOURCE MANAGER

RECRUITMENT TRAINING AND

OFFICER HUMAN DEVELOPMENT
RESOURCE OFFICERS
OFFICER

OFFICE
WORKERS

FACTORY
WORKERS

50
 HUMAN RESOURCE DEPARTMENT

With the increase in the size of business, manpower has become the most
vital factor in business. Human recourse management is a specialised branch of
management that deal with the people in the organisation. Human resource is the
principal asset of business or industry. People are the main subject matter of
human resource management and its business to educate employees, managers,
line and staff and supervisors to place high value of the dignity and work of
individual human being.
Human resource management is the part of total management of FEATHER
LITE’S Furniture, which specially deal with human resource with respect of their;

INCENTIVES AND
LABOUR
WELFARE
ACTIVITIES.

PROMOTION AND RECRUITMENT

TRANSFER AND SELECTION

HUMAN
RESOURCE
DEPARTMENT

REMUNERATION TRAINING AND

AND WAGES DEVELOPMENT

51
 RECRUITMENT AND SELECTION

Recruitment is a linking function joining together those with job to fill and
seeking jobs. Recruitment makes it possible to acquire the number and type of
people necessary to ensure the continued operation of the organisation. The
recruitment and selection process under FEATHER LITE’S are doing in two ways
internal recruitment and the external recruitment.

Internal recruitment

The internal recruitment is seeks applicants for positions from those who are
currently employed in this organisation the main methods of internal recruitment
are transfer, promotion of present employer and employee references. An
employer and employee reference is the main method of recruitment.

External recruitment

The external recruitments under FEATHER LITE are advertisements,

personal constancy, recommendations and labour contractors. The advertisement
method is usually applied for selecting office staff and supervisors etc. Under this
organisation the recruitment are mainly done through newspaper advertisement
and personal constancy .the applicants are given practical tests to assess their
skill and if it is satisfied they will be kept under probation for one year. After the
probation period, they are permanently appointed in the factory.

SELECTION

Various tools and techniques are adopted by the firm for the selection of
candidates for various categories of post. Application blanks are employed for
extracting the detailed bio-data of candidates. The company calls the eligible
candidates for interview. Practical and written test are conducted for selection to
technical post. For the post of clerical staff, written test and interview are
conducted for the candidates.

52
 TRAINING AND DEVELOPMENT

Training is the important subsystem of human resource department training is

a specialised function and it is one of the fundamental operative functions for
human resource department. Every organisation should provide training to all
employees irrespective of their qualification, skill, and suitability for the job.
Training is not something that is done once to new employees it is used every
time in this organisation.

Under this firm the selected candidates are given training in the specified
jobs at the end of the training period the trained people must be capable of taking
work as per the conditions if the employees are not able for particular work the will
treated as cancelled. The training activities are conducted not only for new
employees it is used continually in every well run established further,
technological changes, automation, require up-dating the skill and knowledge.

REMUNERATION AND WAGES

The literal meaning of reward is to counter balance. In the case of human

resource department, compensation is reefed to as money and other benefits
received by an employee for providing services to his employer. Compensation
and reward system plays vital role in every organisation since among four Ms i.e.
men, material, machine and money. Man has been most important factor it is
impossible to a business imagine process without men.

Under this organisation they are using deferent reward system for the
employees, the workers in the factory are compensated on the basis of hourly
rate, and their remuneration is RS 250 to 500 per hour. Remuneration is deciding
on the basis of work, speed, accuracy. The skilled workers can get RS 450 to 600-
per day, the semi skilled workers can get RS 3000 to 4000- per day the average
labourer can get RS 1500 to 2500- per day. All payments are paid monthly basis.
Other employees in this organisation especially workers in the office and
administrative, they all are working on salary basis.

53
 INCENTIVES

Bonus
Employees who are drawing more than Rs.3500/- per month are eligible for
bonus almost all the employees working here are eligible for bonus irrespective or
casual worker.

Gratuity

Minimum amount payment payable as gratuity is Rs.15000 Employees having

continues services of the year are eligible for gratuity. 

Employees Insurance

All the employees working here come under Employees insurances Scheme.

PROMOTION
Promotion is the movement of an employee from a lower position to another
position with a better pay, and responsibility. Every organization chances of
promotion chances of promotion came up occasionally. Employees will consider
for promotion only if they have qualification and experience in the respective field.
The application received will be screened by the personnel department. Every
employee promoted to a higher post will be on probation in that post for a period
of one year. Four factors are considered for promoting an employee.

 Seniority
 Test/Interview
 Attendance
 Performance

54
 ACCOUNTS DEPARTMENT

The respect and reputation gained by an organization came from the

effectiveness of its internal department. The efficiency of a department differs on
the level of knowledge and skills carried out by the people working within it. Most
of the departments are enumerated as the human resource department,
marketing, production department and the accounting department. However, all of
the departments are not given such importance because of the complexity and
difficulty in understanding their functions. In most cases, the accounting
department often involves criticisms because of the complexities from the external
business environment and thus their roles within the organization change as well.
Accounting departments are expected to perform, not only to relay all the needed
financial reports and book-entering, but to also participate in making a sound
decision. The shares of economics, logic, and mathematics in the accounting
make the profession effective in the face of the world.

FEATHER LITE’S accounts and finance department is working in the main

branch at NOIDA. The company is following the double entry system, the
accounts section is fully computerised. The department is responsible for
coordinates bookkeeping, budgeting and financial reporting.

The Accounting Department is divided into two divisions.

 Budget Division

The Budget Division prepares the draft budget and amended budget drafts for
firm’s structural units and institutions within its jurisdiction (subjects of the general
budget), guarantees the resources necessary for the firm’s activities and
development, audits and submits a report to subjects of the general budget on the
use of finances and proprietary obligations.

55
  Bookkeeping and Accounts Division

The Bookkeeping and accounts division guarantees the acquisition of up-to-

date, important, objective and comparable information regarding economic and
interim account reports on internal expenditure.

  MAIN FUNCTIONS OF ACCOUNTS DEPARTMENT

The Company maintains a clear and perfect accounting system. The main
activity of the Finance Department is Working Capital Management, Preparation
of Fund statement, cash Flow Statement, Balance Sheet, Profit and Loss
Account, etc are the activities of Financial Department. Secretarial work relating to
Board comes under the review of the Finance Department. Most of the activities
carried out by the Finance Department are pertaining to long term and short term
requirements of the operation, closing purchase bill, maintaining the account of
contractors, subcontractors, income tax deduction, salary discrepancy, dealing
with the financial institutions with imports and exports are also the functions of the
Financial Department.

 To record/get recorded initial entries of all financial transactions in the initial

books of record and to ensure their proper maintenance.
 Preparation and submission of monthly Accounts.
 To maintain Objection Book of Accountants.
 Preparation and submission of monthly progress reports of works-in-
progress and targets.
 To reconcile the annual Accounts/March Financial Accounts.
 To prepare and submit the annual accounts of the firm.
 To control the budgets and maintain the Accounts, books of records for
budgetary control.
 To prepare the annual budget estimates/revised estimates of the firm.
 To test check and internally audit the accounts.
 To tender financial advice to the departmental Officer.

56
  To maintain the Voucher Registers and all the monthly vouchers properly.
 To maintain and keep updated all the subsidiary books/registers of accounts
like, property register, stock register, inventory register, Ledger and other
related records/registers.

CASH MANAGEMENT

Cash is the important current asset for the operation of the business. Firm
should keep sufficient cash, neither more nor less. In this context cash
management of a company is very important. At FEATHER LITE cash flow
forecasting is done for a short term period. The adjusted net income method is
used for the short term forecasting. Cash budget is prepared periodically. When
the company is running on profit, it is prepared monthly.

The major cash inflow and out flow at FEATHER LITE is through operating
activities. It is giving only adequate importance to collection, since most of the
sales are done on ready cash.

57
 Chapter 3

RESEARCH METHODOLOGY

RESEARCH METHEDOLOGY

PURPOSE OF STUDY

58
 “A DETAILED STUDY OF FEATHERLITE’S MARKETING
STRATEGIES & THE RANGE OF THE PRODUCTS”

DURATION OF PROJECT

Short term project.

OBJECTIVES OF STUDY

The objectives identified of organisations that have recently engaged in

flexible or agile working:

 To identify overall Marketing Strategies of ‘FEATHER LITE’S Furniture

 To study about the origin and development of the organisation.
 To study about the structure and functions of deferent departments of the
organisation.
 To know the official procedure maintained by the company.
 To make myself confident and active to handled the future jobs and
assignments.
 To give valuable suggestions if there is any flaw.
 To identify the strength, weakness, threats and opportunities of the firm.

 Maximizing the real estate potential + reducing energy and paper usage

 Ensuring the workplace is most effective and relevant in the long-term

 Fostering flexibility and mobility + providing choice of where and how to

work

 Encouraging collaboration and knowledge sharing

 Promoting trust and empowerment in all employees

 Fostering team work and communication

 Creating a more egalitarian environment and breaking down silos

TYPE OF RESEARCH

59
Research is one of the most important parts of any study and pertains to the
collection of information and knowledge. Marketing research is defined as the
systematic design, collection, analysis, and reporting of data and findings
relevant to a specific marketing situation facing the company. My project has
been developed on has basis of both exploratory and descriptive research.
The research process depends upon developing the most efficient plan for
gathering the needed information. Designing a research plan calls fro
decisions on the data sources, research approaches, research instruments,
sampling paln, and contact methods.

RESEARCH METHODOLOGY OF THE STUDY

I chose a sample size of 40 respondents consisting of based on judgment

sampling All respondents were the customers of Axis Bank. The method was
simple random sampling.

Data Source

For this project both primary and secondary data were valuable sources of
information.

Secondary data

Secondary data provides a starting point for any research and offers valuable
sources of already existing information. Secondary data are the easiest to
gather and the cost of collecting this data is also very low. For my project work
it was collected through the help of various directories of various associations,
magazines, newspapers, websites etc. The directories helped me in short
lisitng people, for my target people.

60
Some of the directories made use of are as follows:

 Telephone directory
 Income tax office
 City directory
 Chartered accountant directory
 Carpet industries directory
 Indian medical association directory
 Transporter directory
 Lawyers directory
 Builders & constructors directories

Primary data

Primary data are data freshly gathered for a specific purpose. For my project
work the primary data was collected by means of survey though
questionnaires.

Contact methods

Once the client had been decided now my task was how to contact them, and
for me there only two ways of contacting them.

1. Personal interview:- this method was the most appropriate way

of survey, because by personal interview I came to know about
their feeling for Featherlite Furniture.
2. Telephone:- This method was also used by me once or twice,
keeping in mind the busy schedule of a few respondents.

• RESEARCH DESIGN

61
Research design is the arrangement of condition and analysis of the data in a
manner that aims to combined relevance to research purpose with economy
in procedure.

The type of research is “Exploratory”.

• SAMPLE DESIGN

A sampling design is that in which decision need to be taken about

population, sampling unit, sampling size and sampling procedures.

UNIVERSE OF THE STUDY

Universe of the study is limited to company profile.

• Sampling Unit

The sampling unit refers to the particular person or that is to be observed. A

sampling unit of this study is the officials of organization.

• Sampling size

This refers to the number of persons, institutions to be surveyed. Total size of

this study is almost shortlisted 50 candidates.

• Sampling Method

This study is conducted on the basis of observation.

SOURCE OF DATA :

The study is based on Primary data.

PERIOD OF STUDY:

62
 The time period of the study is almost eight weeks i.e. from 10th June, 2019
to 19, July, 2019.

SCOPE OF STUDY

Feather Lite is one of the most famous Furniture making company in India.
The various products and services offered by it include:

PRODUCT

 Office Chairs
 Workstations
 Executive Tables
 Education
 General Seatings
 Living and Outdoor
Anyone who has worked in an office environment for the last decade can
attest to the noticeable difference in the workplace of today versus five or ten
years ago – changes in how the workplace looks, feels, and how it operates.
And with a robust set of micro and macro forces changing what we do and
how we do it, transformations to the physical workplace have only just begun.

Developments in external and internal business environments are

continuously driving physical workplace changes. These developments
include:

 Increased mobility: Workplace ICT (Information and Communications

Technology) allowing employees to work anywhere at any time

 Global competition: The demands of the work and diversification in

business processes and procedures to remain competitive in a global market

 Demand for flexibility: The need for flexibility driven by demographic

changes and work-life balance preferences

 Reductions across the board: The need to reduce costs including real
estate and energy costs and foster sustainability

63
 Distribution of work: The dispersal of work and employees being able to
work anywhere and at anytime

 Relationships rule: The customer/client relationship and a general

increase in responsiveness

 The war for talent: Increased workforce competition and the need to
attract and retain top employees

Limitations of Study

 The study was based on a very modest sample size hence cannot be
called as a representation of the views and opinion of the majority.
 In a rapidly changing industry, analysis on one day or in one segment
can change very quickly. The environmental changes are vital to be
considered in order to assimilate the findings.
 The conclusion arrived at are based on a very less experience of
researcher in this field.

64
Chapter 3

DATA ANALYSIS

65
Q.1 Which are group do you belong (Age wise) ?

Less
than 25
25 to 40
40 to 55
Above
55

Interpretation :

After looking this bar graph, it can be said the middle-aged group are the main
customer of the company as they occupied almost 75% of this graph. The Featherlite
Furniture has a huge potential in terms of the untapped market – Young and old age
group people. Good quality products attracts the youth and large number old age
people (especially in metro cities) has made them attractive potential customers.

Q.2 What is your occupation?

66
 Ser
vice
Busi
nes
s
Stu
den
t
Oth
ers

Interpretation :

Most of the A listed companies wants to purchase Featherlite Furniture products.

Because they gives them high class quality of furniture, unique designs appropriate
to their workplace, house, offices, outdoor and indoor showrooms etc.

67
Q.3 What features/attributes, while purchasing a product from
Feather Lite?

Quick
Services
Proper
informatio
n
Working
hours
Less
Formalitie
s
Variety of
Product

Interpretation:

When a customer visits any showroom the first and foremost thing he expects is the
quickness of service and the promptness in entertaining by the company’s employee.
Second thing customer wishes to have is proper information regarding his queries.
Varieties of product not make a big impact on customer behavior for purchasing an
product from any company if its services are efficient. But on the other hand
company can’t ignore working hours. As in this bar customer has erred it. For these
services like company preference should be given to make a prompt and customer
friendly service channel. For this focus must be given to make well informed and
proactive employee along with work should be executed technologically rather than
manually.

68
Q.4 Who influenced to purchase a product from Featherlite?

Friend
and
Relativ
e
Adverti
sement
Bank
Employ
ees
Prospe
ctus

Interpretation :

As it is said a satisfied customer is the best medium for advertisement since in this
bar friends and relatives have play a key role in purchasing products others, which
implies that companies real customer are satisfied enough with the facilities
available on the products and the services enjoyed by them. An advertisement and
company employees more or less has been good performer in their respective
domain. It reveals advertisement of different medium, as been a key factor in
generating the awareness about company’s product as well as facilities that are
made to available on then in the peoples mind.

69
Q.5 In comparison to other furniture companies how would you rate
Featherlite?

Excell
ent
Good
Avera
ge
Poor
Can’t
Say

Interpretation :

Rating of any company depends on its overall performance in the eye of the people.
This bar is vividly showing that the performance of Featherlite Furniture has been
good because in such a short span of it’s existence in India with strong competition
from major competitiors like Pepperfry, Wooden Street, Fab India, Furnspace,
Furniturewals, Durian, Godrej Interio, Damro, Neelkamal etc. Reason for this could
be, it has occupied a different position in the people mind with its customer friendly
products and to serve them a efficient and prompt system.

70
SWOT ANALYSIS

STRENGTHS

71
 Increasing demand in modern, clean and minimalist designs.

 High quality and standard products.

 Large size of market within the country and all over the world.

 Established branding and tradition.

 Speciality of craftsmanship.

 Less number of competitors in the field of furniture exporting.

 Highly educated, skilled, young, capable & dynamic human resources.

 Well established manufacturing base.

 Healthy financial structure.

WEAKNESSES

72
 The Price ranges of products are very high and not affordable for all kind of

people.

 Problems for designing the products based on deferments in culture and

taste of customers.

 Unavailability of ready to use seasoned wood.

 Lack of international marketing skills.

 High cost of production due to high rate of raw material.

OPPORTUNITIES

73
 Big potential market in furniture Design and emerging new market segment

in furniture.

 Increasing interiors and real estate industry in India

 Very little competition in modern furniture design.

 More efficient production method.

 Modernization in furniture usage and concepts.

 Availability of modern technology and equipment.

THREATS

74
 Competitions from new entrants in to furniture industries.

 Shortage and supply of materials at proper time.

 Availability of low quality furniture in low price.

 Rising cost for materials and other equipment will increase the cost of

production.

 Unfavourable polices from government will affect the industry.

PROBLEM ANALYSIS

75
 FEATHER LITE’S Furniture was started in the year 1965 and toddy they are
one of the leading furniture giant which believes in loyalty and hard work. Today
they are having business all over the state and country and now they started their
business in international level especially in gulf countries. Today they are the
growing business concern in the furniture industries.

After studding about the firm one of the main problems in FEATHER LITE, I
found out is that in the human resource department. That is the company is not
following the real recruitment system in the organisation. They are recruiting
employees manly through reference system. That means they are recruiting the
employees based on the reference from employees and management. So The
Company is not getting proper young and efficient people. Another problems
relating to this firm is the incentive programs. The firm is not providing proper
incentive programs to its workers they are not conducting proper performance
appraisal programs for rating the performance of the employees. it will affect the
performance of the employees. There is also problem in company’s wage and
salary structure, their wage structure is less coppered to other firms so it will affect
the young, well trained and experienced employees.

The problems in the other area are the marketing department. The problem
facing the marketing department is firm is looking manly for high income people so
marketing separately for this kind of people is difficult for the organisation and
another problem is in the marketing the products in international level , the firm is
not able to market the products in international level properly, this area also firm
have to improve.

76
CHAPTER 4

FINDINGS

SUGGESTIONS

FINDINGS

77
 The company has been in the field of furniture in the last 23 years; so it is

one of the experienced firm in the furniture industry.

 Quality is the main motto of the company; that is the reason customers

prefer this company.

 The Price ranges of products are very high and it is not affordable for all

kind of people.

 The firm is having large size of market within the country and all over the

world.

 Highly educated, skilled, young, capable and dynamic human resources are

the main asset of the firm.

 The firm is does not having proper international marketing skills for

marketing at international level.

 Advertisement is the main tool used by the company for marketing its

products.

 Majority of customers believes that the furniture they on reflect their stats.

SUGGESTIONS

78
 The firm only prefers for high income people, if they are segmenting the

market in to high and middle, it will give more advantages to the firm.

 The firm have to improve their international marketing skill; it will help them for

increase sales at international level.

 The furniture industry in India is growing at a higher rate so the firm can make

more invest in their business.

 The firm should use the opportunity of growing real estate and office

constriction.

79
CHAPTER 5

CONCLUSION

CONCLUSION

80
 It was a small and humble beginning for Mr Akul Khanna. He just wanted to
add comfort to the life of many by way of creating furniture. He began to make
household furniture with legendary quality and ethnic touches on most-wanted
woods.. Soon all kinds of furniture, made in Teakwood, Rosewood, Mahogany etc.
began to roll out from his small furniture store in Noida to many places.

Today the firm is renowned for its high quality of products. They have very
good demand for their products in spite of huge product tag. Today it is the one of
the leading furniture giants which believes in loyalty and hard work. Quality is the
main motto of the company; that is the reason customers prefer this company, and the
firm is having the advantage of less number of competitors in the field of furniture
exporting. And every department in the firm is controlled and managed by
professional and experts in the respective fields. And the firm is more concerned
for quality and customer satisfaction.

BIBLIOGRAPHY
 http://www. www.featherlitefurniture.com

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 http://www.worldfurnitureonline.com/showPage.php?
template=reports&masterPage=Market-research.html

 www.economywatch.com/business-and.../furniture-industry.html

 http://www.indianmirror.com/indian-industries/furniture.html

ANNEXURE

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QUESTINNAIRE

1. How is cash kept secure?

(a) Safe

(b) Lockbox

(c) Locke Drawer

2. Does your firm have external audits performed by an audit form or a certified public
accountant?

(a) Yes

(b) No

3. How often are audit performed?

(a) Yearly

(b) Every 2 years

(c) Other

4. Does your organization keep accounting records including Invoices, Vouchers,

Receipts and Timesheets for at least 3 years?

(a) Yes

(b) No

5. Does the employees working in your organization using Excel?

(a) Yes

(b) No

6. Are Timesheet, an record of working hours of full-time and part-time employees,

maintained for each paid employee?

(a) Yes

(b) No

7. Do you keep Inventory Records for Equipment?

(a) Yes

(b) No

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8. Does your organization have written accounting policies and procedures?

(a) Yes

(b) No

9. Does he employees working in your organization have a degree in accounting or

finance?

(a) Yes

(b) No

10. Can every employee in your organization communicate in English?

(a) Yes

(b) No

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