2/11/2010

Fundraising Techniques

Presented by Liz Locke

ReachDonors, Inc.

Palm Beach County Office of Community Revitalization

Resident Education to Action Program (REAP)

Are you ready?

 What type of organization are you?

 Have you conducted an assets inventory?
 Do you know how much you need?

How You Can Raise $$

Private
Contributions
12.3%

Government Grants
9.0% Fees for Services and
Goods
70.3%
Investment Income
5.4%
Other Income
2.9%

Source: Nonprofit Almanac 2008

National Center for Charitable Statistics, the Urban Institute

1
 2/11/2010

Ways Funders Give

Annual campaigns Endowments Matching/challenge
Building/renovation Equipment support
Capital campaigns Exchange programs Professorships Program
Cause-related marketing Faculty/staff development development
Conferences/seminars Fellowships Program evaluation
Consulting services Film/video/radio Program-related
Continuing support General/operating support investments/loans
Curriculum development Grants to individuals Public relations services
Debt reduction In-kind gifts Publication
Donated equipment Income development Research
Donated land Internship funds Scholarship funds
Donated products Land acquisition Scholarships--to individuals
Emergency funds Loaned talent Seed money
Employee matching gifts Loans--to individuals Sponsorships
Employee volunteer Management Student loans--to
services development/capacity individuals
Employee-related building Technical assistance
scholarships Use of facilities

Whew!

Creating a Plan

 Develop a budget
 Determine the total amount of money to be
raised
 Set income goals for different types of funders
 Decide how many donors you need to meet
your goals, and select the best strategies
 Put the plan onto a timeline and assign tasks

Individuals

 Where to find them

 How to approach them
 Annual campaigns
 Special campaigns

2
 2/11/2010

Foundations
 Types of foundations
 Pros and cons
 Where to find information
 How to approach them

Corporations

 Corporate giving
 Corporate foundations
 Why they give
 How to approach corporate funders

Government/Public Sources

 Pros and cons

 Where to get information
 Follow the rules

3
 2/11/2010

Event Fundraising

 Types of events
 The planning process
 Can they be effective in current
economy?

The Internet and Social Media

 Ways of using the web to raise $$

 How useful is it?
 How much money can be raised?

Pulling It All Together

 Are you a credible organization?

 Is your project worth funding?
 Is your board “on board?”
 Doing the homework!
 Use a combination of funding sources!!

Good luck!!