DRESS

A FORM OF NON-VERBAL
COMMUNICATION
 The attire of a person is of great significance in all business organizations
the world over.

 Organizations in fact very often have their own unwritten dress code that
is well understood and scrupulously followed.

 A person addressing an important meeting, making an important

announcement, receiving dignitaries or making an appearance in a high-
level conference, court of justice etc. has to wear a formal dress or a dress
that is not interpreted as a casual wear.
 When people say that someone is making a "fashion statement," this is
true in terms of nonverbal communication.

 Dress can be used as a sign of status.

 Examples of styles of dress are

 Casual
 Formal
 conservative and
 trendy
 AN EXAMPLE

• Top managers in General Motors wear slacks and sports jackets rather
than suits to communicate or signal that GM's old bureaucracy has been
dismantled and that the company is decentralized and more informal
than it used to be." There is a trend toward increasing workforce
empowerment, so managers dress informally to communicate that
employees are a team and not part of a hierarchy.
There is a proverb that says, "What you say to me tells me
what you think about me but what you wear tells me what
you think about yourself." The way we dress is a
statement. It tells the world how we perceive ourselves.