ALL INDIA RADIO

(AKASHAVANI - AHMEDABAD)

This case was written by :

A . R . Radhakrishna Menon
Jose K Puthur
Jossy Paul George
K . Sathiakumar Sam Michael

in partial fulfilment of the requirements of the course Case

Method
in Management Education, 32nd Faculty Development Programme ,
Indian Institute of Management, Ahmedabad, September 2010.
se Lead: A case study on competitiveness of
“AKASHAVANI” ( All India Radio)

eliminary Collection of Case Lead details :

Visited AIR and had a meeting with the following officers

Mrs. Sadhana Bhatt (Station Director)
Mr. Mathew Abraham (Channel Director)
Mr. Prajapthi (Duty Officer, Control Room)
Two News Readers of AIR
In the Group

ØMeetings in the Group

ØPreparing the Time Line
ØRole Division
 In “AIR”

ØPreliminary Discussion with Station Director

ØInterviews with Mrs . Sadhana Bhatt , Station Director
ØInterview with Mr . Tharun Shukla , Administrative Off
Discussions with Mr . Santhose , Research Assista
With Faculties

üDiscussion with the Chairperson

Final Process

Decision on Slicing at 2006

Data Collection by Individual Group visits
Analysing the relevance of Data
First Draft preparation and submission
Discussion with the Chairperson for initial guidance
Redrafting & Submition
 Process of
Writing
Teaching Note
Lessons Learned
 Problems and
Challenges /
attended and un -
attended
 The Case
Writing / Teaching
Follow - up plans of
EACH member of the
Group