1.

Microeconomics
Contents
PART I:Introduction: Markets and Prices 
 Preliminaries 
 Demand and Supply 

PART II: Producers, Consumers, and Competitive Markets 

 Consumer Choice 
 Individual and Market Demand
 Production
 The Cost of Production
 Profit Maximization and Perfect Competition 
 The Analysis of Competitive Markets

PART III: Market Structure and Competitive Strategy

 Market Power: Monopoly and Monopsony 
 Pricing with Market Power
 Monopolistic Competition and Oligopoly
 Game Theory and Competitive Strategy 
 Price and Employment of Factor Inputs 
 Investment, Time, and Capital Markets

PART IV: Information, Market Failure, and the Role of Government

 General Equilibrium and Economic Efficiency
 Externalities and Public Goods
 Markets with Asymmetric Information 

PART V: Risk and Uncertainty

 Choice Involving Risk

2.Marketing
1.Creating customer value,satisfaction&loyaty

2.Analyzing markets:consumer & business

3.Segmentation &Targeting

4.Creating brand equity

5.brand positioning