Guidelines

y Nokia as a Company

y Turnover

y Nokia in India

y Market in India

y Segmentation

y Products (Signature Products, Milestone Products)

y Target Customers

y Pricing Strategies

y Branding

y SWOT

y PEST

y Positioning

Nokia as a Company
y Nokia was established in 1865 as a wood pulp mill by Knut
Fredrik Idestam.
y The company was later relocated to the town of Nokia by the
Nokianvirta river, which had better resources for hydropower
production.
y Finnish Rubber Works acquired Nokia Wood Mills as well as
Finnish Cable Works.
y These three companies were merged to form Nokia Corporation
in 1967.
y The seeds of the current incarnation of Nokia were planted with
the founding of the electronics section of the cable division in
the 1960s. In the 1967 fusion, that section was separated into its
own division, and began manufacturing telecommunications
equipment.
Nokia in India
y Nokia entered the Indian market in 1994.
y The first ever GSM call in India was made on a Nokia
2110 mobile phone on its own network in 1995.
y The tariffs levied on importing mobile phones were as
high as 27%, usage charges were at Rs.16 per minute
and, at these high rates, consumers did not take to
mobile phones.
y Nokia also had to face tough competition from other
powerful global players like Motorola, Sony, Siemens
and Ericsson.

Levelsof Market Segmentation

Nokia engages in the following levels of marketing:
y Segment Marketing
Nokia offers designs, features and functionality that
caters to the demands of the market segment. E.g. Nokia
Ngage (gamers)
y Niche Marketing
Nokia also has products for customer groups seeking a
distinctive mix of benefits and are ready to pay a premium
price for it. E.g. Nokia N96, E71

Psychographic Segmentation
(Lifestyle)
y Live Customers - Looking for design and style, followers of trends and
fashion and have active lifestyle - Nokia 8800Sapphire
y Connect Customers - Combination of ease of use and elegant looks
.Wantseamlessly connected and in best possible way  Nokia 6110
Navigator
y Achieve Customers - Smart business people wanting smartest tools
for balancing work and life .E90 models use of e-mail, calendar
,contacts , web browsing
y Explore Customers - Want cutting edge technology for their stylish
life-styles - NokiaN-95 with 8 GB chip with multimedia devices ,that
snap, record ,browse and share contentsall via internet.
y There exists another segment of consumers who rank price and
functionality of the phone above the aesthetics and enhanced features.
For these segments we have products like Ngage (gamers), Xpress
music (music lovers), etc and 1100,2100,2300, etc

Demographic Segmentation (Income)

Nokia has managed to stay ahead of its competitors by
targeting consumers at the Bottom of Pyramid (BOP)
along with other segments.
y High Income Group  Caters to the upper segment of the
society with high purchasing power.
e.g. Nokia 8800Sapphire, N96, E71 etc
y Medium Income Group  Caters to that segment which
gives more importance to value for money
e.g. N72,N73,Nokia 6300,Nokia 5300 (Xpress Music)
y Low Income Group  Caters to the consumers in BOP
segment
Nokia 1100, Nokia 2100,Nokia 3310,Nokia 3315, Nokia 230

T8F9M X92C2 9499M BPQQK 2GQ36

Kurji Holy Family Hospital's

For more details contact :-

Tel. : 0612 2262156 (Administration)

Fax : 0612 2268374

Email : khfhosp2@sancharnet.in

General Enquiries & Emergency : 0612 2262516

0612 2262540 / 2264117

 J.M.Institute of Speech & Hearing

Address H.O : Road. No. - 5, Indrapuri

P.O - Keshari nagar, Patna
Bihar, India
PIN - 800 024

Phone +91 612 2264805

No. +91 612 6414441

FAX No. +91 612 2264805

Web
http://www.jminstitute.com
URL

E-mail info@jminstitute.com
Id
jminstitute1@rediffmail.com

Location : Located in Indrapuri, South west of Patliputra Police

Station. It is near about 5 K.M from Patna Railway Station and approx
7 K.M from new bus stand and 3Km from Jai Prakash Narayan
International Airport (Patna Airport), Patna.

Registered , Administrative and Admissions Office

C1/18A, City Centre, Sector-4,

BOKARO STEEL CITY - 827 004.

Phone : +91.6542.232019 / 233085 / 232835 / 320415

Fax : +91.6542.233085

Email : cmcebokaro@gmail.com / info@cmce.ac.in

with regards,

Praveen Kumar

IMSEC

+91-9015631513

Patna Medical College and Hospital

Address : Patna - 800004

District : Patna ( Bihar )
Phone : 0612-2671073, 3113811
Fax :
Mobile :
Email :
Website :
Details : -

Course(s) Offered by the Institution

1 . Course
- Diploma in Operation Theatre Technician (DOTT)
Name
Eligibility : Intermediate Science of equivalent exam from a
recognised Board/University
Duration : 2 year

Nalanda Medical College and Hospital

Address : Kankerbagh , Patna - 800020
District : Patna ( Bihar )
Phone : 0612-2354871, 2354828
Fax : 0612-2354871
Mobile :
Email :
Website :
Details : -

Course(s) Offered by the Institution

1 . Course
- Certificate Course in Auxiliary Nursing and Midwifery
Name
Eligibility : 10+2 or its equivalent from a recognised Board/
University
Duration : 1 & 1/2 years
2 . Course Na Certificate Course in General Nursing and Midwifery
-
me (GNM)
Eligibility : 10+2 Science