Rural Marketing

Equity themes: overweight staples, two-wheelers, public sector banks,

farm businesses
Rural income growth accrues to the lowest income categories. In this high-volume segment, companies
with leadership in low-priced products and strong distribution should benefit the most. There are benefits
also for those providing goods and services related to farm investments such as companies in
seeds, crop protection, tractors and irrigation businesses. Companies in relatively high-end/less-
regulated farm products such as basmati rice and edible oil are also potential gainers.
Company Price 3yr revenue Remarks
Growth(%)
Bajaj Hindusthan 286 52 One of the largest sugar manufacturers
Jain Irrigation 633 43 Micro irrigation and agro products
KRBL 155 24 Exporters of basmati and Non basmati rice
REI Agro 916 22 Basmati rice plus retail play
Ruchi Soya 148 34 One of the largest in edible oil segment
United Phosphorus 376 17 Crop protection products