i 6 Automobile Services ZS ~ if Va UPN rte eae \ Cy oe tig]Introduction e With the increasing sophistication in transportation, we find automobile services emerging as an important service-generating sector of the rete It is right to mention that the automobile manufacturing companies offer after-sale-services and therefore we find one category of automobile centre which is sponsored by the concerned company. The management experts feel that application of marketing principles in the informal sector in particular would not only make possible offering of quality services to the users but in addition would also be instrumental in making cur) ahi profitable.o Rationale Behind Practicing Marketing e To Improve The Quality Of Services: e Satisfaction To The Users: e Increasing The Market Share: e Maximizing Profitability: e ed Development: