Saransh Jain

Shirdhar. S. Hugar
Shilpi
Shreya
Shrutibha
• This advertisement is mostly recollected by
youngsters.
• It is a premium product which is not
affordable for everyone.
• Creative concept with sentiments.
• The particular Ad’ was not easy to
remember.
• The Ad’s content is appreciated as it appeals
for a change in life.
 No. of Respondent
No. of Respondant

52

24 24

Recognized Not Not Sure

Ad Recognized
Only Youngsters felt that the product is good and its appealing.
• To inform and persuade people about the new
shades of paints.
• To attract customers towards a premium lifestyle.
• To encourage people to use their creativity.
• How colors can play a major role in refreshing the
mood.
 The tagline “FEEL THE CHANGE” was interesting.
The idea of the ad as a whole was very refreshing and
different from other paint commercials.
 Creativity of advertisement concept.
 The ad basically focuses on youth because they look for
change in everything they do.
 The advertisement gives a feel of a premium life style.
 For some age group the ad was very confusing.
 At starting the idea of ad was not clear.
 The target group was age group of 21-30 years of
age.
 Company mainly focuses on youth lifestyle.
 Brand ambassador Saif Ali Khan.
 Very effective on target group.
 Mostly youngsters were able to recognize the Ad.
 Brand Ambassador’s image attracted youth
towards Ad.
 Age group of 21-30 years are either young
professional or students who participate in household
decisions.
 The brand recall is good but the ad recall is not much.
 Ad Effects only on a particular group, which leaves the other
major groups.
 Ad can be made more effective by adding some more
lifestyle inputs.
 New textures of paints will attract more customer.
 Target other groups also.