(
Houston Airport System
Technical Services Division Professional Service Contract Administration
Vendor Name: Greater Houston Convention & Visitors Bureau 901 BagbYI First Floor
Houston, TX 77002
Vendor Number: 100 I 73
Contract Number: 4600008955
ORG, & Acct #: 2800030001/520605
Contract Began: July I ~ 2008
June 231 2008 (Contract page 5) Controllers Countersignature
Expiration Date: June 30, 2009
Contract Amount: $14~390,000.00
Payments: Page 13
Contract Description: Promote City of Houston - Houston Airport
System Image,
Notes: MWBE Percentage: 17%
including, hut not limited hl, '1',:.'\. 'I'dX Code .\nn, S.xtio11351.1r)J(!\ 3:'J.10I(,;~) ,V<:l'Illln Supp. 2tlOS) ;lnd 351. J fll) 1\"_'1'11011 :';l)()2).
GIICVJ3 recogni;,:es and agrc:.;:s tlwt the approval of its budget by City Council creul.;;; ;1 !Idlll~i'lry duty in GHCVB with respect to the HOlel Occupnncy Tax funds p~lid to (II ICV13 by the City in connection \\ith this Agrecl1l!:nl. Should the City determine tll:lt ()lICVJ3 has violated its t1duciaJ'Y l)blig:ltil)I1S 1.0 the Ciry with regard 10 ils expenditures of rhe Agreement Revenue. the City may exercise any or all nvailnble legal or equitable remedies, including, without Iimitauon, deducting rhe amount or monies attributable [0 such violation of fiduciary obligations from subsequent payments tlwl become due and owillg under this or future Agrecments with GHCVB.
C. L'llaullwriz~tI Expl'nditure,1;
Under no circumstances shall GHCVB lise Agreement Revenue for the items noted III
Exhibit E.
D. Separate Account
GHC'VB shall maintain its Agreement Revenue ~Illd any interest gClll_T:lkd by or from the Agreement Revenue (such interest being deemed n part ofthe Agreement Revenue) in a separate account established J{}]' that purpose and shall not comming!e rhi~, l\grccll1cnl Revenue \\ itll .my other money or maintain it in ;my utlJl.'r ,H'::COUll[, SlwulJ (illCVB commiujlc irs .vgrccmcn:
Revenue \\.jlh other fUllds,:lll such commingled funds sh~dl be and become i\L~rl:cml;1l1 Rl.'vcnuc for purpt)~;cs I)f this Aurcclllcnl. . \t [lJ..: end <)f ihc l\grlXl1lcJlt Term. (illCVn :<h,lfJ return :lJ1Y .\ 1',fIX'll1cn t Re\',:J1l1'_; ( inclu.Ii n~: ;)11 i IltLT,:sl '::lI'Iwd thereon) not hldgl ted h y J unc .~ 0, JII)7, [0 111,:
Cirv. .\f tho.: I_'nd d)'rilc '<\:c~r"_'eJl1\':;lt T"'1'111 ;iIld upon r,:ccipl nt'fh.._' lill~d cll!llr,!cf1j;d p:lymcnl t'n:m tlle ('ily, if the :Ollount 1\1' :\:~!J'l:L'!l1(_'rJl !<o.:h'J)UL' l'c',:.:i\, .. d L'.\l't.:,_.ds the apprdvcd huti!:,d, (iIIC\ H :c:h<J11 ::llhmi! I,_} [he Dircl'lor:1 f'hn J;n rhl..· 1_'~:p'-'lldi(ur'~ 1)1' IhL' adJilion~J1 Agrecment n,_·', cnuc ,lurill.'.! the
curnc.I thereon) :;hall bL' returned to the City.
E. Financial Reconls
GHCVI3 ;lgre.:s to beep complete and accurate financial records and receipts I~Jr each
expenditure <.leits :\grcclllcnt RC\'CIHlC.
On or before May 15. 20tH, GHCVB shall submi' its proposed Budgd for the period ofJuly
I, 2007 to June 30. 2008 for (he review and approval of the Director (which shall not be
unreasonably \vilhhdJ or delayed) relative to any new agreement between the parties hereto or
extension or this ,\grcelllcnt. Submission of this budge! shall not bind eitlH:r p.rrty to cllkr into a
new agrec:mL'nt or to renew or extend this Agreement. However. till: City ,me! GIlCV!3 sh;dl
mutually agree OJ! the terms of ;IIlY new :l.lo_:rccmcnl and ;jOY budget amendments prior (u their
prCSC!llillion to the G! rev B executive cornmiuec and board.
ARTICLE V.
p:tid and n:eCi\'l,:d h; thc City in cach ot'tht: (olllJwiJlg l.lU;II'lLTs Ior h,)kl occup.mcy occurring \\ ilhill the City dming thaI quarkr:
Qu.utcr I Quarter 2 Quarter J Quarter 4
July 1 - September 30 October 1 - December 31
January 1 - Man:h J 1 April I - June 30
(2) Credits against BiISc..~ Compensation - The parties hereby a:;.n:t..: tll;tl GHCV13 shall
credit against the Agreement Revenue that GHCVB receives from the City under this Agreement (0 the: amount of rent a! that \\ill he due to the City from GHCV B for the p(;rinu of time: July 1.2006 through February 28,2007 under City ,\!;,J\x'mcnt No, 03:5 I (j I, as may be amended from rime to time, allu (i i) parking kcs owed by CiHCVB to the: City for the s.unc period calculated by multiplying the number of spaces used by Gf-ICV Band the rate prescribed by City ord in.uiccs fIJI' parking in the Theurer Distric: Parking ganlge, The panics ;t!_'.n:e thaI the above credits will be made in quartcrl y insrulimenrs by the City from each quarter's Agrccmcn: Revenues,
B. COlHptllsntioJl - Im~.Ig(' S('nil'('~
For and in consideration li)r the Image Service:, [n he performed under lhi::; :\L'rccll1cnl, the City :,ilalJ pal' to Ci!-fCV8 .s:WO,OOO, S550,(JOO of which is provided by the ,\irpnrt S;.sknl. Th~ p;lrtics <l~.r,-'\..' that the S.')()O,OIlO shaH be p;Jid in quarterly in:,blJl11cnts nfS2fjO,OOO, Pn) J11L'lHs :;11:111 h: made in uccor.l.mc,. ',\i111 the lin,,_' ti';l111C:; sci llul in Sectiot] C below. OUI <If rilL' ):-i(}IJ.O()()
1')"')" i .. kd li;r (m;J::',-' S'~r\"ic'::,. the S5.';U.I)(jf) provided by :h..: Airport S):;lcm ::11;111 he US'_".! ill ;11l1:lJ11ler :tpprw/I..'..I ill; 1,_h:Ul'-'C h:. 1 he i)j rector [)fj h '-' A irporl S) slcll1. and 111<..' rcm.ri fli!lU')::' :;0 J)()() \t ill he I i:'cd
C. Pay mcnts In Gelleral
Till' City's p;I:1l1enl t1f I h) tel ()c,:uP:IIlC,\ Ttl:': :,11;111 bL' paid in qllarleri~ ii1~Ldln1cllts l!Jar ;11'': due 011 or before the fifteenth (15th) oJ'lh ... · month in whicl: such installments ;1I'(~ du ... ·, , .. ilh tilt: first illSlallnwJll due 1)11 or he fore October 15,2000,
D, Coudirinns to Pa)'mcnt
ThL' City's (}blj!c~;lljL1/l to pay is subject to) till' {()[lowing conditions:
() ) The City's oh] ig;ltjnn to pay such sum of mOllcy ttl [he G Hev n is suhordi 11:1 k to, and
limited by, the terms of this AgrL'!.:llwl1! and the conditions of ;111 ordinances oj" the City, now or hereafter enacted, <lUtlJOrizing tile iSSll~HlCL' of bonds or the undert:lking of ot her obligations to , v hich, or i n connection ,vi til \\ hieh, rCVcnl.ICS (till' "Pledged Revenues") derived from such Hotd Occupancy T~IX arc plcd[;cd; and in this regard, Ih<:.: rights of tilt: holders of such bonds or other ohligees to receive such Pledged Revenues or obtain thl~ benefit rhcrcof'nrc paramount 10 the right ofthe GflCVB to receive payment of revenues under (his Agn.:cm<.:nt: ,md,
(2) I {okl Occupancy Tax received by Ci!ICVB under this Agrecmcnt muy only be Ilsed ror the i\ ulhori%cd Purposes described in the pre.unble hcrcoLmd sh;dl not he used
(3) (11ICV13 :lchll.i\' kJG(;:-i (In! rhe /\irpnrt System is prov iding S550J)UI)JJO to fund lillai:''': S\.'n"ic .. ::~ VlJvidcd by GIIC.YB under lh;~ :\!_'Tc·ell1cnl. GllCV13 :-lh.-tli c.':pt.'lld :11<..' :)5)U,I)OO.()t) pi',)\idcd by Ill..: .\li"Furl .')~:;km cr:n:;jsknt ',it/] .jf) I,.S.C. ·17!rJ7
i.:: .: '.1
c: \ p'_'ndill:rc,
ARTICLE V1.
'1'1.'1'111 and Tcnnillafi!~
A. ~1!Lccmcllt Terlll
Th is Agr~clllcnt shall CO\'<':I' services 1'01';1 period commencing Jill Y I, .:O()(' :lnJ ending J line 3D, :2007, unless SOI.l!1el' terminated ;IS provided in this ;\gl\~r.:l11Cnt (the "Agreement Term"),
B. Termination by City
The Ci ly may. upon approval by Ci ry Counci I, tcrmi nato C; HCVB IS pL'rtOl'111:1!lC'.: LInder this ,\grecmen! at any lime by giving ninety (90) Jays' written notice to C;HC\'B, CpOl1 receipt of such notice, GIICVB shall, unless the notice directs otherwise, immediately discontinue all services ill connection with this :\.grc(,llle:nt (tlld shal] proceed to canoe] promptly aI! existing orders and subcontructs insofar as such orders or subcontracts arc chargl.:abk to this Agreement, As soon as practicable atkr receipt ofnotice ofterminruion, Gl-ICV8 shall submit an invoice showillg in dctuil the services performed under Ihi:> Agreement to [he date of'tcrminatiou. The City :-:haillhen puy the prescribed ft;c.s to GI-ICV 13 for serv ices nctun] l~l performed under til is i\greClHel1t to the dare of termination, but not already paid for, in the: same manner .1:> prescribed in Article IV, provided sud] leL's do not exceed the allocated fi.mds remaining under this Agreement.
Tcrmi nation of pcrlorma 11 C I.' and I'L'Cei pt oj' paymcn ( I()]' ~:er\'ieL':' rendered. ;;s se[ out nhovc. shall be (_Jl-ICV~3's only rcrnr:di,~s in the event l)( rermiuation I'm convenience by (he City. Such le1'lnin:diIJ!l by the City :,11:111 11')[ ,;un:;titut(: a <.kf;ndt or breach or this .. \::,.rc'~JllCl1t, and (jl-lCVn
C. Termlnnrinn hy (;JJCVB
(j I I C V 13 m;[), kn]] i !lak if s per 1()l'fll:Jl1l'1C under III is. \;_!I\',.'Jllent onl y ill lh,,: c\'l:nl n(ckli tut! by (he CifY ~tJ1d a failure by the City to cure suclt det:ltllt :di<.'J' l"_~c<:i\illg notice thereof. all :1:; (JJ'I)\iJeu in this Scdion. LJt.:fnlllt hy thc City shall occur if the Cit) 1:1ils II} observe or perform :111)' of irs duties under til is " \greelllcnt. Should such a d c:Lml f occ lit'. G HeV 8 may de! i ver it \Hiuen 110ti.:<.; to [Ile Director describing such dcf:llIlt ~H1d tflt: proposed date ofrcrmin.uion. Such dale.: may not be sooner lllan tile 30th day {ollon.ing receipt of (hI.;' notice. GIICV13. :11 ib sole option. may extend the proposed date of termination to a [ater date. re before the proposed dale of termination. the City cures such de fault. then the propo:icd term illation :;hall be incfj~ct i vc. 1 j' the C ity J:lj Is to emu such d,:t;wh before the proposed date of'tcrnunation, lhenliHC\'B may terminate its performance LInck:!' this ,\gl\~emcnt as or'sucl: dille.
:\ RTICLE VII.
.\. i~oth'v ...
:\11 notices required OJ' pt.Tmi{lcU hereunder ~,hal1 be in writing and sh:dl be deemed delivered when :Ic(u;tlly received or, if' Girlie!'. on till' third day following deposit ill a United Slak;-; Postal Service jJllS! office Or rcccpi ad c wi t 11 proper postage ,1I'fixL"! (c<.,rti Jlcd mail, return receipt requested) :tdclrcs:;ed 10 Ill,; re:;pccI i 1,.'(' or J:..'r pa!'t) ,)t the add res:, pres':rib!d in (he prc.nnhic or Ihis : \grct:OKtlt or
1, .• · ".' 1(,
n.' ndqH'lull'nt COlltractor
UI1CVI) dL2rce:-; 10 pl'rj'nrrn {he Sen ices :JS an indcpcndL:llt contructor ;lIld ntH us :l subcontractor. .igcnt or employee of the City,
GUCVB :;hall not assign (his ;\grectl]<.:n( or any p.ut o( its performance under this ,c\gnxmcnL ;t( law or otherwise, without the written approval of the Director (v v hkh shall not 11.:; unreasonably withhdd or delayed),
D. Parties fn lntcrest
This Agreement shall not bestow any rights upon any third party, but mIller shall bind ,:111(/ benefit the City ilnd GI-IC'Vf3 only,
E. Non- \Vaiver
Failure of'either party her-do to insist on the strict performance ofany of this Agn:enwlll or to exercise any riuhls or remedies accruing hCl'< .. .undcr UPOIJ default or failure ofperformance shall not be considered a waiver or the right to insist 011, and (0 enforce by any appropriak remedy, striLl compliance with any other obligation hereunder or [0 exercise any right or remedy occurring ~IS a result of any future lIchult or failure ofperformance.
F. C!ill!n1ialll'~ willi Equal Opporfllni{\' Ordinance
C; lie VB shaH comply \y i I h !II J prov ixions of 1]](: (,il.}.'~; EquaJ l:mploYI11L't1t Opportunity Ordinance ,'is :;d out in F:--.llihit G,
e , :_\lll~~lll~l!.Ull~!!.~':
;\n ~Ipp;-f)\-;d by illc j)jr,:dllf. m hy all)' other im;IPIJl1clludil> dj' Ihl' (,jt), l:t' :IJlY p;JJ"[ <11 (illCVrfs P<..'I'J;)rI11;lnC,-' sh:dl Ij,)! hL' ,-'011:-:11'11<..'.1 to \\~Ji'il' c()IlWI::lll':-: \~ilh 1hi'.-; '\1:'r'~'-'Il:'-'l1l Ill' !u ,-':.;l;lh:i::h :1 "(:IIlJlnl ,)( 1',_,(j;\(I:]:tnl"_' (llbl'r than rL'(j!Jirl'd h~ 1his ,\!~I\~l'JllCJ;l or hy' law.
I L ,\ IlIhiguilil· ....
in I.IlI: event o(:my :lll1higuil)" In ;IJlY O(I!JI...· terms nfrhi:-;. \grr;ctllCI](, il slWIl11(l( he '-~IHlstrl.l,-·d for or agilinst any party hereto 1.111 rhc hasis that such party did or did nor author the s.une.
I. Applic;dJlc LawoS
This ;\grcclIlcnt is subject (l) :dl laws of the Slate ofT CX;]S, the Charter und Orclin:mccs ofrhe City of Houston, [he law:; of the federal government of the United Slates 0 r .vmcrico and all rules and regulations of any reglilatory body 1)1" officer baying jurisdiction.
Venue for any litigation rcluting to this Agreemen! sh.rl] be Harris County, Texas .
.1. MWIU: Compli:ll1cc
(]UCVB agrees to comply with the City's Millurity and \Vd)}]L'1l 13us-incss 1:I1!LTpri:,c programs as sel out in Chapter IS, Article V ofthe City ofHouslon ("hlt.: ofOrdinances illSOnlr:ls such progrnllls apply to thi:; Agrecmcnt. CI lCVB further agrces Ihat it will make good n.lilh • .:Jli.)J"!s 10 award subcontracts or supply agreements in al lcust 17%J ofUnrestricted Funds to .\(inmi!)" und \'v'OlllL'I1-0Wned Business Enterprises ccrliticd by the City's AnJnnativc Action Division :ll1d \y\!lJout regard 10 membership in GHCVB. "Unrestricted funds" !IlC;lI):~ ;Il! funds paid [0 the GIICV13 under Ihis ,·\grccJ1lcnl, except those funds used for ndvcrtL:ing placement and promotions. ~',L'JlLTal opcr:lticns flnd cl1Jproy.:(~ costs. 111 addition. GllCVI3 ;Jckn.)\vlcdges t1wl i( has reviewed (he rcqllircll1L'Jlt:.: (01· t~()(1d l:lirh ,-'U;)rls (hal ~IJ\; 011 file Wilh the City';; /\(f1m);lIivc .-\ . ..:1;011 Di\i~·i(l!l alld (iflC\'j:; ;ld:ll()\\lcJ.·~I::': tlJ;l! i1 iJ:lS l\:\·il'\\.ed :md is l~m~jli:l" \\'il11 sl1ch rC(j,!iJ\_'Jl1cIlIS :tnd wil! Cllll)ply \\ ilb thUll.
1(. CaptioJ)s
"ivcn no <;,.'Jlcc{ jJl consrruinu this ;\e.n:..:mt.:llt and nrc not restrictive of the subject matter of ,JIlY
j~' '- ,_ L '"
.';cctilHl of this :\grccll1cllt. :\I1Y rL'l(:I''':l1~C (0 cendcr sh:dl include the masculine. feminine und
neutral.
L. S IICCt'SSO f'S
This,/\gl'eemcn! sllall bind and benefit the parties ~1t1d their legal successors, This ;\grecJl1cllt
docs not create any persounl liability on the P~1I"t of any officer or iJgcnl of tile City,
M. Wl'ittCI1 Amcudment
Unless otherwise provided herein, this Agreement IlW}' be .nnendcd only hy written
instrument duly executed on bella! r of thl,; City and GHCV R. Amendments increasing the City'S
,)bligalion hereunder by more than 525,000 or which Illatcrj~llly alter the terms and provisions J1L'L"eoi'
shall require the approval of City Council.
The City ,'\Itorn!;}" or his or her designee shall haw the right to enforce all/egal rirlHS ~lnd
obligations under this i\gre~lllcllt without further nutburiz.uion. (il-{CVB covenants to provide to the
City ;\Horney :111 .Iocumcnts and records that the Cily Attorney deems necessary kl :Is~;i:i[ in
dckrn1rnil1C (j fICVfr" compliance with Ihis ,\grecmcnt, \Vi!h the cxccpiinn or rhose documcnrs
made cnnlidcmial hy l'cdcral or \(;llc 1:1\\ or regulatiol1,
0,
Fnlil'e A UI't'1:III cut
-.-.- ... ----~-.~-
P, _n ftll! BetCL! ion :llJd f)etern: IH'C
The City Counci] hereby fJnds fhat thL' :\ !;l)nr'~, Drug f)t._'tl:di()J1 :l1ld Lklcn\_'llt:C Procedures lor C(]Jl!r;l~tors docs not ~JPply to thi:, Agrccmc111 us the CiIICVJ3 is :.t non-profit ot'g,mi7.:1tioll providing service's :tl no cost or j't._·duccd cost to the public.
Q. Releasc
CHCVB, ITS PHEDECF.SSORS, Sl'CCESSORS :\NJ) .·\SSIG:"iS HEREBY H.ELE'-\SE, IU<:LlNQt:ISH AND DISCHARGF. THE CITY OF HOUSTON, ITS PREDECESSORS, .sUCCESSORS, ASSIGNS, LEG,\L REPRESENTXfIVES, .-\~n ITS FOR\:IER, PRESENT AND FIJTlJRE AGENTS, EJ\·IPLOYEES AND OFFICERS FHOi\·l ANY LIABILITY ,·\RISING OUT OWn-IE SOLE :\NDjOI~ CONCVRRI~NT NEGLIGENCE OF THE CITY OF HOUSTON FOR ANY INJURY, INCLUDING DEA TIl OR DAMAGI<:
TO PEHSONS OR PROPEHTY WHERE SlIeII OAMAG1~ IS .s{}ST"I~ED IN C();\'NECTION WITH OR ARISING OUT OF THE ,,,ERV'ICES PERFOHMED VJ\DEH TI·JIS ,\GREEMlu .. rr.
H, Indemnificatioll,
THlS INDEAl.'1IFIC,\TJOJ-,' PROVISION IS NOT, ,\ND IT SHALL ;'iOT rH~ C()N~~TlU_;Ef), .\,101,\ \\·,\JVEH OF THE GOVERNME;Yf,\L ORSO\t EREIG,~ I.\L\H;;'\lTV GR\NTED THE CIT\', ITS OFFICERS, AGENTS .\,\'I} E\IPL(_)\'EF-S BY ST:\Tl!: 01{ FEDCR\L LA W, ,\.\0 THE CITY ,\CREES TO ,\:';SEHT, OR PER\llT TI IE (;IlCVB TO .\S,o..;Fl((' stCfl J\L\lli.\'JT'/ 0:\ ITS BEl L\LF O~ .\NY CLU.\ I SUBJECT TO I,,\Ol·:.\l';f FIe. \'1'10.\ BY ru« (; HC\'B. (;IICYB CO\E,\A:\TS AS D W.\RRA\TS TH.\T IT \\ILL ('no I!~cr, IHTE.'.D .-\,\1) HOLD If.\lnH.ES ..... ' THF: CITY, (T,'-j E.\-lPLOYU,:S, OF! ff'LHS _\.' I) 1.1':(;\1. 1{f.:PIU:'';V_\T.\TIVES ( 'OLLEC!'r\'CL), n IE "(TIT") FI<O.\l
:\;YY ..\.\:O ALL TIIIHD PARTY CL\I.HS. OI':;\I,\,'\D<'; "\;\"I) U"\BILITY, INCI.LDI!\C DEFE;\iSE COSTS, IH:L:\TIi\'G IN "\,\11' \V"\ Y TO D"\'\l\GES. CL\[''yJS OR Ff:',I':S AIUSINC BY IU!:ASO.\' OF OR IN CO:'-lNECTION 'nTH GHCVU'S ACTC:\L OR ALLEGED NEGLIGE"CE OR OTHER AcnON. \BLE PERFOR\L\.'iCE OR O,\lISSION OFTHE GIIC,VU. IN CONNECTION \VITH OR DUIHNG THE PERf'ORt\.f.,\NCE OF'fHE DUTIES UNDER THIS AGREEMENT. GHCVil FURTHER EXPRESSLY COVENANTS A.ND AGREES TO PROTECT, DEFEND, INDEMNIFY AND HOLD HARi\ILESS THE CITY FHOi\l ALL CLAL\IS, ALLEG,\ TIONS, FINES, DE;\'IANDS AND D.\ivJAGES RELA TING IN ANY WAY TO TIlE ACTUAL OR ALLEGED JOINT AND/OR CONCURHENT NEGLIGENCE OF TIm CITY AND GHCVil, \VHETHER GHCVB IS liVL\IUNE f<RO!\! LIAillUT1' OR NOT.
IT IS THE EXPRESSED INTENTION OF THE P:\HTIES HEJU<:TO TIJi\ T THE INDEMNITY PROVIDED HEREIN IS AN "\GRE£\,lENT BY THE CI-ICVB TO INDEM)jIF1' ,\1'lJ) PROTECT TilE CITY FROM THE CITY'S 0\"'8 ;,,{EGLlGE:\'CE WHERE SAID ,\'EGLlGENCE IS AN ALLEGED on ACTUAL CONCURRING PROXIMATE CAlJSIC OF ANY ALLEGED TIn RD-P:\RTY r L\R1VI.
THE L\iDE\-I\'ITY PIH)VISJON PI{OVTDED HEHEIN SHA.LL II.\ VI~ NO . \PPUC\TIOi\' TO . \NY CL-\ LVI OR J)E,\L\j~J) WHEHE BOOIL Y 1;\'.JVJtv, DEATH o« DA,\JA(;E r~E.<H:LTS o,~ I. Y FIHHI THE SOLE .\E(;LICE;\'CE OF THE CITY C:\.\-IIXED \\TTn ,\NY VU'LT OF rr IE C;f{CVB,
\'OT\\TrII,'-;TA.\1)[;\C .\.\"'1'111,,(; I1TREJ:\j TO TlIE CONTRU{)', THE U .. \BIUTY OF rrn: (;lIC'v B L.\DER TIllS L\'DEM."\lTY PHO"·J."il();\I SH:\LL SOT EXCEED ~'50(),OOO PEH 0(,(,( HIU~.\'CE.
S. I N))E:\J~'I FIC:\ nON I'I~OCEnr:l~ Ei
( il \i'Jic_c____I lCiJ_;!i 1.115, If the City or lii (('vn receives nlllrcc of' ;lIlY claim or I; i rcumstances \\ h ieb co uld gi \'C rise to .m indcmni lied loss, tht: rccci \ ing p:lrly shall rive wriucn notice 10 the other party within I r) days, The notice lllust induLlc the f'ollowing:
(J) ;1 .Icscription of tile indemnification event in reasonable (kwil.
(b) th.:: basis 011 which indemnification may be clue, nnd
(c) lhe anticipated umourn of the inJemnitkJ loss,
This notice does no! l.'~~(oP or prevent the City from later w.;scrting a Jirt:':rcll( b~lsh l~)r indcmnificauun or a Jin~n:rH ;11110tlll! of indcmniflcd loss than (hat rnJicatl.:d ill the initial notice. 1f the City docs not provide this notice within the I O-day period, it does not waive any rig.hlll) indemnification except to [he extent tll,lt CHCVI1 is prejudiced, suffers loss, or incurs expense because of the delay.
(2) D_i·_Q~J.l~~) r (la i 11l~
(a) t.\".':i.!flllPl.i.r'l]_i!.U2_.,:.ri'll"~:' Gl-ICVH may ;l:,sumc [he delell:~(' orlill; cl;lim ;l[ irs 1)\\-11 l'.\:pt'11SC with counsel chosen by it {h~l! is 1\:asollu1Jly sati:;I:IL'lnJ"Y to [Ile Cily. CHCVB shall Own conuul tbc defense ulld :.tI1;' lJo.:.'guliutions 10 ;;<..'[[Ie
iild\..·ll1J~ir\:"li(111 r,.''1u('sl. (;r 1('\' B 111usl ;;.lViSL' ihe City :IS 11) \',/h:rh~'r 1)1' 1/1:1 it 1.\:0 I.kli::ld l[]l' ci:rill1. ff<;1 [CVB dries not ~iS'II!~il~ r!tL' tk,'::Il;;t..'. ,hl' ('it:, :-in! I
participate in (but not control) ;111)' sculcmcut lh:goliations. GI-ICVB Ill;}Y
settle the claim without the consent or agrc,:ment or [he Cit)', unless it (i)
would resu] I i t1 inj uncti ve relief or other equitable reined ics or otherwise
require the City 10 comply with restrictions 01' limitations til;!! adversely
,,(Jeet thc City, (ii) would require till' City to pay amounts that Gl-ICV8 does
not fund in Iull, (iii) would nut result in the City's ful! and complete release
from all liability to the plaintiffs or claimants who arc parties to or orhcrwise
bound by the settlement.
T. Insurance
\Vilh no inknt to limit GHCVB's liability or thcindcnmificntion provisions set forth herein,
the Ci/lCVI3 shall provide and m.rintain certain insurance in filII Coree nnd effect at ~dl times during
the term or this Agreement and .my extensions thereto. Such insurance is described as follows:
Il)!ltH,·ing coverages and limits of liability:
Workers' Compensation
Dodily Injury by accident $600,000 (c~j(h accident)
13c:dily Injury b:· Disease S6f)r),UOO (p,)lic:, limit)
Bodily Injury i» Dixcasc .)61)0.(}00 ((::1.:11 CIl1pln_'ce)
('oflll1;crcial (;i_'I]<_'r~d l.i:thi/il.\:
Inclll . .ling lhn:ld Form ('O\'cr::;'L', ('\II1tf:il:llwl I.i:thiiir.'(. (Jll,ji!y ;Ill,j
Bndil) injury :tlld Prop<:rty J):tIl1;lg c. Combined l. imi!::-; oj"
\()()f),OOf) each Occurrence :lIld .s 1 ,iH)(),U{)(1
Pcr~'llll;1I Injurv. ;m,j Cltllpkllxl ()pL'r~H il)lls
:\Ulllllldhik Li:lbilily Insur.mc ....
t for automobiles u~~t'd by rill' CHCVB in the course of
its pcrformnnce under ihis ,.\grccmcnt, including Employer's NOll-Owned UIlt! I-lired .Vuto Covcrnge )
S I.fHhL()Ot) cnmhirh.:.i ~;il1),'k lill/it
!\gt'I\?g~lIC Limits are per! 2-mo/lth ro!icy period unless otherwise illdicakd.
form otwhich must be approved by the Director, ft is agrced.Iiowcvcr. lhnt nothing
the Director dues 01' rails to do shall relieve rhe CI!CVI3 ih)J11 its duU._,:) to provide
the required coverage hereunder, WJd Director's actions or inactions \\·il1 neve. be
construed :IS wuivim; City'S rights hereunder.
tran:;i!c( insurance business ill the Stall,; utTexus or have a l3e:;[\' rating oral least B+
:JJ1d a Best's Final1t:i;d Size Cdkgory or Class V[ or better, accunling to the most
current edition Best's Key Rating Guide, Prupcrly-Ca:;ualty United Stares. Lach
City, its l)(/lccrs, agents or employees.
(G) (';l_I}~~JJati()n. Foeh policy must expressly sUite that it may Ill)! be canceled 01'
nonrcnewcd unless thirty days' (IJvunCL' notice of'cunccllation is giv<?11 in \\.rifing 10
the Director by the insurance corupnny. Ci/--fCVI3 ~h:.lll gin: written notice to l11c
Director within five days or the dale upon which total claims by any party aguinst
Gf-lCVI3 reduce the aggregate amount of coverage below the amounts required by
this i\gI'CL'llwnt. In [he alternative, the policy may contain an endorsement
establishing :t policy agL~I\:g~ltc {Dr th .. · particular project or location subject to (his
Agreement.
(7) 0uh_1:0_g;lti.Qll. Each policy must contain ~111 endorsement (0 the crfcct that the issue!'
waives any claim 01' right in the nature of subrogation [0 recover against the City, its
officers, agents or employees.
Compensation shall be primary insurance [0 any other insurance available (0 (he
:\dJitional Insured with respect to claims arising hereunder.
insurance pren: i lim requi rcmcnt» hereunder. :md 111..: Cit y ~,hall not be nbJ i:;<l! cd 10
( t I) t
in ll<) L';!.'e .. dwJ! ir he kss (haJJ 'S'::Orl.fJO() F,;r occurrence. G1ICVB ;;!wIJ pr,)\ ide ,_., !pj....·s (J r :,uc!J in:;w\lIlct: enl i Ilcatcs (0 I Ill' lJi rector.
( 1 r) J:1~~)Ltll'_fJ]-'.\.'w 1.!J~:I,' ..
fa) Prior to conuncncing :l1ly SCl'ViL'l'S ;Jlld at any tilll!.:.' Juring the term of work
LInder this .. \grccm<:nt. CiHCVJ3 slwIl furnish Director w ith Ccrrificarcs or [n.sUf:1llc::. along \\illl nn ,\Ilidavi( irom the GHCV13 confirming th:ll 11](; Certificate accurately n:lkds the insurance coverage th~ir \\·ill be :I\·aildbk during the Agreement Term. If rcq(l(::~,k-:d ill writing by rhc Director. the GHCVI3 shall furnish the City with certified copies or GHCVB's actual insurance policies. Failure of (JHCVr~ tn provide certified copies, as requested, may hI.: deemed. ill the Director's und.or City Attorney's discrct iOJ1, to constinue it breach of this Agreement.
( b) Not \\ j(hstam/ing till: proofof insurance requirements set Iorth above, j( is the
intention or the panics hereto tlt.rt GHCVB, continuously anJ wit/JOut interruption, maintain in force the required insurance cov,;ragcs set forth above, Faj / me (1 r t1w Contractor to com ply wi III this rcqui rcmcnt shul1 constitute a r:knlldt of GHCVB ~lrhn\illg the City, ;ll i1:> option. 10 ilHlll(!,li:ltcly SUC:PCIlJ or tcnnin.ue wor]; urxicr this Agreement. nIlC\"[3 :~;_:I\:cs (hat Ihe City :;hall never be :11'!:,unJ (0 h;l\'c \\ arvLll or be estopped /0 :l:-;:;c!"l i,s righl til lerlllrnatc this .\gn::cllh.:nl h(~r'_'llll(kT h,~C:IU:';(, n(:my :ll'l;) , 11'
e;l ICVB vvill. IlpOIl 1"'-'(111\.".'>1, fllrnish to thc CilY d(kqu:;II.' cv i .. k'ncc or pn)\ i~~i()l1s I~)J' Socia! S,-'cmity and Unemployment Compensation InSlIl':lJ1CL'. to the L'xlcllt such provisions are applicable to the GHC\f3's operations b,:reul1(kr.
U. rJlspl'dions and Audits
City representatives shall have the rjt~ht to perform, or have performed, wirh reasonable ; «Ivnncc not ice, (I) audi Is of Contractor's books and records, :tnd (2) inspections of ull places where work is undertaken ill connection with this Agreement. Contractor shall keep its books alld records .ivai lablc lor III is purpose for at lens! three (J) years after this A,~,rc\::ll1ent term inates. rhi~; pn \ isior: docs !lot utfcct the applicable statute of limitations.
V. Gf!DVB 12!:!?1
Ir GHCVB, .vr ANY TllvlE DURING THE TERN! OF Tf-HS ,\GREE\IENT, INCLRS,.\ DEBT, AS THE WORl) IS DEFINED /N SECTION 15-1 n Or-THE HOUSTON ClTYCODE OF ORDIN:-\NCES, lTSI-L\U, l.H\!FJ)fATEf, Y NOTiFY TilE CITY CONTROLLI~R [N \VRITl:\G. IF TI-IE CITY CONTROLLCR I3ECOMES 1\ W:\RE TH;\TGHCVB {"l,\S l;-';U;RRED ,-\ DEBT, SHE SHALL lMj\H~DL\TEL Y N()TIFY GHCVl3 IN WRITI\fCJ. IF GHCV13 DOES NOT r .. \ Y TilE DEBT \VITI Ifl\: 31) D. \ YS Of EITHER SUCH NOTIFICATION, TJ-IE ClT'{ C00!TROLLER \'1. \ Y DEDUCT Fe-ND:., 1'1 .\,~ .\\IOU"iT EQU. \L TO THE DEBT FOR ,\,\ Y P.'\ Y\I!:\,!TS 0\\ ED T!) (il 1('\'13 (J\lDFR THIS A(;REE\'lE0,'T, /\1\1) ((1-IeVB \V.\I\TS :\\, Y RECUr·ESE I'll UdTOR.
i 11 I t.:l\:S( .
EXHJB/T "A"
(;HCTB BO .. \RD OF lHfU~C.TOR.<';
1 . .\Lllm .\ /.,."'; I
BOARD OF DIRECTORS 2005~200G
EXECCTl\E CO:\[\J1TTEE OF THE BoARD OF DIRECTORS
Douglas :vL Hom Chairman of the Board
E!'~~~ id'1lLm~U£O Gernrd J. "Jordy" Toilet:
Ci~y l)j' H01.1ston "·Tarot' Bill \Vhjte
Vice CJhljrs Mike Keder
(Vice Chair of Tourism) John A .. Zotos
(Vke Ch;lir of Dining, Enrerta inment &: :3pcchl Events) Clare Sullivan J,lcbon, CSEP
(Vice Ch.iir of Membership)
St,m Skad,ll
(Vice Chair of i\.'f.lrket-ing & Communications) Nkki Keenan
{Vi,~(: Ch,lir of Convention Slles (',,: Ser,,-icl's)
.8d~1!lr Pi,l'k Murk .vlillcr
~'l'DJ:::.f_KJ3_Q1l v l]S OJ) \ ·l!.lJJ:j~l_I]Soillt~l:
Ddwn Ullridl
r::li~:d.}3'J.,ndgj!Jr;.A.E:,n!...i:]f C,r!"lJgr H~l_!!:.~il_JI GbJ.iJ:
Louise Upshow-McClenny
~~i Q:'_('~'hi!l LC[r!~,;_l5.!ll~:r Thomas J()ll'~~;, j r., CPA/ CFP
,S~>~~!~:J!lJ'}:
Ddl'l'yl Kifl:~
Hoi (.] tor I. od \'inf' .:\s:;n_ of erl'd [,(·r Hnll·;tnn
.-_---... .....: __ ........ ;_~--I-- • .,_________----~~---.---~--~----~----
Fn~_sideIlJ; Joan Johnson
.~ljX:L~·~~~!~Dll1),}ll.l'.2jj~ . .!J:.r,~Jj"')2!_1-:J};dDn(}n Chri:~. 1<. l,ljiiJllot, GC'Jrge A. Dc:-Vfont['()lHt If I 1'\'Ll1'k '/ c111kI:
!j~!.!},,:hllli_n..!.!Vl'·n.ti!21}_(_~1211:·r Ho hi C~;_I'0.
David :\;L v illarrubj.:
Cnl"lll"l] ;\ 1'1::: CnunriJ 1)[ Hnll',1 '-1Il 'I'LI ai:;
__ ~~ ~ T __ ••• l ' ,.
rJ.gi~.:n.2~~.lJ.I.CJ0~;Ji DOJ',olklJ f-j • .'n..::i<:';··'':'J1 Idon O. O'C0I11kJl
Countv
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Pl'<:::,j,j,,'il t
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f~~;l r:::: !.ljr~l:\-. r ]. ((---h.ri·~;:--'··~FI-',-l:;
Ho:;t Cif'F NCAA. Mon's Final r-our ~Ot I
Gr,~at,~r f iouston Convonfion and vlsitors I3IJf0(!U
Hr::u::~~n ;- ;~r.~I''";!''i '" Cbi.-:,],),: ' \'/fJ ... h:n'-Jk:·n. DC .. iAI,t;.J<~o COy ~ H(;I~<J'/n(, (;~jIr;;(Jny J k;~~yo_ Jopon
(".,,-,,;. '~~, ,','." 'J_I~,'J,j'~ ~-;I'-;:·',~ ':'~, .. ~ .r !r'''!~''I":: d [-,'···d ';' . .'j p,':.r,~ ->~ ;I;r ... L, ''','';~kf' .. [,"r'i"'-'! I,:d,-·/:,; 1/~:~/., ': ['.(".'1 :.:.:;/ (, ;~I:~J ·,I((~. ::il.-.! H,:·,.' :.-;~~ ·;r.:.;,r'. i)f:t.~;:" i_,~ ,,!~,-ir';;
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:.:·_,,"'.r ~ :,~"I_~:} ~"., >~I,r
(.,) [.\Ccuti\c Comm ittce The Honorable Gill Whik I~) \Ll)'or, City d( I!'JU::hll1
':)0"1 )3,i);by, 3rd FIl)<l!' llc"HI.st,}ll, TX ~-;7;]112
7J . .3,' 2-[7-2200
i';,l~:: :'i.:l.' ':,,17· J ()(7 i{cpresell!.llhc: Rich.ird A. L.!pin iJ,;lJutv Chil.:{ ~'J{ :~I.'I[r
PIWik: 7lJ,<>~7-.3f).')I); F,l.\: ;- L),.' 2,17 -i()67 i'i,~h;, rd, 1.1 p lJ1iD,:it }"'J{h,~ us t<)il.lk t
The Honorable I\.,)bert b:l..::ds (") County Judge/Harris County Harris County .,\,jrnilli:.:tr,ltioll Bldg, t,)O t Preston, Stc, 911
Ho uston, TX 7'7002
'; t.3 /7.5.') -,I noo
Fa.\:: 713/ ~;9')-%39
Asst: Llc'clnnd :\bb)! t (113/ .'5:3-4(11) Spouse: Jet Ed.;t"1s
Rcpresentntivc: Shea Guinn President S..:- Cen,:]"cd l\;lan~,,\~E'r
SidC-ReI Ll!1t P~1 rk
o», 1,cli;1I11 P,lrk, Houston (/705,1) 312/ 667-1780 phone;' Ilt17-17r)~~(;I;'; ~':.!liD,!l~J~rdi<l,GJll"rk.c.!~'!Jl
Asst: MiWy Majorwitz (.'332/t.i67-Ji66) mm:ljonvitz'0rcli .. 1J1 tp.lrk.cOll1
\[1'. Hipolito (Poli) Acosta (.) (03) Vi.::12 P resid ent
United. Central Ballk
e/,,> ,H02 l~iv('rside Oaks [(ingv\'()!)d, TX 773·15
:3:32 -:1-:1.5 -6J'16
:vfr. Richard Alll.~Jl (06) Prf;':;idcni: ,\~ CEO .sp~lce Center Houston ioo 1 N;t,~a Ruad (
l-f ousron. Tl!X<lS :7058 2;31/2,[-1-21:2D
r~Di)ll]n~lD..:....R_!! .L_dD.2JJ~~_! r_.<;J!~n_i'.!l,f! v(' n Ii.!!.!! .~Vi .';)l_~r~ .-!:!.!}'!!..ll
r:,1:<: 2.'1 J /2:33 .. 7729
i'idlarda@ ~pac(;Ccllkr.l)rg
Assi:;(aJ 1 t: J u.l y (jh:tlber(';l):cp;lCco;:n r er.org) SPOW;f:!: Lori :\llen
\b, NdllCY Amc.o (/J6) OI\IH"r/Crhitiv(> Dirccl or
1, 1/, l1'd 05>: /\ il.t'~~; SF(ci,tl ['/('n b :'3GO ::,111 Fdip'-", Su;tt:' 351) Hou;:["nl1, TX 77GI).1
F;LV: 7J3/ ;:r)(j-9PI) .'\S;'(: ;Vb rgo
:;F')I.;.s,~; D;Ulny \Va,'d
n r, ~ n~(:'-,(;·?·\ V~l rd,,·! n.I.rn lf~'S ,I:C: ijl
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Protiv iti
711 [,{)uisi:m,l, Sllilc 1::11;:
Hou.·~h)n, T\ :;I;I!:~ -; [3/'31 ·~_·I~ll,lj
F,l;,: 7]3, .·I-S~~.~5
Lis. i.:\ nd f:'J".'3cn:,!f1Jc re: j'! "(/"j i-~ .,~l_';l1 :\:~';i~;!;Jllt: ?\r02ii~~:.;.1 )\;llllOS
.\18. P:Il]/;l .\rno]':-l (')
Arnold 8;: Lll1gr;~r:.d Cornrnnnic.n ions 1920 N. i\f,;mori.d Viay, Suilel12
Ho uston, TX ;'(1)0;-.'3319
7L1! 225-:5900
Presi(hjJJ-C111lUS<1 LS_lj§.
Counc!J_of H oustonlf]_;!_r_r.Lill-uu.tll Fax: 7lJ"225-L~5·!
P,l U l.-,;;!,,, I'll ,) I d la 11 Dr ~I n ct .co III
l\,[r. ,\.likl' B.1Xtro'l' ,. » ,:0:3) ~vbI'kdin.£ Director Tr.iclers Vilbge ~ Houston 7979 N. E1dridge Ro~td Houston, TX 77t}l!
2:31/ S90-5.500
LlX: 281;' :390-656.'3 Spouse: R11011d~l Baxter mi kl"i.!'tr,xlersvilbge .corn
:.vIr. Kenneth E, Bolton (OS) President
Ken Bolton & Associates. LLC P.O. Box 20009
IroUsIOIl, TX 77225
713f...143 -5561
Pax: 7131777 -4192 boltonkb@mindspring.colTl Asst: Beryl
Spouse: Beryl 1'\. Bolton
.vlr. John R. 13rccdin;.j (tJ,~~) President
H,ll'J'i:; County Improvement Disl'rict III. (Uptown Houston District)
,!~J:30 Post (lak Blvd. !i 15:30
Houston, TX 770'36
71.3/621-2011
i~ax: 71J/(i22-']G7:3
j I'brcl'cling{i'llptO\<Vll-houstull.com At~st: Betsy Kil'k:}lrd (71:3/1)21-2011) bkirl:g,lrd,l?u F to wn -houston.com
,'vlr. Alex I3renn:m-l'vi;ntin (~) 1'1)7) President
Brennan's uf Houston .iJOr) Smith ::;'J'u:t HOU:;tOll, TX 77CIJii 713.f '.535- J 51)1)
r.JX: 713/521-2375 ,dLx'Xi;hrUllldJl::; 110 usl on.con 1
,\sst: Kat}) ]')'lk' C1Mdlan')::; (7 LJ-.53.'J-3i),iJlj K;l th rynrc" !'b 1'1.:: n.n ;:Il~sho U:3 h) r; .':') j 11
:1j),)1 ;:ol:': J.: n t ' B),I_']1Jl;nl-,\'L ;,'1 i n
.\1 r. CI:'or,C~fc ell r;~; t ic
'.'. l_(' I'1"c<d'~i1t/( UJ l-~J;ri:"li,.:';, ~~I,lft)<,d ,'> '~II.:.'''!'S ";I,.~;) \\',J:"!.h.'inK;' 1\1),1') Hl'lhtnn, rx 77'>~;
E.!'l'~<;_iJ.h:Dl-('!.x!'.<_!lt~J.Lr.)_lI_~!)_ll..B!~>..L!J!.I~!Jl.L:'\'~'~~':" Fd;<: 7l.3-');:3-~j5~)7
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\b. [;nil." .-\. Cr'lS'~\,,::1l : '} ; l::~, C()J1111l!Jl1itv \ ,1i!i:li'.'<"J"
jr.2u rN')Il1,l'~
11,)11:;[.)11, TX ;,"7(",;-
r.I\: i13,:-:';·k]5~~5
[11 In i.-~I: tll(?:dJ(',I.~l~.)L'\\·l ~. ~l.~lt
:'-'11'. c..:'or:~,c A. r>,;\,ruiltrO)~d, HI (') Pre~.;i(knl .md CEO
De :'vl'JJ1 [fond, \ utomorive C 1'011 P 14101 N, Frce~.I(.-,y
Houston, TX 77,lt1U
F.,\: 281. '8~7'::~3~~')9 :~t:ori}"d';Tcit'11'..ontrond .corn
.. \~si~r;lJlt: Rosie DiS:lI1lc ,2:) 1-:372-.3:;30) jdmjn,d~,.::jstdn tl,-;!d'~lll()!l rrond. ')->111
.Vir. Andrew ("Andy) ,,1/, DiI\dddo lOS) Director of BllSino~:;~ D,~vclopm'~nt
L D Sy.: tcms, LP
·U33 W. 38th Stn..'l?t
Houston, TX 770103
713/695-9'fOO
F;lX: 713,'u')5-,?015
;l'il!~!: i!j 0,,;)10 sv" tt~nJ;~'o III
,\~st: Denette T'2lTY (713/,)1)5-')'101) ~LtgEI'\,'(0 .j.:D',~ h'J:Ds, (~~m
;\Ir, GC'or,~~'~ Donmlly {'Ui) ,:\.f.lnaging P,tJ'tnL:J"
LiI,) V <.:ntu res
c/o 222~~ 13 Nl11tud:d I-lou:; ron. TX 7'/057 713-553 - J.J GI}
Fdx: 71.3/6·H-7.3~7 jilovl~nturc'fi)y;lhol),c(Jm Sp'Ju:.'e: Lcreh.i DOJ1ndly
,VIr. J,xk Dr:lkc (0:3) President
Cl'hltcr Grccnsp,)int J\.r.m:,~~c!)1':Jlt Di"trict li.;9·[5 f'.Jortllcha::e Drive, Sujtl..: 19CO Houston, TX 77(/)1)
.;~)l/87,!-21J2
ED:: 2.'31/,'37'1-2131
jd )';, b:'il!grc':Il:;poin[,or(~
,\;;S(:' rr(:on,1 Dockery nSJ ;' :37,( -:~ 1·16) {d 0C k(' ry'; !),l_:;r'c'cnsp() in t -')1'g
i'vb. SU:.;..l1l Elmore 11)7) Prcsilh:n(
Elmore [J'ibJic f<dlli')ll;, h,~, ,?j I \'i, Sau~:l,:jcr
f[(lll:",:m; TX T',IJ9
i:;,l~:: 713 /j2'L~5() l
;~ 1.1 ~;.1 j 1 ;i'dJl1 0 rl:' P]' .'=')111 ,\:;:3i-::L1Jlt: Far. P<2),f::Z Spouse Jdm,,~; Elm,)j'I~
1-'.:: : 7U,' 6 ~,',- >;;~.\
.: • -J j.. I J r ~_. "I' (I'} i', ! ;". I i 1» i J" .. t~)! 1 • ~ "J L·: .~ :\::,'~i:.L-jrt: ;\~--:1.1n'.;:i \f1~Y(·1> ,:~-jld:~;L~ ~;'i_'L'rd r,d1-:.--'; L·;f~ ~.l.er;~.
{;I j '~) F', i.' i i ; n. S; i i f\"' r,. ~ ~~!~! j-··j(lF,<:,.),1 "r\' ~-~I_J:d
" ~i ;. :.J ~'::
:.. 1 L ~,lik,~ [;10["), j.:.;.: . .\J. ('J I i\. PJ"'__'sidlo'J\t .Ind CEO
1::I1VirLll\m~l;Ld E.jU(,lIiul;,'; .~:.: Cn;~,~uJting Seni,'los 1).0. [:;ux 2,") 1
.\·li:-:stlllri City, r< :--:.I~c} .'.Sl / ·l,)':-ill ::3
\11'. Curtis F!l)T,VUS 10:';::
S('niol' Vice Fr~skk·;1t Loop CZlpiL1J Markets :«to Louisi.ma, :)uitc 9()11 H Guston, T\': .-:-;,J!)2 713/ 6.52-497~'
;Vls. 11'111,1 C. C:dV:til (lJi) Prcsideu t-O\V ner irma's Rest.iur.mt, [nco
22 North Chenevert Street Houston, TX 77002 713~222-071j7
A'ls. Gwendolyn l-J. Cotfe (0:3)
Associate Direr+or, Finane(! .md ,\dmini:3tr;IHI)n \'[USCUI11 of Fine Arts, Houston
P.O. Box 6:326
Houston, TX i::-'265-r)S26 713/639-7:335
jV{r. Glen Condo (07) Owner
Condo Co., Inc
:3 ~ 23 BOlUll~brjdgl! vv. 1.1' Bhd. Houston, TX ·771):):?
713/ 6~2-7;3:36
\Ir. Levi Cood(> (i.i.'3) Vic.:: President
Coode Cornp.my l,,·:;t:lllClnL, 2727 AJkn F;U-J.:\-~'.lYI Sl!il'~ 1:;;30 H,')u::~un, TX 771)1']
~~ 13/ 5::~I-·l')i2
.\lr. ILl;':} C('~'·I~I~l.dt "/)
\' ;~'I_:_' r'l'{~:·~)(~t~J1l .\ ~._':~.l(·)i~.~~ LJj:'t '>~~,{_:l' ,0,1 Ul ) ~.:. h)i1 \r.llT~ 1:1' t \. \,- f,-'~~;, r" ~. '1,_', «>
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Assistan]: Monica Gl1V.ll1 (7T3-752-90.s9)
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)'fs. Cl111J1i", H.lsdler (11S~ Di rector of :\,j,lrJ,:.:·tin!:; The G.llkria
51)85 l,;\i(;:;th<2illler Rd. !i-i:3S0 Houston, TX 770,')6
71.3 / ')'1ri-3525
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;\[s. P,)si F. Hern.indcz (0,'))
Vice Pn!sj,knt, M,lI-t:d Devc>lopment Houston ,'\:::[1'0'<; G;l!,eb;ill Club
501 Crawford, Fourth Floor Houston, TX 77002
713 -259 -S~)70
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\-11'. j.uvis V. Hollin;:,sworth (06) L'drtllt'1'
Br,lcl'wl'll C?;:. GiuIidni LLP 711 Louisian.i, Sllit0 2900 IJnustOI1, TX ;-71.102-27:31 7120-221-1'!(JO
Fax: 7L:3~n7·5312
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Yvonne. YUUllg,:jlbr: ICf.:wdlgiuli.llli .corn
Mr. DOll{_,;ld;; tv!. f-Tr;i'Jl(') (01) CeflJc'r~d ,\[;111; 1:':'l'l'
Tlll'c' Houstoni.m E,;[aks eJ N, Post o.u, Ln. Houston, T\ 770.:'J-72:?O 1'13 -13:30-iJ,)OO, r::Xf 11
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M.s. Clare ::3uilh r: ll1 Jd,_+~on, CSEP i ') I'n;) President .md CEO
Slllliv:l11 Croup
·15-1.5 South Pinemont Drive Houston, TX 77,Jl ~ :332/200-1010 Main,'! 83:2-200- 1011
Fax: S32/:WO-1f)20
;0..;[8. Joan johnson t') President
Hotel & Lodging Assn. of CI'(',-Jl:er Houston 901 B~lgby
Ho uston, TX 770112 713/ ,[37-5266
Fax: 713/ 223-071jO Jjoh.nsol1'iti ho ustonhotels .org Assistant: Steph<'111ie Haynes (713/,437-.5)'30)
i\'rs. Debi jones (,)8) Sc:niol' Vice President
i\'!or.\_;an Keegdn ,~o.: Company, r nc, ;14cCO Post ();:d~ P"rkw~l~.;, Suitl: 2,)70 HOI iston. TX 77()17
713/3/1l1-.36iJ2
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"\J]:. Thol)l.lS Jones, Jr. CP,\/CFP (I) {Oo) Parrner
0.kConnclJ JODes Lanier ,:<: ~/rurphy, LLP 31}10 Post Oak Blvd., '3uite J600 Houston, TX ~7()S(j
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;\,11'. Carlos Lira (OS) Pl'e~~jdent
Laru & Associdb?S LLC 1517 PotOI1l.1C
1-:1<1 u.s ron. TX 771)j7 :-n:U 251 -:3:313
Fax: 3.32; 2S 1 ,.~3,::1;·:3 Spouse: l\hriss;l Lar.i Col r1 uS,;';, 1.11'<1,\;;1'0 up . ,2,) m
~ts. LW;liJJe Ln'-cite .'(6) Prcsidt'llt
'\Lltrix Inrern.rtiona] Group 5.11:3 VV(~shy,]n, Suite 15,1 Houston, TX 77005 713/539-·1391
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i'vl1'. LlIl,:e U ving:,to[) (06) Re,,~ion,]l Din:c::or
r-rdm~BJ'iscue Pl:'dOnlldrlCl' CrollIJ 2(j3U Fountilinl.'iew, Suitl' .lrJ:l Houston, TX 770r:;?
713/ 21)0-::062
i7dX: 713/ :)]6-206.3
II i vi ncs [on;;_i)hel111sb]"i~;c(],: .'~'Jl11 .'3 po use: P:lt Livingston
;\oil'. j,rvil!J' LOY.l (U6) President dnd CECJ CHOrCE! Enl'I'1.',j', LP
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OIF~ Rdi,ll1L F;lI'k
Houston. TX ,~7i)5!
:vlr. B.obert j).lk· MOl,!;,1I1 Ie::,) Executive Director
Gr,uld Prix of Houston
1111 Rigby, Sui Ie 1951) Houston, TX 770lJ2 713/659-:223
!\-1r. i\/fichL"H.:d N;,~:sdr (07) Chriirrn.m .md CEO
Energy Allied International 9225 Katy Fr<:,e\ovay, Suite 210 Houston, TX 7702·1 713/973-3925
!'vir. Sel'i-3io F. Ortiz IOIi) Managing Director
The Lancaster C(OUP 515 Louisiana, Suite 3JJIJ Housron. TX 771)02 7l3/224-GUUO
;'-;h', LUlrelKE' "Lirry" P;lYIW (07) Pre~,idt-:Ilt
Houston Habitat for Humanity .3750 N. ;\,!cClrty
Houston, TX 77029 7l3/671-')99:3
Mr. Denni:; Penn ((;6) CCllt~r;d ,\!dn~lger Frcern.m D(~cor.d.i;l,!3" 131(l1 Aln~l:d~l
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Spouse: lin \fiIl,:r
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Fir'\.: 713/639-7224
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fax: 713/22·1-32.37 SOr~i7.';I)bnGI~tr=r.com
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.28 l / H7- L~Il
Mr. Jot: Pinitol,i (07)
,'\J,di onal Director ::3peci:dt~y S;1 Ies ContiJk:ntaJ Airlines
600 Jefferson, 18t;1 nOOI', H(,)JTL .Houston, TX 7701)2 71.3-324-2085
Mr. Jim Reinhartsen (07) President
Bd~( Area Houston Economic Partnership 2525 Bay Area Blvd., Ste. (AO
Houston, TX 77058-1596
281/ iI86-5.535
;\,,1 r. Kelly J\oberls (07) CFO-HotC'j Division Lunrirys Restaurants, Inc. 1510 W, Loop South Houston. TX 77027 713/:315- J4·11
:YJr, Marclu is C, Robinson (06) P;ll.'hlCr
LUll, Lyn, Robinson & Philip, P.e. 3S::;5 Timmons Line, Suit,_. 790 f-T')U:,r'OIl, TX 77027
7 J ::/':-;<31-0000
.\11'. Robert Rug:; (Of)) Pr("~,idl:nt
(;J'(c';lkr Houston Tr.ul:3jJorL.;tj'Jn C,];llp.!l1Y 1.11),) I--f.l"~' Stl"<:.et, P.O. B,y~ ::\72:::
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Fax: 713/577-3023 krobcrtsfil)ldry.coll1 SPOU·3i.?: P;)m Foberts
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Claudian Nlorgan, Litil}.1f:io)l A:<i~;f:.lJ1t ,:morgan@lJrpldw.com
i'a:c 713/225-9121
[":,Jbcrt. RUgg0110U·,.tOIl}ldlo\\"Gib .corn A:3'~:~'r'int: Erickil Z;li11<Jrrir,l
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\£1'. :3t.'U\ Sludall '} (06)
SI~Jli(Jr Director <Jf S.d,,:.::; 8;:: ;\Llrkdill,:c_; Hya tt R~gen(~y HI.)IJ~,tl~n
1200 Loui::;Lln<l St.
Houston, TX 771.102
'7 L3 / 6<1 (~-t)9 J I)
:\:fs. fOIl tainL' S""OFe (I);3) President
ELf M;1rkding
3 Norvell Court Houston. TX 7702·1 i13/·t67-6721
.V1r. David Tdglidri]1o (06)
Dire-ctor of SpCJIl~;11r~~hips ,Ii. SP')lt:; ;vJarkcting I~di<lnt Park
One RccJi;lJ11: Park
IT ousjon. TX 771)54 :~:12/ (ifi7 -lin
i'vk~. Lyj)J1t'~ Til'dS, Ci'vtP (015) Prl:'sjd~nt
Inll:'l'n;!tillnal ;...,r!xlint~ ;\,blluger:; ·1,'1.':;0 h):;f 0:11< Plao~, S uite .3-12 Houston, TX 77027 713/9f)5-05(jl)
\11'. CCI';u',j J, "fordy" T,Jfll,lt (1') [)resident I;;; CEO
Gn~,ll.l.:'r Houston CUll" '!ntioll S.: \"L·,ibno Bun_',ll] :}IH 13. :gby, 1.1 floor
llou,;ton, T'~Xd:; 77(]i)2
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dororh ,\ '.t .;;i 1l11>1~11 ;i:'J\,;",)n nlt lh il.corn
Fax: 7LV 65:3-861)6
Asst: Cheryl (celler:ThY:ltr.cOIl1) 713/ ,j·J6-i_)');30
SpOU~l': Charlotte SbcLd :3skada ICch;:;1 Lt.Cl)l11
Fax: 713/,167-.10·19
fan taine;:il E L1 III ~,(kt:t i ng_Lo III Assistant: Jvbry Pullen Spou~c: Robin Hood
332/667-1727
d t;)glidrino(/~rcJ j. 111 tp.l rk.corn Assistant: Li [;] Cui] lory (:3:3:2-66'7-17:27) igu il J 0 t-y<'!?re 1 i.111 tp.! rk .corn
Spouse: Lisa
Pax: 713/ 9tirJ-O·13:i Ilil'.\s@rnl;ctiJlgtl1<!11;1[;l:'rs.<orn Spouse: Harvey 'l'iras
Fax: :7 JJ/ 227-0i)'}3
.. \581-: S,mdy Crdcid (';gJ';l,:ia!fJ).:;hc'.,b .. )J'!:.J :3pOl.lSl~: ';.lJ'd Tollett
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\fs. Duwn L: :1r:,:h C')
]}in:'c[£)r, C'::IWI'l1(j,;J1 .:~ EnkrJ.1i1l1~k.lt Flcilities Dept. - City t~t Housto
J001 :\n,nid;l de LI~~ .Jo'd'ic;lS f'J()u~;t.)]1, J'lj);,1S 7;i)t,}
7' 1.'3/ S.'~3-S0,'33
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d.lwnr,ullridl·;,,,:,j I YI)1l-W1;S(,.:n,ile[
Als. Louise Ups]nw-\kCkllny {") President
Achievers Jntdllatio,nl 6130 Bordley Drive
Ho ust on. Tx 77'1)':;/ 713;'782-,',122
i'~hair-HoJ~J &_l.i)SLWLf;_~t'~·~!L!.1f. Grci!Jel' HouslQ!l
Fax: 71.3/7S2-2(iij2
Lou ise·;_itlchiev,.:rs-j nrcrn.u ion, II":')i11 Spuuse: I3rucc \kCkn.ny
;\·f1', David M, Vill.irrubin (') General Ivbnager
Hilton Amerlcas-Houston 1600 Lunar
Houston, rx 77010 713/739-:3000
HOll§J_9_u_f:onve~Jlion Cl'1l1~·!:'_U'0Jel.i..g_1J2,. 713/739-9007
david , villarru bi;I(,}hil~on.col11 A:;si~,tant: Kim GU"~'en (713/5i'7a)i}'I ,bIl1_gowen,!?hiIton .corn
Mr, Skip \VJgncr (07) Pr'~sidl'nt
Houston Livestock Show 0~: f\ocko r.o. Box 2G070
Houston, TX 77225-rJ070 832/667-1107
Fax: S.'32/ri()7-I01S
Assisr.m t: Melis"d (332-()'.i/ -]()J 1) \V,lgn E'I":<Dhls),,':oIl1
~=:;pou,:;e: Cind y
Richard F., W:tizwrdi, P,E" Ph.D, (07) Prcsi.jr'nt, Chid EXC.:llliF' Offi{:cr, :ll1d Cltj(d Op(~r;lting C)(i'iL'l'J'
Tu:as l'vil~.jjcaJ Center
John P, l'vkGovern Campus :~"150 Holcombe Blvd" Snit.: 1 Houston, TX 77()21-2IHO 713/791-:),')1)0
FilX: 7L1/799-32:W A',:,i:i~,lJlt: Lori NeL;n[1 i'~wrj!)f;('xm!~dctr,tJllc,edu A::;:,i:;tcUlt: Lori l\id~~!]n l11CJsoflY1)tcxl1wdctr.tmc,ecil.l
;'lAc Don]. l,Il,lllg (06) Ch.iirrnan of rlie BO:lrd \,1 e' ro )3,1J1k, \.l.A.
'1(:01) Iklbi:,<:: 1.3l',d 'J .sui!,-· =)~~ l"l\)U~~hJl1, TX 771))6
F:lx; /13/·U ,1-3.'575
d\-\ ;11l::/?me( rob.u.k-n.r.com I)POU:;{~; :\[i~l:; '.1/d_l1L~
\J':_;. \·'L.:ili~: .. c~. \~I iHi,!.":l'::, \'; .. :\. /1, /~) "~\.l.:~.:(j«~j!.~~ \/ic(: f"'rt\~]d'_ll~ :'-r~~+ J ),~J\'I-'hlr;I:1 _:_lll J'r.!iri{~ \';;",'i A /.: -\ 1 /;";""'1'.:;1:
,\, 'd" :"':'11 IL:11,. :~;;::,_ !,n·\_
l'.t). h\;~': 'iU~;
F:jx: \)JI_l/ ,3.:.57·· l "J c13
~,!_t,)nl,_:::t _.,.\/ i Iii. i 1 ~-:' -, '-~~F v: r;~ 1 j .(,[ ~1)
J\ll', Cnris K, \Vill1ll)l' ('j
I-'l'e:~id<'nl ,~':; Chid' E.\,xl,ti"\:' O(~;i(,!!' \VCH' Intt:rn:lli')!1,d, Inc.
100! i\kKil1ll1~)'St.,S:lik 1,]5,.! Houston. T\ 7;-'002 7J3/777-37UO
r;,l\:: ,- L3 / ., ,'" f 1 ',~ 2
,,:',\!J illO!':i'\,. (\vin! ern; d ional.corn .\:o,Si'~t;i:1j: Lt"jie E,d, :nd r.ut lb:1ldnd ran ;~'\ .... cwi 11 tern,) tiou.tl.com :~P')I1~(': Gifty Wilnl<J!
\'k Mark Yanke (') (07)
Vice President. M.-m.1ging Director The Houstoni.m Hotel, Club ,s.c Spa 111 North Post O;:lk Lane Houston. TX '77(C·!
713/685-6:395
F.lx: 713/ G3~~-I):3t11 mY,lnki;'!)hollstoni,ln.com Spouse: i\,f'-'lureen Yanke
.vsst: :\fifa Karnal (713,,"11,03)-6:3.39) aka ru., K"lww;tll11 i.m.com
1\'fs. SUS~U1 Young (1)7) President
South M:]in Alliance
]020 Holcombe, Suite 1300 Houston, TX 77030 713/790-1020
F,1X: 713/ i'15A251
:; m~l'ftso u th rnairiall i. Ul ce ,or,_; Assistant: [o Ann ,"Volt'
.Vlr. John A. .. Zotos (') (08) Owrrer
St. Pet~'s Dancing ~,br!in 300 Main Street
I-Ious ton, TX 77002 7l:1/227-1011
j~ax: 713/::27-7710 2oto2ulll';Tcvl.net
I ...
:\fr, Donald J Hend erson e')
Vice President & j'vkmagins Director l-lY,ltt l':x'gency Houston
1200 Louisiana
Hou:; ton, TX 77002
;~I.3/ ()·i6-6SnO
Fax: 713/ (5,16-69] 7
,\S:3l: Sdlly (:jS(;',lfS(iJ'hY;'llt,cOm) Solly: Direct !f713/6tj6-6901 Spouse: iVIaggie Henderson donl;ilhY;llt,.:om
SSe,)l"j'(~)h yatr.corn
:\11'. J,)Jm D. O'Connell (t)
Ch. irrn.m, Exceu ti \:,~ ,.1,d visory EU,lrd C~]::~3 r:xp{_]~~jt.icn SL'rV;':L;~)1 \"i.."ld (\;r:J, ~ 121 S,l,:jl', Sle. 320
H,)l.btrlll, TX 771J'~i~-·L:).O)
'7 !':;" ::'7!J,~·!?
F,IX: 1'13/ :~7J -1 21.1 ,\.:o.5t: ,\I,I1'Y
.spoll:e: Df.:ili'3e O'CuJlnlc~l joco :u"";_(~ll·~!'.';L\S .('() m
\;1'. i_,,::;·\i,:x,llI'!(cr (>_.I;n, -r
( r(;'I.I'~:()n ]~~Jr~:<I~.-l\
F,l''':: 713/ ?~;~-7<J3 jlJ,i:1CikC ;':;',_)I']ed h,!! I.C,1,-n
:',[0 J'()ik
I )OIJ:;!llj), T\ ;;:1;1)'.:: :.'~ 1_.-_~ / ;·'1.'.~-~~':~{iU
:\J r. \\' j 11; .11 n F ... BUy" j; t: J',~::': I J 1I (h,lir
I-J;!I'J'js Cou;ity~f-10~,lSt.)Jl ~::~'1l'1~: . \ ;:!!;,)['ity c',' ~1 .. \yr·,:hir,: C()tp)I'.J[itlll
202.') 13uf:';]ld TC)';',K,'
H,)ll~;tnn, TX (71)1.9.:,l~)6
713 /5:2·1~IIJ;I)
Rev. Kirbv})]) I-I. Cd..:h v dl Pastor
\Vindsor Vill;I.s~ L'~it~d :\'lethodi:;t Ch1ll'dl 6000 Hearherbrook
f-{OU~~tOIl, TX 77085
n3/ 12J-~n~F
;\,I1', j.uries T. Edmonds Ch.rirm.m
Port of Houston /\.uthnl'ity P.O. Box 251:)2
Houston, TX 77252-25(:'2 7lJ /670-2·100
Mr. Tilman J, Fertitta (I) CEO, Pres idenr oS: Chairman LlIldry's r't'st;lUl'nnb, Inc. 1310 \'\'est Loop SOllih Houston, TX 77027
71.3/ J:3(j~/oon
.\Is, j'\jene Po:dxdt
Vke Pl'L'side:ntofSt:l[C "-,r Civic Affairs Continental Airlines
JoSGf) Srnith Street (HQ:3EO - mdi/.:.xle) Houston, TX 77002
;·U/3~:',l-51·10
!\L, t\()SCmzlJ'Y C,.lI'l;,,:a Fr,:'::';ckllt
fJ)_, Tios U,d.
i ,'::;5 () VI ec~ t r ,iI':<
f r,): l:~tl)n, TX 77'\L2 ,~~ ':~:, :~.:';) ·,1 L: ;
-: ~?c-' "'l!_~·Jr.r:·~
f I, " : 'i L :'.'; ~_:~' i~ ,-
F',x: 71J .. ).~I)-j ',~3'J
hb I rgeiji:'~'.lyr·_,;hjn:-hci.l.,~')l]l ,\;~:~islJnr: :~hej') ,\pplc\\hile
F,x: 713i 723-L30$
:\~~st: Jo,11'l1 \Vhite ext. 223 Jwhi te,'?:V,VUlll': .com
t::,IX: 71J/670-2A29 ~;jet(r';~~poIFI.C1) m {Sheryl ]12k]')
ED:: 713/ J%-7070 Asst: Rhonda DCP.'II !lis Sp01J:.:e: PaiL~l~ F(;:rtitt:'l J,dcj-'. [Ii lis@klry.com
F.v;: 713/ 32·I-Li329 1'\_S~~t: ~vfilry Edwards 'lfoxh<l'(fJcod.ir ,(:I) In
F. LX.: 7 J J/ ;3~7} -i: ),) : \';st: J 111idk
i':~,~; ';~Znl__'>:n"'_~ >:,I})/,j :'_'n1 .. .. I~ .CO,-;·r_
{:,,:.: i ij.'.)';;<-i:I~:;,: '~l»:;s.~: j\.;!'.:,d r [.cr;·, (.i
I I,
\.1l'. [-fU',\drd Jt:'(;('r:,~)n Prl~si..i('nt Emcri lll~, :'-.,i,.\ACP- HOll:~h.m C)l'll~rer :02 \Vhcl!Jer
J 1(1USt0l1 .. TX ;:-;-i}I).( ~·1.3-()l);)-n7.:'
1\11'. jodie L. Jiles :3..:.nir)f Vice President Fir~~t Albany Clpitdi
J LJ:V[or~";)n Chase TO',\',;r
""
6UI) Travis Stn~d, Suit« 7J.30
Houston, TX 77e!):? 713/2:57-,1420
f..'fr. Don Iord.m Chili rrnan & CEO
jorci.m Capilall\.L'1l1:1gclllt:nt :J Riverway, Suite 910 Houston, TX 77051) 713/207-.1001
Mrs. Sonny Look (Carole) ::;) 'Nindcm'~J'e Lane Houston. TX 77063-1409 '7l3/;'82-1990
:'Ar. Jim ]\.-kJl1gvale Own 1.'1'
C;!I1t~ry Furniture 6006 North Freeway Housron, TX 7707v 713/69,1-.5570
i\Jr. Drayton ;YkLlJll:, Jr. Ch.: in IldJ1
r [tillstOI1 Astros Gdscb<lll Club 51)1. CI\Hvf'J)'.:t Suit,,: ,lGO Houston, TX ;;(;02
;: J ~,' .:,)9,,':'(,,) 1
\Ir. J\oh:rt :"k\:,lir (-h.!irnl.:n':":: (TO
~ h"J; J:~, ~ q:~ >: F!, r-id;~_l r n·;< ~ •• _' : ; , t j ~, ~_,}:: t _ ~ i , 1 : ) 1.
J-{dU';(();l. 'J"l:->:~-Is ~-·7d5·i-r _:;_.~~ \:.U·',<,<~j 14
F1X: .71.3/ ,.:<;,J-9'?7"; :3po1.l;:(': ';;:.JilLl )cr':'<c'l'Scn
f 1 j('{fers."ll;;:prd('.~ l.)!':; ill"') ir: Hl'_'C.I_',;Jl1
1--,1x: 713/ ~37-,!..J2'1
jed ie.jiJl2s0: fac.com Assist.nit: (\"fichel!(:' Lrnd l'vlkhclle . LlllCiriN.'IC .corn
i7.-lX: 7L3/ ~:'07-JI~65 Asst: Niki Sikinzer
<J
j ord;ll1Capit<1IJ\L.:U1agcllwll t';~world;1d.d tt.nct
1:;;\:>.:: 71.3/ 6~)(j-,152'1 lnfo<!~gdlJ<::ryfurnitllj'(~_,~om
Fax: 713/ ?59-S025 ,'\s~;t: Eikul Colgin
]).) ri~' :''Ih7 ivT c Lit ncgrp .'.·')Jl1
-: \,'·;,,--·i '~a·,·ll1l": Bt~'i:!< V' ~~·tl n'l~ :.'~ '}:~/ ~(;7 -,: ~'I :,5! b~\ . i r: 11l__r~l~ h~.~ i ;:~ t')1 ~ t F~·:; 1~1:~ .(0; 1 i
/"
.. '
:\1 r. D.m J\i;J Frc::;id,)nt Chill;d~)"'ll CDC
! ) 2(\; 13dl.!in' E}'.:d ' .. S;)j,,: ;~)3 ! r.» i:~tun, T\ 7;-',F,'.
FIx: <::3 1,/ ~l')'')~~'·:'.);3 . h~t: I\;I(J:.",i ')ro,.ls/?: R"'iko Cho
,.1 1 ~: F;<;S·(i~'bc,;:j ul1,d, iI,:'1.
:'\·!r, Christopl.er J, (('/1:':;;) p"P!;'"S n CEO
Pappas Rt':'t.1Ur,;llt:~, Inc. 6-12 Y;i1eSL
Hot.iston, TX 77C07
P,O, Bdx3L,11 U7L:;3) 713/Sli9~01S1
F.n: ;13t':)69~'1173
;'·~lJn pP'1S(c~p~1 F)F),l s .1~tJn1
.'\s.~isUJlt: K.l ren Niem,j,> r I}; 3<;,1:;~)217) kniemeic r'!PP,1PI-'<1S .corn
,':iFouse: i'v[;u'iZl PdPF";;
Arthur L. Schcchlt.:r, r.c. :\.nlb.1s,s,ld or
Gr"('nberg Tl'tlTlrig, LLP ~-;200 Travis, Third Fh)(ll' Ho us ton, TX 77006 713/757-7.'3 L 1
j,'dX: 71.3/75] -0·[12 aschcch tL-r i!lq~~ip,nd
Assistant: Cindy R<eynokL r:712-,~j/-7S11) t'n!yn,]ids.;'i.'q7Cip.llE't
Spouse: ] oycc :3cJH:'c'll tel'
}..ilr, P;wJ :3,)nwn .. i)j,~ Cll<Jlnnan of the 13<);lrd
Hotrston Li\'L~;t<)d;: SilO>'i ,wet Rod,~o c/o Associated FipdiHC
.')')15 8ri,IlVi1rk, Suik us
[-r()U:,~OIl, TX ?7f)'L~
713-739-4311
tax: 7 L.3/:::::;9-,3232
tc" rls')I1';]';!plicO .corn ,\:3si.st;lJ1t: Tina Clrb)l1
\Jr, Jdck Sw('ullcy
[-'re:, id'.:'nf [,' FlliJlis/1('1' The Houston Chronide :31) 1 T(,.\<15 i\ l,'eJlUl:
JII)USl:oZl, TX 7!CO~'.
hx: 7J3/ 220-70.5:3 Asst: Cvnrhi.i Bilks
,I
i,1Ck.~,\·,·t't:J1('Y(i\:hron ,C,)!1l
71.'_) / 2~n-7.333
,~.)rJ '\'" L'j~/, .. :\.~ ~~:i_. i. } ~
,+ '. I
.' /. '! i: ,~. j i ' ~ /'~ 1 : i ~ I ' ~ j 1 :): .: ; _' ~ ~ -: !
;',' ; ; I~ J7(~'_~':ljl;
'\',:f: U. !II],l [1..>;-:;:;; ",'j ;.>1
,\11". J~lW L. Dye, Jr. :35S0 iVC<Jj\V,lY. jlll!)" Ho uston, TXI:-,}£,3 7[J/7S;-~,[I)5
J\1 r. LU1)ic Fr,1.!}1 President
Tl"j~lS Ofiice Products. Tn.:. L~25 Vlest 20th St. Houston. TX 77006 7L3/86,.f-l)I)04
;-vlr. SL1l1k:y I-i. Cat0s, Jr .
• -\cldl'CSS Unknown
Mr. )Villi.1m E. Harrell 6123 Paisley
Houston, TX 77096 713-779·44·!~)
Mr. Henry H. King 475 ]ossman Road Su:;arhill, NH 0:35:35
.'vir. Donald j\[CGregor, Jr. President
Don ivfcCn~.!jor Hospitalitv Croup :~OO \tViJcrest, Suite 20.5
Houston, TX 770,12
71.) / 789-0772
;v11'. David H. ,\lorris :\dd ress Unknown
.\fJ'. H.ob~rt S,lkmvit;::
Chnirrn.m )-1,.1: :ak, Inc.
3(150 Post 0.,]': GlI'd., ::;: .... f)·tU Ifow'i;>JI', TX IliFt)
';' ! J / :35C-~;51 I
.\fr. :vlilhlll L :3(,',;1: e.O. f3. »: 2~7 ii:;'')
l-[ur.::<.'t1, TX 7,~.~,-7·! l"~
\; r. ,\ l. I 1':: i l.! iI r.:,' I ~ d. 1 i ~~:lcltjrt_·_JI i
·F2'.<:; UJiAt.: I f0!'(!d ~{Ir'''~r
(li1lln: I, "\.'.:~,ilill,:)' '11 ,)":,;~;,,:,,,,;~,
~pOUc"": ,\1111;( ,\ 1.1C 1 :~IX: ~i 13 .... ' (j5-.3.J~JS
.vsst: Dana Ddrcir=i1 Sp01!:lC: IrC~Il! Fr . .lza
1 UJxf .. .i)tcjZl:.~offjce.col1l
harrel1willi;)nK~J);loL.,=om 713-779 .. 1-142
Fax: 713/ 7:39-(1774-
Asst: Sharon C.lll.lrd (ext. 11/72) Spi)l_l:,~: i\.I:lrg,uct j\lkGt'!'2;')L' dill hgiG':hdl-pc .or,';
F,l:C 713/ SSG-f)·lOcr i';;ilko,\ii t-~~r."h ;1,:;1 k .. 'Oll1
1-'.\::: ~'! J/ 66':!-ll.:;S'3
17
J}"'lIi:; Cliv,- Er.lh.;ni :";11,1 rciw!d,·],
\Y;ll:,t'_'ohl '~';'d1rI~:~1 L- \fi:lj,l.; 2:1U() l3.mk On,-, C('I'I('"
') W T",wL; Slc'eu
Houston, TX 77,})2 :--13/,;50-2743
~/lr. D(-:l'rkk ?d. ,\·Iitdll'll :\ th.lnlcy il t Lolh'
\.v;lbb~.h! S,:,chrest & ?-Ail:i,'k 2-!(JLJ Banl...: One c.~nter
9lU Tr,nis Stn~et
I-lou$ton, TX 7700:~ 713/(51)-2716
51) 0/06
I I~ ) .,
F-l\: ,- j J .. ·,:E(:-.:·l00
d :J]'. tl~.11l1-j'\\ illS ~.l:' ,,_Lx n 1 1,.'\)st:Debbil." r31es~~i~1,:_;-:~ U. 'i;~l>::>::~n dbl':ssingi;;;,.\-illst'~dd .corn
'~po Lise: :3<11';]11 B rah.im
Fin.:: 7IJ/o50-:~·lG(J
d mitch",lh;J;",.:ins tead .corn "\:'Si~~illlt: .\i;~ncy (7I.3-;_i~(l-2-\.s5)
EXHIBIT "Btt
SCOPE OF SERVICES
f n lul f I Ii Ill; I he authorized pUl'jX1SCS set out herci n. til-Ie\' n n~),rcL'S to Jo the tollowing.
muong other things:
A.. Advcrti;.;inv Services
I.!) G HCVR slwl1 advcnise the City and i~s couveution ;md other !;Ici lilies. .utrucrions,
and advantages. including slippl) ing information concerning holds, molds, rcstuurunts. places of
cntenainmcnt nnd cultural events, sports venues, convention Iucilitie« and services, tourist
.utractions, performing and visual arts and shopping opportunities.
GI-fCV 13 shall conduct tip to two (:~), but at least one. ElIllilhlri;.:atiolllrips to Houston
1;)1' convention and tradcshow media. :\ minimum of two en key personnel from the (J R13CC wil]
be invited to assist in planning the ElIl1iliarizatioll trips and to attend to welcome the media. The
theme and focus (1 t' the rami I iurizut ion trips shall he aGreed t ipon with City :,talr.
(3) CiffCVB shall prcp:.llT n2007 marketing plan based. in part, upon lhe vertical sales
plans approved by the GHCVr3 Sales and :'v!lIrkding Committee as described below. The 2003
m;lrkding plan wil] he prqxln:J by April I. 2007.
( 1) By ,'\ ugu:;! J. ~~r)06, lh.; (; He VI1 sha I I s ubm ita derailed long-krill Ui ve year)
\JllIllT B 1'.1:": t
shal! hI: CUI1\ cnriort. mccriug or traJesill)\v business r1W{ is ncvv II) Houston fllas not mel in Houston
in tilt: hsl three' years .uid docs not have Houston in n rorauon) :lIld i[:, 0\,,11 h:st <.:ni)J'(s In book a
mininnuu of325,()OO ofsuch hotd mum nights directly allribulabk to new business (has not met in
Houston in the last three )'t..\1rS and ,J~)cs not have l Iousto» in <l rotation) scheduled for the CRL3CC.
The GI leVB sl1:-1I1 include uc·taih on irs plans [0 [1)1;,-,[ or exceed both the G50.000 room ni:lhls and
J25,OOr) room nights ;Itlribu[~lbk (0 flC\\ busiIlC.s~, ill the Cjl?BCC in il:, initial quarterly report 10 the
L\ll!1~1T B 1'; J.' : 1.: ~:
Director 011 October I, 2006, \1; itll any modi fications und ref ncmcn (:, In Ih,~ pl:Jns reflected ill
subsequent reports. Each quarterly report will also include quarterly updates \)111'00111 l1igh!:; booked
in each category.
(J) Til no event later than .-\ lIgu:-;( I, .~006. the GI Ie v 13 ~h~jl1 submi t a list ofvert ieal t: 11'£,<:1
markets it propo~;e~; In pursue, with it sales strategy lksigl1ed J-;)I" each, [0 the CHCVB Sak:; wld
II:;c;il YL'ar on or /).;11)1'1..' ;\prij 1, ~:I)07. T;II"!]c! markets shoukl be iJcn(jfjed tl;n)ltgh " proccs,> that
(·t) By August r. 2006. CUCVB shall t i) establish :lIld maintain a l.btahas._. \\it111.kt:lilcd
information concerning orL.::tI1L'.;lliol1:'; lhat potentially could 11I)Jd conventions. meetings or
trudeshows in Houston. such d.uabasc 10 be in an electronic limn that is fully accessible by the
CEFD ;,lalfnic\V only). The GHCi/B and CEFD stuffwill develop mutually ~lgrL'c;lblc guidelines
(or usage :md :,haring ofrhe d.irabnse and CiRBCC book.
(5) GHCVI3 shall maintain irs Client Advisory Board, which will meet al least once
durint! the year and include t11(: Department st:J1'f in all pl.tnning activities and in ull meetings,
GIIC\,B shall continue in guidc the Client :\dvisory Board ill its work or idelltifying their
perceptions 0 r 1-10 USlO!1 as :1 ccnvcnti on city and improvcmcn Is th:ll could be added to ell hancc
Houston"s package.
<' 6) G rlCV B and Department sra fr shall partie ipnte 1 n sigll i Ilc~nt i nd usiry meeti ngs
<chcdulcd during the term oflhis Agreement, including, without limitation, the following:
American Society of Association Fx,,;cu!ivL's
r ntcrn.nionn r ,\ ssocintiou or Fxh ibi lion ;VLlI1~lgL'IlJCIH Nntionnl Coalition of f3bek Meeting Planners [}roll.:ssiu nul C()1l vent ion i\,fan:lgl!lllen t Associtu ion Religious Conference TVlanagclllellt Association :---iocidy of Go \'I.:J'11lllL'nI .\ lecting Prolcs:,iun:ds Springtime ill th._. P:lrk
Texas So(i,~tj uf Association Executives I-Lllhj\\';...:n I:'.cn[ and S:lIc:; \Iis:;iu!] Texas Socict Y 1)1' I bs()ci:l lion E:(...:culi \'L'S SnUIJl\Vt..:"1 Shl)\vca:,e
J:XJ-ilnlTJ3 P:I.",': 3
(S) Ci!-fCV8 .sh311 provide stilII' ;Illd rravc! expcns c -s fo attend meetings, participate ill
exhibit booths when Gl-lC\'J3 exhibits in trudeshows, medings :.lI1d COI1VClllioIlS, ;l!1d make
prcscnt.ninns to conventions and convention cununiuces in Houston and in [Jlhe!" cities Il)1' the
The C;UCVB sh:l!1 also cover registration costs It)!' up 10 three (3) Department stal'fpLTS\)lJ:) to each
o I the industry meetings in subsection (6) above, based upon the restrictions imposed by tile entity
planning the Illeding. The GHCVB shall make exhibit booth Sj1:lCC available at such meetings (Inc!
r::<hibj[ booths [0 D ... -p.utment sLlI"f or designees. where dppropriall'. as l'L'quL'stcd by the Director.
(9) The GI ICVB sllo111 L'ot)perak tully \\ rtll (he GRBCe sales s(;llfnnd all efforts by, or
on their behalf, to book the (iRI3CC.
(10) GHC\. 13 ~,l1all cooperate lliHy in the I;n~)rls or the Harris County-Houston SpI)r!S
,\ullInl'il), ("Sports Authority") 10 (i) bring Imge Sports Events to I Iouston thaI have tile potr:nrial to
honk :,1.1 bstantiai num bel' 0 f hotel rooms and (i i) eliminate overlap :lIld redundancy j Jl /-1011:31011' S
;. \": II/ III i 1
(II)' GHCVU skill CUl1:~i:;k'ntly maintain Ih(: sales sraIYneco,;,o;:s:lf) [0 full;. ... :xp/oit (he City-
1"1·_:', ' ;' i_!~I':>C i:.;!,rl,':Cll ,'11' n,tro_' ';:.;/'::; l',:r.;I)1)S '-h.ll! ,dknd Ui.i:!rtcrfV Lruss~lr;ljllillL' ;11 [ik' CI(il('C
. ~ ~-
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(12) n y "\llgU~t I. 2006, GHCVB :;hall employ a quali fled fu] l-iime busi ness/research
convention, mceti ng and tr.rdcshow husi ness for Houston and therca tier, a::-:sisl in ! be maintenance
and operation ofthe yield m;ll1i1gelllcnt 1001 as part 01'(11..: booking process: (b) track [he performance
ora)] past events (revenue, expenses. discounts, room nights, ctc.). including preparing end of show
reports for all City-wide events, which detaii (he contracted number or hotel rooms ,1IlJ the actual
rO()11l pick-Ups for the event: (c) monitor :111 (short and lung-krill) potcntiul business being
considered fur the convention !:ldlities: ;md (.~) work with Houston area holds to better understand
their needs and requirements related to revenue mnnagcmcnt, The yield management tOIJl wil! be
designed and utilized to provide a cost-benefit analysis of'potcmial business und ... .r considcration and
shall include ..::srinwl..::s of the economic impact of potential events, such .rs the.: fiscal/tax impact to
Houston from such events. the llscal impact of such events 011 the ;Jf!ccled convention facility
(calculated by fhciJity personnel), and the financial impact (costs) of such events 1.0 the Gl-lCVB, i.c.
Illdrkdillg costs, subsidies. etc,
(1.1) GIICVG ulldcr:;lallds that the Ci (y':.; ugreemcn! with the Ci II P provides Ihat (he C;H P
will make ils research C;lj)dhililics aV:lihhk 011 :t systematic basis to the City and the CiHCVB to
diC!1!S (1)1' Ihi..' (il~BC(,. (jIlt'\- 13 1:l1d,:r>'I;llitL Ih'Jl. low:!rci:; Ifli:i "-'WI, Ihe (jlW \'.iiJ provide
U':l!mrr H P;I~'t: ,)
GHP is no I<mg..:l' ohligaled In provide this ;]:-:sisl~lf1l\:.
(I) From un.I afll:1' July 1, 20(}{), till' Department ~!'. ~lt b.: responsible IOl'publi..:izing local
rcstaurnnts ~ll the (_J I{ Be C alld the G1ICV 13 shall cease providing the scrv icc ~!t [hat location.
(2) GI1CVB shull host up 10 n\l~ welcoming receptions identified ;l1ld "ekcted by the
Director Ior the boards of directors of clients scheduled to mce: al the GRBCC in FY07.
Key CJR!3CC personnel slJall be invited (0 attelJd 10 welcome and 11'':[\\-01'1-.: w[th board
1l1L'1ll hers.
OJ GHCVB shall Ilmd "touch pori" ciicn: surve;'s ror up [0 five (5) shows at the GRBCC
to !.:';UIL:',C CUSlOJl]er :;;lli:-;/iJclioll, arcus I~l!' improvements, etc, The selected shows must be ilppron:d
in {[(l\'ancL' by the Director ;111(/ Ill,: GHCVB. The content 01' rhc survey will be developed hy
J)Cp:.Jl11lll'11l :;j:Jfr
FSJ Ij/n r II 1';': ": ()
The City, by <1lid fhrnu!_'h rile directors of variou:, City departments. rna;.; ;t~'r\._'c 10 provide
items thaI ha \ c he en dt.'c/arL'd as :,;11 V;l~~ or surplus 10 the G llcvn I<)J' resale hy '11...: (j1fCV 1.3, The
E, (;euel'al
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(I) Prior to .July I .. ~()i)(), (il ICVB shull conduct ~11l nrglllli(::l!ioJ1;d review ql' its entire
oper.nion .md all nf its iunctions, with the goal of eliminating possible overlap or redundancies
\V i til in the Ci HC\"13 stafr. I he J-I,)U~ 1.011 Tillage G 1'0 up stilT, tourism stalLlIld lilt: Houston Protocol
office.
(,2) GHCVU shall ;lliocate :5250,000 ofthe sum of money it receives pursuant [0 Article
V (A) or III is AgrCC!lknl 1(.)1" sped tic udvcrtisi ng and promotion' 0 r the Ci ty S convention and
entertainment 1;Il:i Ii ties ina manner selected by the Oi rector in her sole J iscrction. Use 0 f these
funds may include, but not be limited to, 111,;: purchase of tables at .Iesignated events 11)1" Department
representatives, a cur all owance for lip to COlli' (·t) of Ill...: Department's reprcscntat i vcs, hookint;
commissions to City employees for booking meetings, conventions and other events at the GRBCC
in accordance with criteria and in such amounts [IS the Mayor 01' his or her designee shal] approve in
advance, as well as other special projects designl~J 10 enhance client relations and 111c reputation of
ihc City's Jucilitics.
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EX II 1B rr "C"
III :Iddilion to the services outlined l'hc\\ here herein. CiHCVJ3 :;h:111 rerfoJ'1l1 the services OU!lillcd herein. In the event of ~l conflict bdwecH rhis E.\/1ihit C :lnd other provisions uf tIl;S A~rL'L'IJl'_'llt (specifically including Fxhihi: R). the other pnn isions otrhis A:!J'CL'llWllt ~~h;dl C~IJJll'OI. The business plan and budge! must include a plan lind funJing to deliver ;tII services n:quir..:d hy Exhibit n hereof The President of the C;HCVR sl1;111 meet with [he Director and other City representatives to discuss [he City's goals and objectives before the GHCVB's budget ,lI1d business pbn arc prepared lor the {i)I1o~\,jllg year.
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GREATER HOUSTON CONVENTION AND VISITORS BUREAU 2006-2007
BlJSINESS PLAN
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GH.EATt.:R HOUSTO~ CO:\V_ENTIO>i .\.'JD VISITORS HCRK\C 2006-2007
13USINESS PLAN
TABLE OF CO~TE8TS
l. j\lISSION ST,\ TE;\IENT 3
2. GO~I\L It , •• tl •• ~ ,I .1' "+1 , , 1.' , '. II II' ••••••• I •• +.". , 3
3. STH.tICTVI{E / FU1'JDI:\fG " 3
.1. nOl\H.D GO\:£lt~t\NCE " 4
5. EXECUTIVE COj'I;\-IfTTEE OF THE J30ARD OF DTRECTORS 4
6. PUBLIC OFFCCL\LS J
7. GOVERNANCI~ SUMMARY AND GHCVB COlHMITTEES S
8. COMJ)ETlTIVE SET .\i'/D ANAL YSIS (,-1
9. OB.JECTIVES OF THE CHCVB 8
10. DEP.·\RflHENTAL PLANS DEPARTMENT DESCRIPTION T.-I RGET .. / UDIENCES
,,)7RA TEGIES
TACTICS
l~IE-I.)'UREJIENrS DEP'IRTJIENT ORGANIZATfON DEP.INTlfENT REPORTS
C'ON'\ C:'-jJ'IO~ S,\LES " , , 9~16
COM.\I UNICA TCOi'iS , " " 17·Z3
CO;-;VE:\TION SER nCES, , , " , ,. ,J.·1-76
rOCH.rS.\L, "', .. , , , .. ".,'" 27-29
,\IE,'IIJ EJ~SI-ll P'''" " , .. ", ,., 30-31
HOt :)ro;\ l.Yfr-;IP'I.\TlOX\L PI{O'fOCOL ,\l,U.\" CE J?-JJ
FILl. CO,\I,\1f:..;SlO,'\J , , , , " .,.15·3'1
\lS'TOI~S CE.'1TEH:~ " , , " , , ,. . .38· .. l1
FI,\. \:-'·CE AS!) ,\JJ.\{181STR\TIO:'I................................ A2-·14
I JOLS'fO.'i (\ll\CE CnOlJP , , , , "... f3 .. r7
MISSION SY.\TEMENT
The mission of the Grt';llcr Houston Convention .md Visitors Bureau is (0 improve the cconoruy ot Grc.ucr Houston by allPclillg conventions, tourists, film projects .ind inrcrn.uioual guven1Illt.:nl ~)ffi(i,b ro the area through S.l!cS and markding eff011S.
GOAL
Increase the number of visitors to the Creator Houston area resulting in improved I.:'C0110111ic impact.
STRUCTURE/PUNDlNG
The Creurcr Houston Convention and Visitors Bureau is a SOP) 6 non-profit corporation, It is a tmr&ting and sen-ice org;\nil~'\tion eng:lged on an ;l!111l1.,j basis by the Oty of HOU5ton, Texas. The GHCVB's primary source of funding comes [rom an agreement with the Cilyof Houston which fUrKL~ approximately 89% of the GHCVB's budget from a l;LX on hotel/motel occlIpancy within the incorporated boundaries of Houston, Texas. The Stare legislation crt:atiIlg this (ax provides that 23% percent of the City's gross hotel tax collection is to be used for sales and marketing efforts to attract tourists and convention delegates to the municipality; Funding from I-iaJ11s County comprises approximately 7% of the GHCVB's annual income and is utilized [0 promote county facilities and assist in booking CotullY facilities, GHCVB's budget is greatly enhanced by private funds raised through a variety of sources including membership dues, co-op advenising- and in- vind contributions.
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BO,\..RD GOVERN,\NCE 2CC6-07
GIlli:\TER HOUSTON CONVENTION .\ND VlSlTORS BLRE:\U Executive Committee of the Board of Directors {Determined o I»!» 2JC6 Board of Directors .~Iel!tiJlg)
PURLl C OFFICL\LS
Mayor
lvLl}ur BiU W'hite
Controller Annise D. Parker
City Council
Council Member Toni LW.T.:IlCC G:lUllcil1kmber Jarvis Johnson Council Member Anne duncrbcL'k Council Member Ada Edv',lrds G)uncil Member Addie \X"isctmn . G)uncill'vfember M.J, Khon Council Member Pam Holm Council Member Adrian G:\fcia Council Member Cirol AIv;1.r.1ilo G:JU!1cil Member Peter Brown Q,uncil Member Sue Lovell
C::JUJJcil Member Shelley Sekula-Gibbs, M.D. Council Member Ronald C Gn:en
GJUllci! MembcI" Miclucl Berry
Harris County Judge Judge Robert Edds
Harris County Commissioners Cbnull..l:;sioner £1 Franco Lee Commissioner Sylvia R. Garcia Conullj_"siol1t:r SW'r'C R.:tda,;k Commissioner Jefry Eversole
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GOVERN,\J'l"CE SUMMARY
The bd.~r,~hip JI1d staff of the GHCVB work \,irh the convention ;\11d hospiraliry industry, ill p.in iculur our local partners, to ensure that We are meeting their needs. Our committee structure is a key p;1Jt 01 our nunagen~em sysrem. It ensures that all our partners have a place in the t abk and it \'01':C in r-J1C decision-making process at the GHO'13.
GHCVB st;llf liaisons [rom different departments have been ilssigned to work with each committee and its chair. The committees meet regularly to steer the GHCVB and its executive staff in the right direction, Th,~ committees have input into all aspects of d1C GHCv'B-\vbether it is the look of our advertising campaign or tIw creation of member benefits. The p':Iarketi.n!j Committee serves as the umbrella organization i1nd is made up of all the committee chairs,
Tourism
;Vlik Ba .. xter Jorge Fl~U1Z Nr:idl~l BilGngs Linda Moore
The 2006-07 commntees .ind chairs arc ;15 [oUO'.\"$:
Committee
Chair Staff Liaison
Dining and Entertainment & Speci:li E vents
john A Zotos Cherry Eno
Finance ~c; Audit
Thomas I\_ joncs.Tr., CP1VCFP Karen W'iUiams
Marketing & Communications
Stan Skadal Hotly Clapb.un- Rosenow
Claire Sullivan jackson, C3EP Sara McPhillips
Convention Sales :lIld Services
Nicki Keenan Ken Middkton and Sara .'vlcPhJ]jps
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COMPETITIvE 5E1":'
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Competitive Set 1 - CjL) w:JL' Tm,ll Area oi D.tJhs, San Antonio, :\t1~(in, Kansas CilY, n':nver, Indianapolis, SL tOllis, Phihdclphi;l
Competitive Set 2 - G-'I1tl~U 8m-illes" Districts of D.lfbs, San Antonio, > \.ustin, K.W$;JS City, Denver, InJianapolis, St. Louis, PhilaJelph.ia
CONv"ENT[ON SALES STA'l1STICAL DATA - CITY TO CITY (Committable rooms Idthin one mile of convention center)
E;lJtern Cities
Phibdclphia: Rank 9 - 7,600 rooms St. Louis: R~lI1k 25 - 1,·WO rooms Indianapolis: R:lIlk 26 - 3,'fCO rooms ~Veg_e1:.!LQ.th'§.
San Antonio: Rank 12 - 6.:iOO rooms Oall:l;';: Rank 17 - 4,·JJ5 rooms Denver: Rank 111 - '+.200 rooms Houston: lZank 22 - 3,600 rooms K~lns;)s City: Rank 30 - 2,;300 rooms 'Austin. Did nor r.m];
(Total rooms of three Iar.!.:L'::;r hords within one mile of COil vcnrio n center) B.;!:;_tI;J:.!.LCltics
Philadelphia: Rrmk 15 - 2,]..1-9 rooms Sr. Louis. Rank 16 - 2,608 rooms tndin uapolis: Rank 34 - 1,6135 rooms '\Yes fsrn_£:i I if;!
rl;dla~: R:lllk Y - ·f,·U5 rooms Ucnver: Ranic 11 - 1,4+~ rooms Houston: Rank 17 - 2,'':;8 J rooms [(;i1:,~a~~ City: lbnk 19 - 2,'1-55 rooms S:ll1 Antonio: Rank e~'f - 2, I+~ rooms ~.'\Il::tin: Di.i nor r.rnk
("[, r,d h,)'·eJ ;111..1 1l1.:ltl:1 )",_'·,'111:' in ~-nlllnJlllliry) r,I,'t~' I~U _Ci (1.('2
S>. L.)i;I,: I\;mk J i - 1'3,,~';O rU':III:-< F!Jibddpi!ia: J~;lllh _((" - 2/;.0(,0 l"(}I:1il, In,Ji:!ll:lpdi:;: H.m!.: 32 - 21,,'';2() r""I;l,~ \ lJ:~_~U1_ ri!_i_~:5.
U:dr.I~:: )::11):,; - 11'.1.\"0 r,.:,'n1~
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L\.'l1\u·; Rnnk IS - 37,5:6 rooms
San Antonio. Rank 2" - 30,000 rooms Knns.rs City: Rank 25 - 28,000 rooms 'Austin: Did not ra nk
2006 CORPORATE TR<-\.VEL INDEX - CITY TO CITY
Hotel Car Food
Philadelphia - Rank 5 $259.56 :>90.22 $67.'f9
Austin - Rank 25 :$163.87 $107.35 $IJJ.OS
Denver - R:lllk 30 $175.57 ~75.64 $76.:H
Housron - Rank 32 $162.88 $32.72 :n6.33
Indiuunpolis - Rank 34 $190.76 $63.73 $()'L71
Sr. Louis - Rank '10 $155.62 $99.55 $57.28
Dallas - Rank '1-8 $t57.11 $68. 11 $7U35
Kansas City - Rank 57 $1 ro.s: $98.52 $82.10
San Antonio - Rank 70 $135.92 $'" 5' $62.18
,I). b Tot:li $417.27 $334.30 S327.·J6 $321.94 $319.19 $312.·J6 .~297,37 $291.49 $274.65
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OBJE CfIVES OF THE GHCVB
• Increase the conversion mte of tentativcs with hotel partners.
• Maximize the usc of New &Icdia Gateway sales and marketing tools with ;111 GHCvB audiences,
o Create positive aW'UCI1CSS, understanding, support of Jl1d p.uticiparion in the Bureau und its w;lrketing prot";mms and its constituencies.
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• Cencmte sales and marketing initiatives for the Houston region as a destination of choice for visitors,
o Stimulate interest .wd desire on the part of consumers to take action ;u1.1 visit the Houston region.
o Maximize the length and frequency o[ stay to increase economic impact. :lllJ enhance the value of the visitor experience,
0) Maximize strategic alliances and partnership opportunities to It;Vel.lgc competirive impact and gain :1.dJition:t1 exposure and influence [or the Bureau.
o Lead. and facilitate a br~mdj_l1g campaign for the Houston region to deliver a dear .ind relevant promise that reflects the destination.
• Continue to create business leads and increase business volume of hospitality partners and constituents in the Houston region.
o Service a network of engaged business committed to qlulilycuswmer-oricntL'd products and services.
a Le.id and facilitate opportunities to increase tourism business from inrcrnarional sources,
o Lf~ad and bciJita[e opportunities to improve economic impact wid] film indusrry projects ,mJ business in the Houston region,
o LCild destination development effons [or tbe H<Jll~ton re,-;ion with an emphasis on influencing public policy to improve visitor access .ind infrastructure.
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CONVEN1'ION SALES
DEP.\RT'\lENT DESCRIPTION
Tbe mission of 1 he Convention Sales Department in 2006-07 is to g(,l1eJ~lte and convert the gn.:ates[ possible number of hotel room lughts Irorn uude shows, conventions and meetings and special C\"<:I1[5 ".·hile promoting' and :;elling the Houston "rea as ;1 world-class meeting destination, The sales team \\111 accomplish the goals set 101111 through direct sales activity and meeting planner education through .1dv<.:'ltising, .utending meaningful industry events and trade shows, direct marketing, relationship marketillg .ind networking, updated collated and city orienrarion visits. Additionally till? sales department will form better working relationships with member venues and hotels to better idemify that business that is preferred and convertible by each stakeholder.
111c S;11c5 Department gcncr,Hes qualified meeting, convention, and trade show leads for our current anJ [urure product supply of convention center space, hotel inventory, entertainment venues and industry paltners. WIt' work as ;1 ream to dose and secure convention business for the Greater Houston Area,
111e Sports Market Manager is charged with identifYlng, pursuing, and securing .ill types of spa Itsrelated events while promoting the Greater Houston area as a perfect sporrs destination. Solicitation effolts will encompass all sports-related markets, amateur lthlctIC events, state, nationa], international, collegiate and professional events, sports association conferences and tr.1JC shows,
The depaJ1l11ent focus will continue to be on large events rh.u require significanr room night commitments (citywide conventions) and major venue space in future years. Additionally this department will continue its focus on the short-term business (inside 24 months) with intermediate and :al1;lU meetings. \Ve also will continue to monitor the economic climate and adjust our marker focus in each of these target markers JS needed. For example, there may be less of a focus on religious meetings that are tmditionaliy rare sensitive ;U1d more of a focus on more lucrative markets if the ADR in Houston continues to improve.
T:\RGET AUDIENCES POR CONVENTION SALES Decision i\Iakcrs - Economic Buyers
Board of Directors e Executive Directors
• Ml~eli.ng Planners
• Local Houstonians
• Large 3rJ Parties
Large Trade Rcbtiomhip~ (PC\-!;\, ,\5;'\.£ ... )
8 Large Dt:cooting Houses (GES-FrcCI!1iln)
Primary
Croups th.u provide til<: c;ur.lL"tct"ls!ic; that .tre hh;hJycoJ1vttTible b,lsed upon historic hocking trcfld:: ii-: new con version objccr.ln.".>.
Secondary
Groups j"t.'prescnted by lhe [olh.\in[: ch.ir.tctcristics:
No::<.'l.1 PL'J1cJ S!h)rt- kJ"m
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Improve (he ;;,~,;1t'!~1t:::$ of Houston to dlt' ll!:lI1ydil'rJ[:;; th,H h;\,,(; ,;f;'i,;.;!; ill Cl:i.(";l,',() 111,_:
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':iTR.,\TEGJES FOR C1Tl\\1DE S,\LES
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Tac tics for j utcgrntion of Ne w :\tcdb Gateway sales ,111d marketing tools:
• Establish quarterly direct sales video message personalized hy suics nwugcr (OClL~cd (\11 JcVt'lol-'ing urget uurkeus) - i.e. reli!;iollS, L'OlpO!:lte, association de. (unique tl)~,\Il'Spel~o!l) _
• Es(,\bJish video fl\L'SS,lg~ (or major marker !t:ldeshow pre- ft'gistr,aiull lists 01 PC\f;\, .\S/\E .Illd L\EM.
• E~t~lbJlsh ,I video IHe.~.~.\gt' cd uc.uion series to 1I:\[n the meeting pl.mner once e.ich quancr.
• Est.tbli~h welcome IllCSs,lge library Ieaturing C He:v B department heads along with ml'~sa~t's from the ~b}nr's Ufficc and other relevant city leaders.
• Evaluate IC:ld respOflse tum Mound time on member network (N1.'IG) and deliver this in .\ meaningf ul way buck to the hotel executive [CJm fur review.
• E~{ablish competitive structure so due hotels em be r('cngnized for superior performance ~tnJ cooperation \>.ith the GHc...v'B.
• Establish gent'l~u manager list to facilit~lte quick contact when there are outstanding TRC (tentative room commitment) forms on member network that require immediate intervention by the GM's office.
.. ~faJt;lge aU dep.utmcntu] reports: mined, [ormatted, distributed quarterly and archived by
NMG.
o DOS Document
o Decision Date Document
o Definite/'l'·.:'nwive Report
o Quarterly S;t1cs Distribution Report
Tactics for Core Systems manuah
Identify skill sets and _\':'tiwJe necc:;S<lry at c.ich level. 'Chese .In.'.IS will indudc;
.. Setting up offie:
• Overview of Houston-Accessibility- Veuues-I ford Inventory- Entct1;\inlllcnt .. Overview of competitive set
.. f\)lIowing bti,J~;et h'11iJ~El1~5
• [hily task rnanugemcnr
" }\ll5tHCSS o.!ve!opmem techniques
• t:.,ing TAP ICpGt1: .is .l tool
• Undelst:lflLlillg s.ilcs role in d('p,mlIlent matrix
• Sales software orienutlon·NlvfG
• Truce activuv and perlormance step:;
• Prep.iring proposals
• r rep lting for .,;jh~ visit
~ TI-~di,! show prcp~!(.ltjon pre anJ post
.. P;ll;ll1( i,d co rumiuucnt ;ted disCQUlltilig
~ [;it' of APE X .;Lll1. brLlil_l{ion fll()dd~ where ,1t'11!L-,lhie
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T.1Lti.:,; fllr IIKwcd ';JJe~ incentive I'hn:
'X·",i·.;ht the l-on.is (,;wmd.l Co r~".l."'\f'j dl'H~ .ireas td,:','mt to :J:t:!"_'1.~·..:~1 pw.li;(t;'),1 [.) ~ ,:~~~t,},.! ;.de; ,Kri':il::
• C~·;~·tT " i; li;\t;.J (Oll\-{..·lling (L;1~ia ive hus inc i\ (:-~.-\rn -~-~. \P F ',';'1)rt. iu. !;L'.i r~'J I~; ~1~h.l .)l her" r~r:1.'d
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short-term Associ.uiou meetings ;15 well.ls Amateur Sports events .IS important "filler" business,
• Atlt.·nd 2) industry uude meetings. (C'ityComr-,ICt Exhibit B, R6,S)
• i'-.tlke .it le.lst 50 imhidl1.1{ sales caU trips.
• ('onduct 1 in-bound P.lIll ,\;th cducarional and celebriryspeuker support: Rl'Ii~iOtls Conference Man.Igcllleur Assn-(R(..,\lA). (City C0I11r;'Kt Exhibit 13, 1\.2)
• Conduct 125 sire inspection trips lor prospective and tentative groups.
• Attend ;.IU convention industry events, luncheons and charter meetings in Chicago and W.lshington, DC Concentration will be on large citywide conventions ,!nd trudeshows .md uncover leads for smaller short-term business (regional sales managers].
• Identify industries and associations ior future year's conventions and trade shows th,tt w 1U bring pl.mners to Houston
• Sponsor industry orgauization annual rrade shows, events, meetings and monthly chapter meetings such as: }VlPI Monthly Luncheon Hill Country Chapter, CESSE CEO Opening/Welcome Reception .rnd IAE:\It
• Work sidc-hy+sid~ \I.:irh Convention Center exhibirion {;lcilities n~gan1ing sales staff continued education training as weil .IS include f.lCWtl('S in JU GHCVB salt's activities JIlJ travel.
T c \Cl{CS POR SPORTS INDUSTRY
• Develop and maintain a range of sports event meeting and convention ciatubascs. (City Contract Exhibit n, B 10)
• For professional sports events, meetings and conventions
• For coUegiate and high school events and conventions
• For amateur federarion-relarcd sporting events and conventions
'" For youth, .idulr ,1J1d senior event .ind meeting riglm holders
'" for intemarional events and meetings.
• Identify and Present Houston 'It a minimum of .5 appropriate sports-related lnJu~{(y ;HIJ
event tmde shows, including any or all of the following:
• TE}J.fS
• N.Hiol1aI A~.)Ociation of SpOItS Commissions "'nuu;.l! Meeti.ng
• AAU Annual Convention
• NC .. AA AJUlU11 Convention
• NACDA Annu .. ll Convention
• US. OI;TIlpic Congress
• Nationa] Soccer Coaches Association Convention
• ;--'i.1CIOIl<l1 Baseball Coaches Association Convention N,ltional Football coaches Association Convention
OJ Conduct toell site inspections for Spotts and lik'it}~e event site Jecisioll makers to sho,;vc.l.~e Houston's :lbifilY [0 host their events! meetings/conventions. Such i!l~ pccuons dluuld include nprcscnrativc s 1)1:
A.\L' Divi.icn Cir.lirs
,\C:\,\ 0:.ltj')C1.t! ;1C1d RL'gior!.l1 dWllpinmhip Event .\f,uugcIS OJpt\pic SrO!1S Ftdt'l~Jti()ll Executlve Dircctors
o :\11 L .. l L :tn,! c( .l:et.;i,llt· conferel1ce dCCls ion mdwrs >:.\L \ E vent ,w,j Ul.l1t~pion~hip :.tlll.lgers
E';ent I\(TI'<·)"Jlt.lti\·c:.~ llf all Prde·;~io/).11 Sports Le:lhut's
. \f! !J!.Ij,l[' :I1<1[I[')!)('I"t e\TtJl org-.l!l!z.ltio/l 1Il.;lna:~l:r.; (i'<ltiu(J;J/ Senior C,H!lI:.~, )Fl'ci,,1 (J1:mFi,'s, CYO, ,\f.KC.lbi C.lnH:~, c:tc.)
• L1ht:rdL'~:r.il,Jc clL'!Il r:;;l1t5 holdc~ ;1I:J pOknt111 \POJ1SorS.
12
• {d('rltJ'yan,j work coll.ibonuivcly with existing Houston major sports venue 1ll,1l1,lgers to help ,ldd , .. ilue to Llwir dio1ts .ind (0 remove impediments to their abiliry ro .uuuct ,Uk! host dt',~ir,lble events.
• Develop ,lIld nuuu.un a ClUTt.'1l1 and pmjeL'!ed Houston Sports event .uu] Sp01t~ met'! ing c.ilcn.lar [0 Ill·lp illellli(y .rre.t of oppouuniry
• Rnbibrl and llpd,\!e a Greater Houston Sports F.Kilily.lntl Event Resources Guide .. h,nh in print .uui on-line f 0 rmats.
• Develop ;t series uf supplemental focused Power Point presentations to help present HOI.L,ron ;tnJ its .1dv,H1t.tges to the identified potential client groups above.
• Identify existing spons· ['('hred events, meetings .ind oq~,ll1iz;t(ions (whether annu.il 0 r otherwise) to ass ist [hem in:
.. Increasing their attendance .uid tourism impact
• AJJing addirion.J events under their direction
• Ensuing their ongoing viability and success,
Such support may be .rdministrative, financial, working collaborarively with event sponsors ,lIld, for some events, .uxively p.uriciparing in administering the event.
TAl.lICS FOR CITy\'VIDE SALES
e Develop list of wget citywide (2880 t peak room nights)
• Research various databases .ind establish list in New ,\kdi,l Gateway in- house system
Prioritize list b}~ 'J ColJ
.J Prospect .) Tentative
ldalce contact b}~
o Utilizing 0i) .. (G technology
o Personal S,l!t~l culls
o r nvire target .iccounts to visit f Iouston
~ Seek spc,u(ing opportunities and attend th.'! following industry trade meetings to :icek leaJs;
PQ..!J\, MPI, {J\EM, ASAE, and Springtime In W.uhi,ngton, D.C
• f ncrc.txe awareness llt the "new" Houston with t:lrgcLt:O cir;..'l,oid.: entities .uxl Im:c[ing pb.llllct'S '.',idl one-on-one "lIes culls and ='J~,rG video messages,
Dc''1dop ongoing di.dogue and research initiatives W11 h cst;lhlishd Oistorner Ad visory IJO.lltl. AI ~ain position on tt'.!de industry b(1Jrd'i and/or cornmiue-s tO~:lin addi[ional exposure to the convention mee6o;',:; marker and enhance reputation 01 GUCVn.
\ Ientor key accounr s.des m.Ulag\!(S ,ltd assist \~,ith major bi\!s ,Icd prt's'~tlutions.
~)~ E. \~liP,C',lENTS
• Cetl::r,t~,c 650,CCO hor.d room ni;~ks \'. hill.' i!1l[)fc''':''g bOlh t1~e tIld ()(.\:Jlp.lilCY':' for Cn',Her Hous ':,)Jl. (('iry Contr,\([ E;,:hibit B, B;~)
~ Fr,q-eC:l~t impret by m;u"ht on UJm"'~!'~ijun Fel.t:llt,:t;'~ to en;JI!.n: (::-:: ,:::":0 lr:'!:ll!h~r li( ·kl
ij~·:.?rt[,);\.-' room 11;,):'.).
81 L~ ine~$/ ['j :t,L~ {!I)IH 5.} (',J ,),J 1-''-' ;r:t'rll FI;hjn('erl!,:~/SLi"n':c fn'fll:d to :)') 1'1';\(;;[ .. \';,;(;(iil>.:1 I:', ni 11; to ~ I 1'<'1(' III
PL'b;i( 'Il'. u'nl I t I _j I_:) .~: ;1: 1'<:('1\[
~ 'I~Jt'r~d {J·)Vf.'!Til·J~,llH / ',ti t ~ jJl..ll\_:r"lilt ,'[~,·.j:C.l} :(,;/l: j li'l :_) ;~'I::'\_'('i\l
r hit' 1',:':1: ~:'\;ill,7· ) I.! Ft:J';,:nt ~\,;t,: i .·J~:l ,:_, to ;') Fc-n:c'l;t
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• I mprove t!efinite room night production ill need period months in cdembr ,war 2e07 .mJ 2C09.
• Glltlpfetc .lIld implement G)re S!,telm t\hnual.
• 1 )e\'l'll)p dep,H1JlII:lIt,tI tf.lini!lg modules (or t IIree Jifft'r<?!l[ levels of :;~tll'S proficiency wi! hin
the lII'P,ltlllll'llt.
c Shorr-term sales
.J Iurcrmedi.uc sales o Lirge meeting sales
• 8C,COO short-term room nights through HeCHC sales !Il;1t101ger initiative .
. :' Rate and occupancy ~1.~ reponed February 2e07 compared to Fchruary 2eO() by Smith Truvc] Rl.!search.
~lEAStJREJ\lENTS SPECIFIC TO EXECUTIVE VICE PRESIDENT OF llL'SINESS DEv'ELOPMENT .\.i'J'D CITy\V1DE SALES
• 17 new business lcJ.Js (2000 + peak room nights ,llld minimum of 150,000 gross square feet of ex.hjhit sp.lCe in GRB or Reliant P.u'k) generated by Executive Vice President of Business Development and Citywide Sales; defined as business Clot .ureaJyon [he GHO/B books. (These \,\-lU be conventions that have not met in Houston for the past five years),
• Define need period calendnr opportunities at Rdiant P;1l'k ;H1d GRR
• Coordination .md completion of one (1) Customer Advisory Bo.ird session for the GHCvn. (CilyGmrr.lct Exhibit 13,85)
• Appoinuncnr./sclccuon as a member of two (2) trade industry boards and/or committees relevant to convention sales activities. Succes.~(ul coordination and post-event leaJ report of Bureau-wide sales ;\lld m.lrlccting events:
o New York Sales & Media Event
'J \\Zlshul1,'ton, D.C Sales & Media Event o dlicago Sales & Media Event
o Assist with 7 cirywiJe bid presentations.
DEPAR'f:.vrENT ORGA1'.JJZA1'ION
DEPLOY(\IENT OF SALES "vIANAGERS BY REGION/VERTICAL MARKETS (City COI1t1-:t..::t E:.:hibit n, n.ll)
Vice Pn~~id~llt of S;lles-Sdl:l.:{cd Key Accounts (I)
Executive Vice President of Business Development ;md Citywide S.des-Lar;;c Gty.vi,le Accounts only
(0
C~)nvention Salts ,\Llntge!> (I6) .'\dmiHl:;lntive '\S:;ist;lJltS (5)
GAm~ntion Rc:;earch ,wJ SFe~i,d Projects Coordin.uor (1)
C1TYWrDE EVE~TS (2·~~J R()O:rrs ;\Ui\1.\[L:\[();'o{PE:\K - I5.~,C~·)SQJ;T. ~:XI[{BITSP,\CE) .\'.ul.m::,j Key :\(co)um 's,,;,:s ~.r.tn.Ji;t'IS (D)
J:.:rER~\(r[ir:\TE .\fFXrr:,-:CS (CP TO l'iC'J ROo.\f5 0:\ PEAK) <.'''il\'':ll!i';n :i<t!~~ .\l.,rl.l:';<'l"i (l)
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Convcnriou S.dt's ~1.11lagt'r (I)
.sP()RTS PRO;\ lOTION .\'.uil)ml S,lles :-,Ltn.lgl'r (I)
S.\TElLiTE OfFr(]~:S (LEAD PRODL'CnUN) ['{.llion,11 ,\C'L'tHUlt ~ Luugcl"s (~)
Chic.tgo
\\'.Ishington, D.C
CONVENTfON S,\LES DEPARTMENT REPORTS
• \{omhly Report ([ 2)
• ,\Lm.lgcllIent by Objective Report (12)
• \LlrketlIlg Committee Report (12)
• Executive Comruiuce Report (12)
• Ciry Council, Hotel Corpornrion & Area Partner Report t 12)
• TI~".lvI Houston Report (.j.)
,11jJ'ill~; tilL.: LllIan,:r.
J. List of (he ()uart:rl:; leads Jnd boo!dllgs that were di.~tribll1cd hy lil.: GHC\'tJ, 'pl'I.:iCying tll\: areas of HOllSlr)/1 to which (hey were Ji.,!nbuted.
"~ List of GROCe kads !:cn,.TJ!cd Clnd ihf.''i'~' converted to .Icfinitcx bj' the (jj{CVB durifl.'s r;l'~ qurr: cr.
S, f l;;;tut;ltin:! li;;t or !oH City-wide L",l!\·'.'Il(; ~'!l nlct;l:n~;; or trdCf(;;iJij\'l bl;:;il,LYi, ,.k!.li.Hlg ~'C;t·~'·i:·; I r(J(uton :0:;[ the hlldncs:;.
/, ("'!:':J!.:Icd dient s,lli,r;h:~:'lI1 SUr'.-n', ",.1:' t;l'~ qu.u rcr.
:. ,";: .I,(,·IL· 1-.: (,.j ,fiJ:';ri,:,d rt'c">!H n.';;,Wl:cil,' '_"'Lllfl;Ulc:';, ·l\"·(.h'l: Lite .1Id ?, \ ;'11' tl:r::i,llt."d IH'
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'~ .. : .: l"·~l\·.:'_·! r\l:\":--'J"~~t ft)r (:_Hilrl'liu'~,-", S,'", 1, ?I J;~d 3.
Documents due per the City of Houston contract (Exhibit 13)
• Short :H1d Long Term (5 }t'ar) Business Development PI.Ul to the GHCvn Executive Committee. (E;dlibit D, IU)
• list of Vertical T.lrget Markets with suutegies JesigneJ for e~ch. Presented no hter th.in July 1, 20~6. (E:dllbir H, 13.3)
Reports per the City of Houston contract due Quarterly (E xhihit F)
I. List of all mccring s and conventions booked by the efforts of th~' GHCVB during the previous quarter including:
• the Il11Jl1LJ or the event;
• yc.ir it is to be held;
• lh,; l:II::Uity booked (c.g. (]rn~CC, Reliant Park, hntds, ctc.):
• anticipated a1!c/ld:ll1c~! at event and lIOW the number was determined;
(I anticipated exhibit space (if any);
II anticipated delegate expend irurcs; and
• anricipatcd mom nights on p,~ak from (he event.
., List of Ihe ('i~y·\,;id~ leaL::; gC]Hr~rdted ~HHI [hose converted to dcO,ltfCS by .he GlfC·\·'B
\': .'1"'1",; flU' :h! CiLy (It [{,.'\JstOIl ":UlIrr;l.·[lJW: ,\ljg!l~t r, :;:"6 (E" ~ ~~~; __ .-\ 'l: -II ~~j·ii,:·. :d .: :ni,~(:li~i'/·.I )t<~S 1. o~ ~d.J J ... -; ::k·t .. \1·:1~i.i~L' d:~· . ;\~'; .t ",\<t!: 1.1~,_'! ;~t;·.,.il1,; ir:f~::·n~ .. :l_;il ;dr,.:.(~·h I:'{ j!.s l~CI!,
.• 1t'-) c:!·,;:f,." ~~~.~-~:~.; f'<\=r)~
_:tc'~' I;~.t{~d. I ·~·r I{ i 'I'I~ «.
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• Number ,md name of GRBC'C hookings iuduJing dates of (',Kh booking
• Other conventions booked inclllding dates of each booking
• Dcfillite room nights (or GRBCC bookings
• Definite room /lights for 1101l'C Rncc boolungs
• NUlI1ber of sales Ie,lds gl'llel~ltt'd
• Number of sales !eads convened to definite
• Number of qu.lli£ied sales c,llls
• l\\ullber of site inspections
The report should include an indication of events that qualify ,IS dty wide and whether rhe business is new to Houston (h.l5 not been i11 Houston (or the 1,15t 5 )e..u'S and does not have Houston in its ror.rrion). In addition, GHCVB shal] indicate , .... -helher such person met their FYC6 sales gO~ll.
J, Listtng of the bonuses or incentive compensation paid or to be p,lid to ("jeh Gf-ICVB employee or contractor for their efforts in FY06. GHCVB shall update this list for ;lIlY sllch cornpensuriou paid after the due dare of this repolt.
4. Report rh.it describes in detail the markets and sales go.ils for each s.lle" person on the st.ttl
5. List of bookings for Houston f.1Cwries attributable to the efforts of the Gr-rCVB for l-t'Y06 with an indication of events that qu;\!ify ,15 Gt}~wiJe and whether the business i5 new to Houston (Ius not been in Houston for the last 5 }cars and does not have Houston on J rotation).
• Reports per the City of Houston contract due May 1,2007 (Exhibit F)
L List of room nights buoked by GH(.vn compared to room nights buoked in Competitive Sees 1,2, and J.
2. List of sales :~u,lls of ,lnJ list of conventions lost to Competitive Sets 1,2, ancl J.
J. Report: of overall return on investment for previous }~ar on ;lU rrudeshows booked. 4. Cllendar YC!l lot d ~;Il:i.'Ii(al Ilforts lcgud 19 (£';lrp~tn;y, ,1'lcrJge [XC ill:l ~ vI'.1f famished by Smith TJ',IVe! Research (or Competitive Sets 1,2, ,HlO J.
.. Reports PCI' the Harris County contract due Quarterly
l. Lise of ,Ill meetings ,H:J conventions booked by (he Bureau (S ect Ion 1 V, E 1)
o Nm,e of event;
o Year it is to be held;
o Tile Llcility booked;
o Anticipatcd attendance .It the event;
G Anticip,w:J exhibit sp;lce (if ill1)j; ,lrJd o :\nticipated expenditures byJdegJtcs.
2. Lis{ of .:dditioml conventions or meetings booked byorhers ill the County widl trw total nurnber cf ddc~;atl's1!1ticipJted to be in .ntend.ince (Section IV, £2)
.1, r..;S[·)j" indtL~Cly meetings attended or p,uricip,ltcd in through t'xhihits de~i!~I:ed (0 induce ();l;,wiz;,t1of1S to !wld conventions in tilt: County (Section IV, E.1)
.1. list 1)( potemi.l! cliellts to whom the n urcau provided an [mpl'l,tiult III cC(l\ellliun Llditi<!.$ ',I,;th:[] the Couney. (ScnionIV, E.J)
S. The llum!)('r d' tr.ln..) :,scnt5, tour brd.as, tLl"ie! writers, ,!I,d uhl'r pnllllIJlci":-,' ')( :l'islue rr.i eI ~!El'j1.iiIW'.!. I.':, ctitJll [V, E 5)
(j. n,:~criF[i()1l ;!{ d't~ 1<'51:11..') (,( :ho.~e '.:i~:ts ill terms d publis!Jt;d '"riltt'n m:l(ai lis and :UlV
"'; Jt'r (,w~lhle ;]('cI)[nplis hlllt.'IH'l (Sectiull [V, E 6) .
I. { .. i,~ d 1Ill'etillA)IH(.'lll1 .. :d or j..l.lI"ticip.ltl'J ill ,\nil IlI,her ~pe(i,u profn.,rion:i to inJucL' It,!·~·tn! ~l~:\'('h (.) dIe C,)lJ::I}' (SCI·tioll lV, E7)
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COMi\lUi\'IC\TlONS
DE P'\RTl\m~T DESCRIPTION
Through (ocml'd Ilwkc(ing r:ffort.~, (he Comnumic.uions Dcp.urmcnt promotes lht~ Gre,Her HOUS(Oll ,\rt'" ,1.'1 a convention, business, .uxl tourism destuwioll, '!lit's!.:' efforts include ,tdVt'nisillg, public ,1IlJ medi,l rdatiolls, sponsorship, speei,l! L'\"el1[S, promotions, web site ,md coll,Het,d de v -elopmcnr,
TARGET AUDIENCES
Primal), (Meetings & Business Markets)
• Kev Markets
'0 l'\ew York, Citic.lgo, \'\'~Lo;llingt()n, New jersey, Los Angeles, Indianapolis, ~f.irlne"po!is
" Vertical Markets
o McJica!, P!urma, Engineering, E nerb'}', Life Science
• Houston Film Lobbying
o LocII pitching on the Houston Film Conuuission
• .\fedia
o Business: national, r('giotul J . nd 10c.l!
'J Trade: Si\[fRF, Corporate, Association, Nation;}!, Covernmenr Primary (Gcneml Travel)
.. General Visitors
o DJ.Il....;, Ft. Worth, Austin, San Antonio, Corpus Christi, Be.uunont, LIke UuJ"1es, Lafa}l:~ttl', New Orleans, Baton Rouge
• Media
o General Tr:I ve I: National, Regional
o 'X'chsire
o Local: broadcast, print and website
Secondary (l\(CdicaJ Meetings)
.. Houston Businesses and general consumers
• f Iousroniruis
" Conuuunicucions Staff (! ntenul)
STRXI'EGIES
"
~,f.1xLrtli!.e tlw '_::C of New 1I.!cJia c.Hc\',:rystlc~ ;md mark.ttLng tools.
Cjtlu1·;1Jte 5F:LTgy,ltd resources of th,~ cru jJ'l: to four idl~ntif;ed, ltqy.' ll1;l[h~titlg ,~[ s.ilcs ill;li.ni'.,·~ illd'i,J:IW:
.) ;--'·kwY.)r1~'S'll('siVdi.l Event
'J 'XI.I","hingtoll, D,C:; des/\fe.Jia E'IC':1C .. ) Cli~>l:;O ,);d'.";/\fl'di,l Event
r SUFJ»)" (:ffmt:; to bring ;t (rui,;,~ Jil1C into tho: Port ,~,[ Houston.
" r:·,L")!forate Cllji-;ing ill/O!P1,nll)[] inro ,\lh:cl,ismg .w.! cn!I.'lu,1! (!'<;C~'.1. \:ffer pn::;s Ill,Ht,ti,ls U)\';,u-Js {b.' ef(on.
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o Re,e.m:h seminar
o Crisis Communications pbruung seminar.
• StJ~ltt'gic.lllytJrget the decision makers .lIld influencers in primary J1let'tu1gs .1f1J convention industry markets !nduding, dUC;lg0, Nt'w York ,md W.lshinglun, D.C .Ire,l which represent 7C"~;) of met'ling plannersand .issoci.uions ,lilt! secondary 1ll,lrl~l'[S including, Los :\Ilge!l'.~, New Jt'l'sey, .\-linne,lpolls ,md Indianapolis due to [he concentruted number of Fortune sea comp.H1ll's.
• Straregically [,lrget gt'nel~u consumers to the Houston area which represent SC% of the visitation to \vww.visithotlstontex,ls.cQrn .HId 1/8001 ~HOUSTON.
• Position www.visjrhoustomt'x:ls.com as the primary resource for Houston information.
• Develop procedures th,H will access and test the effectiveness of design .md messaging.
Co,"L\IUNfCATIONS rxcrrcs
e Develop national media tour; surrounding the GHCVB events in New York, Citiclgo and \v'lshington, D.C to update key general consumer and convention media on Houston .uid (Q soliJify ~nedia contacts.
• Develop ongoing suff training sessions to improve knowledge and application of the New Mt!di'l Gateway new marl<eting tools .1Od their enhancement.
• F. nllit the help of business partners i.uduJing: Greurer Houston Partnership and other urea district organizations to discuss cooperative opportunities to help leVeJ~lge :llh'crtising dollars and extend Houston mess;lge. We will work with area partners to create this package, i.c, hote], resrauranr, attracrion, trnusport.irion pJrtner and cruise !illes.
• Work with GHCVB Hies staff to defiJle (,lrget markets, audiences and accounts. Place advertising cffom against this directive,
o Assist GRBCC with advertising dl'~ign.
o Offer advertising/ creative design to Reliant.
• Particip.ue, when fe,!Sible, with the State of Texas Deparrruent of Economic Development, Tourism Division 011 their cooperative advertising programs t.lrg(;t.5 .tt the decision makers uud ilifluenccrs in prinwy meering markers,
;" IF OJA_E FFORTS
8 Distribute monthly convention release co local and trade media list.
• Crcare and distribute monthly (12) media mailers to keep Houston top of mjl1d '.'lith writers, und provide story ide,lS for the media.
Di.;trihule ,I roral of four (4) video new') relc.rscs.
Bi·monlhl.r"\'(··bt's Ne .... r" releases (6) to 10ctl, J'cglollJ.l.wd !',llioml /11(;(/j:1, "JI<11 of Ui».
~ One (1) rlaccmem ill a nutiona] blI.SU]t:'SS magazinL' (cimilJlion I million +).
~ ,\s~i:jt JllUlcJi.l r'~qUt'sts ·,'.i!11 [he iJea ill mind convening ,1 flet inro a il';lrure ·;tOly.
• SI'cur<! one convention rr.ide journalisr for L -v crv mcdirun to large q1!.'.<; Fum.
9 iX~.)(~\ with ~tlt':'; to .lerernunc two t.trgeled [lll'di,l drops for l11t'etillg tl~Jdl' ptlhlic H ir ,11;.
• S"Cl;r~' [.~ rl.ll·<.'rnellts in mtlcll;l./ conxumer 1IL1gazint's (r:ircuJ.uion 5\:'J,·:·.~:)f-) PLKl' .J h:.d hll'ii[](,~5 srory cvcryqu.utcr (i) in OuYJIlide or [·m] public.uil',fl'i.
" [lIt,_"[' (! J) IJ.1t jOI;.d [(;1\·(:1 )l'crioll pl.lc<.'mell!s (circubcioll 28:),:CO +.).
• (i;o)rdill.ll.c .... Jl~~ outer- 111.1lh·t lllL'cliJ mis';iclI per market in Austin, nd!.lS, r-t. \'Vunh, Sin .\ilt'!llin, n':;[L:mJllt .mel G;rplL~ Christi. Td.J of (5) llledi.l lIlis~i[)n~,
~ I '1.tL~e "Ill' ':oJlH'1:!iwl u~dc s[()r_r.1 tllcmh (L~), (nctl\ing nil:
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• Services
• Conventions blJdtt'J/ held in Houston
• Economic impact
• :\'<.:w hi.res! promotions
• IkcL·ssibility
• New Developments
• Develop unique stories .md lUlUSU'U story ;mgles on Houston,
• Insiders guide to Houston.
• Visit one Houston organization J month (or story inspiration ...
• Pitch seasonal stories for the spring, summer and f;til Focusing on what's new in dle t:iry.
E .ich win be dislIibuteJ to the 1,200 iocal, regional und national media list.
• Lunch with IOCJl media OIlCt! J month.
CQLLATERAL
• Produce Gnutcr Heaston ArMing Pll1lll.?s euide on annual h;ISls.
• Produce the Houston Cjfid,'/ Visitors Guide on ;1 quarterly basis.
• l'pJ,lte bid materials including, but not limited to; tri-fuld brochure, bid biucb-, l.,I~S .uid hotel onc-shcerers.
• \Vork with sales to develop promotional carnpaigns (or pre ;lnd post event promotion.
This includes the development o( prim ntJJCIS, table top signag.:', inscrrs of fl}l:r:;, enewsletters, video messaging ;uld surveys,
01 Produce quartcrly Houston calendar of events publication.
• Produce aUI1l!;11 Convention Calendar, Develop J new pl;Ul which \ v i11 af(orJ members the opportunity to get updates on the webstre at ';vww.vID.t!:w __ IJ:>Jm_lli~xJs>cQill.
• Explore the possibility of n:l:diting the 10 minute promotional Houston video. Work with ;JI GHC\'U deparnnenrs (0 see how this tool CJll be effective ill comrnunic.uing with clients.
-II CllltiIlIJC producing the GH01B Memher ncwslertcr, which prm·iJes resource ;Il!~l"Ulatiun (or aU members aud partners of the GHCVU.
• RLd.:.~il: n 1· Iousron Tourism brochure and work with Tourism Jep;Htn:Cll[ (0 SIlCC(";',wlly t ugcc intcmauon.i] .iudiences.
o Develop .,I_Hou.';ton rnulri-cuhural brochure, highlighting Houston's diverse U)Jl11I1U!11LJes.
II Develop p'cmo:iurnl I-hHtotl videos for Tourism in seven diffl'rL'ut bn~llJgl'S 11l,-,Ju,1lt:,~. ~':Jn:II~k'Sl!, Sp;\llish, Cermun, Chines(\J.lp;lilcoC .uul French (2X).
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" .., III • lr., d,scn,I'.lt cone gcnna consumer e-110'.VS cttcr p'~r ruont 1. [ora; 12.
o \'Vor!;- '.\~rh t~,e Visitors Ceruer to dc~ign new prornononal ~ctail prcducrs.
~ W~):'k ',\~lh ~ltl dt'p.I'1n~<:n~; to define key n;,';S;l;;CS IIced;:"J for the i';e w .\kdi., G.lr~·w.·,:.' \:l!CO '-l'L~~.'i'~ «~;_[[Urt! •
. \ [~YE&J f5f 6i(~« _ _crrO;_\J_(!TK"1__"1 (City Cwtnct Exhihit £1, .\1)
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\\·~:C~.l.l.~:J; '_:I~~ ,.l:~.'; d'~;"~(~.d~!p·llt ~(J dCr~H! \V~lat. !fH~ 1\t~}'l!~(_,':~-11! c" tl;·L'.~i!i~_·a1{Ul:;~ r.. n~('l_~(;!·.\~ rJu1fi.l.'()j ~(',lnl (·:t" diIt!l;Pit) If:d ." ("L1;!:,~;lt· ;:,\ ,?W: '·-"-j~'1..·;·.d .hi ,:,>r:·p.1I;;IlS, '.''!~:-c!1 'lfa :)~c,:' :::'_';"_T.d . ~'·)l.n~l.-(·J ' .. ir .»: ~-:uj~":1 r':'~)'lll ~o F IOii)\<n.
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• Generate in-kind support \..,tlucJ ,H no less th.in S I million through local, regional ,mJ n.itiorul mcdi.l ,md consumer p.utnersiups which create ,tddition,d medi,t exposure .lnd CU!1SUllWr awareness for Houston
• l"tilize tickers for annual events including, but not limited to, Gr~1I1J Prix of Houston, Shdl Houston Open, Rodeof-Iousron, IFest, Houston Astros, Rockets ,lJ\d Texans Gum~s {O create awareness rhrough on-air promotions.
• Support .tli GHCVB Committees and departments by offering PR support and li,lison SUppOI1 on projects ;U1d events like MuIticuJrurJ.1 Festival, 1·IU>ClUIl District Duy, Offshore Technology Conference, National Tourism Week, Annual Meeting and Learn at Lunch Program.
• Continue to updJwl add special discount offers to (he website.
• Continue promoting website contest on the homepage of "'WJv.visithQu.stonte~ols.CQm ,IS;\ way to position Houston <IS a "fun" place to be and add to tilt' "opt-in" distribution list.
• Utilize National Tourism Week to educate Houstonians on the importance of tourism tndllStlY and the city's vast offerings.
• \'(fork with membership to develop promotional camp:lign ge;lreJ at incl"c;lsing and retaining members.
\'«E nSITIi
• Redesign the look and flow of the website Irame at w\'1w.visi[hol.lstQntex;L~.COl!l
• Update and enhance .ill website content.
• Test and clunge navigation order and flow on :l regular basis,
• Develop a comprehensive press room rhat is continually promoted to rile media as the /1 1 source for comprehensive information, swry ideas, photos, video.') and contacts.
• \(/ork with New Media Gateway to optimize aJ1 of the webpages on the site.
• \Vork ... lith membership to educate GHCvn members on the benefits of the new Me.nbel'Nct system,
WEO-B,\SEQ MAlU<ETING TOOLS
• Develop custom e-nuil templates for meetings dit'uts inclild;ng:
• S:VIERF
• Corporate Planner ~ Association
• 7'[;lt;011;11 Planner
• Develop all e- l113i1 template for gcner;d consumers
• Develop .1/1 e· !luil template for mcml;er;hip , Dc\·-dcp .in e-J1i.lil remplate for rnt:dia,
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\ eE CI,.\Lf.ROlEf.TS
• C:o(lJ~lirJ,lle:lll' GHC\11 Annual :\[r:':lLl1g with Convcuuon Services indwliIlg ill':it.lIjollS tJ1J v;r!co pn:ductinn. Promote tile GHCVn .!ccompfi.d1l1:cllr'i .uid mCllIber alli\ ;t:es. Prouiote event to 10c.tl ,wei tt~lJe llledia.
.. W~;rk wil:l JlteJllbcl;,!Jip !.O enhance dle lk~L\UrJllr KiO'iklo()()(il.
" 'X',!!l, '.,,:dl Vi:;itor Serlj,:(;,.'i to r:1l1l.Uu:e tb.' Visitor Ki<)~k.s at t..hc I [VC .uK! S,tld:iLe [o(_I(icIl.).
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• \'{'ark wirh Houston Airport System to enhance Mill !Ipgl~lde Houston infornution ill terminals A B and C of lutercominerual Airport.
?\lE.\sCREMENT TOOLS
• E t11i.~t the help of .1 Illcdi.l bu}iflg agency to ensure pktCt'ft1Ctlts .rre cost cift'crive ,wd primary audiences are t.lrgctcd.
• Incorporate '.1 measurement (001 into Convention Sales advertising creative that utilizes an incenciveaccessible only be a custom website URL ex. ,,-,,\'W.,,-i~ithomrontex'li,com/ emlse to track audience re.ich.
• Conclucr a rniniruuru of two desrinsrion/ perception surveys with a meering tude
publication.
• Continue tr;teking .Iud reponing monthly research from!·8CQ·4 HOlJSTON.
• Track and repOlt all requests far press kits, lrn.lges; videosand pharos.
• Tr.h.:k ;Ill visitor requests OC:lds) from publications.
• Develop a post an.ll}sislfeedb.1ck fonn which measures the effectiveness of the colbcl;\! used or designed. Directly after an event, GHCVI3 personnel wlU be .isked (Q fill out (he Iorm ;t1ong with a copy of (he collaterul being measured. Questions will include:
.. \~l}l.It W.lS the goal! purpose of the promotional nwteri;u? • \N'h;lt audience were }UU r;u'germg?
.. Whilt was the format or medium used to targer this audience? 1.) Prim mailer
2.) Elcc! rouic _!I.'biler J.) Sponsor Ad
4.1 Video
5.} Publicurion 6.) Signage
iii Ple.ise {_;lV-'! !IS .1IlY fecdb;u:k )UU received from }uvr audience? • ,;<!;.'; (his 1,~d effc<.:tive in .15~isl.ing )'011 to reach your gO:l!?
o Track :wd (CPOll dfectiwness of press releases )efl( through rhe New McJi.l Glce'.V.lY
s,scem.
H
Open r.W: pe[(:r.?IILll;e. Number or times opened.
l'<lIJdl'.'r ,.J :.I.,)rle5 th.it have h.~crJ wlinnl "3 ,1 result .
..
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II Ck!;1in ?Gjt:;O m:qiw visitor:; to }~:.r,_,,~~'::L;;lhQl1iSQmf,'.Xl!L(O.m .u the end uf fY '07.
" H.,·Yi:t ,ll ';t'ller,1! ((;r~:;t1il1t:( ;!fl,l trade swr;e~ [bt run .LS J P~SIl!t of il j')lIrtuli.H 'licit.
C\, . ·il.Ljl '. i,.ie '.\ iil he ,:cnsitic'Ced ;W? illl;l)min~~ r:\~'I or oUlbound dt·sIHjJ,: vi',ic J1).lJ,: :':\'!;:e (a{c:vrq \~"i~: '.~il!' ... urk to s,:,:lIre (15) tool SWn{'~.
'J f\<'~11: ,11 ,;':ll,:r,\! ':'}I~I.l!lh:r ;ud convcnt.ou trade .;wric,., dl.l( run I., .1 rl'~uk (·(.1
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~." .u ':L' ;·.I:·;~! ;,,;; 'll;.,b in tilt: .15) il:dc> n..l;"i inti 1],1£ioo,.1 mcdi,l '.vir)' ,·/nr;J.1 ,., III
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TIlls includes, but is not Llmited to wDrking with the ;\·bjur's Office [0 SlIPPO!t sales eff om when pitching :1 high- pmfile meeting or convention.
• Work with GHOlB sales to Jevelop an ,IJ\"ertising plan dut srmrcgically rargers the decision 11l,1I~1'li ,lIld iulluencers in the meetings industry specific to Houston 's key t,lrgers for FY '07 as weU ,IS [he general consumer markets that provide weekend business to hotels,
DEPARTMENTAL TRAINING
• Public Relations Society of America
• HOW.lf'(8LZin'Design Conference
• Research Conference
• \Vebsi[e Hulreting Conference
DEPARTMENT ORGAl"lIZATlON Director of Marketing (1)
Deputy Director of Marketing (1) Creative Services Manager (l) Marketing 1Ybnager (1)
Online ;\·I:u·lceting Manager (1) Commuoicutions./Markering Assistant (l) Administrative Assistant (1)
COM UNICATI ONS DEPARTMENT REPORTS
• Monthly Report (12)
• i\f,U1Jgement hy Ohjccrive Report (12)
• M:1l1~rillg Comnnuee Report (12)
• Executive Commiuec Report (12)
o Cit,! Council, Hotd Corporation & Area P .irtner Report (12)
• TEAM Houston Report (4)
• ;\J'Ieni.'iing master tearsheer binders for i\let!rmgs :ud Cenem] Consumer plilcements
• ;Vhster binder for annual press releases
• M.ISter binder for promotional rec.lps
• CoUatcral history bindi.!rs
Documents due per the City of Houston contract (E xhibit 3)
• 2C06·07 M,n'keting Plan based, in pilrt, upon rhe <;c!tical sales rIm., .lppn:w,;d by the GHC\ I3 M.rb:ting Committee. (Exhibit a, A.J)
R..:p,)rt3 per tIle City of Houston contract due Qtl;utedy (E.;:hibit P)
1. Repor611g of .111 c<);J.Henl, .idvcrrisingnnd promotions prep.ned .~pecjf:CJUy fu r eidler conventions (J[' tourism. Reponed sep.uurely for c~\l:h r,lJ'gc[ market, with any <), .. <..I'hrrifl?, t-'_WCf.l;;C noted .!llll expbincd.
2, S llllplc:i of ~lil C HCVB produced cdf.1tel~11 Il!.ltl'r-i.lb ,lIld ..l~"ncj.ltl'J ClNS.
I. 11.t'pfJrt .)[ .Ill Hl:ett isements !!lLluding the n.nue of the publiutivt1, Lost, size, mouth ,ll~,j (,<pc~,f J,/v('ttism:t'llt (t.ldio, prim, television, (,:lC.) .wd selectivcly~~ltnplc ,lId pl'midc eviclcuce (Ji the t'{iecti\'t~[Jt'.)s oi $Uch ,ttis.
Rq)ol'ts pc I' the City of Houston contract dtle .\ lay 1, leG7 (E xhibit F) ,\dn·n;.\;llg ,1:ld ;,tuh'(ing l\l'J,J()rts
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(Di\'ided into ('Itl'gorics, speci.(ring whether the benefit of conventions or tourisrn.)
L TIlt' GHC\.m sh,dl me ,IS lilt! ,U1J report the e((ectiveness of its pye? ;tdn.'nising C,t1Hp,ligns rhrotlgh $,unplillf, Jnd selective measurements such ,1S pre- .ind post-awareness SUlllil's .Uld im.l};e pel"L't'ption studies, .IS .Ictcnnincd by Ihe GH(,I/B Sales .tJId ;-"·f.lrkeri.l1g Conuniuee, The report .dull illclude dficie!lq' measures lhat cstimare the lot,ll cost t>f adverrising .\Ild dw [rue 1I1.Irkcc v.llue of .II! rebted promotions or ,Idded- value components included within the pl,1n by the GHCVB for either conventions or tourism. Further, reports should inciuJe any industly related surveys th.lt me;15W'C [he effecti v eness of GHCVB's advertising and perception studies th,u ,\i11 assist in gauging the coral value (acruals vs. adJed value components! exposure].
2. Listing of other materials and informurion produced byrhe GHCVI3 to suppott {he nurkering of Houston .15 .1 convention and tourist destin.trion, ,15 ~I site for [he development of rill' motion picture and film industry and as ;1 site for major sports events.
Reports per the Harris County Contract due Quarterly
I. Report on dIe development and production of print, r.ldio and television adwltisillg produced byor participated illlSection lV, E9)
2. (fcpe.lt of Gryof Houston contract) Li'i"ting of other materials and inforrrurion produced hy die GHCVB to suppon tile m .. lf!cetillg of Houston ,15 ,I convention ,1I1d tourist destination, ,IS .1 site for the developrnenr of the motion picture and film industry and <IS a sire for major ,ports events. (Section tv, E 10)
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CONVENTION SERVICES
DEPARTMENT DESCRJPTION
The Convention Services Department is responsible for providing assistance for ,Ill booked mcc:tlJlg and convention business in (he Houston and surrounding area. 111e main areas of assistance offered to groups are services and housing. As ;1I1 arm of the convention sales department, convention services staff ,;,.ill work with S;Ul'S and membership to plan, coordirure and execute sales Funis and events. ALl activities .rre geJred to the support of the overall go;tl of the GHCVB,
Every meeting or convention group that is booked through Convention S.ul's is assigned to a services manager who assists meeting planners with ;\ , u ide r.mge of convention services, while ·J.cting ;IS <I lhison between the meeting planner and GHCVB supplier members, These include site visits to hotels and f:tcilitil's JS well ,IS member venues, ;ttr.lIlging itineraries ;lJ1d introducing clients to member representatives from ;Ill service categories. \Ve also provide housing arid room block consultation; distribution of collateral materials including brochures, qjia'al Visito« Guides, videos, press kits, maps, and media kits. The convention services staff attends conventions in other cities to boost attendance at upcoming Houston conventions.
The HOILSing Department man;tges hotel n .. -servarion needs for groups requiring l,eco hotel rooms on peak night, using Passkey Sysreru's state-of-the .. art housing technology Attendees may make reservations via the Internet or they can fax or mail housing requests to the GHC,VB for processing. An in-house c;IlI center is st.JfeJ byGHCVB employees.
TARGET AUDIENOlS Primal)'
COnvention Planners Convention Stolfi Convention attendees
Front line Houston hospitality members such JS hotel front desk, r;l:O drivers, restaurant staff A Category Members (hotels, DMC's, convention centers, audio visual companies, decorating co mpanies, trans portution companies]
Secondary
GI-fCVn staff in Ilther cities - l'~peci,tlly in the GF TOIB competitive set
STRATEGIES
• r ucrc \S.~ .1 '~".l(enes·; ot' the pro[cs~ioll<llism ot GHCVB convention services <;uf( .ind the I!lultitucle of services av.iilrble to meeting pLull1ers, convcnrion staff ;wd ,wendeL's [hroll;~h their '~:{r~l1is(\
.. C[(:W..' ;1i1 e:-.:tnordillltT welcoming .urnospherc for aU applicable I71CCrill;_;s :lrri v ;I1; in HOllWl(J to iwnb:r i ';Ol1lj)[L' dw city,l.s a destin.nlofl of choice lor meeti.ngs :md tuurism.
• Assist GJ-fC\·B\ p.lJlnen such ;IS hotels. rt'St;HII~lUL'i ,!lui city auractious in '\dling-" (hI.! citynf HOU·;tOll ·:i:\ the execution of impressive site v;_~its .ind events.
• Pnn·idc '::(,:q")tinn,tJ services (or convention pla!1ner~ to increase u~;,gt: of Ihe GffC-:VB's ScTV:CCS ,Illd JiJfercmi,lte Houston from ocher cities.
4 Pr<)'::~fL~ ~!.l[,:-,'C-Iht'-,Irt tl'chnoL~0',\nd new !l],lrke{ing tool; co !!lectin); pbn[!('rs ,lnJ .Htt'nJ(,t:~ [n incrt',l~e .H rt'n<!.u!t:{~ .u t. heir events.
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• Crt',l!e goudwill in the meeting planner cornmuniry ~l!lJ with GHCVn members through t'dUL.ltio[t,tl SUppUl1" .lJld ,1CCt'SS to timely, .iccurate resources in rhe city of Houston.
T:\CilC_S
• Offer to host welcome receptions for hoards of selected convention clients (City Contract Exhibit B, 0)
• Provide over 950 services to meetingsand couveutions via 4CO client consultations, distribution of materials to 250 convention groups and 350 supplier btd.:; to members (includcs Interner le;lIls and Mct'ting Planners Guide sent).
• Conduct Convention Awareness Program - Approximately 26 groups of I,CCO attendees or those iclentified ,IS high profile groups v>iU be welcomed ,1$ .t nutter of procedure with banners at lhe airports, welcome buuons at the convention center and panicip.uing hotels, welcome signs in participaring member restaurants and attractions ncar the event site.
o CcnductIO site inspections by accompanying meeting planners to member hotels and other venues as requested. Reach out to meeting planners in uruiciparion of creating more opportunities for member vendors to provide services,
" Promote atrendancc .uid capture extended stays from convention Jtcendees through New ;\[",Jia Gateway tools, There will be J minimum of twelve (l2) attendance promotion [rips annually where staff will travel to conventions destined for Houston in the upcoming year to drive attendance levels up.
• Implement J more in depth customer survcyprograrn through New Media Garcway.ind in conjunction with the existing Cdlit1i-U:fi.IUR evaluation progl'Jm. Solicit sarisfaction ratios from .til rmjor conventions (5ea peak room nights+). (City Contract Exhibit H, c.J)
• Solicit s;ltisLtctlon ratios from past customers 1,'i;t mlffqcuwde evaluation. Send to .111 leCi) t
peak or those events using GRBCC or Re1i;mt. T.u-get.t 75% return ratio,
• Provide IS,GeO promotional items promoting Houston for convention dd,.:g.trcs.
.. l'vf;!f1age Housing for 12 major conventions.
• Provide RL5Sh(y training with hotel reservations departments, mnintuin and 'tpcbw the progr.un.
" Create ustrong "lIiance \vith DEDA in order to prornotl~ the 1 ... r;!in Event.
~ F,lCilir.ltt:' Restaurant T nccntive Progr:ml: 'n1C GHCV'B R~staur;]nt Guide brochure \',ill he ;waihb!e ro .ill groups who either qualify (or .in on site restaurant and attractions boot h or :;roups , ... ho request them to distribme to .utcndecs.
• ;::;]dit;l(C Taxi fniri:uive and Appreciation Programs .. continue dfott to work wit h the (X:[ ':(;l·~::)'U11t's. Coutiuue to train ,mel couununic.ue widi [roue line drivers tllIou);h 2 T.1Xi [ll;·ilLi,·cs an.uully,
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·t ll_".) clitm C)tl·>d('lli')[ls . Numher of CUSlOnWr:; sl;tff IllS ass isred.
> 'r::,) convention )',(ollPS . Number of groups for which stitff hOI:; pmvi.!,:d ,~o!lltC(;l1.
.::~) )H[,/icr It',lds . :-iUlllber uf Indirect rclerrals and din.,(t lea.Is sent f,) tT:el7lba s1JpfYli.~r:t i1l,juj;;;,; Il)'('m~t )~l\id.lIIce ,t'j '\·I'U ;IS written !c.lds.
o C n',(:I·,i('I;\'\·' frill" s rrr:.gr.llll fOf 2(, [:(f)UpS
.j ~(J (··.!lWllli<l!lS \\1Ih .1l'l.'nd,ltlce of 1,:CC ). (or hihh pl't)(ile ','1', 'U,} ., il: he '!<.'I:k ,p' • { ··'i,11 !"rc.'11:.lIHlcr~, '.',d('()rn~ buuous lilt! ~il~ns,'.J{l Sill' Sl:·:(j, .. ( f'~$[,l1lt'.ltH/.tl:II'·:;"lJO t . ,> f: ;il';!L;,.!iu~~ m.di.J1I!; ; c· :~cr;.!tjGrv; md :·ull{J'.~iJ1~ up ,\ ith ;·I_";I.l.\lI~lJlt·;, r,?)i.,IUf 11,1.
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.';;,:(., ,'.'.' .),',:, lIJr~'S. con ·el:l.:OIl.l.!:H conuuurucauon to Cl(f'vTll1n;'~'1115, ',,:1',:[
i.~.(!: .:,.") "i .• 'I'L' ,il-··p:j(,lL~,:, .Hid other m"iol' cit;"',ide ;,('niLl~ to iT pI'I)I'ided.
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o i\n'.lI1ge.Hld escort a minimum of 40 customers representing booked groups for pLuming sires.
• 12 ,'\!t"nd~ull'e promotion flips
o TI:\\,c! to other cillt.'.~ to obtain knowledge n£ the convention l'llt'l-gy .wJ to promote ,1l(eJllbJlce in H[)L_l~[On
• [2 Auendance Promotion Initiatives
o \~'ork with conuuunications through New Media G,\(eW,lY to offer new attendance
building progr.ullS w1lh a minimum of 12 groups.
• 12 sales Farns or events
• 30 satisfaction evahutions - Send satisfaction fccdb:J.ck fO!lns (0 a minimum of 30 groups.
• 10 Housing Programs - P.l.Hkty based housing (0 .til appropriate groups .md assist .1 minimum of W groups with housing,
DEPARTMENT ORGAi'4"IZATION
Executive Director of Convention Services/Membership (1)
Convention Services Ivbuager - National ACCUllIHS/ Housing Supervisor (1) Convention Services l\.-luuger (1)
Convention Housing M.lI1agcr (1)
Housing Assistant (1)
Administrative Assistants (2)
CONVENTION SERV1CES DEPART~mN·f REPORTS • Monthly Report (12)
.~vtll!.lgement by Objective Report (12)
• j\larl<:e(lUg Committee Report (12)
• Executive Committee Report (!2)
• n~NiI l Ioiuton Report (4)
TOURISM
DEPARTMENT DES(]UPTION
The Tourism ~!._.p.ltlllll·!It is dl.ll"ged with increasing travel to tlw gre;1tcr f Iouston ;1((.'.1 by illdi\,idwls .lnd tour groups ;tS wL'lI ,IS increasing ;ltteuJ;u1l"e to .ireu hotels, .mrnctions, restaurants J.IJd retail thereby illcreasing room t.LX revenues .ind economic impact on the city of Houston. Solicir.uion is directed prim.J.rlty tu domestic ,HlJ intenurional travel rrade, induding wholesalers, tow' operators .lnd both (Olpor.lte .ind retail travel Jgents. This is accomplished through participation ill trade shows, s;11cs missions, w-geted sales calls , Fanuliarizanon (Elm) trips .urd through the distribution of printed coUater,u like the Official Visitors Guide, the highlights brochure, Houston video and rhe c.!len&lr of e v -ents. From these .ictiviries, the GHCVB generures sales leads or works business prospects for follow-up by GHCVn members so that they can market (heir products and services di.n~cdy to domestic Jnd inrern.uional wholesalers, tour opemtors, travel ;lgents md consumers.
TARGET AUDIENCES Primary;
• U.S. Srudcnr l\·[.lrket
• Larin American Wholesalers and Travel Agents
• Cruise Market Decision MJ<ers and R':failers
• Receptive Operators
~ Domestic Tour OPCr.1WI"S
• Tourism Committee
Secondary:
• u.s. and CU1;Idi.W Golf "'Ltrket 0) Europeun Travel Tl~lJe
.. AsLin Tru vc] Trade
• ClIladian 1'1~I".d Trade
.. BI;stness Travel TI'Jdc
<I> St.tff (Development)
S1'RATEGIES
" Conu;bllt~' sJllcrgy anJ resources of t!1~ ~Iltlr'~ GU(C;JU to four, id('nrifirJ, b.rgc r;pr!<;,:ting ·wd s.ilcs iIlitjJli~·cs IX (;':C{:[3. For (hjs) the Touiism dep:ma;{'llc will pacticip;Hc in the foi!O\":in13:
• Pwieip:1Jl' ill the Chic:1~o media/$;de .. event ;md mndHLt rC~lining for tr.ivcl ,lg~nrs to t.,,.Jlll:.H,! d](~l11 .ibout Houston .IS ;1 bolf ..I.!~fill,tthll.
c' r.lr~i,~ip:Jrc ill the N>!w Y0r;( H1Ct~id).d,:s C'\·CJl[ .uid . ;.'jit '.,\d1 k.tding rec<~ptiv(~ Gp·.! w.;~.
• I.\;~;'k with lilt.! Port of HO'..1'iton (\:;(liutity I.,) ;lW.tct new cruise Uj:t's to rLe POP; I)f Ho:.:,c;m th;lt c.in 1_;C'lIel":lk pre ,Illd po)( ~L1}'i ;n OUl'C;r:'!.
n \[.:.'(imi;·t~ d,e' llSl' oi :---ivlG !.O tth ... k m;1Il.1:;1'( pt'rf;}WllJlC'~, di5tJibwc !<.'JJ.; .Illl1l!evd .. ,p .,:<.'nnn';c .mp.ict rqcctt:j .
. \ ~"J:i'c::.1: ill.: ,ff.:, :;'.\'1', .. " 1:;( tI~" C-,ntin'_"l\.l[ :\;f!i;w·; .. 1.':1 \(tu:tlu" 1.'rcg],1I11 to J\u.x;;';i;' .. ~ ,. ~ ,.,·'.i,'·.lTl .L'.J '~I_', '':L'{ ~lJ(·hi.lur!~ If) tL l\.·nlli~~{' flalu'~~ :."'t~rL,~t!~uncc.
f~ .,". h_LI fe r!' ".:' ,_·!fi-~( t > .. ,:~::.t:.; (if dl r f_~, itt ') !11_}~.~/ .H1.t~nd,H~ce en derc nnn~{~ F rr }',;i~'n !t1,h.i gcnv r.r ," r:~ I~; d~t·11 ...»: ;l1~P~·'_)'.,.!.. fl." _r;: ... <t~it?, f (<.~ad.) iJ'_'Il{ ("t_~;~ to H;Jn~.ln n~.?n:I,>_'r- •.
;<-. ;~I--- U·: ~·:i+t-:r".,\~,~.;~ of;: r'~I"l):<.n .1S jJ·~)t~n_~;i')n ,_,,) d'~1Fd l:l~f\/f~n(k~l~ Ii:\(, ,.,,"t: l~~,\ r:er';, ~LL( ," 1'.,[1)/)"":.1 t, I' .. d .1!,,' :'.> )0 ((; It ·::VO(] :'<'(;.'1" ·,d! i!~.r litY.
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• Develop srr.ltegy for secondary international nurkets .md implement.
• Idennfy the tools needed to best market Houston to niche markers like the student marker, the Mexican market and (he golf market,
• ldentify staff development rr'liniog needs uml implement .1 srrutegy (0 ~lddfcSS those needs,
rxcrrcs
.. Participate in ,U1d measure the effectiveness of trade shows that are pertinent to our urget audiences. This should include shows like Pow Wow, the National Tour Association, the National Business Travel Association, 'The Student Youth Travel Association, La Curnbre .unong others.
• Conduct sales missions with partners or individual manager sales call trips to keep Houston J5 a "[OP of mind" destination to our target audiences. This will include sales missions to see receptive oper,l(ors in Los Angeles and Orlando ~IS well asa Luge sales mission with event in Mexico CiLy. Additionally, this will include sales missions conducted with the Port of Houston to help .urmct cruise lines to our city and generate economic impact to our city.
• Provide destination presentations to travel professionals focusing on how to "lip sell" Houston ~1I!d therefore generating more revenue to the Gtyof Houston.
• \'V'ork with the Tourism committee and Communications department to strengthen the promotion of Houston attractions, multicultural and arts organizations to target audiences through specific projects. This will also include conducting multicultural tours to Houston area travel professionals.
• Conduce major hosted Farns targeted at decision makers in our target audiences to train them on how to sell Houston as a destination to their diems. This will include top-producer Farm for the receptive operator, student, cruise, tour operator and Mexico markets. When possible these Farns wil] be conducted with lrcy partners like the Houston Airport System, the Greater Houston Partnership, the Texas Medical Center and other key organizations in the Greater Homton area.
• Continue to coordinate supported Funis in conjunction with Continental Airlines for the brin America market, 'X'hen possible these Farns ."rill be conducted with key partners like the Houston Airport S},Stt!U1, the Greater Houston Partnership, the Texas Medical Center and other trey organizations in the Greater Houston area,
• Participate in the E l Mundo Continentul cduc.uional seminars throughout Larin America.
Develop ;J, contest that ~il1 allow LlS to identify (he top producing travel agents to our city from ;111 of these marketsso that we CJn measure their finJncw impact to the Greater Houston
t\r~:l.
I) \\"ork wir.h tour and r:~ceptive operators to get Houston added to new itineraries therefore gcnaatin~ increased economic impact to the city.
, Develop ,l tl~ldcing mechanism that allow> us to measure the number of room-nights g'::tcl:H>!d to OIlT city dir._.ctly because of our dfotts - especially in Luin America.
• StiFpr)f1 ;lny :!llti.ltivcs, under the direction of the President and CEO, lhM (ould develop tourism jnir.lstrllctur~ .ind promote Houstonis ,1 tourism .lcstination .ind make it more "userIricrully," Ex.unples include: TL\1C;lb tt~liningt receptive tour operator tr;lining, 1Tl[lltitingu;.l si:;n.lge .u the Houston Airport System, prorncring p;tcklgcs for tile Texas ;\Iedic.tl Center ur \\-ork:n:~ ,;"ith [lie Porl d Houston Authoriry {O .utruct ~tddition.t1 cruis e hnes allJ p.HH](~liJ1g in POll' l"I.Ut,d ·dl(I\"~.
.\! E ,\SCRE ;"f.E:\IrS
Tr.un more th.tn .1.5,:0 ! r;l\'~'l prof~s~iol1.tl:i
... Cd r-r\;I~~ll)n .ldllL'l! tu ('.';<.'nty(~::) new (O'.I!" ,!I:d/.)!" receptive operator ;til1~'rll-it.'s.
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• Tr.1Ck .1Ilt! distlibutc .le 1t.';lSt 3eO leads using ;\cw 1vfedjJ. Gateway software.
• (_(_ll1dun twenty (10) sales missions Or' indivkhll s;ues (';ttl trips
• Conduct .u le.ist threl:' (.1) !Instct! Familiarization trips (or qualified uuvel proit:'ssiocl.lls.
• CendliLl .H It',lst rhirty PO) supported P.llnili;uizatiull trips ior LJ.ll.llified travel proft's~j()[l.lk
• t\t[t'I1J fif(een (i5) qualified Il;',td ~t'!leJ':.ttillg u:tde shows.
" PmlclpJ.te in eibhteell (1 S) of Continental Airline's "El Mundo" Educational training seminars.
• Conduct (Olli" (4) projects meant to hit;hlight the d(orts of rhe Tow-ism Cornmirtee. This wiU include rnulriculrural bus tours.
DEPART(o.·IENT ORGAI'l'IZATION
.. One Executive Director of Tourism (also acts ;15 Executive Director of rhe Houston Inuge Group)
• One Deputy Director of Tourism (also acts ;15 ;\ Deputy Director of the Houston Image Group)
• Three Tourism :vr.lrkc!lng .\L1tlagcrs
1. One focused on the USA ~tnd Omfa] ,lItd South America
2. One foctl$ed on the lJSA
3. One focused on the USA and Cmada " One Administrative Assistant
• One Contracted representative in Mexico (shared cost v.ith Houston Image Croup) " One Contracted rcpresem.uive in Europe (shared cost ~ith Houston [1ll.lW~ Group)
TOURiSM DEP,\RTMENT REPORTS
" Monthly Rep')c:; (12)
.. M,m;t~t.:me[E 0)' Objf:ctin~ Revort (l2)
.. :\ttrkcling Conuniuee Report (L2)
to Executive Cornmiuee Report (12)
" lEtVvI Houston Report (,f)
r:cpom pCI' the City of Houston contract due May 1, 2e01 (Exhibit P, 3 ., a.b)
I. Report of the number of travel agents, tour operators, v .. 1~olcsaler5 and other promoters n{ L~isurc tr.ivel to the city th;lt we're trained about Houstonas ;\ d('~tination ax :\ dirc,;t result ,)f d,,! ,:ffOI ts of tb(~ 'fe.lIds m dcp;Ulntcnt. This v.W inc1u~k t :,PicA profp.$sion.-tl~ (r:liJkdl~ ,I 1'.'5U!; Il[ hosting or .wcndim; s;lics mjs~ions, tr,IJc shows ;lod d{',(ill:ltioII SCmill.l1"S. ge.~lIh$ ,A [hv;.~ · .: i,irs in [t~!1n5 of puh!islh:J written m.lu.'ri.!l will 1,(, provided upon request,
2. List of all i.mt'l1l.,domI F ,\.11 \i\ itors whose ':i:;its were ,lS5 isted Iw cue'!£, ;ll:d dct;lib cf '!!e
'{~fvicr:s rendered. .
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MEMBERSHIP
DE PART.\tENT DESCRIPTION
'Ole ~1l'lllbt'rship Department is responsible (or soliciting .md rer.unrng GI [eYE members. The department plans ongoiJlg member events and provides services that enCOUr:lge networking ,1IlJ business growth. '111e GHCVB b:lli(atcs the promotion of its members' products .trtd services to convention groups and individual visitors, as well ;15 other GHCVB members.
TARGET AUDIENCES
• Member prospects
• Existing members
• A category members
'" Referral sources
• Board Members
o GHCVB staff
• Convention attendees
• Front line hospitality members
STRATEGIES
• Restructure the GHCVI3 membership offerings to provide realistic expectations ;H10 maximize the exposure for business growth wirh <Ill members.
• Enlist support from communication s to communicate clearly and effectively to members.
II Utilize New Media Catewuy tools to communic:tte [0 and expand the business growth of, GHCVB members.
• Improve the percentage of restaurant members through new sales and marketing tools from New Media Gateway.
• Develop improved communication Initiatives through New Media Gateway In order to c;lpture member feedback
• Q·t!J!C membership partnerships that \\111 further the tourism and convention s.iles goals of the GHCVB.
• Create strong member relationships in order to assist in the gO,lt of utrracting more travelers to the Houston region
., Develop new partnership progr:uns th;l[ will attract more members, sari ... { y ~Xi5tiJ1g members, and provide a revenue stream through cooperative advertising.
" Provide ,\ successful member relations environment for the membership sales !lLHlJgcr to nuke continuous member prospect contacts.
T.\CTICS
.. Recruit new members throughcut tbe }l:.U· .uid successfully retain current rnernb- .. ·j"'i in order to p(O\'ide a ;.1'.l( end tot.il of lCCO.
o l\nJuce member orientations tfut ",ill succt.:.,~fu!ty co 11 ununic.ire C:: K ... liB resources .lnd .:leIdy cxphin the G HC.\·1~ sUJJs ,md objectives.
• Produce llH . ..'lllo"r 'iClrUJJ;J rs to teach prolcssion.ilisrn that ,,~ll tr;tnslali' into hcokcd group~.
.. U~":e!<)p and prrduce nwmher;hip mixers v;irh input from rhe members hip couuniuec in "rda to cnh.uice ILCll1t.er relations hips .llld provide opportunities for business t,) business nd '.'iorking.
• Crt'.ite .uul P!"(}l!.k"l· the ,lllllual Il1cmbel';hip liJ/lchel.ln Illeering of 1 ,':CO ,H(cndt.'c:s.
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• G: nt.ic: petelll iJI ,lI1d existing I"l'SUtU~1I1t members about new s,lll's ;md lll.H'ke£ing tools front ,'\"ew ~b!i,l G.ttcWJY,
• Capture member fccdb;a:k monthly through t!lt: ll){.' of New ;"'kJiJ G,Itt'~\~t}\: conununir.uions tools.
;\lEASURE~(ENTS
• .\[cmber.;hip sales nunager ',villlll,tke 15_com,lCt culls each week by phone, email, or in person.
• Membership s.lies m.uuger will sell memberships to a minimum of 12 new restaurants e.ich year,
• .\fentbership s.ilcs nunuger will UlJU1{'lin In ,\Vcr,\ge of lQ_new members c,lch month.
• Membership Services manager .. vill create and distribute membership s;Hisfat'tion surveys weekly in conjunction with communications .uid new media g,ltew.lY. Monthly goal will he 0nc Cltegory A list,_,
• Continue to enforce the existing cancellation policy, thereby protecting the v.ilue of membership for those who pay within term.
• Compile monthly membership t;lrg~t lL~t of leo businesses (0 solicit.
• Membership Services ft.L1nager ",ill actively p~tnicip;lte in GHCVB Dining ;md Entertainment Co mmitree,
• Membership Services Manager wat proJuce a minimum of 12 member present.uions w Bur'~Ju staU throughout the }~Jr_
• Membership Services Manager 'W1U plan, schedule, and implement [he follO\\~ng events with
the goal of gener,tring sales initiatives for the region as \\-dI as [01' indivi"!u<l! members:
o 1 long term member appreciation initiative
o 11 membership mixers
o 1 Annual ,vfL'e£ing
o 6 member refresher ,wd new member orientation meeting
o 4 membership seminars
o 1 business ro business exch.tflge
o 1 \:1\V'B E t/';lilling mL'etlt1t,
~ Continue to work \\itll Memhership Committee to cnh;tr1ce member v;llue.
,. \'V'olk with communicntions to maintain membership web site a£t.~;l in order to enhance WHUllUllic,llion ;UlJ member benefits via rhe web sire, Included in this area: membership cb.111ges, membership pissword access dirN.'( lin!e to member web )irp., e·ruillldrifkiltion JnJ FS VP', ro member miwts, orientation, e.iucntional 5t:nWlJI'S lIld lJl~mb,~l' h(l'iine:.s ext'h;]f;g'!s
• (}/(~I':'~'~, sr~dl Jlld in:plemcIlt the restaLU~lnt/;!tn'Juiom Good! ;!Cd new 1-.;o-,k .11. ~b! convention center wit I on sire grollp.~.
DE P .'\.l\T~/1 E. NT ORGt\0.1 ZArrO;,>!
• Executive Dirc(;tfl ( '-ii I ~um'ell:ioll Services/ .\!j~"i1b'~):ihip (1) ).!t~t[]hel:o;h;p SIcs ~.: 'il1s,~r (I)
_\'f"l!:b~r )l'!'\'i(c~ >.r !';,l}_'r (1)
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HOUSI0N INIER.'lAT[ONAL PROTOCOL ALLIA.l'l'CE
DEPARTMENT DESCRIPTION
The Protocol dI'P,lltlHl'nt operates under t1w name Houston lntcnurioual Protocol Alliance. It is the oUice uf protocol and international relations for the Glyof Houston, Protocol facilitates ;I1l.L~peu.~ of Houston's relations with the international community. Protocol serves city government, the consular cnlPS, visiting dignitaries, the corpor.lte sector, international service and non- profit organizations, and rhe general public. The office is also charged with developing public awareness of Houston's inrcrnational activities and inrermtional cooperation and understanding.
The major rcspomibilities of Protocol are to serve as: the city's official host to visiting international dignitaries (lPproxirn;ndy 200 per }~ar); the city's official liaison to Houston's Consular Corps (83 countries represented); an advisor to the Mayor, city officials, and citizens on inrernucional issues and protocol; the city's liaison to Houston's sister cities (16 relationships) and the coordinator of Houston's Iuternarion.il Partners Agreements.
TARGET AUDIENCES Primary
• Mayor
• City Council
• Houston Consular Corps
Secondary
• Houston business community
• Houston cornmuniry
• Diplomatic Corps (Ambassadors in 'Y.ls!ilngton, D.C)
STRATEGIES
• Support inbound digllir;uy YL~iIS and outbound missions,
• Serve :IS liaison between the City of Houston ;wc1 Houston's Consular CoIPS, while maintaining excellent standards of service to the Corps und seeking new avenues to assist the GJT}lS.
• Increase consular representation ill Houston.
• Monitor the vitality of Houston's sister city rclatiouships,
ot Serve in In advisory capacity to city offici.lls on mtem:lllon;ll issues,
• I ~1f:reJ~<t' public ,l\'.~lreI1C5S of the signific;1!lC~ of the intemutional comrnuniry and Houston's sister CIty plOgrJIH.
it ~bximjz~ the porenti-Jl (If New Media G,ltC-v.IY initiative.
• Gmu-iilute S} nClY,'j Jl1J resources of Bureau- wide inirhtiws, including bringing ;1 cruise Hilt! [0 the Port elf Houston.
• Continue sraff training .1IlJ development to increase ~fficicncy.u:d expertise.
T\CTICS
• Sol~)rort H k:,l,t 21:0 .nliound di,;nit.HI' v isit~ with approximately r.:CO delq,;.He'l thrGligh .wi;,tlon ;ISSlS(,lllCl!} welcome courtesies. ir.jner;!lY pb!llliIl~, rransportatjon, .md meeting l-o(jr~jill,lti(ln .. l~ n~'lIJL',)ted .mJ ,;_~ .ipproprirrc 'I(COldiug to dIe J~1!lk of the 'il-;itor.
• r,micipHe in or support .u le.lst (,)ur '111tbound missions oi the UtI', Greater Houston Convcruicn alld Visitors BliJ'COlU, Cn:.lter HOLL~ton P,l[tnenhip/Wurld Tr.lde Division, .md
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ocher relaced org;lIli%;nions to promote the ciry's inrern.uiona] objectives by providing briefing documents, giles ,lnd other infornuuon ;L~ needed,
• Continue co monitor avi.uion procedures .ind ,1J,lpt ,IS needed on the basis of SCCluity measures. Ensure that we art' dfering the maximum level of courtesies .IUo\\,ed by till' Ft'dt'l~tl .ivi.uion :\d111illisrr.Hion .uid IIlit( W(' comp.!!'e (avor.lblylo other major u.s. cities, white st.l}itlg wirlun t he security guidelines required by thL' Trunspouauon Security Adminisuutiou.
• Send .rn .uuiual SUIlU1WY of activities or packet, including the city'S annual l"I.'POlt, from the .\·fajor to all Jnlb,l~saJor> in \'V,lShingtoll, D.C .md to <Ill mayors of our sister ciries to keep chem infomlt'd of the laresc developments in our city.
• Coordinare .uxl/or sponsor 18 consular or dignit:uyevents:
• Tluce consular btidulgS/~lctiYities to inform 00 current economic, cuhuml, ;lnJ other
dcvelopmenrs ill Houston, such ;IS airport expansion ,wd infmsCt1Jcture improvements.
• Four consular orieurarion IUIlcheon..; for new he.ids of pmc ,1OJ their st,lff.
,. Si.x consular "Learn ,I[ Lunch" lectures.
• Three consular orientation tours ;I W;lr for new consular offici,tls ;Ind thei.r Families, Haning ano emJing at rhe Visitors (-.enter,
• Two events [or the Consular Ladies dub.
• Consular Task Force: urget ,\ minimum of one countrymd lobby their govenunent for consular representation in Houston. Continue lobbying efforts for other countries tl1;lr h.ive .t!re,\Jy begun,
., Conduct biennia! Consular Satisfaction Survey to solicit input from the consular corp~ on '!I;IYS to improve service,
• Prepare ;10(1 distribute a minimum of nine media releases per p~ar highligh6J1g Houston's inrernational rcrivirics.
a C'(;,<Ite four new suitcases for commies or sister cities nor already p;uricip.lting to tilt' SUlcClse Project ;md work with uew consul.ues to cocolUage lht:ir p,micip:rtlon.
• Monitor the viraliry of Houston's sister city ft'btionships ~mJ ensure compliance with t!lI_! guidelines of the City of Housron,
.. Coordinate a sister cities event to be hosted by the M,I}Or.
l\lEASliREMENTS
• Provide support for a minimum of 2(:0 inbound Je!eg;ztions.
• P.1tticip:tte in or provide support Ior a minimum of four omnollnd rni'isinn::;
" f ncreusc number of consulates oy J. rninimuru of one.
• Host! sponsor ,l iuinirnum of 1:~ COIlSU!J1' or di;,nit:lr/evclt(:i/br:cEllg,~.
IJ U,)st six L(,M!I at Luncl: !ct:turc series events.
Disnih\lte niJlL' Pi (~$~ rdi:.'.m:.~ .,110\\'1.:;1;> ing Houston ,IS ,111 i11r"frl.ctl,:,[1.tI " \l)' or high!ightit~3 i!ltcnl<!tion~11 o.::'il'GCS/l(I,i'litics it; the ci':Y'
DE P,\RT\)E nr OH.C:\NfZ.\TIO~ Director (1)
h.-,t,:;u;t ~,i 111.1,;':1' I.;) ,\,[;n;!';;'tr,];i';1~ :':::~i~",lI1t (t)
E -\(~(l:<'/:.I (\" .: un.: r·:~l~ r~cp .. ~ ,; .. :j I-[~.\,\: : l(l;r, -; [\ .. p,):~ II)
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Reports per the City of Houston contract due ~hy 1,2007
1. Details regMding the assistance provide to the Houston Consular Corps by the GHCVB and to Houston's sister cities (Exhibit F, 5A)
2. Details of ,\1I Protocol-related events hosted, co-sponsored or armnged by the GIIC,\'I3 (Exhibit F, 5B)
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PILi\l DEPARTMENT
DEPARTMENT DESCRIPTION
The film dl'vciopml'nt dq),HllllCIlt of the G[ {CI,iB npl.'l~ltt'S under tilt' name Houston Film Commission (HFC) ;Itld is responsible for the promotion of tile HOImol1, Harris County, .wd rlte Eastern Gulf Coast region of Texas as J desrination for film, video and print ntedi,l production. The priority l1f the fitln dep.lrtmcIlt is to attract .uid Iacilirare incoming film projects, out no less important, to contribute to the professionalism and expansion of the local industry.
TARGET AUDIENCES Primary
• Commercial production market
• Television production nurket
• Feature Hun production market
.. Music video production marker
" Do curne ntary production market
• C.ily, County, and Stare public sector entities
• Private secror film and video vendors ,lOd crew ;ll1d ulent base
Secondary
• Houston fi!m and video professional associations
II T~X,15 t\ss,,,jvion of Pilm Conunissions
" Film and \;~{<!'J educational institutions
" HFCst;lff
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STRATEGIES
., Promote Gre;lr'~r Houston :lrc,l as a Icc.iriou fo( [i!min:; Sy W.IY of progt:lmmed ll1arl(ctiI1g .ind prornotion.il events .uid marerlJ!s.
II 1vhx:Jllizc representation of the HOIlStOll '11'(',1 :IS a pro.icction center by responsive, cificient, .md professioual location scouting and location services.
• Conrribure to efforts to 11l00ke the HOU5!O;l .rre.i a cost cffecri!fe ,wd competitive iOC;ltl()t1 hr film ,Uld viele.;· ? :;,;cr_,.
to Direct cfforTS D ,Tr<'l1i;thenillg iiL'n illdt:5try $!lPP()Jt JJ1d ,1 "rJr~l1eS$ in both public ;wll privrre sectors by 1,,~ryd kCll prornorions ,l/ld ;(Cri·/irit'~.
.. Assist in crc.niug ,1 !o<:;u [am inJIMry environment :Jlkn/illg fc " (~\patl:;i<J!l of crew ,lnd r.ilcnt b.tsc ,IS well ,15 ptL,f,·, ... ionil support 'wrvics.
T.\C1'lCS
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~ ,:,ll:[1d.H1C.\ ':1\.11 ":tlon, ,mel or sponsors lp ~.t /t,m ·l'·~;J;~ryc·i<.'IltS IJl l II! Ie 0'}'111,.; !ll,ir",~r,;:
It ~'-<.:\v y( i'~(_, ~';L'\V Y ()r!(
D L~_~s :\11'~"_' ~G'.f (_~l!,fr: rl1j,\ .\' .. \l.il1, I'(:/;j
fi ,t'!';' (>1, I.t.;':
Jl ~: ~nLl Ll-· ~:+11.~.1. t.~·d·r)nj!'.i
• J~I.·t~t1c'n! f? !i:;lJ~,d
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• Develop and distribute the 2C07 Haston Prcduaion Guide
• Develop and distribute the lC07 Houston Arc hi- Textures locations CD-ROM
• Produce promotional giYCa""~I}S for prospective clients ,lncI "thunk }TIU" irerns for productions that luve iilmeJ in I Iouston.
• Continue ;!dn~J1isjllg progl;LIll in illdtlstty specific publications
• Expand ;1m! explore new computer progt~uns (induding Tex-scout and N~w Media G,\lew-.l)} to maximize stor,lgc and trans mission l,:'lpabilitics of 10C;I[ion photographs and production information
• Increase size and quantity of locations photo tibrJIY
• COIl,tr,lCt project sp:cific Houston, Los Angeles, and European s.iles, marketing and location services representatives
• Continue tandem efforts with local colleges and universities to develop accredited film programs
• Expand existing internship progl,;un with local educational institutions
• Conduct presentations for civic, homeowner, professional, and educational organizations to encourage private sector cooperation
• Strengthen relationships with city, count}', and state agencies
• General and industry specific st.tlf rmining
ME ASL'REME NTS
, Increase number of film and video projects in the Houston area to IJS
• Increase number of filming (l;l}S in the HOlL~(C)n area to 455
.. Cenemte $21,OOO,CCO in direct expenditures by film and video projects with an economic impact of $6J,CCO,OOO.
.. t.. b~re u minimum of 210 location and production presentations for specific film Jnd video project s
• Attend und/ or exhibit at 9 tradeshows and/or industry program events to showcase Houston area ,LS a tocatiun for filming
• Sponsor/co-sponsor 4 industry progt~un m.uketing events outside the city of Houston
• Sponsor/co-sponsor local film events, educational activities, uud other local promotions ,l~ " component of community outreach
a Conduct informational presentations for business, civic, ;\l1d educationul organiz.uions.
DEPARTMENT CRGA.L'lIZATION Executive Director (I)
Deputy Director (t)
,V!mini::;[(,;llive .\$~i:iLH1t (1)
ru.xr CO~L\([SSION DEP,\RT~tENT REPORTS • ~[otlth!>' RCt'Ort (11)
a ,\Llll.l;;crr.cm hy Ohj,:crive l\l'['I'tt (12)
• ExeClIll':(.' C()1r1nIiltL'~ Rl?pot1 (12)
• City CJIlJll:iJ, axel Corpor.niou ;!.:: ,\H'.l P,<lwt'1" H~p)lt (J 2)
• TE. \.\[ [[,;US(ull [t:Pl)/t (-I)
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I. Reponinj; of contacts .1IlJ detaileJ ;\na.l,ls is of die resuks gener.lted with producers, director.) .ItlIJ writers of motion picrures, television ,HId cornmcrci.rls to induce the filming of those projects in (he citY.lExhibit P, 4)
Reports per the Harris County conrmct due Quarterly
I. RtpOll of contacts .uid the rexulrs of those contacts rrmde with product"),' directols, and WriWls .)( motion pictures, television progl~UIl.S, Jnd conuuerculs in till' GJltllty (Section IV, ES)
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HOUSTON VISITORS CENTfi:RS
DEPART;\tENT OESCRIPTrON
The elements of the Houston Visitors Centers Dep.utmcnc include die Visitors Center at City Hall ,md its sPJces (Sttunpf [3aim{roam, City Hill Rotunda .ind Courinental Airlines Theatre), the Houston Visitors Center Satellite Kiosk at Kacy l'v[ifu and the Bay Area Houston Visitors Center in \"r;'ebster, TX. The Houston Visitors Centers Department .Jso includes the information phone bank, the G[-{C\ TI volunteer program, the GHCVB receptionist area and the promotional procurement department, These areas include the front lines of communic.uion for the GHCVB, M1 information resource far visitors, a y,l!u.\b!c tool for showcasing our members, an oursranding venue for special events, and creative, hi~~h-qtl.tliry logo merchandise ro promote our City.
TARGEt AUDIENCES Primary
Customers of the Vis itors Centers Visitors requiring information
o J50 mile drive market
Q Houstonians expecting guests
o Relocations
o Web site inquiries
o Ivbgazine bbd re~ponses Merchandise Vendors
o Consjgnment
o Owned goods
'J Promotional items
<J e-corumerce providers Members
o Display opportunities
o ~ Ierchandise
o Meeting! event space
o Visitor referrals
• Tourist groups o Seniors
,) Schools (Education)
o Church ':;fOUPS
o ('Jilis,~,~(j)lIP~
,J \, lP "13~ ,\ :)r'lr" group~
• S,\td!irc Locnrioru ;) Bay,\rca
) h.llY MIlL,
_! C(~~l1.~{',~int ~hU
Cuests to the CHCI,'B Cffiees (front 0,_,))-:) Visitors (':':-Iller )l.lff
S':~l)lHblr
(",mJlPlJl:l/ P.lil ners (dll·O\lgh the Dining, Eutcu.iinmeiu and Sp~'ciJ! E VI~nl.~ CJ!llmiltl"<J
) [ktd f nj1J:;trr (<:C';Jl':>r~.;cs)
,j !\l''ilaur.lilt>
r , :-.. k~ri· Cu]tlirll O:g,)nintions EllI.en,ljl111ll"l~( Or:~.lnv.Hi()ns
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o Husiness Org,tIliz.Hlons Council members
Bo.rrd of Directors
Visitor Center Assists
o Iuternationa! ~bHcll Visitor Service Center- l.-\H c) Hobby Airport-
o enlist' lines (G.dwston)
o Communities th.u .ire interested in t'sl,lbfuhing ~atellite I nforrrurion CCC1[ets Houston Residents
InJiviJualsl Groups booking SpJCt'S in the GHCVB BlUNU St.tH
Organizations of Visitors Center Directors
o Stare Travel I nforrn.uion Center Directors' Alli,lIlcC (STICDA)
o Visitors Center Directors or Mrnagers- IAOIB [-commerce
STRATEGIES
• Increase traffic in the Houston Visitors Center.
• Increase [atoll number of visitors assisted.
'" Increase revenue );euerJ.teJ by the Houston Visitors Center'S.
e Maximize strategic alliances ;l.m! partnership opportunities, focusing on Gf-IOiB membership. .. Improve marketing impact of promotional item purchases.
• .\lL'umize rhe potential of New Media Cateway initiative.
TAcncs
1'.1":0(5 fM increasing truffle in the Houston Visitors Center:
Expand awareness of rhe C.enter.
o Expand distribution plan for Center's event information, iIlclu(!;n[j quarterly flyer.. in
downtown businesses,
o Reseurch opportuuitics to disphlY ill the Downtown Tunnel S}sr.cm. Use New l\-:f~di;1 G,lte''\'~lyto up:~r;lJe production of illfoou;Jtioll for events.
Work with ,tpprnpria[c Ot-g~Uljz.ltiom to improve si:.;mgl:! for Visitors Center location, including TXDOT Jnd Houston Downtown Districr,
Submit rl.'glJ:JLlcrivilYflorit:t!s of events 011 a timely basis to publications:
a CbJ1UnuniLY newsletters
G CHCVI3 "10mhlytlc',r.-:;lcf.t'~I~> (,\~emb{'r5hip, c-ncwslerrcr) .) GHOlB Conunuoicurions (for press releases)
C:.l'.C J "C\)Cl1,J.lf of E vents" (or C~Ul"a:
', J "L e.im .u Lunch' prot:P'J1T1S
5(hr2dulcd exhibics
r.~. \Ec~\e'h l'Ll1C Size ('Jf~ "tt'it:m;5" 01' ';C,l:;!)~1;11 ornJu([$
>[1: '.V :;~Crl'h.lildi5e Lll1;ldld . ,
L>tlLlish n.'~llLtr pro!V1Dl-; W .1!(rtct TARGET i\U)IE:-':-C;:S: ~ '(_~d D(l'.'.n in DO\\Tlt{'\\U'" pro:.;rHll,k>il~nc,i i'H· :;l'lJ('llt~
) S~:<~l!', If 0,·\ V [_);~t':;)U'll,}
~.\:-- 'l~-~t ~ri)t!,--~I;n1 \"/]1 h ~/.I.~). "1~'~ il ~~I.lr" {iJl1r \"~·(·k'-llnes
\Li.-;[ '!' . .l'.JI-i:;;11. S d~~ .lId Sen'!(es \'. ilh ~l\JI !l'Lt .~l'-)!IP rri~,r.li!l)
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f.hJiCi (.)r i,~,;n'_";inc t<.~t.d Iltlf1:b~r uf"i:-;ic{Jrs ;l\\i':~e\l; l::\Flll,f d1t ... L'Xl~ "I;.;..i.rt! nf t1,t' ~\\;tee~'d~r~dl!r" pubE.,:.n~\;n.
\L~~~(> r_~1!·t, •. dt~ ):: .Pi.IJ11~bre 1'(1 ~".\~h:;i[~.
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o Use N0W Medj,l G'lt<..'W',lY to enhance .lppeou-.lIlCl' and exp.uid .listribmion. Create and implement ,~ plan to educate corrununiry hospiraliry workers. Continue hosting GHCVB Hospiraliry Workdwps:
o University of Houston- Houston Airport Tmilling
.) IllS D \\;'orkJ' ... irce Education- Hotel '\1.H1<\gC\1Wllt Ch~scs
o C(,l[U~IJ N. Hilton College- Convention ~lnd Meeting i\.[;mlgcI110nt Schedule ;U1J execute "Open House's";
o Transportation (Tuxis, Metro, Airport)
.J Civit Service (policemen, traffic enforcers) o Housing (Hotels, realtors)
<J Tour Operators
Participate in presentation! educational requests:
o Concierge Association
o Medical Center- new employee orientation
o GHCVB Services- Taxi Rilly's, Major Event Hospiraliry Orienr.uion
o Houston Greeters
o Houston Downtown District- Downtown Amhassadors
Educate visitors on how to navigate the GHCVTI website www.visithoustontexas.com, Maintain on- going staff training sessions.
Use New Media Gateway to send specific service information electronically,
o Hotels
o DUling
o Entertainment
o Recommended itineraries (by interest)
o Video mess.lge education series to train hospitality workers
Tactics for increasing revenue gcncl'<1ted by the Houston Visitors Centers:
Rese.irch udditionul opportunities to generate revenue.
o Pursue possibilities for selling logo merchandise to other locations, i.e. other Visitors Centers, l;U{ Shops (Area Hotels, Airports, etc.).
o Meeting and Event space fees, mduding nominal charge for renting space, de.Hung deposit.
Free to members.
Pursue desirable cons ig rune nt partnerships and solicit them for membership.
G Cookbooks and! or food products from top Houston restaurants
o In-stock co-op ;lgreemcnts with key category vendors , i.e. Academy for sports te.un
product, Goode Co. for regional food products Estlbli:jh "Key Customer" service policies.
Q Tlull lc You notes
o ['I.ue reminders
'J :-,r,~w merchandise .innounccments (i'\ew 0'fuli.1 Giltt"'V.1}) o Gift \\nppiw;
R.~)e:,(ch history c.:: n~s,-~!c.'l of ~imil.t( ciry's mcrchan.lise, o S;II\ Diqo;o
'J S ITl Francisco
.:; (h;Ll~11
~>w York
C:i::LC ~,:w :'vk·d;.t (;\((.:"V.l;,:
D:'~iy,n S'~J:;'m.tl (UStOI:l p;CCI!~, i.e. Holiday Flyers
Cr)ll~ml1f'j .. lte ~Fl'ci.ll pieillg .lrrant;cJ for /.trgl' events .1!:d FlIni1y reunions E.\.plore e-comn.ercc opponuniry (P:lj'-P;ll)
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Tactics for maximizing .5 tmtegic alliances and partnership opporruuities, foe using on GHC\ B Membership:
New i\kdia C.ltew.1Y:
o lJpdaI~ "'kll1b~r" report cards" by recording referrals, l!ispbr~, merchandise opportunities,
mLllg llll'C!ing Sp.KC (s),
I\'(~g()(i.lIe .uid provide special pricing on select merchandise for members and F.uni!}' reunions, "Houston Sizzle" - use event to f;1Cwf.lte opporruniries to improve economic impact for community partners such ,15 hotels, restaurants, multi-cultural organizations, entertainment organizations ,HlJ business orga.nizations,
Expand involvement with organizations of Visitors Center Directors:
o State Travel Information Center Directors' Alliance (Sno)A)
o Visitors Center Directors or Nbnagers- fACVB
o Attend L\CHCVn 6th Annual Conference of Visjtors Centers Adminisrrarors (,\pril2G07)
T aeries for improving marketing impact of promotional item purchases:
Contribute synergy mJ resources for oJ identified, brge marketing & sales iniriarives/'
event for the Bureau by developing specific Pre, During, and Post promotional items. 'Ihese irerns wiU be tj~d in to event with focused communication pieces.
o New York ;Vfedial Sales Event
o W;JShitl~ton DC Medi,t/ Sales Event
o Chicago Medial S;ues Event
o Bringing an additlorul cruise line to Port of Houston
Assist Communications to develop promotional items for targeted pre ,md post evenrs, iJlc!udulg rhe eight (8) high profile accounts for FY '07.
Work with iIldivithu departments for specific promotional needs:
o Film Commission- Prospective diems, thank }DU items for productions rh,u have fill11<!d here.
o Convention Servlccs/S.ues· OTe, Springtime in the Park. Auend 111 Pmm:tim7d1 [rem Mmkft- Las Vegas (November 2006).
';V'ork with vendors to develop promotional items using new gl~lphics ilnd logo.
~JE ASURENLENTS
.' (llCrC,lSC .utcudance in the Visitors G~[Jtcrs by 3.6°/') to 76,COO • Increase tool number of visitors :1.S5i;;(cJ by 3.5% to 48,000
" r rtcreuse revenue gener.ltcd by the Visitors Centers by 5.'~5% to J95,CCO
Nfl,;· Ih/i-mwYl! Mil f.Jla'm1ifs ilV rmtrda] by d:c IA eVE (eVB CPC!l1IiJ..w Bat ['mailS i!a.Jmm.I,:i,<p' SII"I)): o Nwh'rfj'Vi.;;:C<· C .. rcr ii;i:uJ
r) Nf(/~1\7~l· \.0 .. ' .:dfs \arffal
,) N:"y ltor ,i' ~/ ... , .... :.;'i p;J .ts ,';llal
OJ Ddf.ll'.lflHIJ/ /nr.l.J ;r::L.'.1l'
C.E~)\RTMENT ORG\NIZ.\TIC;\[ Cil'ct'wl' (I)
~)"';l'H fn.fll'1ll,nion .\IL1nl\;i!r ,.'0
';d'if)!' Vi"itor rnform:l~:·m Sr(.:i;"dist (I) ·,·; .• !ll·r L:follJ1;Il;Oll "\',"':';;"(c' (1)
~'llt· r j'l'l' VTC Sp(cj,t1j_~~.'i .,:i,
'.,Llme :r ()llPP()tt S~',li {
\/;~;lr("!\s CE:\,TE RS OE ('. \RT.\f(: >,T HEPUfCI~';
~ \ Ll;J.\/·!HC' It Ly' '·l,icrJi\·<.' i7t'fhj" (j .~)
~ .\'!I k.:ti,',g (:-UB;:.~':\:t..' [(t;"1ft (12)
~ r: "~(:;r;"_'t:.~ ~:_~):".~1~t~.LI.~ ~)'~pl~I't n:)
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FINA.;'JCE ,\ND ADMINISTRATION
DEPJ\RTMENT OESCRIPTION
The Fin.uice ~U1d Admini5tration department is the support mechanism [or the tby-tn·dar busincss openuions of the GHC"vn. The nujor responsibilities of the department include financial uurugement, human resource management, basic office management ,md overseeing the tt'chnologiCJI resources for the Bureau, FU1,UKe ,\11<1 Administration reports the agency's Iinuncial status to the executive committee on .1 monthly basis and to the full board of directors on ,\ quarterly basis followed byu year-end report to the entire membership of the Bureau,
'The GHCVB budget for fiscal yeaf 20C6-2C07 is $1l.3 million. This is a increase/decrease from the ;1genq/s $12.4 budget for fiscal year 1005· 2006. NU1et}~ five percent of tills .unount is [Willed through public sources: the city and the county, The remaining five-percent is funded through membership dues and other miscellaneous sources. The Finance and Administration department will ensure that [he budget is spent in accordance with the guidelines of the Bureau's contractors (i.e. 'Ihe City of Houston, Harris 0JW1CY, etc.) and the board of directors,
TARGE'T AUDIENCES Primary
Hoard MemberS President
Contractors i.e. City, Counry Vendors - Payables/Receivables Staff Members
Secondary
Contractors -Service Providers St.lff Members
STRATEGIES
01 Continue timeliness in paying GHCVI3's expenses.
• Execute efficient management of GI ICVB's funds.
• Assure GHCVB is in compliance with the city and the counry conrracrs: as well as, ;ISSurC that all Bureau departments adhere to the agency's policies and procedures as they pertain to fimncc .IllJ hutn.11l resource issues,
, M;m'lge CHC\ 13 resources: HWl1JIl, equiprneut.und tedmology to ensure that they continue to meet the needs of the ilgrncy.
<10 Provide C'n-golng cnining .\5 necessary Ior S(~lff members.
T,\C'TICS
, Con.luct Fried:.; ,ll1.l1)'ii.~ fl'f'"u ... .ling the piynbles ;lging system to ensure timeliness d p:l: Tlknt~ of (hi: ,l,~~n'_';/~ ublig,Ltto!1s.
• Conduct l·:,tt'll~i'·t' .1I);11\":,i" on .tll the Bllfc.tll\ b.uik .1C(OUnt.~ ;tI~d sL'lecteJ leJf1er accounts to
.I<.:tt'nnill~: cffi~·jeHcy ,wJ cornpli.mce, .c
• Cl)nJuct )wricdic .Huly;i:; to ensure accurate hlling ,mJ prop'!' .lppli,:.ni()rl <)( F.l)llll'rlL' to ml'mh:r .rc..ounrs.
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• Maintain Spt'(i,u city promotional account in the amount of S t41 ,080 - esublishcd for specific advertising ,1l1J promotion of the city's convention .lnd entert.iinrnent Iaciliries ,IS .st,ned ill the city contract.
• IIost a series of M\vDHE sernin.irs for both stJff ,lnJ members of the Burecu to ensure that the CHCVB i.~ in compliance with its contractors,
• Continue to compile suff l'<.'POItS on a quarterly basis to ensure the .lgellCY diversiry go,lls Me met.
e Host ;\ series of safety seminars for st,lH members of the GHCVB to ensure COlllpU;UlLC with ciry and insurance safery requirements
• QUJnerlyorienution sessions for employees will be helJ to review GHCVn policies ,lnd procedures.
• Review JnJ perioJioily update the GHCVB's Emplcycc/Operauonnl rnanual (,I) necess:lI}?
• Contract ;Igency to conduct an anJ..!y,is of the Bureau's benefit plan. Upon completion, step,) \\-ill be taken to enhance the available benefits,
• Conduct independent review of the Bureau's IT network (i.e. security controls, disaster recovery plans, ctc.),
• Continue to remain abreast of technological trends in the industl"l through periodic reviews and research,
• Allocate $250,080 of rbe sum of money received for spl:(uic advertising and promotion of (he City's convention and enrertainmenr facilities in a manner selected hy the Director in hcr sole discretion. Use of these funds may indude, but not be limited to, the purchase of table:; .J( dcsigMted events for Department representatives, a Car ;tllowance for up to four (4) of rhe Department's representatives, booking commissions to City employees for booking meet ings, conventions and other events ut the GRBCC in accordance with criteria ;wd in such amounts as the ~L.lyor or his or her designee sh.tH ;lpprove ill advance, ;15 well .15 other srecial projects designed to cnh.111Cl~ ';~cnt rel.Hiolls .ind [he repurauon of the Gel's f,lCilities,
MEASUREMENTS
~ Monthly ,111lt Quarterly FillaIICial Reports
~ Annun] Audit
DEPARTMENT ORCANiZATION
• Presid.!Otl (1;.0 (l)
" Controller (1)
, Secretary (2)
~ _"«counting (,Lm:;rr (1)
II HllIll.W Rl'mW'Ce5 M,J;,;.l,;t?r (I)
'.' ()fii,~e ~ f.ll .\ga (t)
/lccol.lmillg ,\'>SiS(,Hlt,_ P,lYll,ks (1)
* ,\((OUJ1lil:;:' ,\.\~is(jnt - Rec~l',';,hll'$ {I)
,) jlislributl(I,l cl,;k - F~dlliml.' ti)
• lr:;utlHlIi')il ((.',1, - L','H ,;rq',: .:1)
FT >I. \.'JT . \,"'; D ,\L!;\!l :'-;L~TR.\ 1'10:·; DE p, \K!':'.! E .'rr H.E PUR rs \k: 11,1;1::' ? "fL', r: ,I~)
-~~-~~----~
.. -~--------
• ~fal'keting Couuniuce Report (12)
• Executive Committee Report (12)
• Cry Council, Hotel Corpomtion & Area Partner Report (12)
• TEA\-[ Houston Report {4}
Reports per the City of Houston contract due Quarterly
1. List of year· COo date actual vs, budgeted expenditures of Agreement Revenue.
2. Description of ill cHarts to comply with (he City's ~lin01ity und Women Business Enterprise progr.uns during the previous qU<llter,
Reports per the City of Houston contract due July 1, 20C6
List of each scheduled activity, progr;lfll or event that is directly or indirectly funded by Hotel Occupancy Tax and that will directly promote tourism and hotel and convention activity. Such list shan be delivered to the Gty Secretary and to [he Director before GHCVB makes expenditures of Agreement Revenue hereunder. (Exhibit F) Section 35 L 108, T.LX OJde (Vernon 2002)
Reports per the City of Houston contract due Oct 1, 2006
Annual Financial Report [or GHCVB from July I, 2006 through June )0, lCOl Annual Financial Report for HIG from July 1, 2C06 through June 30, 2001
Reports per the City of Houston contract due May 1, 2007
List of year-to-date actual vs, budgeted expenditures of Agreement Revenue Description of efforts to comply with Gtys Minority and \\{.)men Business Enterprise progr.uns
Reports per the Harris County contract due Quarterly
Report identif)-ing (he percentage of achievement of each goal identified in the annual budget ;Uld business plan (Section IV, E 10
Reports per the 1 Iarris County contract due Oct 1, 2C06
Annual Financial Report for GHCVB fromJuly l, 2C06 through June 30, 2CQ7
A1UlU.d Financial Report for HIG from July 1,2006 through June 30,2007 (Section IV, r)
~--~ --~-" -- --~ "----~---~-.~-~------- ---.------
.
I J
__ I
--~---~----~-- ~--
HOlJSTON L\'L\CE GROUP
DEPARTMENT DESCRIPTION
The Houston Inuge Group (HIe) is ,I 501(c)J lion-profit org;uli:-.ltion rh,u serves ,IS (be LIltenJ.Hi(,ll.l1 tll.lrl'-Ctlng .um n( tile Gr<,.lt<'1" Houston Convention md Visitors Bureau (GI [eVE). It .11:>0 prOlllOlt'S HOtL~lOn in the domestic markets ,IS dicrated by and approved by irs board of directors in concordance \\ lth the go.ds of its by- l.rws.
Among its key duties, "HIG promotes the greater Houston .irea ,15 a tourism and convention destination through marketing .uid public relations effortS in key prinuuy internariona] markers like Mexico, Central .md South '\llleric,l -lfld secondary markets like Ctn;lJa, Europe .Iud Asia. The department works ro eSLlb!ish itself as the key media source for internutionnl media outlets and publications. f-HG ,1150 ;mppnrt!i other GHC,VB dep.irtmenrs with inrernariona] public relations .uid coordinates the translation of ;ill key coll.ueral lor [he GHCVB. LLSdy, 1-UG is responsible for the m.uugement ,lilt! implementation of it }l'arly inrern.uiorul rnarkcring pl.in with its key partner, [he Houston ,\ irport 5)stcm.
'f,\RGET AVDIENC'ES Primary
" Mexico, vmraI ;U1J South American Media
• Mexico, CA!J1tml and South American Consumer
" The Houston Airport System
II The TCXJS Medical Center
II The Houston fllMge Group BO;lrJ II The Greater £-!OUSWll Partnership
.. Houston hotels, auractions aUli events
Sec 0 l\tb ry
., Cmadian ~ fedi;l
., European \. fu1i.1
fI Asian ivk·d),l
II The HOUS["H hIm Commission II The Port of Houston Authority
., Sr,u"f De':(+~p,nr.(lt
•
(J_mtnl. '.~ ~: C':';',Y ,l!ld resources of lhe entire I3 U!',":'.tU to k'lf, ld-.:ntifil'..!, !.tr-:.~c nud~t;r.i.tlg anJ S.t!C5 j;:u i,(,i\·,.'·; or ,.":'~n{s .t) is p(,~siblc gi':en I-lnl.lstnn fcuge Cm':p go 115. F( if ~hL~, dw Hcn~tc!llIilY;c (;n,up '.~1ll p'J;icip.lle in the foUG\',itJ;~:
II \'C-.I·k ,.;.ttl! Jile Port of HCic;',rOIl .\udlOriryto .lUnCt nt:'.s·cnilsc liut'S (0 (h~ p"t1, of
1 :, '1lstOIl tb It ,:;!£l t;'~l:,'rit[l: 1)((' Jikl pm c ',1.1:.) ill .rur (:it;/l~ v.dl 1., r')) itin' ;.:,,:Ji\·((>· i.)r [«',.<\'0.
,', . . I ". , ' ( . r' I! . .
( ,,:!lel.,e·: /,"(),,;I ..... ' l't: );;'l1.y ","'i' .. l ,OlliU'Jl Ul "::."1'1 ; Il',lr~: ·111~ ,;,_ C"I: .Jr? :1llc'rn"J :t.;ILlt :';ij! ,'J~ .
,,' ",' r r ' " I'! ""'! I . ,
l..(l·.~'.'.; SJi .... ~!~:. ~'i r:l ( t)1J._'Jt'ln .i- -1 ;j·lt.L!'~_~ -i.IC:i)!;!;:~; Ik-'~ t.~n,lt:~~n 1_ln.:'i_t y r.q '. lt~ l~i~n:,;Hni~I";!J ;."c)/
imm.i : .. u: Lt':'. ·,>·i.
t ) . , r . , , • ... r f " (' J "! I
• ', t'r):~r! .~~.,_. ·l·~>JI d1 (~rt(} :L'.1 ,';, ~:':L' {" (;li';UJll j;T.l:~C ",r(_.l~p .1.~ «_:i.~rnT.~r;jl:.Hl' \: J ';~'~} ~ .1.';' .•
l,:ln :[;.'~ lx.H,·.
STR.ATECIES
•
..
------------
• GWt'I'<\tC multi-language collateral to StlPPOt1 key primary ~U1d secondary markers and all Bureau p.HlIlCrs.
• Increase !mO\"\'blge of Houston .LS .1 destination to inrernatioual media professionals .ind maintain .l regular contact with them in order to gencmre positive media coverage about our city.
• Maximize the use of NNIG to track manager performance, distribute create d.ltJbases .uid develop media value repOllS.
• Evaluate the effectiveness of all trade show attendance in order to determine proven media leud generating trudeshows and therefore improve the number of stories written about Houston,
• Develop an advertising strategy for the Larin American market and implement.
• Implement projects ,LS dictated by the Houston Image Group board.
>fACf1CS
• Participate i11 and measure the effectiveness of trade shows that CJn help us target our primary ,lnd secondary audiences. This should include shows like Pow Wow, Expo Vacaciones, the Visit CSA committee trade shox v s, World Travel Market and L\ Cambre among others.
• Conduct media missions and events with partners and in conjunction with Bureau departments to keep Houston ~LS a "top of mind" destination to our TARGET AUDIENCES. This will include press conferences and media events '.'lith such activities as th~ Mexico S;tles mission, the japan sales mission and Expo Vacaciones among others.
• Report all general consumer and trade stories that run as J result of journalist visits (Farris}, media calls or trade show attended.
D Use the full resources our internarional public relations agencies to help meet our key goals.
• Piech and educate media travel professionals ahour Houston as J travel destination so that we can generate marc positive publicity.
.. Maintain travel professionals in primary and secondary markets informed about Houston activities and events.
• Conduct major hosted Fams targeted uc key media professionals in our TARGET i\LDIENaS to pitch them Houston 1.5 a desirable leisure and business destination. This will include Fams conducted with key partners like the Houston Airport System, the Greater Houston Partnership, the Texas Medical Center and other key organizations in the Crearer Houston area.
• Continue (Q coordinate supported Funis targeted at primaryand secondary audiences in conjunction with Continental Airlines for the Latin America market and other airlines ~LS needed. \x, hell possible these EllIS will be conducted with key panners lil{e the Houston Airport Sj<;tan, (he Greater Houston Partnership, the 1'e.'(,15 :\Tedical Center .md mba key Grpmiz.!tlons in lilt: Cre.uer Houston JrCJ.
• Assist in the promotion of key Houston ,HeJ events that ell) fulther interest ill ' .... hal our citi" h;u to olfer,
51 !PF(lrt ;my ii:iri.ltivcs, under the direction of the Prcsidenr :l11d CE 0, tl"tt could devt'lop tl~\,r;Sl1l idr-.L~ln'C1.llrc .UlJ promote Houston .15 .! tourism Jr.'st uiat ion ,1f)d nuke it mere "11';':1'fiil'nJI(' EX;-tll1p!t'S inclllde: Ttxic;lb u~linil1g, receptive tour o~wrator tJ~linil1g, mllhilil1~llal ~i;;ll.l!-;l' It r he Houston '\irpon System, promoting p.lckJges for the Texas Medinl C'enter ur w,}[-!-:iJ)g with the Pen of Houston Aurhoruyro attract JJditiolul cruise lines ,tnd prnnering i:l ~on-[<'h~l'J .;ll<Jt;1."S.
\[E.\SL'RE .\.!E~rl-:';
,~r, J
- _._ .. __ .. ---~----~-~--, ----------.-- .. -~~----~---~--,---~- '--- - ----_-'- - ---- -.--
• Generate more than $7 million in inrernarional media coverage for the Ciry oi Houston,
• Pl.lce forty (-10) ads in inrerrurlon.il primary markets,
• Secure seventy-five (75) stories .IS .l result of Pams, media C;tUS .1OJ trade show .t{fend.tJlee.
o Dis(ribme .1 tot~ll of two (2) video news releases,
• Tr.utsl.ne .1IlJ diHributc Iour (~) "W11,1I'5 New" releases to inrern.uiona! media.
I Sl'C!U'C ten (!O) placerncnrs in top tier (S:::O,CCO +) publications in O\U· primary ,llld secou.lary
markers.
• Conduct three (J) hosted media FUllS.
e Conduct fifreen (15) supported media Fams.
• Coordin.ire the collatera] translations JnJ creation on four U) major projects.
• Coordinate or participare in three (J) major pre~s conferences. I Conduct sL,\ty(60) inrcmurional media interviews.
• Write .mJ/ or distribute eighteen (18) press releases.
I FaciliLltI.' and co-sponsor rwo (2) major Houston events ~vith the approval of rhe Hom ron Irruge Group board.
• Wlite :llld distribute ten (10) international newsletters to travel professionals in Larin America,
• HolJ four U) Houston Image Group Board meetings per year us JiCi;J[eJ by the by-laws.
DEPARTMENT ORGANrZATION
• aile Executive Director of the Houston IHuge Group (:lisa acts as Executive Director Q{ Tourism)
.. Two Deputy Directors of the HOLLHan Image Group
1. One focused on intcrnarional media relations
2, OUe focused on international tH.1rlreting stracq;y
• One Adrninistrruive Assisrant
• One Contracted representarive in Mexico (sh.w::J cost '.\'ir,h Tourism) It One Courractcd representative in Europe (slurcd CO$[ '.'lith Tourism) OJ One Col1lr,tctecJ representative ill Japan
Reports !)I!r (he City 01 Houston contract due Qu.rrrerlv
I.ist cf ;IU pmmctl.ms, .tdvertisen.euts .ind ..:.unpJigns il,·,p!t:mt'lllcJ hytl11! GH('\':~ ~,:,' t;,,-, i.J1,l[~~ Gu.'up ',vi(h .1 !1st of r,~I'l'!lll~S ,1I1<! expenditures, ;n:hdilll~, ,I l'n~,lkd(J,\TI uf [lJi;(;, ':"iYt,.Jed ,li(\C(ly (or .\!rpOll S}Hclll Pll![JOSI!>
({OUS'rON L\:L\GE GROUP DE PART.\ £E NT REPORTS ~ Mowhly Report (12)
• M.m.tg~ment by Objective Report (12)
" }.tll ketiIlf, Commitrce Rcpmt (12)
~ Executive Commitrce Report (12)
• "fE.\.Y! Houston Rcporc U)
I
i
I
f
. • ~ J
EXHfBlT "I)"
BLD{;ET
\1 [1!liT I)
GREATER HOUSTON CONVENTION AND VISITORS BUREAU Statement of Actlvltlns: Budget
Fiscal Year 200612007
BUDGET FY ENDING 06/06
BUDGET FY ENDING 06;07
REVENUES H.O.T. ~EVENUE ·GflCv8
SUBTOT ALGHCVB REVENUE
TOTA.I- REVEIWE
10,350,O:}O 10,350,000 _~.Jl_m,_r)OQ 11,18"0,000
I~,'AGE GROUP
EXPENSES
ADMINISTRATIVE DEPARTMENT :;:XPf.NSE
GE}If::R.'\L & OPERATIONS
Fi~INrCE MID ADMINIS ,RA TION
TOTAlADI,1INISTRATlON EXPENSE
:116,J':I2 ___ J57.,J3a
1,074,8'30
~~;.~91(81)
~?', ..... ~-, .... --", ... ~- .. -.,~,.~
;\DVERTISING & PRUdO PfW0R,'\t,lG
Of HER OEPART,~IENT EXPENSES
C·._le,ll.llJJ'-!:c'.I, r<);'J C: TY P:~C~I":(_:;r:Cj rs :=r:_r·~l C(~~I:~\' -S·~)i-IJN
j·J,J/iJO ::;::,1 :)' 3
l»~NENT10i'/ SALi::S Gc)i'lI;ENTiCN ~::;G\'/I(:~3 TCLfi12.\1
2.tl45,7'l0 875,526 rj'],IO ,3
H·~L c;r::r·: i1.''','-~::: >' .!
TOrA~L OJ'' If:.i'{ r)~.·"dT:,! ::':IT EXPfi-::::;c
I(X II IB IT .. E"
t:~'\lTIIORIZIO) EXPEj\;IHTClU:S
UHl,\,Ll shall not expend .\greement Revenue on the following:
(1) Expcnditures that do not directly enhance the convention and tourism industry in the
City.
(2) Expenditures in excess of $25,000 without approval of the CiHCVB Executive
Committee.
(3) Expenditures related to its employees for other than employee salaries, booking
commissions [or business booked by virtue u l'thc efforts o r individual G He VB sales
persons, and benefits (prohibited expenditures shall include, but are not limited to,
expenses associated with luncheons or other events at which only (;HCVB starr
members .rrc present and gitts for departing employees).
(4) ~Iorc than IIftCL'Il percent (15%) of the Agreement Revenue Cor (jIlCVI3
:lJlllinistrativc costs. Administrative costs shall mean (i) salaries <lOU relatd payroll
taxes and benefits for persons not engaged in operating activities, such as clerical,
.iccc Hill t i n~, sccrctariu], administrative assistant, courier, j.u Ii tori al, ill ['ormatioll
Icchno[n::!y ;llld human resources start: and corporate officers, (ii) office 811pp!il~"
!·.\IIIH! I I:
P",'l' I
providc.:d to the Director on a quartcrlv basts.
((») Spouse travel, links" it is spccilio.:ally ~lpprnv\.'J by the Chairman llt' the J3parJ of
Directors. Copies of such written approval sha]] be CommJed to the Director in
advance.
(7) Personal expenses for Cil-fCVI3 employees. ff:J11 employee violates thix prohibition
during the i\grcellh:nt T crrn, they shall be rcpri m.rndcd 1)11 ihc first violut i I in and
terminated UPI)ll <t lindlllg or a scconu v iol.uion.
t:~) UHCVB may purchase tickets to local sporting events provided, however, lhal such
\"i8115 (lJlJ members uf the 1l1~·dia. 111 no cvcntsltal] thl..' ratio of G f Ie VB employees
EXHIBlT "F"
IHWORTI:'>lG REQURE:\I!t:;'\lTS
lhc UHCV8 shall provide the City with tour (-n copies of each of the following reports.
Hl'POl't due within tWeen (1.5) dllYS nnc." thc clost' of l'Heh (,itr~widc event at the C Iwee
,\ close 0 t" show report reflecting 3 reasonable effort to estimate the number 0 f contrnctcd hotc]
rooms for the City-wide event and the total actual room pick-up for the event.
l{eport title un ,\ugu.~t t, 2006
GJ-fC'VB shall comply with Section 351.1 OS, Tax Code (Vernon 20(2) hy providing a Ii;;! of each
scheduled activity; program or event that is directly or indirectly funded by l iotel Occupancy Tax
and tllal \\ ill directly promote tourism and hotel and convention activity, Such list shall be delivered
to the City Secretary and In the Director before GHl'VB makes expenditures of Agreement Revenue
hereunder,
(~I!lJor(s due til (he Dirccrur and the GHCVB F.xcclltive Cummittce h~!J{ust I, 20fH;
(L) GHCVlJ ;;h.111 survey all cities in competitive sets I, 2 and 3 (as idl.!n!l['i'2d below) to
dcL:rlllinc the sLdes gnu];,; \)fcach city listed. The report shall be provided to tlie Director .md
th~' GHC\T> Executive Conunittcc.
l .. \IIIIl[ I [:
f';j~c' j
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