Professional Documents
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Ceramics Sector in Mexico
Ceramics Sector in Mexico
Sector report
Ceramics sector
Mexico
Whereas every effort has been made to ensure that the information given in this document is accurate,
neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation
and Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or
misleading statements, and no warranty is given or responsibility accepted as to the standing of any
individual, firm, company or other organisation mentioned.
Published by UK Trade & Investment.
Crown Copyright ©.
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Ceramics – Mexico
Table of Contents
OVERVIEW 3
DEVELOPMENTS 5
OPPORTUNITIES 7
CONTACT INFORMATION 8
PUBLICATIONS 9
ASSOCIATIONS 9
EVENTS 10
CONTACT LIST 11
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Ceramics – Mexico
OVERVIEW
The Ceramics industry is seen as an extension of the construction industry in
Mexico and will be manufacturing and selling 160 million square metres of flooring
and tiles by 2011 (an estimated increase of 200 million square metres).
The industry expects that this positive trend will continue during subsequent years.
At present, the average age in Mexico is 25. The construction industry predicts that
the population will annually demand between 700 and 900 thousand new houses
over the next 20 years.
CHARACTERISTICS OF MARKET
Mexico is the 6th largest producer of ceramics in the world and the 8th largest in
terms of sales. It exports approximately 11 million pieces of sanitary goods a year.
Their main competitors are China, Turkey, Spain, India and Italy.
The world production of sanitary goods is estimated at 272,000,000 pieces per year
and the main manufacturers are:
Rank Country
1 China with 100 million pieces
2 India
3 Russia
4 Brazil
5 Thailand
6 Mexico with 28/30 million pieces
The ceramics industry is largely based around a few companies located in the
northern states of the country. These companies are ranked among the top 20
manufacturers of sanitary ware and tiles in the word (Vitromex, Lamosa,
Porcelanite, Interceramic, etc.)
• Mexican exports to the NAFTA region according to the North Ceramic Association:
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Ceramics – Mexico
• State of the art facilities and latest technology, equipment and manufacturing
systems in each of the manufacturing plants.
SANITARY
Ideal Standard
Kohler
Lamosa
Vilbomex
Orion
Cato
Procemex
Confort Elegante
Anfora
Porcelamex
Toto
Nacesa
Ceramosa
General de Cerámica
Cegomex
Desarrollos Cerámicos
Helvex
Porcelanite-Lamosa
Vitromex
Dal Tile
Interceramic
Cesantoni
Nitropiso
Cerámica San Lorenzo
Cerámica Santa Julia
DEVELOPMENTS
Helvex
Helvex, manufacturer of house hold products, will invest $20 million USD in a new
plant to expand into the business of making ceramic products to compete with
other Mexican companies such as LAMOSA and Vitromex.
The company will invest in the central state of Guanajuato to start up its new plant
to build sinks and other bathroom equipment with a capacity producing 150,000
products per month. Operations will commence in August 2010. With this
investment, Helvex will fight for a spot in the ceramics industry, to compliment
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Ceramics – Mexico
According to Helvex, the market share for faucets and showerheads and fixtures
totals 200 million per year, to which Helvex holds more than 50% of the market
share. Helvex will designate another $5 million USD on upgrading some of their
equipment. (Source: Excelsior newspaper 25 March 2009)
Interceramic
Grupo Lamosa
Largest Mexican toilet, sink, ceramic floor, tiles and adhesive manufacturer.
In 2008, Porcelanite became part of the Ceramic-tile Unit of Lamosa group. With a
production capacity in excess of 120 million square metres (1,300 million square
feet) the company is the leading ceramic-tile manufacturer in the world, serving
customers across the Americas.
Cato
Sanitary ware manufacturer that is focusing on luxury furniture for the domestic
market and are only exporting 50% of their products (to US and Central America).
They are interested in new suppliers for the barcodes applied to their products.
Orion
Orion manufactures bathroom fittings, ceramic floor and wall tiles and faucets for
residential and commercial use.
Vitromex – Vilbomex
Vitromex has more than 35 years of experience in the market. They manufacture
and sell ceramic sanitary ware, ceramic floor/wall tiles, accessories and
accompaniments for bathrooms.
Nowadays is recognised as one of North America’s most important companies for
the production and sales of ceramic floor and sanitary ware. Their annual sales
have grown upwards of 12% per year over the past five years.
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Ceramics – Mexico
Vitromex hand over the sanitary ware sector to Vilbomex, which was bought by a
German enterprise; now known as the branch Villeroy and Boch.
Toto
A new plant in Mexico located in the city of Monterrey started operations in January
2008. Toto Sanitarios de Mexico is a subsidiary of Toto LTD Japan. The purpose of
this plant is to cover the US market.
The products manufactured in Mexico are for their luxury line (toilets, basins and
pedestal)
OPPORTUNITIES
During the next two years, Mexico will be involved in housing projects (remodeling
and construction of new, low cost, middle and upper income homes) concentrated
in the most populated cities such as: Mexico City, Guadalajara, Monterrey,
Queretaro, Pachuca and Toluca.
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Ceramics – Mexico
Two main channels for selling ceramics products in Mexico exist: (i) direct (open a
representative office or sell at exhibitions) and (ii) indirect (through
agents/distributors). There are not many agents/distributors in this industry but
many of them are based in Monterrey. They normally represent one or two brands
across the country. They can also offer technical assistance and maintenance for
machinery, which are valuable and essential marketing points for foreign companies
to consider. They tend to have very close networks in the Industry and know when
procurement from the big companies is necessary.
Procurement Decisions
Import Regulations
If the product arrives at Mexican customs and the UK Company does not have a
customs agent representative, they need to hire one. The customs offices receiving
the product might be able to proceed without this certification (but of course it has
a cost). The customs office/agent needs to take one sample of the ceramics
product to an authorised lab at the port of entry (the lab needs to be authorised by
the Mexican Ministry of Health). The lab test is to verify that the paint/material in
ceramics is not toxic - the process is called "expectografía de gases" - and on
passing, will issue a “Certificate of Quality of Product”. This certification needs to be
done at the port of entry by a Customs Agent and it has a cost.
There is also a document called “Certificate of free sale”. Which according to our
local contacts has no cost or fee. It is a document that is needed sometimes to
verify the purchase/product imported to Mexico. It only shows that the transaction
is legal. In Spanish it is called "certificado de libre venta".
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Ceramics – Mexico
CONTACT INFORMATION
The Consulate can provide more targeted information under our “chargeable
services” programme.
Jonathan Clare
Consul
Ave. Ricardo Margaín Zozaya 240
Edificio Nextel Piso 2
Col. Valle del Campestre
66265 San Pedro Graza García, N.L. México
T. +52 (81) 8356 5359
F. +52(81) 8356 5379
E. jclare@ukconsulate.org
And/or
PUBLICATIONS
INFOCERAM
Sociedad Mexicana de Cerámica Norte, A.C.
www.soceramnorte.com.mx
soceram_as@prodigy.net.mx
CERAMICA
www.ceramica.info
ASSOCIATIONS
Sociedad Mexicana de Cerámica Zona Norte, A.C.
Contact: Lic. Alejandra Salinas
Post: Administrative Director
Ave. Fundidora 501 Cintermex
Local 41 Primer Piso
Col. Obrera
64010 Monterrey N.L.
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Ceramics – Mexico
Mexico
T. +52 (81) 8369 6441/42
F. +52 (81) 8369-6443
E. soceram_as@prodigy.net.mx
EVENTS
Surfaces 2010
Place: Las Vegas; Nevada, USA. Sands Expo & Convention Center
Date: February 2-4, 2010
Contact Lists
Sanitary Ware
Ideal Standard www.americanstandard.com.mx
Kholer www.kohlerco.com
Lamosa www.lamosa.com
Orion www.orionsa.com.mx
Vilbomex www.vilbomex.com.mx
Cato www.cato.com.mx
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Ceramics – Mexico
Nacesa www.nacesa.com.mx
Porcelamex www.porcelamex.com
Ceramosa www.ceramosa.com
Cegomex www.cegomex.com.mx
Helvex www.helvex.com.mx
Tiles
Dal-Tile www.daltile.com.mx
Interceramic www.interceramic.com
Lamosa www.lamosa.com
Orion www.orionsa.com.mx
Porcelanite www.porcelanite.com.mx
Vitromex www.vitromex.com.mx, www.stthomascreations.com
Ceramica Santa Jullia www.ceramicasantajulia.com.mx
Cesantoni www.cesantoni.com.mx
Nitropiso www.nitropiso.com.mx
Tableware
El Anfora SA de CV http://www.anfora.com
Santa Anita www.gis.com.mx
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