LIST OF TABLES

TABLE PAGE
NO TITLE NO

4.3.1 CLASSIFICATION ACCORDING TO GENDER 32

4.3.2 CLASSIFICATION BY PRODUCTS OWNED 33

4.3.3 CLASSIFICATION BY PRODUCT TYPES 34
4.3.4 CLASSIFICATION BY PURCHASE PERIOD 36

4.3.5 CLASSIFICATION BY USAGE PURPOSE 37

4.3.6 SATISFACTION LEVEL OF HAVELLS PRODUCTS 38
4.3.7 CUSTOMERS PREFERENCE IN HAVELLS PRODUCTS 39

4.3.8 FACTORS INFLUENCE BUYING DECISION 40

4.3.9 CUSTOMERS FROM OTHER BRANDS 41

4.3.10 CLASSIFICATION BY CUSTOMERS PURCHASE PLAN 42

4.3.11 CLASSIFICATION BY PRICE RANGE 43

4.3.12 CUSTOMERS RANK FOR HAVELLS PRODUCTS 44

4.3.13 MAIN PURPOSE OF PRODUCT USAGE 46

4.3.14 FACTORS INFLUENCE BUYING DECISION 47

4.3.15 CUSTOMERS PREFERENCE IN HAVELLS PRODUCTS 48

4.3.16 PREFERENCES IN EACH PRODUCT - (A).FAN 49

4.3.17 (B).LIGHTING 50

4.3.18 (C). INDUSTRIAL CIRCUIT PROTECTION 51

4.3.19 (D). Motors 52

 LIST OF CHARTS

TABLE PAGE
NO TITLE NO

4.3.1 CLASSIFICATION ACCORDING TO GENDER 32

4.3.2 CLASSIFICATION BY PRODUCTS OWNED 33

4.3.3 CLASSIFICATION BY PRODUCT TYPES 35
4.3.4 CLASSIFICATION BY PURCHASE PERIOD 36

4.3.5 CLASSIFICATION BY USAGE PURPOSE 37

4.3.6 SATISFACTION LEVEL OF HAVELLS PRODUCTS 38
4.3.7 CUSTOMERS PREFERENCE IN HAVELLS PRODUCTS 39

4.3.8 FACTORS INFLUENCE BUYING DECISION 40

4.3.9 CUSTOMERS FROM OTHER BRANDS 41

4.3.10 CLASSIFICATION BY CUSTOMERS PURCHASE PLAN 42

4.3.11 CLASSIFICATION BY PRICE RANGE 43

4.3.12 CUSTOMERS RANK FOR HAVELLS PRODUCTS 45

4.3.13 MAIN PURPOSE OF PRODUCT USAGE 46

4.3.14 FACTORS INFLUENCE BUYING DECISION 47

4.3.15 CUSTOMERS PREFERENCE IN HAVELLS PRODUCTS 48

4.3.16 PREFERENCES IN EACH PRODUCT - (A).FAN 49

4.3.17 (B).LIGHTING 50

4.3.18 (C). INDUSTRIAL CIRCUIT PROTECTION 51

4.3.19 (D). Motors 52