Marketing Management – Project titles

Comparative analysis of economies of scale achieved by two major

Economies of scale
competitors at your market place
Comparative study of budget allocation for sales department by Hero
Budgeting for Sales Force
Honda and kinetic Honda (dealer’s study)
A study on marketing information system used by any private
MKIS
banker(ICICI / HDFC) for housing finance
Demand Forecast and
Analysis of different tools used by retailers for estimating future demand
Measurement
Analysis of marketing research process used by major banks for
Marketing Research Process.
establishing ATMs (any one bank).
A study on product line of Godrej products available in your market place Product Lines
A comparative study on purchase frequency rate of different brands of Product Classifications
toothpastes. -Nondurable Products
A study on positioning the product in relation to target market with special
Product Mix Strategies
reference to leading cosmetic product.
A study on positioning the product by price and quality with special Product Mix Strategies-
reference to any retail outlet in your place. Positioning The Product
A study on relationship between product line extension and customer Product Mix Strategies-
loyalty towards any branded shirt. Positioning The Product
Comparative analysis on product policy adopted by different ice creams
Product Policy.
distributors available at your marketplace.
A study on different strategies adopted by pen companies at introductory
stage of product life cycle with reference to Reynolds’s pen vis-à-vis Product Life Cycle
competitors
A study on problems faced by local food manufacturers marketers in test
Test Marketing
marketing their new product in the local area
A study of different stages for establishing any news paper in any market Stages of New product
area with reference to any local news paper Development
A study on the different challenges faced by Emami Fair and Handsome Challenges in New Product
Cream in your region Development
Study on problems faced by shoe dealers/manufacturer at the time of Challenges in New Product
introducing new shoe in the market Development
A study on brand challenges faced by detergent companies in your
Brand challenge.
market place
A study on impact of labeling on the consumer preference in reference to
Labeling
soaps
A comparative study on different packaging used by local food
Packaging.
manufactures and its impact on consumers buying decisions
Comparative study on pricing policy of tea leaf companies available in the Pricing Policy.
market in reference to Red label and Tata Tea
A comparative study on the effect on buyers perception of price changes
Effects of Price Changes
by petroleum major BPCL vis-a-vis other competitors.
A study on Pricing Strategies adopted by different milk dairies in your
Importance of Pricing
region
Analysis on the process of setting prices by any garment company at
Process of Setting Price
your market place
A study on the level of marketing channel adopted by different
Channel Levels.
consumer electronic vendors
A study on the services provided by the channel members with reference
Functions of Marketing Channel
to Birla cement
A comparative Study on the distribution channel adopted by Coke and
Designing Distribution Channel
Pepsi in your Area.
A study on the role of DSA(direct sales associates) in two wheeler with
Channel Management
reference to Bajaj bikes
A study on techniques adopted by domestic producers to manage
Channel Conflict.
channel conflicts
A study on the role of market logistics with reference to Bisleri mineral
water. Role of Logistics

A study on the functions of warehousing with reference to vegetable

Functions of Warehousing
trade
A study on role of retailers with special reference to Amul Ltd Functions of Retailers
A study on the functioning of any franchisee with reference to raymonds Franchising
A study on the strategic issue in retailing in reference to Hindustan
Strategic Issue in Retailing.
petroleum
A study on product assortment and procedure with reference to Archies
Product Assortment Decision
greeting cards
Comparative study of tele shopping vis-à-vis shopping through
Trends of Retailing in India
retailers with reference to skin care products
A study on the impact of SMS advertisement on consumer buying
Communication Mix
decision with special reference on mobile services
A study on the promotional tools used by book sellers at your market
Promotional Tools
place
A study on performance of direct marketing companies at your market
Direct Marketing
place with special reference to Amway company
Analysis of factors influencing the designing of communication mix for
Communication Message
beauty products
A comparative study of communication mix used by Airtel, Hutch, Idea Marketing Communication Mix
and Reliance group
Analysis of impact of outdoor channel of advertising on purchasing
Benefits of Advertising
decision with reference to wall painting.
A study on approaches to create advertising message with reference to
Advertising Message
Coca Cola
A study on impact of television advertising on purchasing decision of kids
Selecting Media
with reference to Cadbury chocolates
An analysis of the functioning of advertising agencies available at your
Advertising Agencies.
market place
A Study on Impact of sales Promotion with reference to any toilet Soap. Sales Promotion
A comparative analysis of public relation tools used by Tata and Maruti
Public Relation.
Udyog limited for their family cars
A study on importance of personal selling in two wheeler segment with
Importance of Personal Selling
reference to Bajaj company
A study on effectiveness of advertising and Personal selling on industrial
Importance of Personal Selling
goods of your choice in your town
A comparative study on roles of sales persons in financing companies
Types of Salespersons
with reference to HDFC and ICICI
A study on motivational tools for medical representative used by Pharma
Motivation of Sales People
companies with special reference to Sarabhai. group
A study on training tools for sales persons, applied by direct marketing
Evaluating Training
groups with reference to Eureka Forbes.
A study on benchmarking techniques used by companies with special
Trends in Business Environment
reference to Tata steel
A study on control policy adopted by books seller on their sales people controlling
A study on current demand estimation used by Coca-Cola Company in
Measurement of Current Demand
your place
Challenges faced by the
A study on Consumer Reaction about a existing LIC Policy in your
Company in case of Unsought
Locality
Goods.
Idea Generation for a New
A study on customer’s requirements in mobile in your region
Product
A study on consumer reaction about different CTV available in your
Value and Significance of a Brand
locality
A study on Inventory Management adopted by any small scale industry Inventory Management
A study on strategy is developed by different retailer available in your
Trends in Retailing
Locality
A study on selection of distribution channel adopted by Cadbury Dairy
Distribution Channel
Milk Chocolate
A study on distribution channel adopted by fruit vendors in your locality Distribution Channel
A study on the different promotional tools adopted by a Pepsi to promote
Promotional Tools
its products
A study on effectiveness of Direct marketing on any consumer goods
Direct Marketing
(Aqua guard)
A study on strategies developed by different Medical Companies to Personal Selling and Sales Force
motivate medical representative in your locality Management
A study on Marketing Research with respect to your local Hutch prepaid
The Marketing Research Process
seller who offers Rs.10 talk time
A study on Marketing Information Systems – with respect to your local Meaning and Scope of Marketing
popular news paper Information System

A study on Future demand estimation with respect to your local cell phone
Future Demand Estimation
distributors.

A study on Types of brands and their challenges with respect to Aswini Types of Brands and their
bath powder of your local market Challenges
A study on Designing distribution channels with respect to Honda dealers
Designing Distribution Channels
of your local area
A study on Price Competition with respect to any two brands of cell
Price Competition
phones of your local market
A study on significance of price to a marketer with respect to any two Significance and Importance of
products of HLL of your local markets. Price to a Marketer
A study on Direct marketing with respect to Real Estate Business of your
Direct Marketing
local area
A study on the role of your local super market in retailing industry. Supermarkets
A study on developing and managing marketing departments with respect Developing and Managing
to your local milk dairy Marketing Departments
A study on product life cycle with respect to RIN detergent of your local Various Stages of Product Life
market Cycle
A study on brand as a concept and its significance with respect to any one Brand as a Concept and its
of your local car dealers Significance
A study of the Effects of price changes with respect to any two brands of
Effects of Price Changes
detergents in your local markert
A study on Marketing Implementation, evaluation and control with respect Marketing Implementation,
to local TATA-tele services Evaluation and Control
A study on Designing distribution channels with respect to local food
Designing Distribution Channels
marketer